Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity...
Transcript of Adrian Christie - Magento AU... · Marketing 2005 E-911 Mandate 14 A Decade of Mobile: Connectivity...
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Adrian Christie
Head of PR & Communications
PayPal Australia
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Australia is not unique
Photo: Qld Govt. Business & Industry Portal www.business.qld.gov.au
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The old adage applies
Photo: Trend Watching www.trendwatching.com
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Focussing on eCommerce Growth Masks the Reality
A commissioned study conducted by Forrester Consulting, Q3 2012
$ Billions
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Online Discovery Results in Purchase – online and offline
SOURCE: Milo.com, Forrester Report (“US Online Sales Forecast: 2008-2013”, Feb 2, 2009)
$2.4T $2.5T $2.6T $2.7T $2.7T $2.8T $2.9T
Offline Retail
Multichannel Retail
Online Retail
*Except travel
$2.7T
Total US Retail Revenues*
Multichannel
will be 6x greater
than online-only
shopping
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The Power of New
Photo: Zimbio www.zimbio.com
Photo: Trend Watching www.trendwatching.com
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Global Consumers: Modern Spice Routes
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Mobile catapulting all trends
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RULE #1: FISH WHERE THE FISH ARE
8-10am 66% wake up with their phone.
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A Decade of Mobile Platforms
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A Decade of Mobile Geo-Location
2000
1st Phone
with GPS
Maps Hyper-local
Marketing
2005
E-911
Mandate
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A Decade of Mobile: Connectivity
1st Bluetooth
Phone
Rich Interfaces &
Ecosystems
1st Wi-Fi
Phone
2000 2005
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A Decade of Mobile: Cameras
Nokia sells more cameras
than Kodak
Scanning
Image Recognition
Virtual
Reality
2003
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A Decade of Mobile: In the Family
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A Decade of Mobile: Has Changed Shopping
58%
Use their phones while shopping
2x
eBay average purchase
on a Tablet vs. PC
63%
Spend more after a recommendation
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Transforming Shopping
Searching in-store Instantly buying Checking-in eBay
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Transforming Shopping
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Drivers and facilitators of new retail:
1. Consumer Connection
2. New business models / infrastructure needs
3. Technology Platforms & Services
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1. Consumer Connection
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Power of Connection
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PayPal: Connecting Consumers
5 million Active Accounts
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eBay Marketplace: Connecting Buyers and Sellers
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2. New Models / Infrastructure Needs
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Technology is Driving Wholesale Change
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3. Technology Platforms & Services
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We are bringing the picks and shovels to all retailers
Demand Generation
Merchandising
Shopping Transactio
ns
Business Services
Storefront
Local
inventory
Distribution
Discounts
Mobile
Catalogs
Product
pricing
Merchant
info
Browse
history
Buying
history
Identity
Personal
offers
Full lifecycle
Closed loop
Check-in
Pay in aisle
Buy on
mobile
Traditional
Web
Decouple
pay vs. ship
or fulfill
User and
transaction
data
Shipping
Order
management
Re-targeting
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Retail Partners
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