Application store optimization
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Transcript of Application store optimization
Application Store Optimization Tips and Mobile app review factors
Boost up your application rank
What to do when you make you app?
How to find users, followers, get positive reviews, stand out in relation to the others?
There are 2 ways:
Application Store optimization
Marketing optimization (just pay someone to
do it instead of you).
Two type of application users Paid and
Real users.
Application store optimization (ASO)
What is ASO?ASO is set of activities to get higher rank of
your app in app store’s search results,
whether is it APP store (iOS) or Google Play
(Android).
To help users access and meet your
application, you need to optimize some of its
elements like:
application name,
description,
keywords, etc.
ASO covers all elements.
Google Play vs App StoreCompared to the App store, Google Play
market have considerably faster process of
application update. Keywords in the
description can help in Google Play
optimization, while on APP store it is not
taken into account.
App Downloads
Why is ASO important?if your application is free, ASO will
increase the download – 100 to 800 per
day,
improves search discovery,
increase in revenues from
downloads – If your application
is payable on download (from 1$
to 500$).
If you are individual developer, then these figures are very good start. Number of
available Android apps (this figure varies from day to day).
KeywordsThis is very important.
The first step you need to do is to look what
are people looking for in your area.
For that you can use Google Adwords
Keyword Tool. This tool will show you which
keywords people search - both on the Internet
and on the application markets.
For example, if you have application about abs exercises, you would like to know is more searched phrase “Abs exercises” or maybe “Exercises for abs”. In addition, Google’s Keyword Tool can be useful if you want to see what type of application users are typically looking for. If there is keyword that users are quite a lot looking for, and there is a little competition, there you can search your chance. Besides, what kind of keywords are searched, you can look at the market application.
Name of application
Based on keyword search and results, you need
to define your mobile application
name. Relevance is very important.
Name of developer
For better optimization it is recommended
tying the name of developer to the name of
application. If you have an application “Abs
exercises”, and you put your publisher name as
“Crunches Dev”, you will be ranked and for the
“Abs” and for the “Crunches”.
Application iconIcon does not affect the ranking of your
application. But, icon is very important, because this is first visual thing that user see when they meet with your application. The first impression is very important, so make sure that if you know yourself to design a logo, do it, or you can hire someone to do that for you. You can use App icon Maker (for iOS) to make app icons.
Screenshots / VideosThis type of additional free promotion can
only contribute to a better positioning of your application.
ASO is very important if you want to make you application stand out from competition, like in websites. You need just a little of your time and will, so do not let your quality product remain unnoticed in the market.
Mobile application review factorsCompetition on every market is thick. Such a
situation occurs on the mobile application market. Today, there are more than 2 millions mobile applications.
How to make you app stand out in relation to the others? You can do that by gaining many app reports – reviews from users.
But, It will furthermore take a lot more than simply just receiving app rating to help create a prosperous product in the marketplace.
FactorsThere are usually 4 factors which must be
taken into consideration, related to your
application rating:
Star rating,
Extra positive ratings and reviews,
Advertising,
Brand.
Star ratingThe higher rating you have (from 1 to 5) the
greater is the chance that your application
will be downloaded. In addition, the negative
mobile appliaction reviews via users
usually result in a important drop.
Extra positive ratings and reviews
Only from receiving extra positive form
ratings and reviews, your app will
probably increase it’s position on app store
ranking and will contribute to your overall
rating.
AdvertisingAny advertising is good advertising .
App ratings along with reviews no matter whether they good or bad provide the beneficial insight at how app users watch, download, like or dislike your application.
BrandAs your mobile application benefits extra
positive reports, it will help you to create a
brand of their name on the market. You will gain
many based on a good review of your app, and they
will be more likely interested to download more
application from you that other developer.
Don’t give upAt the start, getting the review will be
difficult. When your launch your app, you can find no stories and potential new users for you app.
You can try one of this two ways:Submit you mobile app to review sites and
blogs. It’s free but however, there may be not any guarantee.
Pay for application review. This way will cost you money.
Remember, any advertising is good
advertising. You will need to be persistent
and patient to make you mobile application
sucessfull, because competition is fierce.