Are You There Internet? It's Me, Joey

Are You There Internet?

It’s Me, Joey

Are You There Internet?

It’s Me, Joey

Joey Strawn Empty Jar Marketing 12/7/10

Joey Strawn #W180 Dec. 7, 2010

DigitalPersonality


...the online representation of your company or brand, perceived by

your audience through digital channels, and cultivated through

strategy and content.

Digital Personality is...


Brand vsDigital

Personality


Your Brand is something you are; your Digital Personality is something

your Brand uses to connect with your audience.



What’s it all ABOUT?What’s it all ABOUT?

Gary Vaynerchuk


• Entrepreneur• Wine Library TV Host• Author• NY Jets Fan• Possibly Crazy


Wine Library TV

It’s about PASSION.

http://www.youtube.com/watch?v=7cFCJhs2fwM

http://www.youtube.com/watch?v=7cFCJhs2fwM

Preston Ely


• Real Estate Broker• Software Engineer• Creator of Freedom$oft• Rockstar• Speaker

It’s about ATTITUDE.

• “genius of real estate, but at the same time maintains a set of firm buns like a professional body builder”

• “It’s rare for Preston Ely to do anything but DOMINATE in all aspects of everything. He doubts his own death.”

• “Once he dove into the ocean and choked a mako shark unconscious with his bare hands.”


Old Spice


• Started in 1938• Sells grooming products• Ran successful SM campaign in 2010• Real-Time Case Study of Social Media response


* The Old Spice Guy Twitter/Youtube campaign was one of the fastest growing Internet video

campaigns of all time.

It’s about RESULTS.

The Pioneer Woman


• City woman turned rancher’s wife• Blogger• Photographer• Cookbook Author• Has legions of dedicated followers

It’s about CONNECTIONS.


When you hold true to your DigitalPersonality, opportunities come to

you.



It’s about TRUST.


*Results from the 2010 Edelman Trust Barometer


* From 2010 Edelman Trust Barometer

Once you solidify your customers’trust, it’s hard for your competitorsto break in. It’s up to you to keep

that trust.



It’s

EASY


YOU

People do business with people.They want to know YOU.



It’s about TRANSPARENCY.


U.S Trust in Business & Business Performance


Your customers cansmell it a mile away. They want to do businesswith someone who caresand someone who isgenuine.

In business, there’s nowhere leftto hide, just make sure you’re

not still trying to.



How To Find Your Digital Personality?


Act - Building a strategy to know where to act.

Interact - How to act once there.

React - What to do when you loose control.


1. ACT


What goes into producing a great play?

• Setting - Twitter, Facebook, Youtube, Blogs, etc.

•Characters - Your customers, your audience.

Be sure to have very clear customer profiles (preferably written)

• Script - Your content.


What is Content?Tweet:

Facebook:

Blog:


Your Content is Your Voice


So what do I do?

WriteEvery Day


2. INTERACT

Show people you care about themand they’ll not only love your

business, they’ll tell their friends.



So what do I do?

AskQuestions


This has been the most popular Facebook post I’ve made in the past 3 months:

* Note: “Roll off the top” is the correct answer


Places You Can Interact With Your Customers


3. REACT


React with

Immediacy and Sympathy


So what do I do?

Care


A

I

R

Act

Interact

React

Interactive Exercise


Conclusion


Questions? Need Help?


Joey Strawn

Twitter: @joey_strawn

www.joeystrawn.com

Facebook.com/joeystrawn

LinkedIn.com/in/joeystrawn

Are You There Internet? It's Me, Joey

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