BUSINESS“Petaluma’s voice for business” — A publication of the Petaluma Area Chamber of Commerce

October 2013 • Vol 22, No 10

PRSRT STDUS POSTAGE

PAIDPETALUMA, CAPERMIT NO. 127

6 Petaluma Blvd. North, Suite A-2 Petaluma, CA 94952 707-762-2785 www.petalumachamber.com

Time Sensitive Material - Deliver by Oct. 3

Petaluma

BUSINESSPetaluma

Info, Contacts, FoodAt Business Expo

The 24th annual Business Expo, scheduled for October 3 at the Lucchesi Community Center, once again promises to be one of the top Chamber events of the calendar year.

This event (there is no charge, public is welcome) will feature about 90 local businesses showcasing products and services.

“This is a tremendous opportunity for Chamber members to connect with a cross-section of our business community,” Chamber CEO Onita Pellegrini said. “Besides our booths, there are also all the other business

people attending. “We expect the community center to be packed.”

The event takes place at the Luc-chesi Community Center from 4:00-7:00 PM. Based on past attendance, a crowd approach-ing 1,000 is expected for the annual event.

Many exhibitors will be giving away prizes and holding drawings for gift

County Businesses ConfidentBusiness Climate is Improving

Owners of Sonoma County businesses, who had a bleak view of the future of the local economy just a few years ago, are now registering an historically high level of confidence in the local economy’s future, according to the Sonoma County Economic Development Board.

In a recently released report titled 2013 Business Confidence Survey and Report, the business confidence level for Sonoma County reached its record high in the summer of 2013 with a score of 6.88 based on a 1-10 scale. Business executives were asked their perception of current economic conditions in Sonoma County. When

asked to judge the current economic conditions solely in their industry, as opposed to Sonoma County as a whole, business executives expressed a slightly lower confidence with a score of 6.66.

Business confidence in Sonoma County has been strengthening since the recessionary period of 2007-08. Since hitting a low of 3.2 in the winter of 2008, confidence has soared by approximately 115%. With confidence returned to above pre-recession levels, businesses will be more inclined to step up hiring, make capital investments, and increase production, the report said.

C o m p a r i n g business executives’ expectations about the performance of their industry currently and over the next six months shows an optimistic trend. The survey reveals that during this period the average confidence level of Sonoma County rises to 7.03. When business owners were asked

certificates. A map of the Expo and listings of exhibitors will be found inside this issue.

Pellegrini said that free food samples will be provided by several local businesses, including Bert’s

Desserts, Fit for a King Catering, Lombardi’s BBQ, Inc., 101 Casino, Palms Grill, Petaluma Coffee & Tea

Company, Pongo’s Kitchen & Tap, Preferred Sonoma Caterers, and Rooster Run Event Center.

Sponsors this year are the Petaluma Area Chamber of Commerce, Petaluma Argus-Courier, Fishman Supply Company, NorthBay biz, Bank of Marin, Exchange Bank, PG&E, Clover Stornetta Farms, Petaluma Health Care District, Redwood Credit Union, and Summit State Bank.

For information on any Expo subject, call 762-2785.

Cont’d on page 10

2 October 2013 Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce

PETALUMA BUSINESS CREDITSPublished by the Petaluma Area Chamber of Commerce, 6 Petaluma Blvd. N., Suite A-2©2013 Petaluma Chamber of Commerce

Don Bennett Editor & Writer AVM Graphics Design & Production Joan Bunn Photography-Events Marin Sun Printing

PresidentTony Sarno*, 415-785-2789

Cushman & Wakefield of Californiatony.sarno@cushwake.com

First Vice PresidentW. Thomas Griffith, CIC, 766-2282

Ramatici Insurance, Inc.tom@ramaticiins.com

Second Vice President Dan Ancheta*, 781-2207

Bank of Marin danancheta@bankofmarin.com

Treasurer Ron Malnati*, 769-2294

Exchange Bankmalnatir@exchangebank.com

Immediate Past PresidentKatie Kerns Davis*, 557-7045

PG&Ekmkz@pge.com

DIRECTORSElece Hempel*, 765-8488

Petaluma People Services Centerelece@petalumapeople.org

Judy James*, 280-5427Republic Services

judy.james@republicservices.com

Noah Jacobson, 763-0354Jocobson & Breen Wealth Strategies

noah@jacobsonbreen.com

W. Thom Knudson*, 763-1911Behrens, Nelson & Knudson

wtknudson@bnklaw.net

Wayne Leach*, 795-4764CSW/Stuber-Stroeh Engineering Group

waynel@cswst2.com

Richard Marzo*, 763-1515Lace House Linens

richard@lacehouselinens.com

Todd Mendoza*, 769-4303Coldwell Banker Residential Brokerage

tmendoza@cbnorcal.com

Shelly Moller, 763-3006 Edward Jones

shelly.moller@edwardjones.com

Kyle Restad, 772-5199 Restad Financial Planning

kyle@restadfinancialplanning.com

Todd Tamura*, 773-3737Tamura Environmental, Inc.

todd@tamuraenv.com

CHAMBER STAFF762-2785 • Fax 762-4721

Email: pacc@petalumachamber.comwww.petalumachamber.com

Onita Pellegrini*, CEOJudy Carney, Bookkeeper

Daniella Ellicott*, Member Services Kathy Brandal, Office Assistant

* Leadership Petaluma Graduates

www.petalumachamber.com

Petaluma Business ads are sales boosters! An economic way to reach more than 700 businesses monthly. Call the Chamber, 762-2785 for specifics & discount rates.

BUSINESSPetalumaBranding Petaluma, Spooky Fun,Boys & Girls Club At Wake Up

The unveiling of a new plan to

market Petaluma to prospective

businesses will be featured at this

month’s breakfast on October 22 at

Rooster Run. The city’s Economic

Development Manager Ingrid

Alverde will present plans to “brand”

the city and attract businesses.

Then, Student of the Year Maria

Mendiola will tell her story about the

influence of the Boys and Girls Clubs

of Marin and Southern Sonoma

Counties and how it changed her life.

Also on the program are Marie

McCusker and Colleen Rustad

presenting everything our community

has on tap for Halloween.

Local Non-Profits & Community

Agri-BusinessRuth McClure, 793-9023 American AgCredit, FLCA

AmbassadorsDaniel Canales, 781-9483 Insphere Insurance Solutions

Jim Alexander, 762-2818 Financial Consultant

Business/EducationDennis Hardle, 763-5348 Hardle and Company

Economic Development Dan Ancheta, 781-2207 Bank of Marin

Government AffairsWayne Leach, (415) 883-9850 CSW/Stuber-Stroeh Engineering Group

Leadership Petaluma ProgramCall the Chamber for info, 762-2785

Petaluma Young Professionals NetworkKyle Restad, 772-5199 Restad Financial Planning

Wake-Up PetalumaCall the Chamber for info, 762-2785

Women in BusinessRebecca G. Kagin, 765-1111 Law Offices of Rebecca G. Kagin

Bonnie Koagedal, 480-6224 Turning Point Real Estate

Chamber CommitteesCall 762-2785 for more information.

groups have an opportunity to speak

at our open mic. Also on the program

is recognition of new members and a

raffle drawing.

Sponsor for the morning is

Redwood Regional Medical Group.

Cost for the breakfast is $20 for

Chamber members, $25 for non-

members. Reservations needed – call

762-2785.

Ambassador ProfileGiselle Rue Human Resource Consultant

I have enjoyed being an active ambassador for the Petaluma Area Chamber going on 5 years. As a member of the local chamber of commerce I am able to get to know, support, and spread the word about our wonderful small businesses, non profits, and upcoming events we have in our community. I also have the opportunity to connect with the local businesses in Petaluma and at times connect them to a client.

In the past I owned a hardwood floor company and then went back to school and graduated from Dominican University with a BA in Human Resource Management in addition to receiving a Certificate in Workplace Health and Safety from UC Davis Extension. After school I worked for a major insurance company in San Francisco and later for IBM.

I have two daughters and a son: Jessica 12, Natalie 18, and Jonathan, 24. I completed the Petaluma Chamber of Commerce Leadership Program in 2010. In addition to my ambassador role I have been on the Woman in Business and Leadership

committees. I am a California Chamber and Rohnert Park Chamber member and ambassador as well. I went through the Novato Chamber Leadership Program when I was an elected student body president and student trustee at College of Marin.

While living in Petaluma I have been an active board member for different organizations. I am now a member of our local Kiwanis club and a volunteer coordinator for the Petaluma River Cleanup, along with helping at local fundraising events in our outstanding community.

In early 2009 I started my own company, Small Biz Help 4 You. I assist businesses in many areas, but I specialize in human resource and regulatory compliance. I guide local businesses to become labor law and OSHA compliant. I also provide Legal Shield & GoSmallBiz, affordable access to a lawyer and consultants, for business and their employees. I am happy to provide services to local businesses on an as needed basis,

Giselle Rue

Continued on page 9

4 October 2013 Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce

President’s Message

Craft Beer FestivalA Smashing Success

The first annual Petaluma River Craft Beer Festival, designed to showcase an emerging local industry is over, and it was a stunning success. Fifteen breweries from Sonoma and Marin Counties, plus a number of purveyors of fine food, were on hand last month to inaugurate what promises to be another major annual Petaluma event.

Almost a thousand people, including attendees, volunteers, brewery and food vendors and musicians packed Water Street for a festival that was sold out a week before the event.

The festival, a partnership between the Chamber and the Petaluma Valley Rotary Club, was organized by a core committee of 16 volunteers and local beer authors and advertising experts. There were 47 additional day-of-event volunteers from the Chamber and Rotary.

A tip of the Chamber hat to all of those who worked so hard to bring another signature event to our city.

This was a significant event. The production of craft beers has become

an important emerging industry in the United States, and Petaluma and Sonoma County are playing and important role. Lagunitas has become one of the highest rated, and ten largest, craft beer producers in America. Dempsey’s, whose beers and ales are produced and sold at the downtown restaurant, has long been a local favorite.

Four more Petaluma breweries joined these two at the festival – 101 North Brewing, Hen House Brewing, Petaluma Hills Brewing, and Three Uncles Brewing Co.

Also participating were Bear Republic, Healdsburg; Baeltane Brewing, Novato; Sonoma Springs Brewing Co., Sonoma. St. Florians Brewery, Windsor; Carneros Brewing Company, Sonoma; Marin Brewing, Larkspur; Moylan’s, Novato; Wood-four Brewing, Sebastopol; and Headlands Brewing, Mill Valley.

Food to was provided by Cordoza’s Deli and Café, Tres Hombres, Petaluma Coffee Company, Dinners All Done, Beyond the Glory, Sheila’s Naturals, and Bros. BBQ and Paella.

By Tony Sarno, President,

Petaluma Area Chamber of Commerce

Festival sponsors were Wilibees, Petaluma Market, Basin Street, Jacobsen and Breen, Morris Distributing, Sloat Design Group, TAPS, Sheraton Sonoma County, and the Craft Beerds Book.

On behalf of the Chamber, I want to express our sincere appreciate and hearty thanks to the volunteers, vendors, and sponsors for their substantial contributions. This should be a significant event, the first of many such festivals.

On a separate note, I want to remind all our Chamber members that the upcoming Business Expo at the Community Center should be a don’t-miss event on our calendars.

Year after year, a packed house turns out to meet and visit with local businesses and non-profits. For those of us in business, it is an opportunity to both network and to learn about what our community has to offer.

See you at the Expo.

WorkshopsAt SRJC

Santa Rosa Junior College is

offering a pair of workshops designed

to help business owners, managers,

and job seekers, starting after the

first of the year.

One workshop is designed to

help with polishing career skills.

Developing a strong set of career

skills has become an increasingly

important and powerful strategy

used by effective job seekers and

motivated professionals in all fields.

SRJC Alumni & Friends Association

is sponsoring a low cost three week

workshop to help maximize net-

working opportunities, build a set

of contacts, prepare for interviewing

and post-interview follow-up proc-

ess as well as develop skills to

become a better public speaker. In

collaboration with the Community

Education office, this workshop will

be offered in February 2014. Keep an

eye out for registration information

to come!

The second workshop is for

people looking for ideas to better

manage their finances before and

after retirement. In addition, are you

confused about what Obamacare/

Affordable Care Act means for you?

This workshop may be for you.

SRJC Alumni & Friends Association

is sponsoring a low cost three week

workshop which tackles common

financial issues including estate

planning, the new healthcare

insurance law and retirement/college

planning for your kids. Financial

planning is complicated, but we

can help you make sense of it all! In

collaboration with the Community

Education office, this workshop will

be offered in January 2014.

6 October 2013 Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce

Who to Visit at the ExpoAbove is a chart of the Petaluma

Community Center showing the booth layouts for the 24th annual Business Expo. Following are attending businesses with booth numbers shown above. Not shown are booths not confirmed at press time.

Roaming – Pacific Empire Chorus

A7 - Lydia’s Organics

A8 – Old Republic Title Co.

A9 – Springfield Place

A10 – OADS

A11 – Wagner Health Center

A12 – Medley Glass Works

A13 – Sequoia Senior Solutions

A14 – Coldwell Banker-Todd Mendoza

A15 – Petaluma Village Premium

Outlets

A16 – Graceful Heart Center

A17 – WSI Smart Marketing

A18 – SRJC

A19 – TLC Child & Family Services

A20 – Dryer Vent Wizard of North

Bay

A21 – Valley Yellow Pages

A22 – Petaluma Dental Group

A23 – So. Co. Energy &

Sustainability

A24 – Petaluma Arts Center

A25 – Nelson Staffing

A26 – Alphabet Soup

A27 – Sonoma Family Life

A28 – Shelly Moller Edward Jones

A29 – American Express/FPI

A30 – Petaluma Sunrise Rotary

A31 – Boys/Girls Club

A32 – Exchange Bank

A33 – Job Link

A34 – Petaluma Music Festival

A35 – PPSC

A37 – North Bay Smiles

A38 – Century 21 Bundesen

A39 – Golden Living Center

A40 – Crown Trophy

AFB1 – PS to Go

AFB2 – Petaluma Coffee & Tea

AFB3 – Rooster Run Event Center

SA 49 – Deer Creek Village Merlone

Geier

SA50 – Fishman Supply

SA51 – Petaluma Argus-Courier

SA52 – Bank of Marin

SA53 – Petaluma Health Care District

SA54 – NorthBay biz

SA55 – Clover Stornetta Farms

SA56 – Redwood Credit Union

SA 57 – PG&E

SA58 – Summit State Bank

SAFB5 – Fit for a King Catering

SAFB6 – Lombardi’s BBQ

SAFB9 – Bert’s Desserts

C59 – Kaiser Foundation Health Plan

C60 – Empres Post Acute

Rehabilitation

C61 – Fit’N’Furry

C62 – Plaza North

C63 – Bank of the West

D64 – Sports Clips

D65 – B2BCFO

D66 – Law Office of Rebecca Kagin,

Pauline Deixler & Kali Law

Office

D68 – K2GC

D69 – Gulick’s Auto Body

D70 – Shotwell’s Auto Body

D71 – Massage Envy

D72 – Artful Arrangements

FB4 – Palm’s Grill

FB7 – Pongo’s Kitchen & Tap

FB8 – 101 Casino

Beverages – Ambassadors

Large or Small...to us you are just right!

We have a wide variety of loan

products available for a business

your sizeLocal Bank. Local Lenderswww.exchangebank.com

Golden Eagle Branch2 E. Washington Street707.762.5556 Parkway Plaza Branch701 Sonoma Mountain Parkway707.766.1541

8 October 2013 Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce

A program of the Petaluma Area Chamber of Commerce

Tuesday, October 22, 2013 • 7:30–9:00 a.m.Rooster Run Event Center, 2301 East Washington Street

WAKE UP PETALUMA

BOYS & GIRLS CLUB STUDENT OF THE YEAR

Listen to Maria Mendiola tell her story about the influence of the Boys and Girls Clubs of Marin and Southern Sonoma Counties and how it changed her life.

“Great Futures Start Here”

THE UNVEILING OF THE BRAND NEW LOOK FOR THE CITY OF PETALUMA

See the future look of our City and hear all about the branding and marketing plans from Economic Development Manager, Ingrid Alverde.

BOO ~ HAPPY HALLOWEENLearn first from Marie McCusker & Colleen Rustad, just what is planned

for your Halloween fun! And a sneak preview of this year’s holiday events.

AND NOW A WORD FROM OUR NON-PROFITSLocal Non-Profits & Community groups have an opportunity to speak at our open mic.

Hear what is happening in our town.

Check online or look for your electronic copy every month.

RSVP/Register online at www.petalumachamber.com or call 707-762-2785$20-Members/$25 Non-members

PLUS: 50-50 Raffle ~ PACC Announcements ~ Introduction of New Members

A SPECIAL THANKS TO THIS MONTH’S SPONSOR: Redwood Regional Medical Group

Intuitive PaintingAt Arts Center

On Tuesday, November 5th from

7:30 to 8:30 PM, at the monthly

meeting of the Petaluma Arts

Association, meet North Bay artist

Annie Standard. Annie is a young

upcoming artist who works with

acrylic, oil, watercolor, and ink. Her

pieces are often loose, whimsical, and

sometimes dark, with imagery that

describes the human form, nature,

and their connection.

Annie’s presentation is titled

“Intuitive Live Painting” She will

discuss the life that paintings have all

of their own, and ways of coaxing that

life to the surface. There are three

steps to this process.

Annie has been painting from a

young age, inspired by her colorful

household. She has worked in college

art classes since her junior year of

high school, receiving a 4 on her

AP art exam. She spreads her art by

selling and trading pieces, as well

as live painting, at music festivals

and gatherings across the country.

Annie has been published online and

in print, and is currently working

on several illustration projects and

commissions.

See her portfolio at

www.anniestandard.tumblr.com

The Petaluma Arts Association

Meetings are held the first Tuesday

of each Month at the Petaluma Art

Center on the corner of Lakeville and

Washington in the Red Building in

the classroom. Doors open at 6 for

visiting and fellowship and setup.

The business meeting is from 6:30

to 7:15 pm followed by a coffee break.

The program is from 7:30 to 8:30 PM.

The public and potential members

are always welcome.

Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce October 2013 9

without them having to hire a full time employee.

Here is a little note regarding the new Affordable Health care act. Are you confused about the new Affordable Cares Act and what you have to do? This information is on the Department of Labor’s site:

Q: Can an employer be fined for failing to provide employees with notice about the Affordable Care Act’s new Health Insurance Marketplace?

A: No. If your company is covered by the Fair Labor Standards Act, it should provide a written notice to its employees about the Health Insurance Marketplace by October 1, 2013, but there is no fine or penalty under the law for failing to provide the notice.

At my website www.SmallBizHelp4You.com for FREE is one model for employers who do not offer a health plan and another model for employers who offer a

health plan for some or all employees.

If you are interested in expanding your influence and becoming a more active Chamber Member speak with one of our Ambassadors below.

Jim Alexander Financial Consultant, Co-Chair

Daniel Canales, Co-Chair Insphere Insurance Solutions

Gail Cardaropoli, Rotary Club of Petaluma

Mary Celestre, Summit State Bank

David Donaldson, Chiropractor

Jean Gee, Quality Inn

Susy McGovern Eliot James Salon

Sandy Pariani, First Community Bank

Shari Bennett-Jackson, Press Democrat

Kathleen Stafford, Pongo’s Kitchen & Tap

Gisele Rue, Small Biz Help 4 You

Esther Schau, Consultant

AmbassadorContinued from page 2

Business BriefTLC Child & Family Services

(TLC) has earned The Joint Commission’s Gold Seal of Approval® for accreditation by demonstrating compliance with The Joint Commission’s national standards for health care quality and safety in behavioral health care. The accreditation award recognizes TLC’s dedication to continuous compliance with The Joint Commission’s state-of-the-art standards.

New Member BriefPalms Grill is pleased to announce

the opening of their Petaluma

location. Sonoma county local Mike

Shatnawi, head chef, brings over 25

years of experience to this location.

Palms Grill is open 7 days a week for

breakfast, lunch and dinner.

Summit State Bank enjoyed their Ribbon Cutting with a great turn-out.

10 October 2013 Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce

about confidence in their specific industry, the average anticipated confidence level dipped to 6.87. Industry results were also mixed, with most indicating positive change in confidence. During the winter of 2013, when the EDB conducted its last business confidence survey, the six month forecasted confidence was 6.36. It is certainly encouraging to see business executives more confident than anticipated while adding another successive year of growth.

The business outlook over the next six months for Sonoma County is positive in several industries. A large proportion of businesses believe that wholesale profits and investments in locations and equipment are expected to increase in the future. While employment and exports showed strong performance, the majority of respondents indicated that these categories would remain unchanged.

The employment outlook for non-profit/government and ‘other’ are among the strongest of all industries, with 100% and 64.28% of business executives, respectively anticipating a hiring increase.

On the other hand, agriculture reported a neutral outlook, with 100% predicting no change in employment.

The six- month investment outlook broken down by industry shows strong expectations across the board, most notably in agriculture, health services and nonprofits/ government. About half or more of business executives.

in professional/financial services, technology, hospitality and retail/wholesale trade have a positive attitude towards investments over the next six months.

In contrast, education representatives reported a neutral outlook. When asked about their attitude towards significant capital expenditures, the majority of business executives responded that they were cautious. Capital expenditure is important for the continued growth of infrastructure and productivity of Sonoma County.

Uncertainty regarding both the United States and European economies prevent capital expenditure because businesses are not sure they will return a profit on their investements.

Other highlights of the report include:

Improving ClimateContinued from page 1

New Member ProfileSport Clips Haircuts, a place that

makes it good to be a guy, has opened at 401 Kenilworth Dr. in Petaluma. This is the first location in the city, adding to the more than 1,000 Sport Clips across the country.

Sport Clips offers clients:

• The MVP Experience – precision haircut, massaging shampoo, steamed towel treatment, and neck and shoulder massage

• Stylists who specialize in male

hair care and stay up-to-date on industry trends

• Haircut services without an appointment – walk-ins are welcome

• Large, flat-screen televisions playing sports programming at each haircut station and in the lobby, along with reading materials

• Special lighting and massaging chairs in the shampoo area to promote relaxation

• Male-focused hair care and styling products

The new store will offer free MVP upgrades, including a massaging shampoo, hot steamed towel treatment, and neck and shoulder massage, to new clients who purchase a regular haircut service.

Sport Clips in Petaluma is open Monday through Friday 10 a.m. to 8 p.m., Saturday 9 a.m. to 6 p.m., and Sunday 10 a.m. to 5 p.m.

Sport Clips Haircuts is

headquartered in Georgetown, Texas

and was established in 1993 by

founder and CEO Gordon Logan. The

sports-themed haircutting franchise,

which specializes in haircuts for men

and boys, is ranked by Entrepreneur

Magazine as one of the top 20

“Fastest-Growing Franchises,” and in

the top 10 percent of the “Franchise

500.”

• The Economic Development Board’s Purchasing Trends Index (PTI) is 70.15 this summer, making this the second year that Sonoma County has scored higher than the United States since 2007. This indicates that businesses feel less economically challenged operating in Sonoma County than in the US as a whole. Any score above 50 indicates that Sonoma C o u n t y ’ s economy is expanding.

• On a scale of 1 to 10 (with 10 indicating clear understanding), almost two-thirds of the business execu-tives rated their

understanding of the Affordable

Care Act with a score at or below

5. More than half indicated that a

workshop would be useful for

their business to help understand

the requirements of the Affordable

Care Act.

Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce October 2013 11

Marketing materials behind the times?

In Petaluma since 1996

Contact Ann today to get your message

across loud and clear.

707.773.1168ann@avmgraphics.comwww.avmgraphics.com

Enjoy a stroll to the Theater

District…meet your friends or

business associates for a cool

beverage & good conversation!

Weekdays from 7:30 to 5:30

Saturdays from 8:00 to 4:00

Petaluma Coffee & Tea212 2nd St., south of D, in the Theater District • 763-2727

The Shape of Things to Come: Above is an aerial view of the soon-to-be Deer Creek Village shopping center on North McDowell as work got underway in August.

Mindfulness SessionsAt PPSC in October

The Petaluma People Services Center is planning a group practice in mindfulness mediation and gentle movement.

Mindfulness is the practice of cultivation non-judgmental awareness in the present moment.

Those who are experiencing stress that leads to illness, anxiety, panic,

depression, chronic pain, or are feeling overwhelmed with care-giving are invited to join PPSC to learn life-long tools to promote well-being and self-care.

Nine sessions start October 28. For information, contact PPSC at 765-8488 or admin@petalumapeople.org.

Local Businesses Can GetSBA Disaster Loans

Sonoma County is one of 37

California counties and neighboring

counties in Nevada where small

businesses are now eligible to apply

for low-interest federal disaster

loans from the U. S. Small Business

Administration (SBA). “These loans

offset economic losses because of

reduced revenues caused by the

drought that occurred June 25

- August 19, 2013,” according to

Alfred E. Judd, Director of SBA’s

Disaster Field Operations Center-

West.

SBA eligibility covers both the

economic impacts on businesses

dependent on farmers and ranchers

that have suffered agricultural

production losses caused by the

disaster and businesses directly

impacted by the disaster.

Small, nonfarm businesses, small

agricultural cooperatives, small

businesses engaged in aquaculture

and most private, nonprofit

organizations of any size may

qualify for Economic Injury Disaster

Loans (EIDLs) of up to $2 million

to help meet financial obligations

and operating expenses which could

have been met had the disaster not

occurred.

Eligibility for these loans is based

on the financial impact of the disaster

only and not on any actual property

damage. These loans have an interest

rate of 4% for businesses and 2.875%

for private, nonprofit organizations,

a maximum term of 30 years, and

are available to small businesses and

most private, nonprofits without the

financial ability to offset the adverse

impact without hardship.

By law, SBA makes EIDLs available

when the U. S. Secretary of Agriculture

designates an agricultural disaster.

Secretary Tom Vilsack declared this

disaster on August 21, 2013.

Businesses primarily engaged in

farming or ranching are not eligible for

SBA disaster assistance. Agricultural

enterprises should contact the Farm

Services Agency (FSA) about the U.

S. Department of Agriculture (USDA)

assistance made available by the

Secretary’s declaration. However,

in drought disasters nurseries are

eligible for SBA disaster assistance.

Applicants may apply online using

the Electronic Loan Application

(ELA) via SBA’s secure Web site at

https://disasterloan.sba.gov/ela.

Disaster loan information and

application forms are also available

from SBA’s Customer Service

Center by calling (800) 659-2955 or

e-mailing disastercustomerservice@

sba.gov. Individuals who are deaf or

hard-of-hearing may call (800) 877-

8339. For more information about

SBA’s disaster assistance programs,

visit http://www.sba.gov/disaster.

The deadline to apply for these

loans is April 21, 2014.

12 October 2013 Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce

Scenes From the First AnnualPetaluma River Craft Beer Festival

Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce October 2013 13

Celebrating at the TelePacific Communications Ribbon Cutting, L to R: Council Member Teresa Barrett, Chris Ruane, Lalita Nordquist (front), Jason Dominici, Mayor David Glass, Andrew Parrett, Ken Bisnoff, and Laurie Cameron.

La Cage aux FollesAt Cinnabar Theater

Yes, you cancan! Cinnabar Theater in Sonoma County is transformed into one of France’s finest nightclubs for “La Cage aux Folles,” the exuberant show that’s earned 11 Tony Awards including Best Musical. After Cinnabar presents a comedy called “The Pavilion” in September, “La Cage aux Folles” kicks off on Friday, October 18 and sashays across the stage through Sunday, November 3.

Featuring music and lyrics by Jerry Herman, this jubilant show celebrates marriage in all its forms. A young man gets engaged, yet he’s afraid to bring his fiancée’s parents home. Will he hide the fact that he was raised by two men who run a risqué cabaret? Or will love conquer all at “La Cage aux Folles”? After the singing and dancing – under the costumes and glitter – it’s all about loving that person in the mirror.

Tickets for “La Cage aux Folles” are $35 for adults and $25 for ages 21 and under. Special $9 seats are available for middle- and high-school students as part of “Friday Night Live,” a new theater party for local youth that takes place on October 18. Or score significant savings by seeing “La Cage aux Folles” as part of a subscription to three or five shows at Cinnabar.

The 14-person cast showcases Michael Van Why as Albin and Stephen Walsh as Georges alongside Madeleine Ashe (Madame Dindon), Stephen Dietz (Monsieur Dindon), Miguel Evangelista (Francis), Elly Lichenstein (Mademoiselle Renaud), Clark Miller (Monsieur Renaud), Valentina Osinksi (Jacqueline), James Pelican (Jacob), Kyle Stoner (Jean-Michel), and Audrey Tatum (Anne). The hilarious kickline of Cagelles features Joseph Favalora, Quinn Monroe, Valentina Osinksi, and Zack Turner.

At Cinnabar Theater in Petaluma, Michael Van Why (left), and Stephen Walsh.

News From CountyTourism Program

Following are excerpts from the Sonoma County Tourism’s newsletter:

Airport takes off with runway expansion

Charles M. Schulz Sonoma County Airport’s long-planned airport safety enhancement project is under way

SCT staff joined airport and elected officials to break ground for the runway expansion, which will bring in more carriers to the local airport. This is the second largest county project in history, with an estimated cost of $53.8 million.

With the improvements to the airport runway system the airline attractions committee can go after new service with hopes of getting connections to Denver, Salt Lake City, and Phoenix

Fischang elected vice chair, U.S. Travel

SCT’s Ken Fischang has been elected as vice chair of the U.S. Travel Destination Council board of directors. His term will run November 2013 through November 2014.

“I’m excited about this excellent opportunity to provide leadership to U.S. Travel and to be able to promote Sonoma County in this elevated capacity.”

Journalists write glowing stories about Sonoma County

SCT reaches out to hundreds of journalists a year, sending press releases and pitching story ideas, fact-checking stories, and hosting them for

a Sonoma County experience. Here are a few stories that have resulted from those efforts

Freelance travel photographer and writer Joanne DiBona looked beyond wine in her latest post on USA Today Travel, wine http://usat.ly/18xvQ9K. Earlier, she posted on 10best.com, http://bitly.com/17IgUW2

Paul Kandarian previewed Wine Country Weekend by posting about the 2012 event, which he attended. The article, published in Boston.com (UMV: 2,928,499), cites many of the activities that were a part of the 2012 Sonoma Wine Country Weekend itinerary, but also mentions Armstrong Woods and Bodega, where he ran into Tippi Hedren, who happened to be in Bodega for fundraising, Spud Point Crab Company, Terrapin Creek and River’s End. Read it at http://bo.st/190Jfb5

Editor Risa Wyatt offered the following coverage in USA Today online (Unique Visitors Per Month: 15,328,997), http://usat.ly/12EYtS8

Another result of Risa Wyatt’s work, again in USA Today online was Sonoma Wine Trails: Pursuit of Pinot in the Russian River Valley. Find out more at http://usat.ly/12IzltH

If you’re interested in getting your business in front of journalists, contact Birgitt Vaughan, public relations manager, at bvaughan@sonomacounty.com.

ADVERTISE ON PetalumaChamber.comBe seen 15,000+ times per month!

Call 762-2785 today for more information.

Make your marketing dollars work harder

Join the Chamber’s President’s Circle. Visit www.petalumachamber.com or call

762-2785 for more info and sign up today!

14 October 2013 Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce

Members – Get more information on Member businesses at www.petalumachamber.com

New MembersFrank Howard Allen RealtorsSteven Cozza905 East Washington Street, Suite 109Petaluma, CA 94952

Girls on the Run Sonoma CountyCatrina DierkeP.O. Box 9036Santa Rosa, CA 95405

Jay Palms Saddle ShopJay Palm5004 Petaluma Blvd. NorthPetaluma, CA 94952

Rebuilding Together PetalumaJane Hamilton402 Petaluma Blvd. NorthPetaluma, CA 94952

RS Technical Services, Inc.Rod Sutliff1327 Clegg StreetPetaluma, CA 94954

Renewing MembersNational Agents Alliance, Marsh Ginsberg

Architectural Design & Restoration, Inc.; Rick Brereton & Church HildrethBasin Street PropertiesBNI - Rivertown Business BuildersBob Koenitzer, DDS, Inc.Business Design ServicesCharles M. Schulz MuseumCinema WestCorona Ranch ApartmentsCucina ParadisoExchange Bank - River Plaza, Platinum LevelFarmers InsuranceFerguson Enterprises, Inc.Golden State Lumber, Inc.Green Key CommercialKen’s Keys and Locksmith ServiceLakeville Mini StorageLalitha Smile Dental ServicesMatteri ElectricMcNear’s Restaurant & Mystic TheatreMountain Mike’s PizzaOld Chicago PizzaPacific Empire ChorusPampered Chef

Petaluma Business LeadsPetaluma Valley HospitalRe/Max Regency - Karen KarlowShamrock Materials, Inc.Signature SmilesSleep City Mattress CentersThe Petaluma PostVintage Bank Antiques

Long-Time MembersExchange Bank - River Plaza, Platinum Level, 40 YearsRon Malnati

Old Chicago Pizza, 35 YearsMichael Hanson

Basin Street Properties, 32 YearsScott Stranzi

Business Design Services, 29 YearsRobert Boccabella

Architectural Design & Restoration, Inc., 24 YearsRick Brereton & Church Hildreth

Bob Koenitzer, DDS, Inc., 22 YearsBob Koenitzer

Petaluma Business Leads, 19 YearsBob Lipman

McNear’s Restaurant & Mystic Theatre, 18 YearsKen O’Donnell

Petaluma Valley Hospital, 16 YearsHazel Marston

Cucina Paradiso, 15 YearsMalena Hipolito

Ferguson Enterprises, Inc., 12 YearsKen Phillips

Golden State Lumber, Inc., 12 YearsJilleum Eglin

Corona Ranch Apartments, 11 YearsBrian Gordon

Vintage Bank Antiques, 11 YearsWarren Davis

Farmers Insurance, 10 YearsMitch White

Shamrock Materials, Inc., 10 YearsEugene Ceccotti

• WALK-INS WELCOME •707-773-CARE (2273)

Dr. George W. Wagner Jr., D.C. 620 E. Washington # 206, Petaluma

Get Fast Relief for your Back and Neck Pain

Petaluma BUSINESS – A publication of the Petaluma Area Chamber of Commerce October 2013 15

Calendar – October

The Sonoma Small Business Development Center offers no-cost, confidential usiness advising and low-cost workshops to existing and start-up small business owners. Short-term seminars cover topics such as:

• Business Start-up • Business Planning• Marketing and Promotion• Financial management and funding options• Effective web design and more

To register for services go to www.sonomasbdc.org For information on upcoming workshops, call (707) 595-0060.

1 Ambassadors

Pongo’s Kitchen & Tap

701 Sonoma Mountain Pkwy

7:30 A.M.

3 2013 Petaluma Business

Expo

Petaluma Community Center

320 N. McDowell Blvd.

4:00 – 7:00 P.M.

4 Government Affairs

PACC Conference Room

6 Petaluma Blvd. N., Suite A-2

7:30 – 9:30 A.M.

8 Women in Business

PACC Conference Room

6 Petaluma Blvd. N., Suite A-2

8:45 – 10:00 A.M.

10 Business Education

PACC Conference Room

6 Petaluma Blvd. N., Suite A-2

4:00 – 5:30 P.M.

10 Business After Hours —

Palms Grill

100 S. McDowell Blvd.

5:30 – 7:30 P.M.

14 Columbus Day Holiday –

PACC Office Closed

15 Leadership Alumni

PACC Conference Room

6 Petaluma Blvd. N., Suite A-2

9:00 – 10:00 A.M.

16 Petaluma Young

Professionals Network

Call 762-2785 for location

6:00 – 8:00 P.M.

17 Business After Hours —

Praetzel’s Fine Furniture

3820 Bodega Ave.

5:30 – 7:30 P.M.

18 Government Affairs

PACC Conference Room

6 Petaluma Blvd. N., Suite A-2

7:30 – 9:30 A.M.

22 Wake Up Petaluma (RSVP)

Rooster Run Event Center

2301 East Washington St.

$20 Members, $25 Non-members

Call 762-2785 or RSVP online at

www.petalumachamber.com 7:30 – 9:00 A.M.

24 Economic Development

PACC Conference Room

6 Petaluma Blvd. N., Suite A-2

7:30 – 9:30 A.M.

Looking Ahead – November

7 Business After Hours – Women in Business

11 Veterans Day – PACC Office Closed

14 Business After Hours – Petaluma Dental Group

26 Wake Up Petaluma Goes Night Time

27-29 Thanksgiving Holiday – PACC Office Closed

To check our new on line calendar click on Events on the bottom menu bar, www.petalumachamber.com. You can RSVP and pay there, too.

AVM Graphics • Clark Rosen, Coldwell Banker • Todd Mendoza, Coldwell BankerCSW/Stuber Stroeh Engineering Group, Inc. • Deer Creek Village • Shelly Moller, Edward Jones

Moonware Design • Nancy Cooley, State Farm Insurance • Wagner Chiropractic

Bronze Members

Platinum Members Gold Members Silver Members

Don Bennett& Associates

Advertising & PR ConsultingWriting & Editing Services

763-5343dcbenn@aol.com