AppXperience Presentation
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Appxperience is a premium app network, offering a user-friendly and developer-friendly approach to app promotion and monetization. 1. User-friendly concept: App discovery Our seven exclusive and customizable ad units provide users with relevant and personalized recommendations on other apps to download. The recommended apps are either: - genuinely chosen by the publisher himself, who can write about his own favorite apps, share with his users his latest discoveries or cross-promote his apps or/and - selected by our optimization algorithm, that promotes the right app to the right user. 2. Developer-friendly system: Self-management & Transparency. - One "ready-to-use" SDK, very easy to integrate, gives access to as much as seven ad units including: our exclusive recommendation wall and offerpage formats, video, interstitials, banners,… - One single cloud platform lets developers manage themselves the whole marketing process of their app, i.e define their user acquisition strategy (targeting, pricing,...), create and manage their campaign, customize their monetization tools and monitor performance and results. Users get a new reliable app discovery channel, advertisers only acquire the loyal users they target, publishers grow revenues and retention, and developers can spend the time and money saved in the development of their next hit-breaker app!
Transcript of AppXperience Presentation
Hit-Breaker APPLICATION
DEVELOPER’S EXPECTATIONS…
Meanwhile, in reality…
Innovative
CONCEPT
Amazing
DESIGN
Fantastic
USER EXPERIENCE
60% of apps have never been
downloaded
On the million of apps available
on the AppStore, only 1038
ever reached the Top 10
… VERSUS REALITY
Advertising an app is essential to grow audience
The 1%($269,230 per app)
The Middle-Class ($24,696 per app)
The (Very) Long Tail ($288 per app)
Source: « The Average App », Dave Addey blog
19%
1%
80%
61%
36%
3%
This % of apps… …Earns this % of revenues
IN-APP
PURCHASES
IN-APP
ADVERTISING
Options to make
revenues ?
Apps Sorted By Price
Including in-app ads is essential to monetize userbase
STORESUSERS DEVELOPERS
Non-targeted ads
+
Poor quality ad units
Lack of transparency
+
Lack of efficiency
In-app solutions
placing revenues
over quality
=
Low usage risk
Churn
Negative ratings
=
Loss of control
High costs
Low revenues
=
“Farewell, my friend!”
Appgratis
StartApp & friends
Current State: FRUSTRATION
What We Do & How We Do It
The first app-only distribution and monetization platform :
…Focusing on App UsersCreated for DEVELOPERS…
Promotion, retention, monetization &
analysis made simple and smooth
with a “do-it-all-yourself” solution
App promotion & app discovery
blended together in a range of
exclusive ad units to offer users what
they need : a free and reliable way
to discover new app
In-App Marketing: Everyone Loves It !
- Are looking to grow revenues
- Want to enhance the UX
- Know their audience
- Face an app discovery issue
- Love app recommendations
- Trust apps they like
- Are looking to grow audience
- with LTV users
- Need engaging ads
PUBLISHERS USERS ADVERTISERS
AppXperience turns apps into the new App Discovery channel
by allowing publishers to provide relevant, personalized and
user-focused app recommendations to their users.
A Unique App Discovery Unit
Create their own in-app
store where they can
highlight and
recommend their
favorite apps to their
users.
Provides relevant, user-
focused and
personalized app
recommendations
OUR ALGORITHMDEVELOPERS
Enhancing The UX With App Recommendations
- It’s an independent page within an
app, 100% customizable.
- The apps recommended are ordered
by sections, either picked amongst
our automatically-generated
thematical sections or created by the
publisher.
- For every app they choose to
highlight, publishers can write their
own app recommendations through
our sticky notes!
- An exclusive, innovative and 100%
non-intrusive monetization unit.
- An app discovery tool, where
publishers genuinely recommend
other apps to their users.
- The qualitative way to make revenues
while enhancing the user experience
with valuable content.
What is it? How it works
A Unique App Discovery Unit
A Unique App Discovery Unit
A Unique App Discovery Unit
What is it? How it worksThe Offerpage is displayed in two
events:
- it appears when a user clicks on a
section from the Offerwall (cf. page
before)
- it can be implemented as a
standalone format (in a pop-up or
non-intruisive mode) displaying only
the Appchoice section (sponsored
apps )
- A one-page format, displaying one
app category of the
recommendation wall
- Users view all apps of the category on
the same page, and can smoothly
surf from one to another to download
the ones he likes the most
- it appears when a user clicks on a section from the Recommendation Wall. (cf example on the page before : en italique) - it can be implemented as a standalone format displaying only the Appchoice section blabla
The Exclusive ‘All-At-Once’ Unit
The Exclusive ‘All-At-Once’ Unit
It's 100% customizable :
- Publishers customize the header ("App
of the day" in the picture) and can add
their own personal touch ("The app we
recommend you is...")
- Advertisers can write their own
description of the app they want to
promote.
- The dynamic interstitial falls midway
between a high-quality-content format
and an optimized monetization solution
- It only displays sponsored apps
campaigns from the AppXperience’s
network
- Including up to three imges and a text
description, its unique design aims at
maximizing interactivity and user
engagement
It's only displays sponsored app campaigns from the Appxperience's network
What is it? How it works
The ‘App Of The Day’
The ‘App Of The Day’
MP4 Video Player
The super-powerful ad units driving
conversions much higher!
All-T ime ClassicsFull-screen interstitials and static banners,
for advertisers to show the talent of their
graphic teams
Full-screen interstitials and static banners, for advertisers to show the talent of their graphic teams
Revisited BannersNo visual is needed, all information are
automatically retrieved from the Appstore,
in a cool and great design
Our SDK wouldn’t be
complete if it didn’t
include…
Rich Media Interstitial
Dynamic Banner
Static Banner
Full-screen Interstitial
Traditional Ad Units
A single platform to:
- manage your user
acquisition strategy
- customize your
monetization tools
- analyze results and
monitor revenues
Access our seven ad
units via a single SDK
available as a
ready-to-use solution
on Cocoapods or on
GitHub.
One SDK
7 Ad Units
One
CloudFull
Control
The AppXperience framework,
functional from iOS5 and also
supporting the iPhone 5 resolution, is
available on GitHub or CocoaPods,
and comes with a full documentation
(available both online and offline) to
help publishers through the whole
implementation process.
We also provide an alternative to
the classic SDK. Publishers can also
use our web services to receive all
our campaigns, and use them the
way THEY see fit.
AppXperience’s Web Services are
available as JSON flux.
Parameter Your Campaign
Upload Your Visuals
Customize Your Ad Units
Interact With Your Users
PREMIUM TARGETED TRAFFIC
REVENUES
USERS
ADVERTISERSPUBLISHERS
EN
HA
NC
ED
EX
PER
IEN
CE
TAR
GETE
D A
DS
Thanks to our non-intrusive,
qualitative and innovative
products, users benefit from
a new App discovery
channel, allowing them to
see apps & ads relevant to
their interests.
Our statistical and
analytical tools allow you to
analyze your campaigns
and in-app advertising in
real-time and optimize the
management accordingly.
Developers manage
everything from our one-
cloud-fits-all platform, as
publishers or/and as
advertisers.
AppXperience’s unique
products encourage users
to download new apps,
generating extra-revenues
for publishers.
AppXperience connects a
supply to a demand.
Advertisers can target the
right user, at the right time,
significantly increasing the
efficiency of their
campaigns.
Enhanced experience 😃
TargetedCustomers 🎯
AccruedEfficiency 👍
Real-timeResults 📊
Increasedrevenues 💰
Benefits
for
everyone
AdXperience is a one-stop-shop
media trading desk that has developed
its own DSP and RTB technology to be
connected to all major traffic sources,
get the wider source of data, analyze
it in real-time and boost performance.
The young start-up has grown very
fast and is known today as one of the
leading international player in the mobile advertising industry.
APPXPERIENCE BENEFITS FROM THE EXPERTISE AND LARGE ADVERTISER NETWORK OF HER
SISTER-COMPANY ADXPERIENCE.
Watch our video
on YoutubeHang Out with
us on Google+
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us on LinkedInFind us
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