Appucino - Magic for Your Apps!
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Transcript of Appucino - Magic for Your Apps!
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SPOT THE DIFFERENCE
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WELL, THERE IS NO DIFFERENCE!
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BUT IF YOU PUT A FEW LINES OF
SECRET CODE IN ONE OF THEM…
You would notice that the time spent on your app has Skyrocketed !
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DON’T BELIEVE US?
Check out what it did to an existing game !
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TURBO CRICKETCASE STUDY
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THE GAME – TURBO CRICKET
Product background
• Turbo Cricket is an action packed sports game developed by
Games2win. The game was launched on the Android platform
on June 2nd 2011
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Time spent in Turbo Cricket was below the sports benchmark
• Turbo Cricket – 2.0 mins• Benchmark – 2.4 mins
Performance Analysis
• The product reached its peak of 15k active downloads by early
October, after which active installs started to plateau
• The time spent in Turbo Cricket marginally underperformed the
category benchmark* for Android games
GAME PERFORMANCE
* Data on session length and category benchmark provided by Flurry reports
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ROOM FOR IMPROVEMENT
Higher Targets
Games2win thought there was more to be extracted from Turbo
Cricket in terms of engagement and time spent Resulting in a
longer product life cycle and increased ad revenues
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WELCOME
Magic for Your Apps!
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WHAT IS THE APPUCINO MAGIC?
Traditional Leaderboards Appucino Leaderboards
Appucino creates a unique location-based leaderboard experience
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WHAT IS THE APPUCINO MAGIC?
Inbox alerts provoke challenges!
Appucino takes challenges to the next level
Find people nearby to challenge
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THE “APPUCINO” SOLUTION
Convinced, Games2win added Appucino to their game Turbo Cricket and
the App was updated on the Android Market
+
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THE RESULTS
After monitoring engagement stats for a month:
– Time spent in the application had risen from 2.0 mins to 2.9
mins, an increase of 45%*
* Data on session length and category benchmark provided by Flurry reports
Appucino started outperforming the benchmark for sports games –• Turbo Cricket – 2.9 mins• Benchmark – 2.4 mins
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THE RESULTS
Turbo Cricket is
currently the No. 7
game on the Android
Market when you
search for „cricket
games‟
As an „indie‟ game
that is not based on
an official Cricket
“license” (like T-20
etc), Turbo Cricket is
No. 4!
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THE RESULTS
The game page on the
Android Market shows
a nice upswing in
downloads, with
decent ratings.
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CONVINCED?
To see how Appucino can transform your App :
• Download the FREE to use Android SDK to give your
users a unique location-based gaming experience from
http://appucino.com/try-Appucino
• Get in touch with us at [email protected] for queries
and support
• See Appucino in action on Turbo Cricket at
http://bit.ly/g2w-tcapp