Apple innovation annalysis
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Seminar4-Group3 Aminreza Pournorouz PSD Why has Apple been so successful? What do you attribute it to? Generally the major source of success was the product design: Rarely first to market Reduced complexity (simplicity: one button for several functions) Value creation oriented: Focused on designing what people need and want and then engineering it. Removing or moving low value components for customers. Fashionable and cool design Say no to 1000 things to do fully focus on core job Initial product as a platform: stable, reliable and easier to develop new products. Intuitive user interface Is there a systematic “approach” to innovation at Apple? If yes, how would you characterize it? Can it be imitated? If no, why not? Yes, Apple has systematic approach to innovation. The company was founded to challenge the idea of computing only for enterprise and simplified computers to help individuals. So, from early time of company establishment Apple has a clear design mentality and development strategy. Gradually this has become culture and knowledge of company. Culture in the way that in the design process the major focus is usability and simplicity for end users and knowledge of how capture user behavior to design intuitive product and remove or move low value components of computers. Beside, Stave Jobs leadership intensify or enforce development of inactivate idea. Page 1 of 2
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Apple innovation
Transcript of Apple innovation annalysis
Seminar4-Group3 Aminreza Pournorouz PSD
Why has Apple been so successful? What do you attribute it to?Generally the major source of success was the product design:
Rarely first to market Reduced complexity (simplicity: one button for several functions) Value creation oriented: Focused on designing what people need and want and then
engineering it. Removing or moving low value components for customers. Fashionable and cool design Say no to 1000 things to do fully focus on core job Initial product as a platform: stable, reliable and easier to develop new products. Intuitive user interface
Is there a systematic “approach” to innovation at Apple? If yes, how would you characterize it? Can it be imitated? If no, why not?
Yes, Apple has systematic approach to innovation. The company was founded to challenge the idea of computing only for enterprise and simplified computers to help individuals. So, from early time of company establishment Apple has a clear design mentality and development strategy. Gradually this has become culture and knowledge of company. Culture in the way that in the design process the major focus is usability and simplicity for end users and knowledge of how capture user behavior to design intuitive product and remove or move low value components of computers. Beside, Stave Jobs leadership intensify or enforce development of inactivate idea.
How do you see the future of Apple? What are key factors working for or against the company? What can the firm do to maintain or alleviate those factors?Despite of lacking the same leader the company shall maintain the culture of product design. Apple has deeper packet and stronger financial muscles to experiment risky innovations.
However, the first market mover advantage in IT technology does not last so long. The apple idea of initial product as platform may make them rigid to response market as quick as possible (e.g. larger screen phone)
If Apple approaches toward enterprise market like major competitors (google, Microsoft,...) they need to be more transparent (product road map, …). There is no evidence that for instance product roadmap secrecy made Apple successful. [1]
[1]: Justin Fox, “Why Apple Has to Become More Open”, Harward Business Review Magazine, MARCH 11, 2013
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