Applying Lean UX in your Product Team

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Applying Lean UX in your Product Team

November 18, 2014

www.bundleapp.co

Building something customers don’t want.

Bundle - Applying Lean UX in your product team www.bundleapp.co

Our biggest risk

http://www.bundleapp.co


We first tried the most expensive way.Building an iOS app based on our experience and gut feeling.


What we thought we were doing.



What we were actually doing.



Try to validate UX, Design and Copy


What we learned

Before you start coding


Topic of today: Lean UXMinimize the time spent heading down the wrong path.



Lean UX is the practice of bringing the true nature of

our work to light faster, with less emphasis on

deliverables and greater focus on the actual

experience being designed.



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Idea

Validate Prototype

Build

Measure

Learn

Typical UX cycle

Bundle - Applying Lean UX in your product team



Putting it to use in your Product Team


Shared understanding.

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The goal is to create

For the problem as well as the solution.


A prototype is worth a thousand meetings.Focus on the experience, not the specs. \o/



The Five day Product Design Sprint

Based on the design thinking structure championed by IDEO and Stanford’s d.school.


e.g. Defining your product or improving conversion rates.

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A tool you can use in your Product Team


Dig into the design problem through research, competitive review,

metrics and costumer conversations.


Product Design sprint

Day 1: Understand1

1

3

4

5

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Rapidly develop as many solutions as possible. (max 10. minutes)


2

1

3

4

5


Day 2: Design studio

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ME, THE HERO DESIGNERLess Hero Design


Day 3: Decide


Decide which ideas are worth prototyping.


3

1

4

2

5

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Build something quick and dirty that can be shown to users.



Day 4: Prototype

4

1

3

2

5

Flinto.comPencil & Paper Framer.jsKeynote

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Show the prototype to real humans (in other words, people outside

your company) and learn what works and what doesn’t work.



Day 5: Validate5

1

3

4

2

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Plan one week ahead of development


Sprint #16 Sprint #17

Product Design Sprint

Sprint #15

Development


Validate before coding.


Try to validate UX, Design and Copy before you start coding.


Take aways

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Experiment and fail


At least you learned the cheap way.


Get customer feedback. Early and often.


And yes, it’s painful. And why don’t they just ‘get it’.


Eliminate waste by validating stuff.


Waste being money and time building the wrong stuff.


Do it guerrilla style.


You don’t need expensive user tests to validate stuff.


Thanks.Feel free to reach out to me on Twitter.


@ppkorevaar

@bundleappco


Recommended reading.

Articles


http://www.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/

http://www.gv.com/lib/the-product-design-sprint-a-five-day-recipe-for-startups


http://www.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/

http://www.gv.com/lib/the-product-design-sprint-a-five-day-recipe-for-startups

Applying Lean UX in your Product Team

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