Natasha Shine - App Store Optimization

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Natasha Shine-Zirkel Marketing Director

Transcript of Natasha Shine - App Store Optimization

Page 1: Natasha Shine - App Store Optimization

Natasha Shine-ZirkelMarketing Director

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Product

Retention

Community

Ads

GrowthHacking

PR

ASO

Stores

Mobile Marketing

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1. Product

User Need Good Design

Inherently Viral App Stability

Good Reviews Industry Standards

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Example of Prompting Reviews: Meaningful Calls

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2. Retention

Newsletters Emails

FB Notifications Push Notifications

Gamification Internal Community

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Example of Prompting Reviews: Internal Community

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3. Community

Social

Support

Facebook, Twitter, Google+, Pinterest, LinkedIn

Emails, FAQ, Forum, App Stores Reviews

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4. PR

New Features Lists

Competitors Industry Trends

Milestones Leadership

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My PR Wish list:

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5. ASO

Title Category

Rank Keywords

Description Localization

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Progress From Optimization:

Google Play App Store

Jan 1 May 1

Video chat 23 9

Video chatting 24 6

Video call 52 9

Video calling 50 7

Free video chat 28 9

Jan 1 May 1

Video chat 36 15

Video chatting 36 11

Video call 24 11

Video calling 23 3

Free video chat 32 18

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6. Traffic

Many App Stores

Getting Featured

Amazon, Samsung, FB, SlideMe, Handster

1. Android, 2. Apple, 3. Samsung

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7. Growth Hacking

Conversion Funnels

Referrals A/B Testing

Analyze + Optimize

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Example of Increasing Conversion: FB Permissions

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8. Ads

Incentivized

Loyal

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Ads

Incentivized

Loyal

Amazon, Samsung, FB, SlideMe, Handster

FB Mobile App Installs Ads,

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Product

Retention

Community

Ads

GrowthHacking

PR

ASO

Stores

Mobile Marketing

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After Months of Research,

I Still Had Some Misconceptions:

1 Correlation between category and overall rank

2 How users search in different categories

3 Time to become available

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Most Important Lesson:

There is a 48 hour grace period when

launching new apps in the App Store where

the ratio of installs is

2-to-1 in your favor.

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Natasha Shine-ZirkelMarketing Director

[email protected]

THANK YOU!