BRITAIN’S ONLY MONTHLY OUTDOOR INDUSTRY PUBLICATION

ISSUE 4 : VOLUME 20

APRIL 2013

In this issue:

New customers are on the way – Comment Page 3

Richard Taylor tells how Summit aims for the top – First Up Page 5

Consumer magazines continue to lose sales, as others !ght shy of revealing all – News Pages 6-7

Ad volumes fall, although more for some than others – Hard Facts Page 9

Boot !tting charges may come one day, but not for now – Hard Facts Page 10

Retailers looking for customers might !nd them in the country – Analysis Page 13

Developing a knack for snacks – Good Business Page 17

Man falls for Italian model again – Hotshots Page 18

Mystery Visitor has to Adapt in Liverpool – Stu" Page 21

What will it take to get the big boys to cough up for BoF? – Sidelines Page 22

www.occoutdoor.co.uk10 OCC Outdoor March 2013

Travel broadens the mind and retailers looking to broaden their opportunities could do a lot worse than focus on making sure that their customers and their customers’ possessions travel well and arrive safely. Here are seven excellent ideas for doing just that

ADVERTORIAL – SAFE AND SECURE

PacsafeA lot of thought goes into ensuring that backpacks are comfortable to wear and attractively styled, but arguably less time is spent on keeping the contents secure and let’s face it in some parts of the world that’s the real challenge. The Pacsafe Venturesafe 200GII is a roomy travel bag that incorporates !ve anti -theft security features in the shape of eXomesh slash guards, similarly slashproof carrysafe shoulder strap, smart zipper security, dual release security buckle and RFIDsafe blocking pocket. All the other features associated with top notch backpacks are included too.RRP: £50.00 Talk: 0116 243 4600 Look: www.pacsafe.com

AquapacFebruary was the !rst month since June of last year that rainfall fell below the monthly average and you wouldn’t bet against it being the last for another six months. The arrival of Aquapac’s Upano range of waterproof Du"el bags is therefore timely. Available in 40, 70 and 90 litre sizes these lightweight toughies have been custom made for travelling the hard way. Removable shoulder straps deliver easy portage; an air release valve makes them squeeze down to nothing; brightly coloured they are easy to spot on the carousel. These are just three of a family of features of an outstanding product.RRP: from £90.00 Talk: 0207 738 4466 Look: www.aquapac.net

E-Case iSeriesA recent report from the travel insurance industry reported that travellers on average now carry with them gadgets worth more than £420; in which case for that large proportion of them who are Apple users, safety from the elements comes in the form of E-Case’s range of waterproof cases designed speci!cally for Apple devices. The submersible and low-pro!le designs o"er full touchscreen and voice capabilities while in use. With model-speci!c windows and waterproof headphone jacks on some models, the iSeries collection provides the kind of insurance that works on any trip.RRP:!from £24.99 - 34.99 Talk: 01629 580 484 Look: www.e-case.com

OverBoardWhat the watersports person has been waiting for and pretty much every other adventure pursuits enthusiast - the OverBoard Waterproof Backpack. Its seamless electronically-welded construction and zip free two-way sealing system makes it not simply waterproof, but fully submersible. Incorporating the best of modern backpack technology - large front mesh zip pocket to the padded shoulder straps and air-#ow back panel - this feature-packed winner is a comfortable and handy bit of kit for any water-based sportsperson.RRP: £49.99 Talk: 0845 208 5755 Look: www.overboard.com

Fast Find Ranger Personal Locator Beacon Explore the world with peace of mind. At the push of a button, the Ranger PLB gives travellers !nding themselves in an emergency situation, direct connection with the global search and rescue services. Once activated, the Ranger uses its internal GPS to provide position data via satellite, allowing rescuers to locate the user anywhere in the world. For customers whose$ passions pull them over land, sea or air the Ranger takes the ‘search’ out of ‘search and rescue’. $A must-have device for all travel enthusiasts.RRP: £225.00 Talk: 0239 262 3900 Look: www.fast!ndplb.com/ranger

Trekmates DRY Lite Liners Outdoor enthusiasts can manage any sort of weather as long as their gear doesn’t get wet. Trekmates’ extensive range (nine sizes running from 1 litre up to 110) of waterproof roll top stu" bags come with taped seams and the guarantee of a lightweight, durable storage solution for customers who want their outdoor gear to stay dry and to be kept protected.RRP: £8.00 - £20.00 Talk: 0115 940 9170 Look: www.trekmates.co.uk

Trekmates Global Mosquito Net Getting to faraway places has never been more straightforward but getting away from biting insects is still a

problem. Trekmates !ne grade mesh Global Mosquito net

for two people is $treated with a UK supplied and approved insecticide, thereby guaranteeing double security. With three di"erent hanging options and supplied with a packable stu" sac it’s the global solution to biting insects.RRP: £25.00 Talk: 0115 940 9170 Look: www.trekmates.co.uk

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