Apacer Company Profile
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APACER COMPANY PROFILE
Access the best
Apacer is the recognized name in innovative memory module supply that is widely used
in digital media applications as well as reading and sharing of digital data. Apacer trulyunderstands the importance of digital data storage and duplication, hence continues to
develop optimized versions of digital storage solutions. To effectively achieve such
goals, Apacer adopts the integrated approach on product design, customer service,
brand value survey and actual product experience. Market studies show that Apacer
offers reliable, innovative, trendy and youthful products, fully living up to its promise.
Using its witty slogan Access the Best to represent its effort to enhance brand value,
Apacer dedicates itself in providing the best products and services. Access literally
suggests total convenience and freedom in data reading, sharing and communication,
while Best represents unparalleled quality. Apacer in fact promises users improved
digital experiences with its line of memory modules and peripherals.
Apacer was founded in 1997 and, from its earliest stage, positioned itself to be an agile supplier
of DRAM whose primary operations focused on memory modules. Reliant upon the
semiconductors complete vertical integration of the memory modules' technical capabilities with
its professional marketing services, Apacer successfully created its own global brand and had
become the worlds fourth largest memory module manufacturer by 1999. Optimistic about the
Flash product market, in tandem with consumer electronics transforming into the IT markets
hottest trend, Apacer maintained its operational focus on memory storage and, in 1999,
introduced Flash and USB mobile storage products, continued accumulation of its digital
storage research profundity, steered in a new direction for development of the digital storagebusiness, and positioned itself as a digital storage supplier. In 2002, Apacer formally
established a multimedia software (firmware) research and development team and repositioned
itself as a digital storage applications integrator. The firm pioneered numerous innovative
digital storage products which received first-rate evaluations from media professionals and
consumers alike, and awards were received from around the globe. In 2005, by committing to
Strive for perfection, share memories (Access the best), Apacer endeavored to make itself the
optimum digital memory brand in consumers minds. Two years later, in 2007, Apacer began
investing heavily in R&D manpower, which created game changing advancements in embedded
memory architecture, thus propelling Apacer to the lead position in the digital application field.
Responding to changes brought about in the memory industry during 1999, Apacer first found
solid footing in the DRAM and embedded memory (industrial use SSD) industries, and thenmade its initial launch of its digital consumer product line. These three successful product lines
acted as the three pillars which stoutly support Apacer as the leader in digital application
innovation.
OVERVIEW
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DRAM Module
While memory modules come in standard, Proprietary specialized and overclocking
series, Apacers are made of the best granular materials and able to offer better-than-
standard memory modules capable of optimized compatibility and performance on
various platforms. Apacers memory products help users achieve the best digital
performance, assuring the quality, efficiency, stability and compatibility of operating
systems.
Industrial SSD
Industrial SSDs have many advantages as a replacement for traditional hard disks, and
to meet interface control standards of IDE/ATA, SATA and USB, as well as high
demands from the plug-in memory market, playing a critical role in industrial IT
products. In fact, Apacers SSDs are recognized as the best plug -in memory products in
terms of quality, performance and reliability.
Digital Consumer Products
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Apacers digital consumer products include four main categories: digital storage, digital
sharing, digital idea, and multimedia products, all designed to enhance consumers
digital experience via faster, more reliable and cutting-edge digital storage solutions.
Apacer is also known for its detail-mindedness to assure that users can fully express
themselves digitally at work and play. The main products include USBs, memory cards,
card readers, solid State drives, portable HD, multimedia projectors, wireless mouse,
presentation makers, hub and etc.
Drive industry with technology; build brands and globaldistributionSupported by global distribution and innovative brand value, Apacer has branch offices
in all major markets, building a considerable presence worldwide with a sound
distribution and thorough service network.
Innovative Brand ValueApacers R&D and marketing sit at the core of its competitive advantage. With digital
storage technology at the forefront, Apacer Technology continuously innovates
applications and acquires new intellectual property rights. By providing a full range of
products, Apacer has earned recognition from global media and customers alike. The
companys ability to maintain control of global channels has allowed customers to
continue to trust and recognize its products, thus improving brand value. The center of
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the smile from the Smile Curve Theory represents Manufacturing; the left side R&D,
which includes global competition; and the right side Marketing, which involves local
competition; the vertical portion represents value added.
Customer ServiceDeeply believing that branding is built on impressing customers with good services,
Apacer emphasizes on delivering a pleasant user experience from the moment of
purchase. Apacer also continually sharpens its competitiveness in marketing and
distribution network by regularly updating the product and market information to its
direct customers as well as agents and distributors around the world.
The company website also offers product information and test reports to further enrich
user experiences, complemented along with total after-sales services, strict quality
control, as well as the exclusive customer-service responses.
QualityHSF PolicyTo deliver defect-free, hazardous substance free(HSF) of competitive products and
service to our customer on time and satisfy customer.
EHS Policy Obey the Laws
Pollution Prevention
Risk Control
Consultation & Communication
Continuous Improvement
1. Features of USB flash driveUSB flash drives are about the single most
portable data backup devicepossible. They dont require an external power
source of any kind, nor doyou need any cables or tools to set them up and
last but not least theydont require any additional software to be installed
for them to work onany modern computer (Windows XP, 2000 and Vista
and most Macs) soyou can quite literally pick them up and use them
anywhere you want.If you already one USB flash drive then youll know just
how incrediblyuseful they are. If you dont already own at least one USB
memory stickthen hopefully this article will help convince you of their
absoluteusefulness in both your working and personal life.Prior to the
creation of USB flash drives all external storage devices forcomputers were
either bulky or awkward or sometimes an annoyingcombination of being
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both bulky and awkward. USB flash drives are alsocalled Thumb Drives
because theyre about the size of your thumb andyou can easily fit several
gigabytes of data in your jeans or shirt pocketthus eliminating the bulky and
awkward factor straight away.The portability of the USB flash drive
combined with reliability and themore than generous storage provided by
such a tiny device make them
2. the smart choice for anyone who needs to move files between PCs
orsimply just keep a second copy of their most precious data on a
secureand reliable storage device.USB Flash drive is the easiest, fastest
way to back up your importantfiles. There is nothing worse than losing your
pictures, music, financialspreadsheets and all the other important personal
information you storeon your PC hard drive when your computer crashes.
The best way toavoid losing everything is to backup your files regularly. A
USB Flashdrive is the cheapest, best storage method for your files. Follow
thesesteps to find a Flash drive cheap.Make sure you buy from a reputable
seller. A reputable seller will havehundreds of positive feedback ratings. If
you live in the US buy from aseller in the US. To buy from an online auction
site you will need anaccount. Follow the steps on the auction site to create
an account. Theywill walk you through the process. You will save money
and get a greatUSB Flash drive cheap if you follow these steps.There have
been a number of wonderful inventions during the 20th and21st century.
Some of these creations have been both massive and minute.Very few of
mankinds modern creations have revolutionized working life
3. so much as the USB flash drive though. Ok. now that might seem a
bitmuch for some people but the reality remains the same USB
flashdrives have made the working lives of millions of office
workers,teachers, students, IT and other professionals massively more
simple.Flash drives were built to provide consistent and reliable
performance.Most of these drives come with built-in write protection to
prevent youfrom overwriting your own important data if you were silly
enough todo so. Once the data is stored on a USB flash drive you can rest
assuredthat its going to stay there and be there when you next need
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it.With the high prices of USB Flash Drives and their limited
storagecapacity, this is truly a much better way to go. After pricing USB
FlashDrives and seeing how much they cost, and realizing that once
purchased,you are limited to whatever capacity is in the drive. With this
setup, youhave the USB Drive, with changeable, flexible capacity, and can
store anytype of file on it you need.
USB Flash DrivesMany students, faculty and staff are now using USB flash drives on campus. Since the
manufacturers of these devices vary, some of these devices will easily work with universitycomputer system and some wont. Below is information about purchasing drives and using
them with university computer systems.
Note to Instructors: Please inform students that not all USB flash drives are compatible
with university computer systems. Before student use flash drive with a university computersystem, have them test the device to insure compatibility with the system.
What is a USB flash drive?
USB flash drives, also know as thumb, key, or jump drives, are small and portablealternatives to removable media such as floppy or zip disks. A variety of manufacturers
make these devices with different sizes and features. Currently, these drives aremanufactured with a capacity that ranges from 8 megabytes to 2 gigabytes. In addition toholding a large amount of information (for ~$30, a 128 megabyte USB flash drive can be
bought that has the same capacity of 88 floppy disks and is still slightly larger than a
standard 100 MB zip disk), USB flash drives use solid state media so they have no moving
parts inside and thus are much more reliable than floppy or zip disks.
Purchasing a USB Flash Drive
There are several important factors to consider when purchasing a USB flash drive:
Drive Size
If you will be dealing with large files or a large number of files, make sure that you buy a
USB flash drive that has the capacity to handle these files (at least 128 MB).
Drive Speed
It is best to purchase a drive that is USB 2.0 compatible (or a hi-speed drive). USB 2.0 is
backwards compatible with USB 1.1, and it allows for much faster data transfer rates.
Security Features
Some USB drives provide built-in security features that allow you to put a password on thedevice so sensitive documents cannot be accessed by anyone other than yourself. These
drives can typically be partitioned so that part of the drive can be accessed securely and theother part is password protected. The drawback to this security feature is that the software
needed to read the secure partition must be loaded onto the computer before use. Anothersecurity feature includes switches that can be tripped to prevent overwriting data.
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Other Features
Some USB flash drives come with a variety of features, the most popular of which is a built-
in MP3 player. While both documents and MP3s can be stored on these devices, it oftentriples the cost of the device to get something with an MP3 player and they dont have ahuge capacity. Other features to look for are included accessories. Some companies include
lanyards or holes for key chains so the device doesnt get lost. Another accessory to look for
is an USB extension cable (male A to female A) so that it will be easier to plug the device in.
Using USB Flash Drives
Most USB flash drives are plug-and-play devices. This means that you can simply insertthem in a USB port on your computer and the device will automatically be detected and
mounted. On older operating systems, such as Windows 98, or with older USB flash drives,
you may need to install drivers in order to get them to operate properly. If you have anyproblems using USB flash drives, please call the TAC.
Note: It is suggested that anyone using a USB flash drive puts a small readme text file on
the flash drive with their name and contact information so that if it is lost it can be returned.
The following steps are for connecting a USB flash drive to a Windows XP workstation:
1. Locate a USB port on either the front or back of the workstation. There are typically two
USB ports right below the mouse and keyboard ports on the back of the workstation, andsome workstations also have USB ports on the front of the workstation.
Rear USB Ports
2. Insert the flash drive (or an extension cable) into the USB port.
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Front USB Port With Flash Drive
USB Flash Drive With USB Extension Cable
When plugging the drive into the port or the extension cable, please make sure that it isoriented properly. The drive can only be inserted one way as evidenced by the picture of the
connector below. Make sure that the two plugs match up when trying to plug in the flash
drive.
Typical Male USB Connector
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3. The flash drive should automatically mount itself. To find and view the drive, en WindowsExplorer or My Computer (the drive letter may differ from the one pictured). Simply open
the drive by double-clicking on it. Files can be copied to or from the drive, just like a floppy.
Mounted Flash Drive
Since its possible that information could be lost if a USB flash drive is unplugged while in
use, its best to stop the device by right-clicking on the safely remove hardware icon inthe system tray before you remove the device. The system tray can be found in the bottom-right hand corner of the screen. If this is not a viable option, you can also safely remove the
drive after shutting down the computer.
Safely Remove Hardware Feature Icon
If the drive does not connect properly, try restarting the workstation. Also, if you are using
the drive on a Windows 98 workstation, make sure that the drive doesnt need drivers. If it
does, they can typically be found at the manufacturers web site.
http://www.ferris.edu/HTMLS/mytechsupport/howto/pchardwareandsoftware/usbdrives.htm