XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.
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Transcript of XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.
![Page 1: XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b3c26550346ae7a8b47aa/html5/thumbnails/1.jpg)
XE.com and the
“XE Currency Mobile”
App
N6 Business Innovation Conference
September 28, 2011
![Page 2: XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b3c26550346ae7a8b47aa/html5/thumbnails/2.jpg)
XE Overview
• Founded in Newmarket in August 1993
• Since 1195, XE has built a huge global online audience of people with a very specific, shared interest: foreign exchange rates.
• 19+ million unique users per month (source: Google)
• 6+ million mobile app downloads• Built “organically” – no advertising or key word
purchases
![Page 3: XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b3c26550346ae7a8b47aa/html5/thumbnails/3.jpg)
XE Profile
![Page 4: XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b3c26550346ae7a8b47aa/html5/thumbnails/4.jpg)
XE Profile
![Page 5: XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b3c26550346ae7a8b47aa/html5/thumbnails/5.jpg)
XE Profile
![Page 6: XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b3c26550346ae7a8b47aa/html5/thumbnails/6.jpg)
XE’s Site Popularity
• Only about 320 web sites in the world are more popular (Source: Amazon’s Alexa web ranking service, Aug 2011)
• XE.com has a larger audience than:
• Bloomberg.com• USAtoday.com• Forbes.com• Expedia.com• The Financial Times (ft.com)• And many other famous names
![Page 7: XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b3c26550346ae7a8b47aa/html5/thumbnails/7.jpg)
100 %
96 %
86 %
83 %
82 %
71 %
Source: Alexa, Aug 23 2011
Comparison of Audience Sizes
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XE.com Monthly Unique Users
Source: Google
![Page 9: XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b3c26550346ae7a8b47aa/html5/thumbnails/9.jpg)
XE Currency Mobile App
• Allows access to the most important content from the XE.com website on a user’s mobile device.
• Separately developed versions for iPhone and iPad, Android, Blackberry, and Windows Phone 7
• Featured in Apple stores and pre-loaded on demo iPads
• Featured by Apple in the App Store as “App of the Week” in over 70 countries
• Top ten free Travel app in App Store in 70 countries
• Number 1 travel app in 12 countries!
![Page 10: XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b3c26550346ae7a8b47aa/html5/thumbnails/10.jpg)
App Store Feature UK, March 2011
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Free Travel Apps UK, March 2011
![Page 12: XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b3c26550346ae7a8b47aa/html5/thumbnails/12.jpg)
XE Currency on iPhone
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XE Currency on iPad
![Page 14: XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b3c26550346ae7a8b47aa/html5/thumbnails/14.jpg)
XE Currency on iPad
![Page 15: XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b3c26550346ae7a8b47aa/html5/thumbnails/15.jpg)
XE Currency App Installs
iPhoneiPadBlackberryAndroid
![Page 16: XE.com and the “XE Currency Mobile” App N6 Business Innovation Conference September 28, 2011.](https://reader035.fdocuments.us/reader035/viewer/2022070307/551b3c26550346ae7a8b47aa/html5/thumbnails/16.jpg)
Conclusion
• Test drive of app, technical infrastructure permitting
• Questions