Padmasree WarriorChief Technology OfficerSVP Engineering, GM Enterprise Segment

Zero to Zetta

Delivering London 2012

TechnologyPeople

204 National Olympic Committees

5,000 Olympic family members

6,000 LOCOG employees

21,800 Athletes & team officials

22,000 media personnel

70,000 volunteers

10.8 million tickets holders

4 billion broadcast audience

94 locations

20 Live sites

80,000 connections across 94 locations

2,220 switches

1,800 wireless access points

10,000 cable TV sockets

16,500 telephones

65,000 active network ports

60 gigabytes of data per second

Equivalent to 46 World Championships at the Same Time

London 2012 Olympic and Paralympic GamesBuilt to Deliver – Security, Reliability and Stability

Underlying Network Infrastructure

Systems IntegratorsLondon 2012

CommunicationsServices Partner

Worldwide IT Partnerof InternationalOlympic Committee

Wireless Routing IP TelephonySwitching Security

Visible Network

Official Network Infrastructure SupporterBorderless Network and Hosted Unified Communications

Why Cisco?Impressive capability, reliability of its mission critical network. Speed to market and proven delivery

World class Cisco Services supporting BT and ATOS

Building a Brilliant Future – Our LegacyInvesting in 5 years of skills and innovation initiatives that benefit young people and create economic growth in the UK

Cisco’s network infrastructure connects athletes, support teams, officialsand the broadcast audience by carrying voice, video and data

• First Olympic converged voice, video and data infrastructure

• First Olympic use of Cloud services

• Cisco WebEx & Show and Share enable LOCOG operations to grow from 600 to 6000 people in 9 months

• British Innovation Gateway

• Tech City Innovation Centre

• State of the art ‘connected community’ linking Innovation clusters across the UK

• Annual National Innovation Award, 1 February

• Skills for an Innovative Future

• Out of the Blocks - Science and Maths initiative to 4000 UK secondary schools

• 30 new Cisco Network Academies in East London - 4000 kids skilled for the IT industry over 5 years

• Connecting 100+ locations: 36 competition venues, 20 other venues e.g. Olympic Village, Operations Centre, and approx. 50 ‘spectator and athlete’ sites, transport hubs, training grounds and ticketing booths

Shared Vision: The Network changes the way we work, live, play and learn

London 2012 Olympic and Paralympic GamesMost Connected Games Ever

Cisco Innovation at the Heart of All Architectures

Intelligence in Software

OLAPBPMEAS vCPU SaaS IaaS

BusinessApplications

Management& Orchestration

NetworkingSoftware

Deployment Demands

Branch/WAN

Security

Remote Access

BYOD

Virtualization

Programmability

Management

Experience Assurance Auto

mat

ed C

ontro

l

Cisco SwitchingPioneering Innovations and Driving Industry Standards

1995 19971990 1994 1996 1998 2008 20092002 2010 20111999

Cisco  Innovations

Industry Standards

FabricPath

Overlay TransportVirtualization (OTV)

NetFlow CDP

ISL Etherchannel /PAgP

Uplinkfast

HSRP

Tag Switching

MISTP

VSANs

Lossless10GbE

FCOE

VN-Link

FEX-Link

Inline Power Locator/ID SeparatorProtocol (LISP)

Adapter FEX

2000IEEE

802.3af PoE

2004IEEE

802.3at PoE+

IEEEUPOE

1999IETF

VRRP

1999IEEE

802.1q

2001IEEE

802.1w

2001IEEE

802.1s

2004ANSI T11

2009ANSI T11

2009IEEE

802.1qbg

IETFeVPN

IEEE802.1BR

2004IETFIPFix

2005IEEELLDP

2000IEEE

LACP / 802.3ad

2001MPLS

2010IEEE

802.1Qbb

2010IEEE

802.1Qbh

IETFTRILL

IETFLISP

Identity-Driven Security

Network Visibility

Simplified Management

HighAvailability

Architectural Flexibility Seamless Video Experience

Cisco Switching StrategyCustomer Benefits

Common Architecture Network Value

Integrated Security Policy

Driving Energy Savings

Wired and Wireless

Uniform Access Policy

High Performance

Operational Efficiency and Simplification

Storage Convergence

Flexible Deployment Models

Cisco Unified Access Enterprise Campus Differentiation

Cisco Unified Fabric Data Center Architectural Innovation

Cisco Switching PortfolioA

cces

s D

istr

ibu

tion

Cor

e

Per

form

ance

Pric

e HP A9500Juniper EX8200

Catalyst 6500Sup2T-VSS

HP A12500Juniper EX8200

HP A7500

Catalyst 6500Sup2T-VSS

Nexus 7000 VPC

Catalyst 6500Sup2T-VSS

C3K-X / 4500E

Catalyst 6500Sup2T

Catalyst 4500E

HP A5500HP E5400

JNPR EX 3x00/4200C2960-S

Price-Performance Services

Cisco’s Value Proposition

An Enterprise NGN Network

Application Intelligence with Optimization,Endpoint Intelligence, Location & Policy

Media Aware Control to Support Voice/Video Integration

Warranty + Intelligent Services with Integrated Management

Integrated Security from Premise to the Cloud

Investment Protection & ROI

Standards + Innovations Driving Standards

A “Good Enough” Network

Application and Endpoint Ignorant

Basic QoS

Support through Basic Warranty

Security as a Bolt On

Acquisition Cost

Standards Based

Single PurposeUnified Access (Wired / Wireless, Building /Energy Control) / Unified Fabric (converged infrastructure)

CLOUD CLIENT

BusinessHome Mobility

RegionalData Center

RegionalData Center

Unified Data

Center

Unified Data

Center

SP Access

SP Edge

Optics

IP Core

SPServices/Content

Third-Party Services/ Content

VoD

NETWORK

Core

Edge

Agg

Access

Optica

l

Flexible Cisco Architecture Adapts to New Traffic Patterns

Unified Data

Center

Unified Data

Center

BusinessHome Mobility

RegionalData Center

RegionalData Center

SP Access

SP Edge

SPServices/Content

Third-Party Services/ Content

VoD

SP CoreInnovation

• Silicon Integration

• 100GE

• Multichassis

• Integrated Optics (Core Optics)

• ROADMs

Optics

IP Core

Unified Data

Center

Unified Data

Center

BusinessHome Mobility

RegionalData Center

RegionalData Center

SP Access

SPServices/Content

Third-Party Services/ Content

VoD

Optics

IP Core

EPC MobilityInnovation

• Technology leadership

• Single solution (2G/3G/4G/Femto/Wi-Fi)

• PGW, SGW & MME “All in One”

• Integrated in-line services and DPI

• Leverage intelligence for monetization & optimization

• Architectural approach: SP Wi-Fi for Off-load

Edge / AggregationInnovation

• ASR 9000 System Expansion

• nV technology

• 96 terabit scalability

• 2 port 100 GE

• Integrated intelligence enabling BNG and Video

SP Edge

Unified Data

Center

Unified Data

Center

BusinessHome Mobility

RegionalData Center

RegionalData Center

SPServices/Content

Third-Party Services/ Content

VoD

Optics

IP Core

SP Edge

SP Access

Innovation

• ASR 901 and 903 part of ASR 9000 system

• End-to-End MPLS

• Cisco Packet Transport (CPT) for SONET/SDH migration

SP Access

Progress to a Unified Architecture: Future

Integrated Collaboration Experience Across End Points & Applications

IM & PresenceVoice & Video

Directory & Identity Activity Stream & Social Graph

Scheduling & Calendaring Content Management

Common Platform Services

Flexible Delivery Model

Unified Com. TelePresence WebEx IM Quad

Infrastructure Costs

PowerCooling

ApplicationPerformance

DeploymentTimes

IT Staffing

Cisco Unified Data CenterChanging the Economics of the Data Center

Deploy 2xCapacity

No Staff Increase

30% Less Cost

90% Less Time

30%Faster

60% Less Cost

Cisco Unified Data CenterHolistic Fabric-Based Approach

Self Service Consumption ModelElastic Resource Allocation

Lower Cost & Risk of Operations

IT SimplificationShared Pool of Resources

APPOS

Compute

Storage

NetworkManagement

UnifiedData Center

Seamless Physical & Virtual Cloud

Cisco Unified Data CenterCisco Differentiation

Most Cost Effective Data Center Infrastructure

and Self-ServiceDelivery Model

Unified ArchitectureBuilt from the

ground-up for Physical, Virtual, and Cloud

Broadest Range of Storage, Virtualization,

Application and Management Partners

CISCO UNIFIED DATA CENTER

Innovation to Deliver Business Agility, Financial Efficiency, IT Simplification

Cisco Cloud Strategy

Enable Cloud Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network

Enable customers to deploy tested, best of breed

solutions

Research In MotionSAMSUNG

Rich Ecosystem ofIntegrated Solutions

WAN

Enable customers to connect users to Cloud with Visibility,

Security, Availability and Performance

Connect to Cloudwith Confidence

Users

Enable customers tobuild and operate private,

public or hybrid clouds

Tailored Solutions forBuilding Clouds

Enable customers to deploy cloud services to collaborate and enhance their experience

Innovative Cloud Applications

The Future of Mobility

Context Aware and Personalized ExperienceConnectivity

Access AgnosticTechnology Specific

People CentricDevice Centric

• The Next Decade will be mobile, social and virtual

• Networking will be the foundation to drive business value and country transformation

• Cisco’s Intelligent Network will be at the center of switching, routing, collaboration, security, mobility, DC/cloud, video

• TBD (add bullets)

Summary

Thank you.