Areascoa italian markets analysis

Le informazioni contenute in questo documento sono di proprietà di Areascoa S.r.l. e del destinatario del documento. Tali informazioni sono strettamente legate ai commenti orali che le hanno accompagnate, e possono essere utilizzate solo dalle persone che hanno assistito alla presentazione. Copiare, pubblicare o distribuire il materiale contenuto in questo documento è proibito e può essere illegale.

Bologna, Italy November 2012

AREASCOAyour point of reference for Italian consumer markets: analysis, research, partnerships

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Why are we writing to you?

Because ...

• ... if you are interested in the Italian consumer and regulated markets, we can help you in many ways, thanks to over 20 years' experience

• ... we know how difficult it can be to get first-hand data and reliable analyses on prospective target a markets

• ... we are sure we can offer a range of effective and useful services to Research Institutes, Producers’ Associations, and Companies

November 2012 – brochure AREASCOA

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Who is AREASCOA

AREASCOA is a management consulting company specialized in the areas of strategy, economic analysis and financial advisory services. We are based in Bologna, in the heartland of Italy’s manufacturing and food industry and communications and transport system

The group was born in 1992, and has since grown through the acquisition of complementary professional skills, with the creation of a group of consultants used to working in team with the client’s own resources/staff

Our strengths lie in the thorough knowledge of the markets in which we operate, in the rigour of our analytical approach and in the broad network of relationships both within Italy and on an international level

Our team is formed by a carefully-selected, solid and cohesive group of persons, which allows us to work efficiently and to build human capital: our consultants accumulate sector-specific and methodological experiences, and pass these on to our clients


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What we do: sectors and services

SERVICES

Strategic consultancy

SECTORS

Market research and analysis

Financial advisory and transaction services

Financial planning

Food and consumer Environment and utilities

Renewable energyInfrastructure and real

estate


http://www.salumilanghirano.it/

http://www.salumilanghirano.it/

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What AREASCOA can do for you: analysis, …

Marketanalysis

•Market size and trends, demand segmentation, competitive analysis and market shares, price trends, import penetration and main partner countries, consumer behaviour, incumbent firms’ strategies, benchmarking

Marketresearch

• Provided in support to business and marketing planning

• The research strategy is designed and controlled by us, with the fieldwork outsourced to partner research institutes whilst the analysis of the data collected is done in-house. We thus provide a one-stop-shop for integrating store checks, face – to – face interviews, focus groups, CAWI, CATI, product tests, into your project, making sure the research is fully relevant to your overall strategic goals


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… assistance in strategic and project design and ….

… in launching new products, local points of sale, etc.

•Market analysis and research, identifying demand and potential competitive positioning, gaps in the market, analysis of catchment areas

•Cost estimates, indications for pricing and positioning•Evaluation of economic sustainability and of possible financing methods

• feasibility studies, business plans, marketing plans, cost-benefit analyses

•Guidelines for advertising agencies for the creation of logos, packaging; control and feedback on agencies’ work

… in identifying and evaluating new partnerships, M&A, joint-ventures

•Scouting of business opportunities through our network, business to business interviews

•Due diligence for investments in the consumer industry, utilities and energy sectors

•Advisory for M&A and financial restructuring•Agricultural sector, food industry and renewable energy sector integration projects


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… assistance in the implementation phase, in collaboration with our selected partners

Temporary management

• Temporary but concrete support to companies, for specific tasks and goals, using experienced managers with a strong track record in the consumer industry, media and logistics

Technical,Taxand Legal

• Contractual assistance• Administration and tax assistance• Industrial, fiscal and legal due diligence• Administrative, environmental and antitrust law• Protection of brands and trademarks, patents rights


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Special projects

Should your project not perfectly fit into the description you have read of AREASCOA’s services, what you should do is ... contact us anyway

Our services are not industrial, standardised services: thanks to our network, we can build a made-to-measure solution to meet your needs


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We can meet on Skype

Thanks to the use of Skype and / or other videoconference tools, we can meet every day, and organize courses and webinars, with zero travelling costs and ... no air pollutionOur Skype presentations can be recorded, and used for training sessions


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Food sector partnership with ISMEA

AREASCOA works in close cooperation with ISMEA, the most important national – level Italian research institute on agriculture and food, controlled by the Italian Ministry of Agriculture (www.ismea.it), both in providing analyses to support public policy making regarding the food sector, and in supplying market intelligence services to the food industry


http://www.ismea.it/

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Credits (1/3)

Food and Consumer Industry

Ministero delle Politiche Agricole

e Forestali

Consorzio delle Cantine del Lazio

Renewable EnergyRenewable Energy


http://www.parmigiano-reggiano.it/index.html

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Credits (2/3)

Environment and other Utilities

Provincia di Bolzano


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Credits (3/3)

Infrastructure and Real Estate

Consorzio Coop. Costruzioni


Comune di Bologna

City of St. Petersburg

Agenzia del Demanio

saliniCOSTRUTTORI

Public Administration

Comune di Bologna

Comune di Piacenza

Comune di Roma

Comunedi Parma

Ministero dell’Economia e delle Finanze

Ministero delle Politiche Agricole

e ForestaliAgenzia

del Demanio

Regione Liguria

Regione Lombardia

Regione Toscana

Regione Lazio


City of St. Petersburg

Comune di Firenze

Università di Bologna


http://it.wikipedia.org/wiki/File:Coat_of_Arms_of_Saint_Petersburg_(2003).png



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AREASCOA – the team

Giuseppe Liso ‘s experience in regulatory systems and the strategic and economic analysis of manufacturing sectors dates back to his period as Managing director of the economic research centre Prometeia. In particular, his knowledge of the Italian food industry – from the agricultural production phase to the final distribution phase – has led him to consult extensively for Ismea, for a number of Ministries and for the European Union, as well as for producers’ consortia for the regulation of PDO (protected denomination of origin) food products. He has also held institutional posts in this sector. Today he is involved in developing AREASCOA’s consulting services and in particular in the promotion of transaction services, where his capacity for networking and management are employed in translating AREASCOA’s technical skills into a range of services for assisting clients throughout all of the stages of a transaction.

Renzo Baccolini has built up extensive experience of the infrastructure and real estate market over the last ten years, working as advisor for public-sector clients and private sector companies (construction and civil engineering companies, public services concessionaires) in Italy and internationally. Such work has involved him in all phases of the structuring of Public Private Partnerships or Project Finance operations, from the early cost-benefit and value for money analysis stages for the public sector to the drafting of bids by competition participants. As of 2007 Renzo has also been involved in the group’s advisory activities for Private Equity funds. With an M Phil from Columbia University, he has published a number of books and articles on project finance and the Italian financial markets and banking sector. He is contract professor of Project Financing for the University of Bologna’s Economics faculty.

Dario Baldini’s strong interest in economic analysis and the development of business models in regulated markets have led him to concentrate on projects involving company planning, restructuring and M&As. In the public utilities field, he has developed extensive experience in issues relating to the design of regulatory instruments, tariff systems, financial planning and modelling. The many interconnections which exist between the waste management sector, where Dario holds particular expertise, and the energy sector have led him to increasingly involve himself in feasibility studies, business plans and financial transactions in this sector. He has held the post of Managing director of a management area regulatory authority and has been contract professor in Corporate Finance for the University of Bologna.


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Roberta Rava. With extensive project financing expertise, Roberta joined the group in 2001 and has specialised in financial and economic analysis and investment feasibility studies. She is responsible for the construction and validation of financial models, the drafting of tender procedures for Public Private Partnership projects and their implementation, and financial advisory services to private-sector clients taking part in competitions for the construction and operation of public infrastructures in Italy and abroad. She is tutor for the University of Bologna’s Corporate Finance and Project Financing courses, as well as for the Management processes of public infrastructures masters’ course.

Ainoa Doughty joined the group in 1996 and has worked across the various sectors on projects involving strategic analysis, feasibility studies and business planning, financial planning and modelling, design and implementation of monitoring systems and economic and financial reporting, economic development analysis, etc. In recent years she has concentrated on the development of financial advisory services in the renewable energy, food industry and PPP sectors. Previours experience includes working for Lovell White & King (now Hogan Lovells), the Ministry of Agriculture, Fisheries and Food (London), the European Commission (DG VI) and Nomisma’s International Projects Department (Bologna).


Ilaria Mazzoli joined us in 2005, with responsibility for market analysis and research. Her experience in economic and strategic analysis (built up during ten years in the Bologna-based economic research centre Prometeia, where she concentrated on the food and consumer sectors) has been followed by a period as a freelance senior copywriter and project manager for CSC Comunicazione and Taktiké, a consulting company specialising in marketing for innovation in products and services. Such experience, along with a “hands-on” knowledge of qualitative and quantitative market research instruments, allow Ilaria to build made-to measure market analysis projects centred on the clients’ needs, with the aim of maximising medium and long-term strategic goals.

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Elisa Evangelisti joined the group in January 2008, where she has specialised in project finance and real estate, renewable energy and private equity projects, performing strategic analysis activities, feasibility studies, business planning, and due diligence. Her previous professional experience includes two years in a leading Italian merchant bank working on private equity and M&A projects, and two years in The Boston Consulting Group (BCG), mainly in the field of organization, project management and business development in various sectors (eg. consumer goods, energy, transportation). She was a member of the "Corporate Development Task Force", a group of about 20 consultant selected worldwide within BCG specialized in the field of corporate finance e strategy.

Anna Bonafede. After a degree in economics from the University of Bologna, Anna joined our utilities sector, where her work has been focused on the waste management sector. She has assisted a range of waste management companies in drafting their industrial and business plans, as well as assisting public regulatory bodies in drawing up the management plans for the territories under their jurisdiction. She has contributed to the drafting of the National Nitrates Management Plan and has recently been involved in tariff and financial due diligences for waste treatment plants. Before joining our team, she spent a period in Farest srl where she followed a number of research projects and was a member of the University of Bologna’s Collegio Superiore

Le informazioni contenute in questo documento sono di proprietà di Areascoa S.r.l. e del destinatario del documento. Tali informazioni sono strettamente legate ai commenti orali che le hanno accompagnate, e possono essere utilizzate solo dalle persone che hanno assistito alla presentazione. Copiare, pubblicare o distribuire il materiale contenuto in questo documento è proibito e può essere illegale.

AREASCOA S.r.l.www.areascoa.it

Contacts

• OfficesVIA GUERRAZZI 1/A40125 BOLOGNATEL. +39 (051) 577977FAX. +39 (051) 573285

• HeadquartersVILLA MARULLINAVIA CALZAVECCHIO 2340023 CASALECCHIO DI RENO

(BO)TEL. +39 (051) 577977FAX. +39 (051) 573285

• Giuseppe [email protected]

• Ainoa [email protected]

• Ilaria [email protected]

mailto:[email protected]




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