The Arrow ECS Virtual Marketing Manager (VMM) is your first port of call for information on vendor campaigns and a valuable tool to plan, implement, manage, track and measure the success of your own marketing campaigns.

Arrow ECS Virtual Marketing ManagerThe essential tool for channel marketing

It’s quick and easy to find the information on your chosen vendor(s) through the vendor dashboard. Simply select the vendor from their logo and gain instant access to customisable marketing materials.

• Access a centralised store of information - having a wealth of vendor and technology information in one location puts an end to trawling through multiple vendor websites.

• Plan campaigns and apply for funding - step-by-step guidance helps you to create an online campaign overview document for approval by your Arrow ECS account manager.

• Schedule campaigns - the VMM automatically generates a list of typical tasks with an activity schedule and then prompts you to deliver your campaigns on time.

• Access ready-to-go marketing & sales materials - within 15 minutes, you could have downloaded marketing materials, reworked them with your own logo and graphics, and sent them on their way to your target audience. Ready-to-use sales presentation materials are also instantly available.

• Make your marketing budget work harder - view vendor campaigns in the pipeline to see how Arrow ECS plans to support them, so you can capitalise on forthcoming initiatives.

• Track costs - the VMM breaks down and records all spending to ensure you come in on budget.

• Measure your success - reports such as ROI, activity analysis and financial analysis show the results of your campaigns and feed into future planning and vendor funding.

• Sell more effectively - there are sales toolkits, telemarketing scripts, presentations, competitive information and more to help you to sell solutions.

Virtual Marketing Manager highlights:

The Arrow ECS Virtual Marketing Manager is aimed at businesses of all sizes and provides a unified resource. The information available is across product and volume messaging to solution and thought leadership collateral to compliment your individual value proposition. It has proven value at bringing together in a single location comprehensive information on over 16 vendors.

The VMM is the go-to destination, enabling Arrow ECS channel partners to:

• Develop joint propositions with their chosen vendors

• Expand their portfolio and sell a new vendor into their existing base

• Access all-important vendor funding for their campaigns

• Gain easy access to everything necessary to market and sell leading vendor solutions: technical product information, sales pitches and presentations, marketing materials... everything is there, ready and waiting for you to pick up and run with

• Source external marketing agency services to assist with campaign planning and support. Each organisation is recommended by Arrow ECS

Key benefits to you:

The latest VMM enhancements

When did you last take a look at the VMM? We constantly review and develop the VMM to provide our partners with even more marketing and sales support. The latest developments include:

• A new e-marketing capability – the MailChimp email marketing service – lets you upload your database, email out from it and then monitor your campaigns, with the ability to test-email yourself

• Improved search facilities and ability to apply for funding online• Our LinkedIn and Twitter messages feed into the VMM, for you to

rebroadcast to your customers• Direct-to-print functionality• Ability to recommend and share campaigns• New order process with a shorter shopping cart process• Integration with MailAgent, our online e-marketing platform• Web flyers – digital one-page documents that can be customised, with

content that can include YouTube embedded videos, allowing users to post direct to Twitter or LinkedIn

• HTML5-based user interface to support tablets• Mobile optimised landing page

Uniquely yours

We understand that you may have concerns about competing in the same space as other Arrow ECS channel partners. Here’s how we can help you to differentiate your business...

• Using a simple editing tool, the marketing materials available on the VMM can all be completely customised to reflect your own business image and the value you can add

• The campaigns you create through the VMM can be supported by email marketing and followed up by professional telemarketing

• The Arrow ECS Marketing team can guide you in targeting customers on our database who have not been contacted recently by another channel partner

How much will these services cost?

The VMM and its functionality are free of charge for our channel partners to use. Prices are applicable to print and email campaigns, depending on requirements.

For further information

For further details on the Arrow ECS Virtual Marketing Manager, please contact your Arrow ECS Marketing Manager, visit www.arrowecsvmm.co.uk or email marketing@arrowecs.co.uk.

What our channel partners say…

“The team at Arrow ECS offer a high level of support to help us with

our marketing campaigns. As well as funding they contribute ideas

and suggestions to enable us to get the best results. Submitting

funding requests on the VMM is easy and quick to do.”

Joanne Vincent, Marketing Manager, EACS Limited

“Arrow ECS offers one of the most comprehensive portfolios of

marketing enablement tools in the industry. RichardsonEyres has

taken advantage of the VMM on a number of occasions and

continues to receive well qualified leads, delivered through the

easy to use Arrow ECS Lead Portal.”

Andrew Broadhead, Head of Marketing, RichardsonEyres