April 19, 2005 + Mobile Phone. 1. Introduction of bitWallet and.

April 19, 2005

+ Mobile + Mobile PhonePhone

1. Introduction of bitWallet and

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2005 bitWallet, Inc. All Rights Reserved

■ ■ Corporate InformationCompany Name : bitWallet, Inc.

Establishment : 2001.1.18

Capital : 26.7Billion JPY 193 Million Euro

Main Business : “Edy” Brand Management

Operation of e-money Service “Edy” in Japan

■ ■ Stock Holders (61compaies)

Sony Group 34.55% NTT DoCoMo 15.88%

Daiichi Kosyo (DK) 5.95% SMBC Group 2.30%

Toyota Group 2.30% MTFG Group 2.50%

Nomura Securities 2.33% All Nippon Airways 4.27%

KDDI Group 1.75% Other 28.17%

bitWallet, Inc.

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1. 　 Prepaid e-money using contact-less IC card technology

■ High Security, High Speed

■ Easy to charge/re-charge from cash and credit card (Top: 50,000JPY)

2. 　 Suitable for small amount paying ■ Touch and Pay

■ Anybody can use Edy

3. 　 Multi Application ■ Edy with Credit Card, ID card, Membership Card, Point Card, etc.

■ linkage with Mileage Service, Point Service, Discount Service 　　　　　

4. 　 Click and Mortar ■ Real Store, Internet, Mobile Commerce

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Payment

bitWallet,Inc.

Shops

Commission

Payment

Value Loading to Edy Card

Payment by Edy Card

Edy Scheme in Japan

ID CardMember CardCredit Card

others

Value Issuer Card Issuer

BanksCredit Card

Company

Users

■ several companies issue “Edy”value (multi issuer)■ bitWallet sign contract with shops, and does clearing operation

■ several companies issue “Edy”value (multi issuer)■ bitWallet sign contract with shops, and does clearing operation

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コンビニなどの店頭で現金からにチャージ

コンビニなどの店頭ででスピーディに支払い

オフィスや自宅で２４時間クレジットカードなどでにチャージ

オフィスや自宅でネットショッピング、で簡単に支払い

ChargeIn Real Merchant

Charge On-Line

Mobile Phone

Payment In Real Merchant

Shopping On-Line

Mobile Phone

Strategic Advantage of Edy

Real and Cyber Seamless Operation

2. Current Situation of

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Edy Trend(Transaction/Issued Card)

Number of Edy Cards Issued 9.2 mil(including mobile)Number of Edy mobile Issued 0.5 mil

Member shops 20,000Convenience stores, café, drugstores, supermarkets, vending maschines

Transactions per month 7.1 mil

Number of Edy Cards Issued 9.2 mil(including mobile)Number of Edy mobile Issued 0.5 mil

Member shops 20,000Convenience stores, café, drugstores, supermarkets, vending maschines

Transactions per month 7.1 mil

As of March 31, 2005

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Strategy For Acquiring Stores

1. National chain store - Easy to recognize

2. Redevelopment area – Many stores around the area

Inside office buildings In the Airport

In TokyoShiodome MarunouchiRoppongi AoyamaShinagawa Osaki

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World’s First, Transfer “Mileage” to “e-Money” World’s First, Transfer “Mileage” to “e-Money”

AdvantagesUser Increase Mileage Value, activate Edy UsageANA Increase Card Holders & UsageEdy Merchant Increase Customer & SalesbitWallet Increase Card Holders & Edy Merchant

10,000Mile = 10,000yen10,000Mile = 10,000yen

Shopping by using

WebWeb

CallCall

Transfer mile to

at homeat home

at Airport, etc.at Airport, etc.Apply on Web or Call Center

Mileage Center

Shopping by AMC Card

affiliates

Transfer Mileage to Edy

Earn Mileage by using Edy card 200yen = 1mile200yen = 1mile

Data Center Earn　Mileage

Edy on ANA mileage club membership card

AMC Edy Card

ANA Edy Card

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bitWallet Inc.

Users

Presenters

E ｄｙ Gift Data

Fund for Edy Gift

E ｄｙ Gift Receiving Process　

\

Presenter send the Value to User !!

■ What is “Edy Gift” ?

Edy Gift is the service that presents Edy Value to the particular Edy Card holder.

How to receive: Edy card holder picks up Edy Value through “Edy Viewer” after setting personal R/W(PaSoRi).

　※ You can also pick up Edy Value in “am/pm” （ appoint‘s Terminal ） and Airport （ ANA 　 WebKIOSK Terminal.)

What’s “Edy Gift “？

※ １　 Users need to set up soft ware by themselves after downloading “Edy viewer” from bitWallet’s homepage.

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Point Service Provider

Super Market

Edy Gift for FSP – Exchange Shopper’s point to Edy

　　　　 Use 「 Edy 」・・・

Real Merchants MembershipOnline Shopping Membership

POINTProgram(Mileage)Department Store

Homepage

Seamless Usage

■Exchange Frequent Shopping Point to Edy Additional Value ⇒ ⇒　 Provide customer Satisfaction

■Current Presenters (17):　　 ANA –Mileage Sony Finance International,UC Card – Point Program Honda – Cash Back Program am/pm MONEX Securities NTT Card Solution – Edy Gift Card

Shopping& Meal Coupon

Exchange!

Cash Back

Goods

Ticket

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3. + Mobile Phone

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■ Several Multifunction Card Issued・ Several Service Provider use multifunction card as a tool of differentiation

■ Integration of card・ Possible to add other application, but difficult to change card surface design

■ Use has to have several cards

IC Card

Application

FeliCa

Railway ParkingCard

MileageCreditCard

Credit Card + Edy Membership Card+ Edy

ID Card + Edy

Suica

Parking lot Card+ Edy

ID ・・・MemberPointBus

+ Credit Card+ bus card

Current Situation of Multifunction card

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FeliCa

Integration of Multi application

cybernetics area Common areaLinkage

IntegratedCard

■ one card/one mobile phone for multi application■ High Usage■ Linkage between■ reduction of card cost

With Mobile Phone or Integrated Card,

Mobile Phone

IC Card

Application

Railway ParkingCard

MileageCreditCard

ID ・・・MemberPointBus

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Mobile Phone with FeliCa Chip is “Electronic Wallet”!!

　 launch embedded mobile phone in FY2004

● Edy Charge● Edy balance check● Edy payment● E ticket● Amusement● Credit Card● Membership Card● Point, Mileage● Coupon

and more.

Vending MachineE-ticket

E+

i-mode Phones with FeliCa IC Chipto be Used in Trial Services

Air ticket

Mileage Program

Amusement Machine

Point Service

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How to Add application onto FeliCa mobile Phone

FeliCa Chip Memory (8KB)

E-ticket

mileage

Credit card ID Card memberhio

Common area System area

Wallet area Edy ID

…

FSC: FeliCa Secure Client

FSS: FeliCa Secure Server

SAM (Hardware)

+

membershipE-ticket ID Card …

Method 1 ： Write application area onto memorywrite application arew securely by using FSS plus SAMspecific software on terminal to read/write application area is required.

Method 2： Linkage to Edy NumberEvery application is located in server

◆ Need to acquire a license by FeliCa Networks

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Charge

Payment

Online Charge

Balance/record

Use at real shops/storesOnline Charge/Payment

Enables mobile phone into e-wallet

Mobile Edy

Online Payment

From credit card

Point function

Edy Point Network

E-wallet by

NEW

NEW

NEW

NEW

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Ｅｎｄ

April 19, 2005 + Mobile Phone. 1. Introduction of bitWallet and.

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Transcript of April 19, 2005 + Mobile Phone. 1. Introduction of bitWallet and.