ARENA ONE Demo Day 2016 - Zetta Media
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Transcript of ARENA ONE Demo Day 2016 - Zetta Media
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do you remember the last time you click on banner ads?
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content marketingis the ONLY marketing left
it’s no longer about the stuff that you makebut about the story that you tell
BUILDCOMMUNITY
createaudiences
engagewith community
GRABATTENTIONBUILD
CONTENT
time
effort
money
teameditorial
PRODUCTDETAIL
Problems
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passionate in creating high quality & authentic contents; building engaging communities
a network of storytellers
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more portals
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17 y.o
35 y.o
Women& Family
PersonalFinance
Sports
Lifestyle
Career &Productivit
y
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Best StorytellersResty Amalia
Founder of Lentera Hidup Community
Wahyu PramudyaInitiator biggest Spiritual Writers Community
Carolina RatriEditor at Stiletto Books. Visual & Marketing
Communicator.
Fachmy CasofaEditor at Tiga Serangkai. Writer of President
Habibie biography.
Alexander MadjiSenior Journalist at Suara Pembaruan.
Hanny KusumawatiCo-founder of Coin A Chance. Digital Communication Trainer & Speaker.
Bunga MegaFounder of CeweQuat community. Organize
CeweQuat Internationale Forum.
Ligwina HanantoFounder of QM Financial. Former host at
Financial Clinic Hard Rock FM.
Brili AgungFounder of Inspirator Academy
Dimas NovriandiLifestyle & Travel blogger. Head of Business
Development at Mirum Indonesia.
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Community
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Lifestyle Portal for
Millennials
Different Design for Different Audience
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775.9 K Views – 252.2 K Shares
HighlyShareable
HighImpression
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523.3 K Views – 263.9 K Shares
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303.4K Views – 65.9K Shares
AuthenticContent
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SparksDiscussion
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BUSINESS MODELSponsored
Articles & Competitions
DistributionOf OriginalContents
CommunityEngagements
Native Ads
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> 65 Million young people in
Indonesia from 17-35 years old are very active content consumers and broadcasters
Total digital ad spending in Indonesia is USD 1.42B, climbing up 80% from last year. Market size of native ads in Europe is 10% and will increase to 35% in 2030 .
*Source: eMarketer
market opportunities
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and many more will follow
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JAN2016
LAUNCHING 10 PORTALSand 10 Managing Editors
FEB2016
MAR2016
DEC2016
Generate UP to 100+ UGC posts per week
per portal
Recruit 2000+ non-hired content writers
800,000 views
per post virality
Our Story to Tell
APR2016
MAY2016
First Revenue
Revenue $100,000 & Pageviews 5M
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CHIEFS
Chief Executive OfficerBRILLIANT YOTENEGA( Ega ) @byotenega
Chief Content OfficerAULIAHALIMATUSSADIAH( Ollie ) @salsabeela
Chief Technology OfficerANDIDEWANTO( Andi ) @andidewanto
More than 9 years in content creation and publishing. Now leading community with more than 150.000 writers and cofounder of Nulisbuku.
Have been developing web and multimedia for 16 years. With design and information system background.
One of the top Indonesian influencers, with more than 30 books published. Actively teaching and inspiring more Indonesian writers.
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MENTORS
Karaniya DharmasaputraPresident Director
Lesley Jane SeymourFormer Editor-in-Chief
Ben SoebiaktoChief Marketing Officer
USA
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What’s Next ?
ZETTAPlatforms
Editing Engine
2.0
3rd partybuzzer
connection
Inline Image
Composer
Statistic &AnalyticsAd
Management Tools
Enhance UI / UX
for Mobile
Social MediaSharing Upgrade
Self-serving advertising platform for
Brands
Add network-
based features
Network based
features
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• MARKETING - grow our user base• TECHNOLOGY - enhance features & analytics
platform • TEAM - build stronger editorial & data scientists team• CONTENT EXPANSION - launch new portals in
fashion, beauty and lifestyle
We're raising $1 Million