ARI New gTLD Program Summary - Generic

8/7/2019 ARI New gTLD Program Summary - Generic

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An Introduction to the New

Top-Level Domain Name Program

Microsoft

AusRegistry International


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Contents

Domain Name Challenges New TLDs 101

.brand Opportunity

Other Opportunities Application Process

Costs

Timelines

Next Steps



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The Current Challenges with

Domain Names


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Domain Names


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Internet Evolution

Domain Names


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Its all about to change


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New Generic Top-Level Domains

Beyond.com


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Who?

Why? Competition, Choice, Freedom

What?Secure a slice of Internet real estateand own it forever!!

When? 20th October 2011 Limited window


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example.com

What are TLDs?(Top-Level Domain Names)

Generic TLD (TLD)

21 gTLDs, including

.com

.org

.net

.info

.biz

.asia

.edu

.gov

.jobs

.mobi

.museum

.travel

example.com.us

Country Code TLD (ccTLD)

261 ccTLDs, including

.us

.nz

.uk

.fr

.de

.it

.ru

.jp

.cn

.hk

.id

.in

.kh


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Currently

21 gTLDs.com.net

261 ccTLDs.au.us


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The Future

Geographic TLDs.seattle.london

Generic TLDs.search

.mail

Community TLDs.redcross.scouts

Corporate TLDs.microsoft

.ibm

21 gTLDs.com.net

261 ccTLDs.au.us


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The Future

21 gTLDs.com.net

261 ccTLDs.au.us

Internationalisedomain Names( )DNs

Geographic TLDs.

.

Generic TLDs.

.

Community TLDs.

.

Corporate TLDs..


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x5.bmw.bmw

Brands

dealers.bmw


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tourism.seattle

Geographic

starbucks.seattle.seattle


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Generic Words


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The Internet is changing


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To deliver greaterrelevance,

greaterchoice, greatercontrol,greaterrecall.


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Internet Evolution

Domain Names


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.microsoft

.bing

For the firsttime, own your own slice ofInternet real estate

.hotmailmail .xboxofficesearch


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.brand opportunity


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Leadership


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Areas for Innovation


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.brand risks at the Top Level

Multiple organisations can apply for the same or similar nameprovided the use of the name is consistent with Trade Mark

law

e.g: an apple growing organisation can apply for .apple as long

as it is not used in the context of selling computers

A community group with the same name will be given

precedence (community priority)

If multiple organisations apply and both meet all criteria then an

auction will be used to select an organisation to operate the

TLD Once a name is approved then a confusingly similar name

would not be allowed

e.g: if .com exists, .kom may not be allowed


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No-one else applies for your

brand

Another eligible

organisation applies foryour brand

Another ineligible

organisation applies foryour brand

Apply for .brand You will acquire .brandproviding no valid objectionsare provided by thecommunity

There would be an auctionbetween all eligible partiesproviding no valid objectionsare provided by thecommunity

You will need to object againstthe other applicant and win orrisk that applicant obtainingyour .brand

Do not apply for .brand Your .brand is not allocated byICANN and unclear when/ifavailable again

Another eligible organisationwill win your .brand and own itforever

You will need to object againstthe other applicant and win orrisk that applicant obtainingyour .brand

Summary

Irrespective of size or reach of trademarks, eligiblemeans anyone with any trademark or legal right tothe mark in any country, jurisdiction or industry


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.generic opportunity


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Generic Word TLDs.search, .mail, .office

Opportunity development

Acquire a piece of the multimillion dollar domain name industry

Opening up new revenue streams Leveraging existing product and brand portfolios

Leverage existing customer base

Long term play

Maximise existing infrastructure and capability

-


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Multiple business model options

.mail.office

Direct competition withother generic TLDs

Own that term onthe Internet forever

Retain key names and sellremaining names to the

public and other

organisations

Keep all namesfor your

organisation


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Is a Generic TLD right for you?

Key considerations Utilisation (open/ closed registry)

Positioning, Launch and Marketing needs

Revenue generation models/ ROI calculation

Operational requirements

Integrate with existing businesses, customer baseand .brand TLD (if required)

Ability to leverage existinginfrastructure/ businessfunctions


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Generic risks at the Top Level

Although a generic term may yield a greaterreturn on investment, it also opens you up to thepossibility of:

Increased risk of competition

Complex decisions around business model anddistribution

Encountering inflated costs due to: Dispute resolution

Mediation Auction

Unsuccessful application


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Application process, costs and

timelines


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Application submission

50 questionsAll questions have a

minimum scorethreshold in order for anapplication to pass


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ICANN fees

ICANN application costs (one off fee) US$185,000

ICANN annual license fee US$25,000

Additional Variable cost considerations

Pre-launch

Consultancy, tailored to needs of each TLD, including Scoping, application development,

submission and monitoring, build, testing and go-live

Annual Registry costs

Heavily dependent up on volume of domain names under registration, ranging from a Parked

Brand Registry = single registered domain name to a Large Generic Registry = >250k

registered domain names

Note: Specific cost break down for Variable cost considerations

heavily dependent up on new TLDs policy requirements

and utilisation

Costs


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Application Timelines

ICANNTimelines

Microsofts

Timelines


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Internal reviewConfirm those new TLD Strings to apply for

Business Case development for each new String

Approvals

Define Vision and MissionDevelop Policies and Processes

Develop and submit application to ICANN

Next steps


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AusRegistry International Formed in 2000 and based in Melbourne, Australia

Australias only Domain Name Registry Servicesprovider managing 2 million .au domain names

Exclusive Government endorsed .au domain nameRegistry Operator since 2002

A vital part of Australias Internet backbone

International Domain Name Registry Service provider(UAE, Qatar, Oman, South Africa)

Active community participant driving policy andtechnical innovation in the domain name industry


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ApproachExperience

Industry Knowledge

Internal Policy Development

Application to ICANN

Organisational Deployment

Registry PlatformAdvanced Security

Domain Name Protection

Help Desk/Support

ARI New gTLD Program Summary - Generic

Documents

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