APP Lifecycle Tutorial

AppExchange Partner Program Lifecycle Tutorial

APP Lifecycle Diagram

This brief slide deck explains the processes, environments (orgs), and milestones to help ISV & Channel partners plan an app, build it, distribute it to prospects & customers, market, sell, and support your customers in market. Based on the complexity of your app and your business model, your processes may differ. Work with your ISV Account Executive (AE) to ensure your success at each phase of the lifecycle. There are six primary phases:

Plan Build Distribute Sell Support Market

Let’s Take a Closer Look >

Build Distribute Sell Support


Market

It all starts with these six phases of the lifecycle. Notice the diagram begins with planning your app, rather than building. This underscores the importance of proper planning for your app and your business before starting development work.

Plan

Build Distribute Sell Support

Sign up

Technical Review (TE)

Partner Portal Partner Community ISVforce Guide APP Academy @partnerforce Online Training (LMS) Submit Cases


Business Review (AE)

Market

Once you join the AppExchange Partner Program, you will receive an email with access to our systems & resources. Milestones include a Business Review with an ISV Account Executive (AE), and a Technical Review of important architecture & design considerations.

Plan

Plan Distribute Sell Support

Security Review ($)

Sign up

Packaging Org

Test Org(s)




Developer Org(s)


Market

In the Build phase, use Partner Developer Orgs (for development), Test Orgs (for testing), and a Packaging Org to create a managed package for all of your code. The package is then submitted for Security Review. Passing this review is required before launching your app.

($) – denotes an additional fee may apply, speak with your ISV AE for details

Build

Plan Build Sell Support

Security Review ($)

Trialforce Management Org

Partner website

Sign up

Packaging Org

Test Org(s)




Developer Org(s)

Operations Review

Business Review (AE) Final Contract Review (AE)

Market


Distribute

In the Distribute phase, once you go through Final Contract Review, you will then set up your ISV Business Org ("rst), then your Trialforce Management Org (second) to deliver free trials. A required Operations Review will walk you through the orders & billing process.

ISV Business Org •  Campaigns •  Leads •  Analytics

•  Cases •  Support Console •  Other Apps

•  Licenses (LMA) •  Opportunities •  Order Management

Plan Build Distribute Support

Security Review ($)


Partner website

Sign up

Packaging Org

FREE TRIALS

Test Org(s)




Developer Org(s)


Operations Review



Final Contract Review (AE) AppExchange Marketing Program (AMP) ($)



Market Sell

Congratulations! Your app is now live and you are in the Market phase. Use your ISV Business Org to manage your Campaigns & Leads. The AppExchange Marketing Program (AMP) is an option for partners who want to co-sponsor with us to build brand awareness & leads.

Plan Build Distribute Support

Security Review ($)


Partner website

Sign up

Packaging Org

FREE TRIALS

Test Org(s)




Developer Org(s)


Operations Review



Accelerator Review

Final Contract Review (AE)

Market


AppExchange Marketing Program (AMP) ($)


Sell

In the Sell phase, you are calling down on free trial leads, managing your pipeline, and closing deals. During this phase, your ISV AE will guide your through an Accelerator Review, including a checklist of proven best practices to help you maximize sales success.

Plan Build Distribute Sell

Security Review ($)


Partner website

Sign up

Packaging Org

FREE TRIALS

Test Org(s)




Developer Org(s)


Operations Review



Accelerator Review

Final Contract Review (AE) Premier Support ($)

Market




Support

In the Support phase, you are managing cases in your ISV Business Org. You are also using the Subscriber Support Console to troubleshoot & debug customer issues. Premier Support is an option that offers you 24/7, global support with a designated support agent.

Plan Build Distribute Sell Support

Security Review ($) Technical

Review (TE)


Operations Review

Business Review (AE) Accelerator

Review Final Contract Review (AE) Premier

Support ($)

Market


To simplify, look at the core milestones. At every phase we have reviews or optional programs to help you be successful. Build your own project plan around these critical milestones, and take advantage of the optional programs that are offered.



Packaging Org

Test Org(s)


Developer Org(s)



Market


There are several orgs (environments, instances, logins) that are needed. There is no additional charge for these orgs. With the ISV Biz Org, we provide you with 2 free licenses to get started. Use the Environment Hub to help you manage all of your logins.



Market

Notice at the center of this diagram is AppExchange, our world-class app marketplace. It is also the underlying technology for uploading your managed package, and managing your AppExchange Listing. Gain valuable insights by reviewing other partner listings & assets.



Market

The new Partner Community re#ects these six phases. The Education tab is organized by the six phases, with learning content to support each phase of the lifecycle. http://partners.salesforce.com/



Market

On the Collaboration tab, join the Partner Community Chatter Group, and select ‘Email Daily Digest.’ This is our new “Opt-In” email process to stay in touch! http://partners.salesforce.com/



Market

Plan Build Distribute Market Sell Support

There are recorded APP Academy programs for every phase. Watch these recordings (look on the Education tab of the Partner Community), & review the Resources in each phase for additional deep dive replays. http://partners.salesforce.com/education


Security Review ($)


Partner website

Sign up

Packaging Org

FREE TRIALS

Test Org(s)




Developer Org(s)


Operations Review



Accelerator Review

Final Contract Review (AE) Premier Support ($)

Market



Well, that’s it! We hope this overview deck has been helpful. Be sure to check out the resources on the new Partner Community. We wish you continued partner success!

APP Lifecycle Tutorial

Technology

Transcript of APP Lifecycle Tutorial