MOBILE FRIENDLY BUSINESS
description
Transcript of MOBILE FRIENDLY BUSINESS
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MOBILE FRIENDLY BUSINESS
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Stephen Jonathan
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The Two things a business needs
"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation.
“Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." Peter Drucker
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Great Business Movies
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Don’t Worry…..We are not going to talk aboutPositioning, USPs, Channels, Split testing, or other marketing essentials but..
We are going to get to the pointThe point where the rubber hits the roadThe point where your marketing hits the start of your sales funnel
We are going to talk about the process of using mobile marketing to remove the barriers between you and your prospects.
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A Quick Survey• Do you have
• A smart phone?• A tablet?
• Do you use these to surf the web?• How many smart phones and tablets
do you think there are in the UK?
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The Answer is…..
• 22 million• Outselling PCs & laptops 2:1
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A few facts About The Mobile Market
82% of consumers have used mobile phones in a store to check prices (Insight Express)
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A few facts About The Mobile Market
By the end of 2012 there will be more mobile devices than people on the planet (Cisco)
There are already more mobile phones in the UK than people
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A few facts About The Mobile Market
X2 every 2 months
The number of searches on mobile devices doubles every 2 months
Google develop all their tools and software for mobile devices before laptops and PCs
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A few facts About The Mobile Market
ebay sells something via a mobile every 2 seconds
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A few facts About The Mobile Market
Smartphone sales overtook PC sales last year (two years earlier than expected)
By 2015 tablet sales will be bigger than PC sales
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SO WHAT???????
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Google tells us that
• Mobile users are much more likely to be buyers or action takers
• 94% or smartphone users have searched for a local business, charity or service provider
• 70% took action after searching• 90% of those acted within 24 hours.• 57% of users say that they won’t recommend a
business with a poorly designed mobile site
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Linking The Old With The New
QR Codes can send customer to:• Mobile landing page• Video• Your social media sites• Map to your business• Exclusive coupons, discounts, or
giveaways• Customer feedback form or
Every business can use QR Codes
100% of the traffic will be on a mobile device
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There are 2 principle tools for mobile marketing
•Apps •Mobile optimised websites
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PC and Laptop websites
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You must fear abandonment
These are lousy economics and something must change
50% abandon
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Good Mobile sites
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We Need A Volunteer!How about if I offer a
free 3 function mobile website?
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The Opportunity for you to quickly get more sales
Frustration = abandonment = opportunity
Mobile sites
People using mobile devices to surf the net
%10 50
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PC or mobile website?
• Keep your site that’s aimed at PCs• Switching software:
• Switch between sites• Switch between templates• Device dependant
Mobile sites need to be designed with mobile users in mind
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What type of business should
have a mobile website?
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AllHowever, B2C customers are statistically more likely to be
using a mobile device than B2B ones BUT this headline can be
misleading …..
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Business people are also consumers
Your website
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Mobile sites + bricks & mortar sites
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CTAs ( Calls To Action) must be above the fold
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AppsBrilliant for customer loyalty and personal recommendations
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How Do Apps Create Loyalty?
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How Do Apps Help Word of Mouth ?
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features on an app
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More sophisticated Apps allow you to push messages to customer that over
90% will read
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AppsBrilliant for Improving
Productivity too!
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Why you should have an app?
What do you think the most expensive part of the
sales process is?
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What next?
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GET A MOBILE WEBSITE OR AN APP FOR YOUR
BUSINESSMobiles sites from £300 plus £30 a month
Apps from £500 plus £50 a month
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SAVE £150Claim yours by 2pm today Tuesday 13th Nov
on apps & mobile websites
Get your Voucher NOW
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