AppliedSB Confidential appliedSB technology and roadmap.

appliedSB

Confidential

appliedSB technology and roadmap

appliedSB Applications And Services

MCNE Platformand Content/Product

Database for Monetization

or artist

Connecting customers/fanswith brands/artists through

messaging, exclusivecontent and more.

appliedSB ClientLoyal Customer Database

Customers/Fans

MCNE Platform helps its clients create a loyal customer database by offering applications and services to create direct relationships between artist/fan or brand/customer. Once the relationship is in place, MCNE Platform monetizes the relationship through digital and physical goods.

Brands

Artists

Brands

Artists

appliedSB Business Model


appliedSB has developed an enterprise level content delivery solution with the flexibility to support any client need:

Core Platform: Content Delivery Solution

•appliedSB supports worldwide CDN stores for full catalogs of major labels (US download rights only), most major independents and client specific content •Content type- agnostic audio files, video files, pdfs, zip files and (eventually) games •Content format-agnostic MP3 versions of content, FLAC, ALAC •Content normalized- one method to get any content from any label •Content available for digital download or streaming •Content integrated on a turnkey or modular basis for each client based on needs and their existing infrastructure •Client specific branding •Customer MP3 downloads can be integrated into their existing media libraries (iTunes, Windows Media Player) via the ASB Download Manager, or designated for loading into a target file based on your requirements •Handles all reporting and rights management issues with the labels


appliedSB provides various types of streaming for widgets from mobile devices to fully integrated site solutions. The company utilizes the following technologies based on the client’s needs:

Core Platform:Content Streaming Solution

•Flash Audio Content Streaming: Provide worldwide audio streaming across appliedSB’s CDN in MP3 formats at various bit rates •HTTP Audio Content Streaming: Provide worldwide audio streaming across appliedSB’s CDN in MP3 and MP4 formats at variety of bit rates. •Video Streaming: Provide worldwide video streaming via appliedSB’s CDN with MP4 format at various bit rates.


appliedSB provides various integration methods for E-Commerce engines such as:

Applications: E-Commerce

• Widgets (placed on artist site or select social network sites)

• Integration of appliedSB digital content into an existing store via APIs

• iFrame integration for full services solutions (music, tickets and merchandise)

• Mobile applications for mobile purchases


Applications: Audio PublisherAudio Publisher is a live performance tool which allows artists to sell content from their performances with the benefit of making it available as soon as the concert has ended. Audio Publisher converts content in real time, making it accessible across appliedSB’s CDN within minutes providing artists the potential of selling their performance before, during, or directly after the show. Benefits include: exclusive content, promotional content, and unreleased content owned by the artist for the intended target audience.


appliedSB has created a turnkey text messaging solution to create and manage communication campaigns that provides the following:

Applications: Text Manger

• Ability to integrate customer data from a text

messaging platform to CRM solutions

• Building blocks to create integrated, multi media event based communications such as sweepstakes to collect customer data

• Widgets to collect customer data for text messaging programs for your website

• Dashboard and other reporting technology to get a high level view of a campaign drilling down to individual user information.


appliedSB has developed various widget capabilities for its clients. Widgets allow code and more importantly functionality to be displayed on other sites. Widgets are skinable, can be utilized by any number of browsers, and various widgets can be combined into a single widget solution. appliedSB widgets can use a variety of different functionalities to meet the clients objectives including:

Applications: Widget Solutions

•Digital Downloads – Allows downloads of either mobile or digital content. A download manager is built into the system. There is also the ability to stream a preview through an attached player widget.

•Text/Email Alerts –Will allow people to sign up to receive text or email message alerts on various topics.

•Audio/Video Streaming – Allows for audio or video to be streamed on other sites. The files are hosted with appliedSB and delivered seamlessly to the widget allowing the updating of audio and video files. appliedSB has its own player or can utilize one specified by the client.


All widgets work across multiple social networks sites.

Product Lines – MCNE, Inc. provides its products in bundles to assist clients who are looking for specific functionality:

Other Application/Services

• Community Service Packs• Web-based community pack (messaging center, blogging, recommendation engine)• Mobile community pack (SMS messaging to fans/customers, tour and other alerts,

mobile blogging (“moblogging”)

• Marketing Services• In-venue service pack (voting/polling applications, live concert downloads, text to

screen)• Marketing program planning and execution

• GT Music 360


Sample Client List

Music/Youth

Non-Music


http://www.ericsson.com/

http://www.usahockey.com/servlets/page?menu_id=8D5421113035386AE034080020D8D313

http://www.castrol.com/castrol/castrolglobalhomepage.do?categoryId=3225&contentId=6005575

Clients: DMXDMX provides environment services (music, promotion, even scent) for some of the top retailers, restaurants and hotels across the world. With its ability to reach over 100 million people a day, DMX has turned to appliedSB to create one of the most important music industry solutions in years. DMX is looking to bring music and brands together while servicing people who trust DMX’s expertise in creating playlists. DMX is in the process of merging with Muzak which will expand its reach to hundreds of millions of people a day with an expected 80% market share for environments outside the home. appliedSB technology and roadmap

Clients: DMXStrategy: appliedSB worked closely with DMX on a strategy to maximize their relationships with their clients. The solution focuses on three separate but intertwined experiences:


In-Store – appliedSB powers via DMX the ability for customers in a store (i.e. Abercrombie & Fitch, Victoria’s Secret, American Eagle) to purchase the music they hear to their mobile device, get music lists, get flash drives or download cards placed on merchandise and mobile messaging campaigns.

Web Services – appliedSB provides skinable widgets for DMX client websites to allow the purchase of playlists that are playing in the store as well as archived playlists. Users will also be able to sign-up for text/email alerts to know when new playlists are available, as well as receive brand promotions via your phone.

SonicTap – SonicTap is a central site that allows you to purchase from any playlist that DMX provides its business clients, as well as from lifestyle and genre playlists. Users purchase downloads or subscribe to a monthly service for more music discovery features. Usability will be a major focus.

Clients: DMX as a NetworkDMX has turned to MCNE, Inc. to provide brands and music labels/artists the opportunity to co-market with its clients, viewing its client base as a potential advertising/marketing network. This would take advantage of both “in-store” and web promotions with DMX’s client base.


Live Nation powers fan commerce.Live Nation operates fan clubs and merchandise stores for artists and personalities such as Dave Matthews Band, Tiger Woods (as SportsToday), The Police, John Legend, 50 Cent, The Beatles, U2, Elvis, Madonna, Jonas Brothers, John Mayer, Usher and more.

Live Nation turned to MCNE, Inc. to provide digital & mobile downloads and mobile alerts, and to integrate with LiveNation.com for bundles.


Clients: IMVUIMVU (www.imvu.com) is an avatar social network. It offers 3D software for creation of avatars who chat in animated 3D scenes. The company enables third-party content creators to sell their virtual items, such as clothes, shoes, hairstyles, accessories, pets, and furniture for avatars. The company currently has 40+ million registered users, 100,000 registered developers, and generates approximately $1.0 million in revenue each month.


Clients: IMVUIMVU engaged MCNE to develop an initial offering which allows the user to listen to music in the thousands of public chat rooms as well as one-on-one interactions provided on its site. The users can purchase a song for a set number of streams and then must repurchase additional streams to keep hearing music.

Users can also purchase MP3s of the music they hear on the site for their personal MP3 players as well, at a standard price of $0.99 per track. IMVU uses MCNE’s licensed content to provide the music available to be downloaded or streamed on the site


AppliedSB Confidential appliedSB technology and roadmap.

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