ART OF PERSUASION

‘Persuasion is a process for leading others to a shared Solution and desired action.’

OR

‘A Process in which Communicators try to convince other people to change their attitudes regarding an issue through the transmission of a message in an atmosphere of free choice .’

Why The Art of Persuasion??

How do you persuade your parents ????

TECHNIQUES Appear Confident Looking confident is one of the most important part of being persuasive .

Stand up straight , look at people , smile and keep your voice strong.

Also dress nicely and not like a sweat pants and t shirts.

Use the mirroring technique.  Mirroring is the practice of mimicking the

movements and body language of the person you are trying to persuade. By acting as the person listening does, you create a sense of empathy.

Create Humor When we laugh we feel good and this makes

our sound even better and more convincing. Humor grabs our attention and therefore it

is a powerful persuasion Technique.

Rule of Three Saying something three times carries weight

. Three times is a sign of the powerful speaker .

Using this rule allows you to emphasize your points and increase the memorability of your message.

Flattery Persuaders should adopt flattery Behavior .

They must say things like : ‘‘You work hard for a living and you deserve to be treated better.’’ Flattery works because audience like to be

Praised .

Generalities Words like democracy , freedom , equality

are often used in vague ways to persuade people. That’s because they are positive concepts. It helps the audience to accept your argument.

Brand New People are attracted to brand new and shiny

ideas . Even if the idea is not new , it pays to make it sound as if it is new.

Persuader should not use old ideas and don’t bore audience .

Analogy An analogy compare two situations . Speaker

can use this analogy to make a comparison between what they are proposing and something simple and clear the audience is already familiar with.

The advantage of using this idea is that several ideas can be captured in a short phrase or few words .

Conclusion

‘THERE IS A SMALL DIFFERENCE IN PEOPLE WHICH MAKES A BIG DIFFERENCE .

THE SMALL DIFFERENCE IS ATTITUDE.

THE BIG DIFFERENCE IS WHETHER IT IS POSITIVE OR NEGATIVE .’