App-y Birthday to the World’s Favorite Currency App...App-y Birthday to the World’s Favorite...

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App-y Birthday to the World’s Favorite Currency App XE Currency celebrates its 5 th year anniversary and 25 million downloads Toronto, ON, 15 July 2014: XE, the world’s favorite currency site, is celebrating five years since the launch of their popular travel app, XE Currency. Since its introduction, the app has received over 25 million downloads, establishing it as the world’s most popular foreign exchange app. To celebrate this milestone, XE is offering its premium version app, XE Currency Pro, at a 50% discount. The promotion will be available for iOS and Android for one week only, July 15-22. Users can download both XE Currency free and Pro by visiting http://www.xe.com/apps/. The company also shared some interesting facts about the app’s usage around the world. XE Currency has been used over 1.67 billion times to date On average, users check the app for 87 seconds per session The app is used over 10 times every second 1 in 7 users come from the United Kingdom GBP/AUD is the most popular currency pair XE Currency, which allows users to easily convert every currency in the world, has been featured on a number of news outlets throughout the years, including the BBC, the LA Times, and CNN. It has also been highlighted on the iTunes App Store several times and is a top Travel and Local app on Google Play. Originally launched for iOS, XE Currency is available on all major operating systems, including Android, Blackberry, Windows, and most recently, Firefox. "Since the XE Currency app launched in May of 2009, it has become the trusted and leading app for foreign exchange," said Steven Dengler, co-founder and CEO of XE. "We at XE are proud to bring the power of the world’s favorite currency website to the palm of your hand. Our fans always tell us how much they love our app – and we are very grateful." ### About XE XE.com Inc. is one of the last remaining independent first-wave Internet companies. Founded in 1993, it is a privately held Canadian company focused on facilitating global commerce. As the world’s favorite currency site, XE.com ranks among the top 400 sites in the world. The company serves over 22 million unique visitors each month with a variety of tools and services including the XE Currency Converter, forex market analysis, and the XE Currency App, which has received over 25 million downloads. Since 2002, XE Trade Money Transfers has processed more than $10 billion in global payments for thousands of businesses and individuals around the world. Additionally, the XE Currency Data Feed is used by thousands of businesses from SMEs to Fortune 500 companies. For more information, please contact: Cecilia Tamez Marketing Manager, XE.com Inc. [email protected] 416.987.7030

Transcript of App-y Birthday to the World’s Favorite Currency App...App-y Birthday to the World’s Favorite...

Page 1: App-y Birthday to the World’s Favorite Currency App...App-y Birthday to the World’s Favorite Currency App XE Currency celebrates its 5th year anniversary and 25 million downloads

App-y Birthday to the World’s Favorite Currency App

XE Currency celebrates its 5th

year anniversary and 25 million downloads

Toronto, ON, 15 July 2014: XE, the world’s favorite currency site, is celebrating five years since the launch of their

popular travel app, XE Currency. Since its introduction, the app has received over 25 million downloads,

establishing it as the world’s most popular foreign exchange app. To celebrate this milestone, XE is offering its

premium version app, XE Currency Pro, at a 50% discount. The promotion will be available for iOS and Android for

one week only, July 15-22. Users can download both XE Currency free and Pro by visiting

http://www.xe.com/apps/.

The company also shared some interesting facts about the app’s usage around the world.

XE Currency has been used over 1.67 billion times to date

On average, users check the app for 87 seconds per session

The app is used over 10 times every second

1 in 7 users come from the United Kingdom

GBP/AUD is the most popular currency pair

XE Currency, which allows users to easily convert every currency in the world, has been featured on a number of

news outlets throughout the years, including the BBC, the LA Times, and CNN. It has also been highlighted on the

iTunes App Store several times and is a top Travel and Local app on Google Play. Originally launched for iOS, XE

Currency is available on all major operating systems, including Android, Blackberry, Windows, and most recently,

Firefox.

"Since the XE Currency app launched in May of 2009, it has become the trusted and leading app for foreign

exchange," said Steven Dengler, co-founder and CEO of XE. "We at XE are proud to bring the power of the world’s

favorite currency website to the palm of your hand. Our fans always tell us how much they love our app – and we

are very grateful."

###

About XE

XE.com Inc. is one of the last remaining independent first-wave Internet companies. Founded in 1993, it is a

privately held Canadian company focused on facilitating global commerce. As the world’s favorite currency site,

XE.com ranks among the top 400 sites in the world. The company serves over 22 million unique visitors each

month with a variety of tools and services including the XE Currency Converter, forex market analysis, and the XE

Currency App, which has received over 25 million downloads. Since 2002, XE Trade Money Transfers has processed

more than $10 billion in global payments for thousands of businesses and individuals around the world.

Additionally, the XE Currency Data Feed is used by thousands of businesses from SMEs to Fortune 500 companies.

For more information, please contact:

Cecilia Tamez

Marketing Manager, XE.com Inc.

[email protected]

416.987.7030

Page 2: App-y Birthday to the World’s Favorite Currency App...App-y Birthday to the World’s Favorite Currency App XE Currency celebrates its 5th year anniversary and 25 million downloads