Innovation: it's about the rocket, not the apple
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Innovation: it’s about the rocket, not the apple Joke Dehond, CEO
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Innovation does not look like Newton and his apple. It looks more like Van Braun and his rockets. Innovation is a continuous process of trial and error. Failing and failing fast is the message. Learn about how to install an innovation culture in your company
Transcript of Innovation: it's about the rocket, not the apple
Innovation: it’s about the rocket, not the apple Joke Dehond, CEO
10 July 2014 www.inventivedesigners.com 2
35 employees
5 milion turnover
Innovative from day 1
Own software that helps
organizations worldwide
create, deliver and manage
customer communications
Why is innovation important to us?
• Challenger
• Underdog
• Only way to distinguish ourselves
10 July 2014 4
Innovation:
What people
think
it looks like
10 July 2014 5
… and what it
really
looks like
It all starts with the team ….
Belbin A mix of
different types of people
with an open mindset is necessary
Involve stakeholders
• Talk to the (future)
customer • “Inner Circle” • Roadmap sharing • Feature requests
10 July 2014 www.inventivedesigners.com 9
The hardest
decisions are what to leave out,
not what to put in
Innovation also requires
a process
At Inventive Designers:
• 6 IWT O&O Projects • 5 accepted, 2 additional
projects for protection of IP
• 1 not accept
• In the process of two international patent applications
10 July 2014 www.inventivedesigners.com 13
Be relevant
No one is looking
for innovation
If it’s not working out:
Kill your darlings
