Apple’s Acquisition of Siri Inc kds
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Transcript of Apple’s Acquisition of Siri Inc kds
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7/30/2019 Apples Acquisition of Siri Inc kds
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Apples Acquisition ofSiri Inc.
Done By:
Ankit.P.Bhandari
Manuraj KumarKumar Dipti Sarkar
Vatsal Pant
B.Ftech
6th semester
National institute of fashion technology, Bangalore
Submitted to: Mr. Joseph Regy
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7/30/2019 Apples Acquisition of Siri Inc kds
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About the two companies. . .
Apple Inc is an American multinational corporation headquarteredin Cupertino, California.
Designs, develops, and sells consumer electronics, computer softwareand personal computers. Its best-known hardware products arethe Mac line of computers, the iPod music player, the iPhonesmartphone, and the iPad tablet computer.
Siri is an intelligent personal assistant and knowledge navigator which
works as an application for Apple's iOS. The application uses a naturallanguage user interface to answer questions, make recommendations,and perform actions by delegating requests to a set of Web services.
April 27, 2010 : Siri Inc. was acquired by Apple Inc , for anundisclosed sum.
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Definition:
Acquisition refers to one company buying out another to combinethe bought entity within itself.
With acquisition, one firm takes over another and establishes itspower as the single owner.
Generally, the firm which takes over is the bigger and stronger one.The relatively less powerful, smaller firm loses its existence, and the
firm taking over, runs the whole business with its own identity.
Unfriendly deal, where the stronger firm swallows the target firm,even when the target company is not willing to be purchased, thenthe process is labelled as acquisition
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Acquisition:
Unfriendly deal, where the stronger firm swallows the target firm, even
when the target company is not willing to be purchased, then the process
is labelled as acquisition
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Why was the Acquisition made?
Increased market power
Overcome entry barriers
Cost of new product development
Increased speed to market
Lower risk compared to developing new products
Increased diversification
Avoid excessive competition
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Why was the Acquisition made?
Economies of large scale business
Adoption of modern technology
Lack of technical and managerial talent
Effects of trade cycles
Desire to enjoy monopoly power
Patent rights
Personal ambition
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Why Apple chose acquisition v/s some other form of
growth?
Apple ended up buying Siri because of its ability to recognize context.
There are plenty of voice assistant technologies on the market, including
Googles own Voice Actions for Android. Siri separated itself from the
competition with its ability to correlate data.
In a perfect world, Siri would be able to reserve your movie tickets, tell
you the latest game scores, post to social networks, etc.
Theres a good chance that Siri access could be opened up to other
devices, including the Mac, in the future.
Siri lets you use your voice to send messages, schedule meetings, place
phone calls, and more.Ask Siri to do things just by talking the way you
talk. Siri is so easy to use and does so much, youll keep finding more and
more ways to use it.
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why did the target agreed to be acquired?
Siri needed an established, trusted company like Apple to back
its technology.
Brand Image- the best way Siri could have set its image in the
market would have been through its acquisition with apple.
With the help of apple brand, siri can easily expand globally as
apple has already outclassed almost all the companies
worldwide.
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why this acquisition interesting to study?
This acquisition added a great deal of value to both Apple Inc and Siri Inc.
Both the companies differ in their strategies, policies, ideas etc ,hence
through this acquisition they could sort out their differences.
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Does the acquirer has parenting advantage?
BMW has already said that it wants to integrate Siri with its future
automobiles.
Siri lets you use your voice to send messages, schedule meetings, place
phone calls, and more. Ask Siri to do things just by talking the way you
talk. Siri is so easy to use and does so much, youll keep finding more
and more ways to use it.
Talk to Siri as you would to a person. Say something like Tell my wife Im
running late .Siri not only understands what you say, its smart enough
to know what you mean
If you like FaceTime or Siri, then your only alternative is to stay with
Apple to have access to them. On the other hand, if you are a fan of
Google Maps or YouTube, you can still stay with Apple and enjoy the
fantastic apps courtesy of Google.
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what are the sources of parenting advantage if any ?
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what is the potential value creation in this deal?
Imagine a world in which all kinds of hardware and software
integrate with Siri. Your Mac becomes controlled by your voice.
Your car becomes an extension of what you can do with Siri on your
iPhone.
Siri lets you use your voice to send messages, schedule meetings,
place phone calls, and more.* Ask Siri to do things just by talking
the way you talk. Siri is so easy to use and does so much, youll keep
finding more and more ways to use it.
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what is the potential value creation in this deal?
Apple is working with car manufacturers to integrate Siri into select voice
control systems. Through the voice command button on your steering
wheel, youll be able to ask Siri questions without taking your eyes off the
road. To minimize distractions even more, your iOS devices screen wont
light up. With the Eyes Free feature, ask Siri to call people, select and playmusic, hear and compose text messages, use Maps and get directions,
read your notifications, find calendar information, add reminders, and
more. Its just another way Siri helps you get things done, even when
youre behind the wheel.
At four million iPhones sold, the 4S has become Apples fastest-selling
device. (date : 17/10/2011). The main difference between iphn 4s and any
other iphn was the inclusion of siri in 4s .
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what has been done so far in integrating the
acquisition does it make sense to you ?
Yes . This successful acquisition makes sense. In this technological
modern heritage; apple along with the siri software helps a person
carrying a Smartphone in saving time. Time is precious at the
moment ; technology can help us in a blink of a second . Then why
not use this technology.
Safety comes into the picture as well. As siri is about to be installed
in cars as well.
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If the acquisition is very new what would your focus
be on for the integration and why?
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what are the major pitfalls to expect in this particular
acquisition?
If privacy and security rank high on your list of priorities, you may want toavoid requesting help from Apples Siri voice-controlled virtual assistant. -IBM Chief Technology Officer Jeanette Horan .
Apples Siri is a security risk for anyone dealing with confidentialinformation since the voice commands are sent to Apple for translationinto text.
Performance Siri works mostly in the cloud, so any latency or networkdisruption renders it useless.
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Is this acquisition likely to enhance the acquirers
competitive advantage how ?
In a perfect world, Siri would be able to reserve your movie tickets,
tell you the latest game scores, post to social networks, etc.
If you like FaceTime or Siri, then your only alternative is to stay with
Apple to have access to them. On the other hand, if you are a fan of
Google Maps or YouTube, you can still stay with Apple and enjoy
the fantastic apps courtesy of Google.
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Is this advantage sustainable. overall what is your assessment
of this acquisition ?
In a perfect world, Siri would be able to reserve your movie tickets,
tell you the latest game scores, post to social networks, etc.
Safety comes into the picture as well. As siri is about to be installed
in cars as well.
This acquisition added a great deal of value to both Apple Inc and
Siri Inc.
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