Are You Mobile Friendly or a Mobile Frenemy?

Copyright © 2013 Vizibility Inc. Trademark. Patented. Other Patents Pending.

Are You Mobile Friendly or a Mobile Frenemy?

vizibility.com | [email protected] | (866) 380-3400 x150


This presentation was created for a webinar presented by LexisNexis and Vizibility on February 20, 2013. The recorded webinar is available at the end of this presentation (after slide 15), or at 13stats.vizibility.com.

Rated 4.5 Stars! Mobile Strategies Webinar Now Available from LexisNexis®/Vizibility


Hosted By

Larry BodineEditor in Chief, Lawyers.comMobile Business Card: viz.me/larrybodine

James AlexanderChief Executive Officer, VizibilityMobile Business Card: viz.me/james


People are Researching & Buying with Mobile DevicesSuccessful firms must offer a mobile-friendly experience for clients and prospects to learn more about the organization and engage with its professionals.


Don’t Drive Business to Your CompetitorsCompanies without a mobile strategy are driving business to their competitors.


Engage with Your Clients & ProspectsMobile friendly organizations engage with clients and prospects better and more often.


An online bio with extremely long paragraphs of text and no clear ways to engage or connect.

Home page with no images and tiny links

that are hard to press with fingers.

Shrinking your entire website to fit a small screen.

Mobile Friendly is NOT…


Mobile Friendly IS easy to use…

Single column layout allows for longer

content pages while maintaining a clean

mobile design.

Efficient copy, images, and links that are easy to click.

Mobile Business Cards make it easy for clients and prospects to engage with your professionals in a controlled experience.


5 Things You Can Do Right NowHere are 5 things you can do this afternoon as part of your mobile strategy.

1. Determine your current mobile traffic

2. Launch a simple mobile landing page for your firm

3. Make sure your vCVard downloads work across all platforms

4. Build digital bridges (e.g. QR codes) into all “offline” materials for your firm and its people to connect and engage

5. Start By Designing for a Smart Phone


1 of 5: Determine Your Current Mobile Traffic

*Most popular web traffic analytics packages will break out your mobile traffic for you.

1. Choose Browser & OS from the Audience Technology menu in the left column.

2. Choose Operating System as your Primary Dimension.

Find out in 2 steps with Google Analytics.*

View Your Report!


2 of 5: Build a Simple Mobile Landing Page

It’s easy and inexpensive to create a beautiful, mobile-friendly home page in just a couple of hours using Duda Mobile. In fact, we created the mobile version of Vizibility.com using it. (A few alternatives to Duda Mobile are MoFuse, Landr and mobiSiteGalore.)

The Vizibility site optimized for

mobile devices

The Vizibility site designed for PCs

does not fit a mobile device


3 of 5: Make Sure Your vCards Work Everywhere

• Make sure they are completed• If you have them in your email signatures or bios, understand how they

work on mobile devices so you don’t end up on WTFMobileWeb.com.

Did you know that vCards can’t be

download from a browser on an

iPhone?

There are ways to address this while

still offering a good experience.


4 of 5: Build Digital Bridges into Your “Offline” Materials

Make all of your offline materials kick-start engagement between your professionals and their clients and prospects. QR codes are the most common “digital bridge”, and the easiest to start using. But consider these other options:

Business Cards Printed Bios

• QR Codes

• NFC / Android Beam

• Apple Passbook

• Microsoft Tags


5 of 5: Start By Designing for a Smart Phone

• Responsive design vs. mobile first• Content should be action-oriented• Focus on issues that arise when a person’s primary access to the internet is a

smart phone, not a PC• Example: being stopped for a DUI


5 of 5: Start By Designing for a Smart Phone (Continued)


Are You Mobile Friendly or a Mobile Frenemy?

vizibility.com | [email protected] | (866) 380-3400 x150

Are You Mobile Friendly or a Mobile Frenemy?

Technology

Transcript of Are You Mobile Friendly or a Mobile Frenemy?