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Appllied graphicAppllied graphic
Matteo Straforini
Collages
Through only shapes and colors express the feelings generated by the aiku
The aiku
The apple is blueThe pond is redmy mind is clear
Imagin
e to
have to
create
th
e sensation of
the appereance usin
g only
ty
pography as shapes and colo
rs.
Wha t do you s ee?
GRAPHIC DESIGNERI’M NOT A
What happens when you try
abstract emotion into a concrete
product like a water packaging?
The answer is in the following
pages.
Maybe is not exactly what you
expect because there are a lot of
different possibilities to create
graphics, anyway you could guess
what kind of emotions do you feel.
I tried to be as expresssive as I
can but it’s hard to be able to for-
ward the right emotion through
only shapes colors and images.
It takes me a lot of time to think
about the best way to do it and at
the end I felt frustrated because
it’s still not enough.
I need to investigate more and
more and I let you judge my work.
My aim
I tried to create a water packaging which, trough vivid colors, fast lines and fluid smokes, generates a feelings of speed and ethereal.The last graphic takes inspiration from the stream that leaves a boat.The waves generated give a sensation of speed while the water foam it’s incon-sistent like the air, it’s ethe-real and transparent.The boat is simplified into the shape of a egg which is one of the most pure shape you can find in nature and represent the purity of the water.The colors used are inspired by the sea like the light blue but the acid green comes from the leaf of the tree that can lives only with water because water is the mother of the earth.
When you are under water you are in another dimension
FRONT
BACK
THE DARK LIMITED EDITION
HOW TO MAKE
POSTER
WHAT’S GOING ON???!?!
CRAZY RUNNING SHOES!! ! ! !
COMING SOON