Appleseed PPT
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Transcript of Appleseed PPT
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Social Media Revolution By Erik Qualman | May 5, 2010
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What is “social networking”
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What is Web 1.0
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What is Web 2.0
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Use of Social Media by Law Firms
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LEXBLOG
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DLA PIPER > Website Homepage
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DLA PIPER > Facebook
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DLA PIPER > YouTube
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BAKER & MCKENZIE > Linkedin
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TULLY RINCKEY > Twitter
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ARNOLD & ITKIN, LLP > Facebook
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ARNOLD & ITKIN, LLP > Twitter
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Corporate Counsel New Media Engagement Survey:
Social media platforms & evolving technologies
within the Legal Industry
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Study Findings
• Most important factors in choosing counsel :– Referrals from trusted sources– Credentialing activity (demonstrations of
“thought leadership”)
• Significant new trends in the way that information is disseminated and shared by members of legal community
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New Media Consumption, Familiarity & Use
LinkedIn, blogs, and Wikipedia are most frequently used for professional networking.
Facebook, Wikipedia, and YouTube are most frequently used for social networking.
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Usage of Social Media by Businesses
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Web, Email Lead Day-to-Day Ops
Outlook: 2011 marketing is new media
In terms of day-to-day business, “Outlook: 2011
Marketing,” a survey of B2B and B2C marketers from
Multichannel Merchant, found, fundamentally, that new
media have superseded the old.
Marketing Media, B2B v. B2CFebruary 2011, % of respondentsSource: Multichannel Merchant
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JCB Vision
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JCB Incorporates Facebook & YouTube:
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Community-based Organizations
The top 100th of 1%
of the wealthiest
Americans, now
make an average of
$27 million per
household,
according to Mother
Jones analysis. In
contrast, the
average income for
the bottom 90% of
the US population is
$31,244
Top 10 Community-based Organizationsby U.S. Market Share of Visits (%), Jan. & Feb. 2011Source: Experian Hitwise
January 2011February 2011
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Should Appleseed use social media?
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