Architecting happiness. Presentación WIAD.
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WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 1
ARCHITECTING HAPPINESS
Explorando
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
WiP - v.21Feb
¡HAPPINESS!
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 2
www.architectinghappiness.org
@ArchitHappiness
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 3
328 mil millones!
58 mil millones!
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
Muchos TED Talks
4
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 5
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 6WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
ARCHITECTING HAPPINESS
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 7
¿Creamos Arquitecturas para
la Felicidad?
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 8
TODOS queremos ser felices
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 9
Los servicios y productos que nosotros creamos impactan
en la felicidad de las personas que los usan.
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 10
Pero… • ¿Creamos productos/
servicios pensando en la felicidad?
• ¿Somos felices diseñando?
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 11
¿Las empresas quieren hacer felices
a sus clientes?
Titulo
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[Happy] Usuarios
Stakeholders [Objetivos
de Negocio]
[Happy] Creadores
Diseñadores, Desarrolladores,
Creadores, Gestores [& Others]
Servicios & Productos
La relación de todo esto
Icons: The Noun Project:Tuk Tuk Design (creadores), David Waschbüsch (caja), Francesco Termini (objetivo); Freepik (happy usuario)
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Decidimos explorar
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Explorando Happiness
Encuesta online
Entrevistas Referencias
+ 100 respuestas
+ 20 países
Participantes:
De: compañías, agencias, consultorías y startups
Especialistas, Líderes de equipo, Project Managers y Emprendedores
Con experiencia en AI, UX, VD, Coding, Management y Comunicación.
12 (+ 4) participantes de USA, España, Holanda.
De: agencias, consultoras y startups
Libros
Videos
Artículos y Posts
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 15
Cómo diseñar para usuarios/clientes felices
Cómo trabajar en equipos/organizaciones felices
Cómo ser más feliz
Descubre lo que nos han contado diseñadores, creadores y emprendedores de todo el mundo sobre la felicidad y clientes/usuarios felices
Perspectivas sobre la felicidad en
la creación de productos/servicios
AKA: Insights
Todo lo que
deberías saber sobre
felicidad
Happy Planet Index
Budismo
Psicología positiva
Positive Design
2 1 3 1 reto &
3 propuestas para practicar la
felicidad en tu día a día
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
1 16
Perspectivas sobre la felicidad en
la creación de productos & servicios AKA: Insights
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 17
Perspectivas¿Qué es la felicidad para los creadores?
“Well-being cannot exist just in your own head. Well-being is a combination of feeling good as well as actually having meaning, good relationships and accomplishment.”
— Martin Seligman
“Thousands of candles can be lighted from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.”
— Buddha
42% 33%
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¿Qué hace felices a los creadores? Perspectivas
Hacer felices a los usuarios, hace felices a los creadores!
Do you believe that your work is related to any of these concepts?
Making customers/users happy makes me happy.
62%
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Happiness is connected to passion. If you are passionate about what you believe in, you are happy.
We have no titles. And no titles has to do with happiness at work. People can contribute where ever they want. There are no restrictions.
¿Qué hace felices a los creadores? Perspectivas
““
Nos hace felices creer en lo que hacemos. Ser nosotros mismos.
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 20
¿Qué creemos que hace felices a las personas?Perspectivas
People are NOT looking to make life more efficient and automated. People are looking for entertainment, relationships. So it's not about the functionality, it's about the experience.
“Creemos que lo que hace felices a las personas es: Ser Humanos. Vivir experiencias.
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¿Nuestro trabajo está relacionado con dar
felicidad a quien lo usa?
PerspectivasEl Creador y la Felicidad de los usuarios
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Los que creamos productos/servicios para otros, creemos que nuestro trabajo está relacionado con dar felicidad a quien lo usa
PerspectivasEl Creador y la Felicidad de los usuarios
How much do you think that making stuff for others is linked to happiness?
Very much. We try to produce positive emotions and engagement.
54%
A lot
64%Making customers/users happy makes me happy.
How much impact do you think your work has on overall customer happiness?
44%
Do you believe that your work is related to any of these concepts?
*
46% Some*
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“ Our projects are somehow based on happiness, because the goal is to improve something. And this makes people happy.
Happiness is not formally on the agenda as a topic, but everything we do and design touches people lives and organisations.“
El Creador y la Felicidad de los usuarios Perspectivas
Aunque la palabra “felicidad” no esta formalmente presente en las conversaciones, si lo está en el objetivo de los proyectos.
The effort in making sure everybody involved has the same understanding of what we are trying to achieve.
3.57
Availability of detailed information about users.
3.39
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
PerspectivasEl Creador y la Felicidad de los usuarios
Para impactar en la felicidad de los usuarios es necesario conocerlos.
La actitud del equipo es importante. El producto es importante.
El producto necesita servicio al cliente.
What do you think is most important when creating websites, mobile apps or digital services that aim to make a positive impact on users/customers?
High fidelity documents.2.54
Good code.3.39
The team attitude towards user needs and happiness.
3.65
Great Customer Service3.63
1
2
3
4
5
6
1
5 54
3
6
*
*
*
*
*
*
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 25
Perspectivas
Según la experiencia de muchos creadores, las empresas no buscan “la felicidad” de sus clientes.
Las Empresas y la Felicidad
In your experience, do you think that business looks for happy customers?
Not always. They don't understand that happy customers are key for profitability.
Only sometimes. They don't care enough about customers.
50%
32%
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Perspectivas
“ Business is not explicitly asking for that. But they want happy customers, loyal customers, loyal employees... They don't use that vocabulary, but implicitly they do ask for that.
Las Empresas y la Felicidad
Hay experiencias claramente opuestas sobre si las empresas buscan la Felicidad de sus clientes.
“ Most businesses put business goals ahead of making people happy. It's about extracting the maximum value and making lots of money. Because business culture doesn't define happiness as a goal by itself, it's hard to sell a project about "making people happy."
Las empresas no ven el valor de impactar en las emociones positivas.
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 27
Companies should look for functional satisfaction and emotional happiness. And here is where many companies go wrong. They only go for functional satisfaction.
The majority of the processes/projects that I've worked on in the past were pain killers. We worked on the medicine that was stopping the pain.
Las Empresas y la Felicidad Perspectivas
““
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Perspectivas
The funny thing about happiness is that we don't use that word, but it makes a lot of sense. If you ask someone what is the higher, higher, higher goal that she/he is pursuing, the answer is 'happiness'. Why not use that when you create work?
Felicidad en el trabajo
“
Es importante ser felices en el trabajo.
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 29
Perspectivas¿Sabemos suficiente?
The next time I hear someone talk about happiness at the office … I will explore more to encourage talk about happiness.
31%
There are a lot of different perspectives and approaches on happiness. Test yourself and check all the ones that you ever heard about… (check all that apply) "Flourish". The Authentic Happiness and Well-being Theory by Martin Seligman
7% *
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2 30
Todo lo que deberías saber
sobre felicidad
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Felicidad¿Está de moda?
Source: Google Trends
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FelicidadInforme de las Naciones Unidas
http://unsdsn.org/resources/publications/world-happiness-report-2013/
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FelicidadWorld well-being
http://www.happyplanetindex.org/data/
Experienced well-being
Life expectancy
Ecological footprint
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The problem with ordinary happiness is that it never lasts, because the objects of happiness don't last. A happy event is soon followed by a sad one, and shoes wear out. So, the happy "fix" is never permanent, so we keep looking.
The happiness that is a factor of enlightenment is not dependent on objects, but is a state of mind cultivated through mental discipline.
Aproximación budista Felicidad
Photo: CC attribution by www.flickr.com/photos/orestis
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FelicidadPsicología positiva
35
Psicología positiva
Well-being theoryMaslow
1980-90s
Piramide Maslow de J. Finkelstein, traducido por Mikel Salazar González
Concepto “Flourishing”
Set point “50+10+40”
1954
Flow
1998 20122005
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Mihaly Csikszentmihalyi: Flow
FelicidadPsicología positiva
Óptimo
Nivel de habilidad
Niv
el d
e r
eto
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 37
Pleasant life
(placer)
FelicidadPsicología positiva
Areas de investigación para happiness
Good life
(involucra-miento)
Meaningful life
(afiliación)
Concepto de Martin Seligman et alThe Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake)
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 38
Flourishing … refers to optimal human functioning. It comprises four parts: goodness, generativity, growth, and resilience
Prosperar
FelicidadPsicología positiva
Fredrickson & Losada: Flourishing
Fredrickson, B. L., & Losada, M. F. (2005). Positive affect and complex dynamics of human flourishing
poder de recuperación
estar bienmejorar la vida para generaciones futuras
crecimiento
“
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 39
Adapted from Lyubomirsky “Pursuing Happiness: The architecture of sustainable change”
FelicidadPsicología positiva
Sonja Lyubomirsky: Happiness Set Point
Nuestra felicidad depende un 40%
de nosotros mismos
Factores de influencia en los niveles de felicidad crónicas
Tendencias genéticas
Actividades intencionadas
Circunstancias
10%
50%
40%
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 40
FelicidadPsicología positiva
Martin Seligman: Well-being theory
placer felicidad emoción satisfacción
La combinación de pasión y concentra-ción crea un estado de absorción en la actividad
Busca relaciones auténticas.
Encuentra dónde sumar.
La búsqueda del dominio y del éxito
EP
R
MA
Positive emotions
Accomplishments
Meaning
Engagement
Relationships
Icons: The Noun Project - Christopher Reyes (heart), Ana María Lora Macias (world), iconsmind.com (handshake); Freepik (thumb)
Freepik (happy usuario)
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 41
Study after study shows that happiness precedes important outcomes and
indicators of thriving, including fulfilling and
productive work.
Source: “The Benefits of Frequent Positive Affect: Does Happiness Lead to Success?”, S. Lyubomirsky et al.
FelicidadPsicología positiva aplicada al trabajo
“
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 42
Tony Hsieh: Delivering happiness movement
Source: adapted from http://deliveringhappiness.com/
FelicidadPsicología positiva aplicada al trabajo
Tiempo
Placer
Pasión (flow)
Propósito superior
Fe
licid
ad
The Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake)
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 43
Diseñar para la felicidadFelicidad
Bienestar
Largo plazo
Well-being
Psicología Positiva Emociones Positivas
Relaciones
Sentido (Propósito)
Logros
EngagementFlow /
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 44
Diseñar para la felicidadFelicidad
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 45
Beyond Frustration: 3 levels of happy design
Chisnell, D. (2010). Beyond Frustration: Three levels of happy design. UX Magazine. http://uxmag.com/articles/beyond-frustration-three-levels-of-happy-design
Mindfulnessin design is about a pleasing awareness. It's knowing that this is good, that this makes me happy. It's satisfying. You feel it in your body. As Norman suggests, it's visceral.
Flowby M. Csikszent-mihalyi. In his book, Flow, he describes a state that people enter when they are fully focused in which they experience immersion in a task or activity to the point where they lost track of time
Meaning comes from a feeling of fellowship, contributing, and making the world a better place. It's about harmony and, as Norman says, reflectiveness—because good things happen to you, you want to do good for others.
Meaning
FelicidadDiseñar para la felicidad
Cake icon by Julien Deveaux, the Noun project
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 46
Design Thinking Unboxed
Design Thinking Unboxed, Todd Olson. https://medium.com/design-thinking-in-motion
FelicidadDiseñar para la felicidad
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 47
Source: UX Week 2014 | Anna Pohlmeyer | From User Experiences to Human Experiences on Vimeo
FelicidadDiseñar para la felicidad - positive design
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 48
“Design for pleasure, design for personal significance, and design for virtue. Each ingredient independently stimulates subjective well-being. Positive design sits in the “sweet spot” where all three ingredients intersect. This intersection is where people flourish.”
— Desmet & Polmeyer, 2013
FelicidadDiseñar para la felicidad - positive design
Desmet, P. M. A., & Pohlmeyer, A. E. (2013). Positive design: An introduction to design for subjective well-being. International Journal of Design, . http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/1666/595#12
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION
3 49
1 reto
&
3 propuestas para practicar la felicidad en tu día a día
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El reto
Profesionalicémoslo
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#1. No Hables. Hazlo.
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#2. Sé Feliz
TU En el Trabajo
Are you Permalicious?
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 53
Cake icon by Julien Deveaux, the Noun project
#3. Escoge qué añadir a tu toolbox
Mindfulness
Flow
Meaning
3 levels of happy design
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 54
GRACIAS
PREGUNTAS?Contáctanos:
Silvia [email protected] | @silviacalvet
Nicole [email protected] | @nicneuvision
www.architectinghappiness.org
@ArchitHappiness
WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 55
architectinghappiness.org
PREGUNTAS?Contáctanos:
Silvia [email protected] | @silviacalvet
Nicole [email protected] | @nicneuvision
www.architectinghappiness.org
@ArchitHappiness