Natasha Shine - App Store Optimization
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Transcript of Natasha Shine - App Store Optimization
Natasha Shine-ZirkelMarketing Director
Product
Retention
Community
Ads
GrowthHacking
PR
ASO
Stores
Mobile Marketing
1. Product
User Need Good Design
Inherently Viral App Stability
Good Reviews Industry Standards
Example of Prompting Reviews: Meaningful Calls
2. Retention
Newsletters Emails
FB Notifications Push Notifications
Gamification Internal Community
Example of Prompting Reviews: Internal Community
3. Community
Social
Support
Facebook, Twitter, Google+, Pinterest, LinkedIn
Emails, FAQ, Forum, App Stores Reviews
4. PR
New Features Lists
Competitors Industry Trends
Milestones Leadership
My PR Wish list:
5. ASO
Title Category
Rank Keywords
Description Localization
Progress From Optimization:
Google Play App Store
Jan 1 May 1
Video chat 23 9
Video chatting 24 6
Video call 52 9
Video calling 50 7
Free video chat 28 9
Jan 1 May 1
Video chat 36 15
Video chatting 36 11
Video call 24 11
Video calling 23 3
Free video chat 32 18
6. Traffic
Many App Stores
Getting Featured
Amazon, Samsung, FB, SlideMe, Handster
1. Android, 2. Apple, 3. Samsung
7. Growth Hacking
Conversion Funnels
Referrals A/B Testing
Analyze + Optimize
Example of Increasing Conversion: FB Permissions
8. Ads
Incentivized
Loyal
Ads
Incentivized
Loyal
Amazon, Samsung, FB, SlideMe, Handster
FB Mobile App Installs Ads,
Product
Retention
Community
Ads
GrowthHacking
PR
ASO
Stores
Mobile Marketing
After Months of Research,
I Still Had Some Misconceptions:
1 Correlation between category and overall rank
2 How users search in different categories
3 Time to become available
Most Important Lesson:
There is a 48 hour grace period when
launching new apps in the App Store where
the ratio of installs is
2-to-1 in your favor.