Apple VS Facebook In The Augmented Reality Platform War Posted by Vidushi Vij | Last Updated: 15-Jun-17

Facebook is the most trending app which hs almost 1.9 billion monthly users. Recently, it announced a new AR platform with a lot of visual aids at F8 in San Jose, California. And people at Apple must be watching the live stream of F8 developers conference with full interest. Though it is very powerful no one can deny the fact that it is just an Apple’s app. Augment reality is phone right in front of your face experience which means it superimposes digital imagery onto the real world. A Very common example of it is Snapchat’s filters. Facebook is the first company to launch Augmented Reality platform

Augmented reality is the main focus for every big company around the world. Facebook founder and CEO Mark Zuckerberg said that the augmented reality world will keep on growing and he expects that both Google and Apple will bring the AR on their camera apps. He also expects that these two will offer a chance to developers to build AR experiences on their platform as well. Facebook’s, with its new AR experiment, is trying to make it easy to build by developers and also distribute an AR experience. Whatever

you do on AR is through cameras so you can easily share your content with whomsoever you want. It will even provide locations, tools with 3D effect, object recognition to developers for building AR experiences. People will have to hold their phone in front of their face and they could see all the imagery being overlayed over the real world. Facebook is investing a lot on Augmented Reality for its future prospect. It created an app and built its own HTML5 game platform inside its native app.

Also Read: Facebook Has increased Its Training For Visual Recognition Models

Now, there is a battle between the Apple and Facebook are going on. Apple forbids developers from building app stores inside their app, but by using its powers, Apple has created a platform much bigger than the Facebook. Apple created an Augmented reality platform that lives inside developer’s app. To experience the world of augmented reality, people doesn’t need new technology. All you need is your smartphone and cameras. The next battle could happen between the Apple and Google, just to compare that which technology is better in this Augmented Reality world. The real world, where we live in is huge and it is quite difficult to fit it into the world of augmented reality.