Archive Innovation Management - A Future Key Position in Media Innovation or an Obsolete Job...
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Michael Vielhaber Multimedia Archive ORF michael.vielhaber@o rf.at
Transcript of Archive Innovation Management - A Future Key Position in Media Innovation or an Obsolete Job...
Title of the IMIM Master’s Thesis:
“Archive Innovation Management – A Future Key
Position in Media Innovation or an Obsolete Job Description?”
Media Archives
=
Hidden Media Innovation
“Experienced in working in TV (or radio)
production & archives, records or info mgmt? #Archive Innovation
Executive”
Questionnaire on AIM
Respondents Experienced in Archive Innovation/Project
Management
28 Qualifications & Characteristics
Responses
33 Responses to the English Version
188 Responses to the German Version
17 Different Countries
Responses
23% Senior Management position
10% C-level, Executive or Owner
Findings
4830 Answers
2134 “Essential“
23 “Obsolete“
Top 3(English Questionnaire)
1. ?2. ?3. ?
Top 3(English Questionnaire)
1. ?2. ?3. Awareness of New Ideas
Trends & Innovative Developments
Top 3(English Questionnaire)
1. ?2. Archival Workflows & Reuse
of Content3. Awareness of New Ideas
Trends & Innovative Developments
Top 3(English Questionnaire)
1. Communication2. Archival Workflows & Reuse of
Content3. Awareness of New Ideas Trends
& Innovative Developments
Top 5 AIM Qualifications (English Questionnaire)
0
5
10
15
20
25
30
Essential
Desired
Of Lesser Importance
Obsolete
Rating Scale
Top 5:
Num
ber
of R
espo
nden
ts
Com
mun
icat
ion
Arch
ival
Wor
kflow
s &
Reuse
of C
onte
ntNew
Idea
s &
Inno
vativ
e
Devel
opm
ents
M
anag
ing
Relat
ions
hips
Pl
anni
ng &
Organ
ising
Top 5 AIM Qualifications (German Questionnaire)
0
20
40
60
80
100
120
140
Essential
Desired
Of Lesser Importance
Obsolete
Rating Scale
Top 5:
Num
ber
of R
espo
nden
ts
Com
mun
icat
ion
Coop
erat
ion
Plan
ning
&
Organ
ising
Auto
nom
ous
Arch
ival
Wor
kflow
s &
Reuse
of C
onte
nt
Skills Considered LeastValuable
Skills Considered LeastValuable
- Project Management- Media Management- English Language Competence- Media Economics
Media Economics
English
“English is the world's most widely used language in newspaper publishing,
international telecommunications, and
mass entertainment.”
David Northrup, Boston College, 2013
MPhil in Innovation, Strategy & Organisation (University of
Cambridge)
Digital Innovation & Transformation (University of Harvard)
Advanced Project Management (Stanford University)
Corporate Culture
Cultural Problem
- Failing Culture
Cultural Problem
- Failing Culture “It’s not failing! It’s training!”
Cultural Problem
- Failing Culture “It’s not failing! It’s training!”
- Conservatism & Power Distant
Cultural Problem
- Failing Culture “It’s not failing! It’s training!”
- Conservatism & Power Distant “The wisdom lies in the room!”
Cultural Problem
- Failing Culture “It’s not failing! It’s training!”
- Conservatism & Power Distant “The wisdom lies in the room!”
- Self-Fulfilling Prophecies
Cultural Problem
- Failing Culture “It’s not failing! It’s training!”
- Conservatism & Power Distant “The wisdom lies in the room!”
- Self-Fulfilling Prophecies “I’m just a humble archivist…”
“Culture eats strategy for breakfast (...) technology for
lunch, and products for dinner, and soon thereafter
everything else too.”
Jeff Sonderman, Deputy Director of API, 2015
Change
Change MANAGEMENT
???
+ Communicative + Digital Media Literate + High Expert’s Knowledge on Media Archival Workflows+ Socially Competence + Interested in – as well as aware of – Media Innovation Developments
International Media Archive Community
International Innovation Research
+ Basic Understanding of Media Economics, Media Management & Project Management+ Proficient User of the English Language + Remains Partly Active in the Day-To-Day Routine
Where?
