ANZMAC 2019 Programme at a Glance - updated 18 Nov 2019€¦ · ANZMAC 2019 Programme at a Glance -...
Transcript of ANZMAC 2019 Programme at a Glance - updated 18 Nov 2019€¦ · ANZMAC 2019 Programme at a Glance -...
ANZMAC 2019 Programme at a Glance - updated 18 Nov 2019
Room
08.00 Conference Registration Open Rutherford House Ground Floor Foyer
09.00 - 10.30 Conference Opening and Keynote Address with Professor John Deighton Lecture Theatre 1
10.30 -11.00 Morning Tea Mezzanine Level
11.00 - 12.30 Session 1 Various
12.30 - 13.30 Lunch Mezzanine Level
13.30 - 15.00 Session 2 Various
15.00 - 15.30 Afternoon Tea Mezzanine Level
15.30 - 17.00 Session 3 Various
17.00 - 18.00 ANZMAC AGM Lecture Theatre 1
6.15 - 8.00 Welcome Reception Banquet Hall, Parliament*
Room
08.00 - 09.00 ANZMAC Executive Breakfast (private function) Thistle Inn
09.00 - 10.30 Session 4 Various
10.30 - 11.00 Morning Tea Mezzanine Level
11.00 - 12.30 Session 5 Varous
12.30 - 13.30 Lunch Mezzanine Level
12.30 - 13.30 Editorial Board Lunch Australasian Marketing Journal (private function, please bring lunch in to the room) MZ 05/06
13.30 - 14.30 Plenary Speaker: Dr Russel Norman Lecture Theatre 1
14.30 - 16.00 Session 6 Various
16.00 - 16.30 Afternoon Tea Mezzanine Level
16.30 - 18.00 Session 7 Various
18.00 Walk along Wellington Waterfront Meet in Rutherford House Entrance Foyer
Wednesday 4 December Room
09.00 - 10.30 Session 8 Various
10.30 - 11.00 Morning Tea Mezzanine Level
11.00 - 12.30 Session 9 Various
12.30 - 13.30 Lunch Mezzanine Level
12.30 - 13.30 ANZMAC Institutional Members Lunch (private function, please bring lunch in to the room) MZ 05/06
13.30 - 14.30 Plenary Speaker: Dr Connie Pechmann Lecture Theatre 1
14.30 - 16.00 Session 10 Various
16.00 - 16.30 Afternoon Tea Mezzanine Level
16.30 - 18.00 Session 11 Varous
19.00 - Late Conference Gala Dinner Museum of New Zealand Te Papa Tongarewa
For access to the Muslim prayer room please ask at the registration desk at any time.
Tuesday 3rd December
* Parliament buildings are a few short minutes' walk from Rutherford House.
Monday 2 December 2019
08.00 - 18.00
09.00 - 10.30
10.30 - 11.00
ROOM RHLT1 RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH204 RH205
Session 11.01 Special Session 1.02 Services Marketing 1.03 Macromarketing /
Marketing & Public Policy
1.04 Strategic Marketing
and Branding
1.05 Consumer Behaviour 1.06 Digital Marketing and
Social Media
1.07 Sustainability and the
Winds of Change
1.08 Consumer Culture
Theory
1.09 Consumer Behaviour 1.10 Special Session 1.11 Marketing
Communications
1.12 Retailing and
Distribution
1.03 Consumer Behaviour
11.00 - 12.30
Service failure and recovery BoP and the PoorBrands: Personality and
Measures
Consumers and technology
1
Disruptive Technology in
Digital MarketingSustainable Consumption Gender and Body Consumer and Finance Sponsorship
Social and Transformational
Retailing
Consumers and Technology
3
Session Chairs Jillian Sweeney Farhan Ashik Riza Casidy Angela Dobele Jan Kietzmann LayPeng Tan Ekant Veer Girish Prayag Sommer Kapitan Jonathan Elms Billy Sung
Paper 1
Managing complaints: Depends
who you deal with
Second-hand purchase by the
RSU BOP workers
Woody brand names and brand
sensual naughtiness
Decision-making and co-
creation through AR technology
Virtual reality’s effectiveness at
exhibition stands
BEST PAPER IN TRACK
The behaviour-attitude gap in
sustainable consumption
Exploring and theorising
problematic idealised female
bodies
Financial vulnerability: What
predicts changes over time?
Social sponsorships in sport:
Context and potential
Cigarette purchase patterns
among light and heavy buyers
Understanding the digital
culture of pre-teens
Fanny Reniou, Dilip
Subramanian, *Frances Gunn
*Srabanti Mukherjee, Biplab
Datta
*Alicia Kulczynski, Stacey M.
Baxter, Jasmina Ilicic
*Saifeddin Alimamy, Juergen
Gnoth, Kenneth Deans
*Achim Kiessig, Katja
Lohmann, Kenneth Hädecke,
Cornelia Zanger
*Laura Davey, Sommer
Kapitan, Jessica Michelle
Vredenburg
*Shelagh Ferguson, Jan Brace-
Govan, Bridget Welsh
*Arvid Hoffmann, Simon
McNair, Jason Ian Pallant
*Sean Ennis, Michael Marck,
Calum Paul, Anita Radon
*John Dawes, David R
Corkindale, Andre Bonfrer
Jessica Lichy, Olga Matthias,
*Fraser Mcleay
Paper 2Examining the effects of FLE
gender-job congruency in
service failure
Purchase decision-making at
the BoP
Impact of candidate’s
leadership image to trust
Conceptualising Chinese
adolescents’ social media use
BEST PAPER IN TRACK **
AI-enabled promiscuity: Wham
bam thank you mam
Sustainability-oriented value
propositions
The meaning and
transformation of taste
vocabulary
Consumer perceptions of risks
and security of contactless
cards: A case study of New
Zealand
Sponsorship and brand loyalty:
A choice modelling experiment
Transformative nature of
consuming online for older
consumers
Online personal selling and its
influence on e-loyalty
*David Matthews, Sally Rao
Hill
*Nanda Choudhury, Srabanti
Mukherjee, Biplab Datta
*Gunaro Setiawan, Peter
Woods, Denni Arli
*Yan Huo, Julie Bilby, Angela R.
Dobele*Patrick van Esch
*Melissa Barden, Mark Uncles,
Adrian Payne
*Rohan Venkatraman, Anna E.
Hartman, Ilkka Tapani
Ojansivu, Erica Coslor
James McMillan, *Girish
Prayag
*Khaled Almaiman, Hume
Winzar, Lawrence Ang
Jonathan Elms, *Sarah Dodds,
Juliana Mansvelt
*Jashim Khan, Na Zuo, Tao
Meng, Xinyi Song, Xueting
Song, Yuchen Xia, Xianyu Wang
Paper 3Knowledge structures in service
recovery: A bibliometric
analysis
Poor exploiting poor: Spatial
politics and remarginalization
Self-congruity: Self-concept as a
multidimensional construct
How others’ tech use makes
consumers :-(
Augmented reality content
development for marketing
Fast fashion and sustainability
amongst Chinese millennials
Social media influencers and
body fascination
Protestant work ethic qualifies
sunk cost effect
Is hyperactivity always good for
sponsors?
Changing retail: Using co-design
to encourage healthier choices
Consumer preferences
regarding facial trustworthiness
of robots
*Atefeh Saniee, Aron O'Cass,
Vida Siahtiri, Shahin Sharifi
*Kumar Shreshtha, Prashant
Mishra
*Meike A. Fens, SallyRao Hill,
Dean Wilkie
*Virginia Weber, Michael Jay
Polonsky*Sy Nurleyana Wafa *LayPeng Tan
*Ekant Veer, Ella Catherine
Thompson Crosswell, Mona
Soltani
*Yimin Cheng, Yuansi Hou,
Anirban Mukhopadhyay*Marilyn Giroux, Frank Pons
*Svetlana Bogomolova, Julia
Carins, Timo Dietrich, James
Dollman
*Stephen La Macchia, Billy
Sung
Paper 4BEST PAPER IN TRACK
Pride & prejudice: The influence
of hubristic pride on negative
word-of-mouth following a
service failure
Intersectionality and food well-
being in poverty
Differentiating consumer co-
creation behaviour: The role of
self-congruity and culture
Understanding co-creation of
value in LAN parties
AI purchase motivations:
International and technological
differences
Hemp Revolution
Taking the bull by the horns:
Linguistic ideology and
masculine consumption
Materialism and trade-offs for
moneyCelebrity investment in brands
Retailing transformation,
technology and immersive
shopping experience
Consumer trust in artificial
intelligence services
*Gavin Northey, Felix
Septianto, Eleen (Tung Moi)
Chiew, Liem Viet Ngo
*Farhan Ashik, Ranjit Voola,
Archana Preeti Voola
*Rebeca Grace Schneider,
Dean Wilkie, Jodie Conduit
*Brian McCauley, Kieran D
Tierney, Markus Holmströmm,
Kim Andersson
*Björn Frank, Shane J.
Schvaneveldt, Boris Herbas
Torrico
Hugo Caccia, *Marie-Eve FaustBhupesh Manoharan,
*Krishanu Rakshit*Esther Jaspers
*Amanda Kennedy, Stacey M.
Baxter, Alicia Kulczynski*Barbara Gligorijevic
*Darius-Aurel Frank, Dan
Ariely, Panagiotis Mitkidis,
Polymeros Chrysochou
12.30 - 13.30
** Selection of this paper was made by the Conference Committee.
Monday 2 December 2019
Lunch - Mezzanine Level, Rutherford House
Conference Registration / Information Desk Open All Day
Conference Opening and Keynote Address with Professor John Deighton Rutherford House LT1 (LT2 streamed)
Morning Tea Rutherford House, Mezzanine Level
Is success just the result
of the amount of time
you put into your
research?
Session Chair:
Tim Fry
Panel:
Tania Bucic, Felix
Mavondo, Lucie
Ozanne
Winds of Change in the
Marketing Discipline:
Exploring Relevance and
Conceptual Foundations
Session Chair:
Roderick Brodie
Panel: Liliana Bove, Karen
Fernandez, Kaj Storbacka, Ian
Wilkinson
Monday 2 December cont.ROOM RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH204
Session 2
2.01 Marketing Analytics,
Methods and Modelling
2.02 Macromarketing /
Marketing & Public Policy
2.03 Strategic Marketing
and Branding
2.04 Digital Marketing and
Social Media2.05 Special Session 2.06 Consumer Behaviour 2.07 Consumer Culture
Theory
2.08 Consumer Behaviour 2.09 Consumer Behaviour 2.10 Business-to-Business 2.11 Retailing and
Distribution
13.30 - 15.00 Causal Modeling Theory in Macromarketing Marketing Strategy and
Entrepreneurship
Social media influencers Meet the Editors (1) Social Marketing 1 Consumer Caring Social Marketing 2 Consumers and brands B2B/Projects Shopper Marketing 1
Session Chairs Ian Wilkinson Stephen Dann Riza Casidy Jasmina Ilicic Dan Laufer Linda Robinson Diane Martin Micael-Lee Johnstone John Dawes Sergio Biggemann Jason Pallant
Paper 1
When do managers think their
firm is market oriented?
Spatial matrix: Market actor
motivation to conform
Leadership, innovation
capabilities, and SMEs’
innovation performance
How online communities are
making waiting an enjoyable
experience
Men, relationships and their
body satisfaction: Motivations
for change
Exploring gift-giving by brides
and grooms
Individual’s values driving green
hotel revisit intention: A means-
end approach
Generation-Y cohort loyalty
potential towards store brands B2B projects for innovation
Research shopping and
purchase value
*Ian Frederick Wilkinson,
Baiding Rong*Martyn Gosling
*Sindy Ka Wai Chung, Tracy
J.F.Zhang, Weiping Wu
*Mahmud Hassan, Rumman
Hassan, Rashid Ahmed
Chowdhury
*Lisa McNeill *Paula Arbouw
Naman Sreen, *Sushant Kumar,
Charles Jebarajakirthy,
Srabanti Mukherjee
Pieter Jacobus Schalk Van
Schalkwyk, *Johannes-Hugo
Van Schalkwyk
*Elham Ghazimatin, Erik Mooi,
Jan B. Heide
*Jason Ian Pallant, SeanSands,
Carla Ferraro, Jessica Leigh
Pallant
Paper 2Modelling decision-making on
implementing sustainable
service innovations
Darwinian marketing: Beyond
Newton’s laws of marketing
Evolving entrepreneurial
ecosystems of co-operativesSocial media influencers: Roles
and post content
The order effect of personal
identification on donation
amount
How consumers orchestrate
care following unplanned
disruptions
What determines Australian
consumers’ motivation to buy
green energy?
Who’s more brand loyal –
women or men?
Institutional Recipe for
Resource Coordination in
Projects
Consumers’ contamination
concerns in sports retailing
*Cornelius Moll, Karsten
Hadwich
*Anthony McMullan, Stephen
Dann*Anna Earl, Sussie Morrish
*Katharina Schlomann, Eva-
Cosmea Fuhrmann
*Xue Wang, Li Yan, Minjung
Koo, Hean Tat Keh
*Flavia Cardoso, Pilar Rojas
Gaviria, Daiane Scaraboto
*Al sadat Ibne Ahmed, Parves
Sultan, Galina Williams
*John Dawes, Philip Stern,
Magda Nenycz-Thiel, Jaap
Wieringa
*Jingjing Liu *Fabian Nindl
Paper 3
The causal modelling
revolution: An outline
An overview of quantitative
methods for investigating
externality effects in
macromarketing
SD-Logic, customer
development, innovation, and
entrepreneurial marketing
Influence of voice assistants on
consumer well-being?
Public servants and society: A
normative perspective
Collective consumption in
intentional communities
Green offering-related
consumption values: A review
and research agenda
The impact of product recall
contexts on brand equity and
choices
G2G exchange: Lofty goals and
sour outcomes
The effects of retailing mix on
on-the-go consumption:
Moderating role of health
orientation
*John Richard Williams *Djavlonbek Kadirov*Hugh Pattinson, Sussie
Morrish, Rosalind Jones
*Kim Leng Khoo, Derek Ong,
Chai Wen Teoh
*Luthfi Budiman, Linda
Robinson, Kaleel Rahman
*Diane Martin, Mine Üçok
Hughes
*Achchuthan Sivapalan, Tania
von der Heidt, Golam Sorwar,
Pascal Scherrer
*Con Korkofingas, Lawrence
Ang
*Ilkka Tapani Ojansivu, Joona
Keränen
Isabella Maggioni, Maria
Delarosa Dipta Dharmesti,
Manish Das, *Charles
Jebarajakirthy, Sean Sands
Paper 4
Cross-country microfinance and
economic growth: Impact
analysis
Institutional misalignment and
value co-destruction: An
empirical investigation
Keeping up with health and
lifestyle influencers
Let’s talk about aged care
consumers!
Drivers of cross cultural ethical
consumption
BEST PAPER IN TRACK
Coopetition and performance
in B2B marketing
What can we learn from
ancient sales ledgers?
*M Emdadul Haque*Kieran D. Tierney, Adele
Berndt
*Eva Louise Jenkins, Shinyi
Chin, Annika Molenaar,
Jasmina Ilicic, Tracy A
McCaffrey
Luke Kevin Butcher, Graham
Ferguson, *Saadia Shabnam,
Brian 't Hart
*Sabeehuddin Hasan, Ben
Wooliscroft, Alexandra
Ganglmair-Wooliscroft
*James M. Crick, David Crick *Dag Bennett
15.00 - 15.30
Journal of Nonprofit and Public
Sector Marketing – Paul Chad
Journal of Services Marketing –
Rebekah Russell-Bennett
Journal of Marketing
Management – Paul Harrigan
Journal of Consumer Affairs –
Lucie Ozanne
Journal of Product Innovation
Management – Charlie Noble
Business Horizons – Jan
Kietzmann
Journal of Product Innovation
Management - Gerda Gemser
Afternoon Tea Rutherford House, Mezzanine Level
Monday 2 December cont.ROOM RHLT1 RHLT2 RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH103 RH104 RH105 RH204
Session 3
3.02 Special Session 3.03 Marketing Analytics,
Methods and Modelling
3.04 Macromarketing /
Marketing & Public Policy
3.05 Strategic Marketing
and Branding
3.06 Sustainability and the
Winds of Change
3.07 Digital Marketing and
Social Media
3.08 Services Marketing 3.09 Consumer Behaviour 3.10 Business-to-Business 3.11 Marketing
Communications
3.12 Crisis Communications
in the Public Sector
15.30 - 17.00 Modeling trends Government and Policy Advertising and Category
Growth Strategies
Green Consumption Digital avatars and virtual peers Actor engagement Consumer Psychology 1 Sales Media
Session Chairs John Williams Ann-Marie Kennedy Riza Casidy Jodie Conduit Peter Popkowski Leszczyc Rod Brodie Karen Fernandez Joona Keränen David Waller Dan Laufer
Paper 1The attraction of compositional
data analysis
Consumer protection in export
education marketing
Advertising and organizational
performance: Impact of
industry characteristics
Winds of change in private
motoring
Digital avatars as social media
influencers
Towards the conceptualization
of intensity of actor
engagement
How similar are music genre
profiles?
How salespersons’ political skill
facilitates internal support
Key characteristics
distinguishing branded content
digital video advertising
Special Issue Presentation
*Tim Fry, Christine Thomas-
Agnan, Joanna Morais*Pii-Tuulia Nikula
*Mahabubur Rahman, M.
Ángeles Rodríguez‑Serrano
*Tommi Laukkanen, Pradipta
Halder
*Katelyn Jane Harris, Rebecca
Marie Dolan
*Qi Wang, Biljana Juric, Loic
(Pengtao) Li, Roderick Brodie
*Callum Davies, Bill Page, Carl
Driesener, Zachary William
Anesbury, Johan Bruwer, Song
Yang
*Achim Kiessig, Cornelia
Zanger*Park Beede Dan Laufer
Paper 2Time-varying contextual factors
in latent attrition models
Maternal health-care in rural
India
Dissecting organic growth:
Share vs. category growth
The multidimensional construct
of transparency and
implications
Facebook likes, social media
and charitable fundraising
Role of customer personality in
customer-employee
interactions
Colour and confusion:
Ambivalent effects of familiarity
Self-efficacy and performance:
When confidence becomes
negative
Assessing consumer
preferences for online
streaming services
BEST PAPER IN TRACK
Investigating the methods and
effectiveness of crisis
communication
*Patrick Bachmann, Markus
Meierer
*Renu Emile, Maedhavini
Banga
*Arry Tanusondjaja, Steven
Dunn, Magda Nenycz-Thiel,
Bruce McColl
*Kate Louise Sansome, Dean
Wilkie, Jodie Conduit
Ernan Haruvy, *Peter T.L.
Popkowski Leszczyc
*Shirie Pui Shan Ho, Amy Ooi
Mei Wong
*Jinyoung (Jane) Choi, Karen V.
Fernandez, Richard G. Starr Jr.*Dayle Childs
*Paul Wang, David S. Waller,
Anurag Hingorani
*Lucie K. Ozanne, Thomas
Mitchell
Paper 3Performance effects of big data
analytics in marketing
Motivations for establishing a
corporate foundation
Strategic imperatives of M-
Commerce in developing
countries
Who’s buying green?: An
investigation on the impacts of
age and parenthood towards
sustainable consumption
Information acceptance – A
study on the different
influences of real and virtual
peers on adolescents
Facebook and the effective
management of complaints
Impact of visual texture on
product evaluation
Spirituality and family support
driving salespersons
performance
Relationship between movie
ending and theatrical
performance
Evaluating the stance of media
reports in Hong Kong anti-
extradition bill protest
*Heli Hallikainen, Tommi
Laukkanen*Shane Genziuk
*Ali Anwar, Narongsak
Thongpapanl, Abdul Ashraf
*Rene Versteegh, James E
Richard, Michelle Renton*Stefanie Wenzel
*Christine Armstrong, Alicia
Kulczynski, Stacey M. Baxter
*Euejung Hwang, Megan
Phillips
*Halimin Herjanto, Drew
FranklinQianyu Chen, *Haodong Gu Wenze Lu, *Cindy Sing Bik Ngai
Paper 4Automatic machine learning:
Are we redundant?
Young Australian Consumers'
Luxury Brand Experiences
Green purchasing mechanisms:
Pollution, salience, and values
What makes influencers
influential: Language on Twitter
Determinants of negative
customer engagement
behaviours
The effect of culpability in
celebrity scandals
Customers’ adoption of B2B
sales automation tools
Are outdoor advertising costs
evidence-based?
*John Richard Williams*Fang Liu, Arnold Japutra,
Sarah Wilson*Yingfei Hu, Björn Frank
*Christine Pitt, *Sarah Lord
Ferguson, Carolyn Strong
*Diem Khac Xuan Do, Kaleel
Rahman, Linda Jane Robinson
*Geetanjali Saluja, Jiewen
Hong, Anirban Mukhopadhyay *Tommi Mahlamäki, Kaj
Storbacka, Samuli Pylkkönen
*Danielle Talbot, Cathy
Nguyen, Steven Bellman, Byron
Sharp
17.00 - 18.00
18.15 - 20.00
ANZMAC Annual General Meeting - Rutherford House, LT1
Welcome Reception - Banquet Hall, Parliament Buildings
2019 Roger Layton Award
Winner:
Understanding scent sensitivity
and the role of individual
differences in need for smell.
Usha Pappu
Supervised by Neal Ashkanasy
and Alastair Tombs
2019 Layton Dissertation
Award Winner Presentation
Session Chair:
Aron O-Cass
3.01 Special Session
Addressing Marketing's
Diminishing Success in the
Australian Research Council
Grant Funding System
08.00 - 09.00 ANZMAC Executive Breakfast - The Thistle Inn (private function)
ROOM RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH205 RH207
Session 4
4.01 Marketing Analytics,
Methods and Modelling
4.02 Retailing and
Distribution
4.03 Strategic Marketing
and Branding
4.04 Digital Marketing
and Social Media
4.05 Digital Marketing
and Social Media
4.06 Consumer Behaviour 4.07 Consumer Behaviour 4.08 Sustainability and
the Winds of Change
4.09 Consumer Behaviour 4.10 Special Session 4.11 Business-to-Business 4.12 Marketing Education
09.00 - 10.30 Modeling Customers Shopper Marketing 2 Branding and Places Digital engagement Branding through social
media
Consumer Psychology 3 Consumer Psychology 5 Sustainable Business Models Consumer Pyschology 4 Networks Pedagogical Issues
Session Chairs Arry Tanusondjaja Jeremy Ainsworth Leyland Pitt Krzysztof Kubacki Alexandra Hess Heath McDonald Charles Jebarajakirthy Julia Fehrer Paul Ballantine Sergio Biggemann Daniela Spanjaard
Paper 1Impact of life change events
on consumer demand for
financial products
Role of affective commitment
in channel choice for fashion
purchase
Internal city branding
Role of customer
engagement and
involvement in changing
social media marketing
landscape
Social media intentions
among millennials
BEST PAPER IN TRACK
Disaster relief: The role of
threat-based awe
Consumer inspiration and
fashion luxury consumption
Circular business models: A
new design logicIn organic food we trust
SME niche co-creation: A
service ecosystem
perspective
Revealing the outcomes and
consequences of virtual
learning environment and
social media use in higher
education
*Francisco Cisternas, Hwang
Kim, Jialie Chen
Amit Shankar, Charles
Jebarajakirthy, *Manish Das
*Rico Piehler, Michael
Schade, Ayla Rößler,
Christoph Burmann
*Surej P John, Rouxelle De
Villiers
*Johannes-Hugo Van
Schalkwyk
*Felix Septianto, Yuri Seo,
Widya Paramita
*Charles Jebarajakirthy,
Manish Das, Victor Saha,
Rambalak Yadav
*Julia Fehrer, Heiko Wieland *Tatiana AnisimovaDenis Odlin, *Maureen
Benson-Rea*Ewelina Lacka, Andy Wong
Paper 2BEST PAPER IN TRACK
Levers of category growth by
development stage
Two-stage purchase intention
formation at fashion store
Actor participation in rural
place branding processes
How to engage customers on
social media?
Social media marketing
activities on brand equity
How affect elicits reactions to
social partnerships
Fashion and the
consciousness concept(s)
across cultures
Framing customer value
propositions in the circular
economy
Factors contributing toward
dietary supplement
consumption
Reciprocity’s centrality in
interorganisational
relationships
Student perceived
pedagogical value of online
simulations
Steven Dunn, Magda Nenycz-
Thiel, Bruce McColl, *James
Martin, Arry Tanusondjaja
Astri Hapsari, *Reza Ashari
Nasution, Devi Arnita
*Barbora Gulisova, Chris
Horbel, Egon Noe
*Sara Shawky Habashi,
Krzysztof Kubacki, Timo
Dietrich, Scott Keith Weaven
*Kian Yeik Koay, Derek Ong,
Kim Leng Khoo, Hui Jing
Yeoh
*Daniel Rayne, Civilai Leckie,
Heath McDonald
*Gregor Pfajfar, Aviv
Shoham, Nihat Anil, Ossi
Pesämaa, Maja Makovec
Brenčič
*Elina Narvanen, Malla
Mattila, Mikael Nurminen
*Boon Liat Cheng, Leeng
Yean Low, Michael Murray
Dent
*Louise Young, Per vagn
Freytag*Pii-Tuulia Nikula
Paper 3Current trends in video
games popularity
Gender differences and
perceptions of pleasant
change
Branding consistency in the
Australian wine industry
Unveiling how consumers
fromdifferent cultures
engage with Facebook pages
Social transmission of
negative brand-relevant
content
Attribution emotions and
negative word-of-mouth in a
crisis
Cultural values and organic
food in India
The Consumer’s attitudes
towards ethical products
Driving substitution: The case
of plant-based meat
Networking developing the
equestrian sector in Sweden
Conceptualising a threshold
concept in marketing
*Arshad Ahmed *Jeremy Ainsworth
*Tayla McKenzie Jeffery,
Giang Trinh, Larry Lockshin,
Margaret Faulkner, Bill Page,
Johan Bruwer
Myron Guftométros, *João
Guerreiro, Sandra Maria
Correia Loureiro
*Ashleigh Ellen Powell,
Constantino Stavros, Angela
R. Dobele
*Oanh Dinh Yen Nguyen,
Liem Viet Ngo, Jenny Lee
*Gurmeet Kaur Matharu,
Tania von der Heidt, Golam
Sorwar
*Sam Eltahan*Samantha K White, Paul W.
Ballantine, Lucie K Ozanne
*Heléne Lundberg, Edith
Andrésen
*Cassandra France, Ann
Wallin
Paper 4Why do firms introduce
mobile payment service?
Scale development of
reformist brand in Indonesia
Customer return engagement
behavior: Impact on sales
return
Celebrity endorsement and
parasocial relationships on
social media
The Influence of Nostalgia on
Uniqueness Seeking
China’s young-adult
consumer segmentation:
regionalism vs tiers?
Tension in hybrid business
models
Portion size effect and the
effectiveness of extrinsic food-
cues
The role of commitment and
knowledge sharing on
customer’s satisfaction in a
triadic setting
Does digital storytelling
assessment enhance student
engagement?
*Steven Qiang Lu, Stella
Huangfu
*Gunaro Setiawan, Peter
Woods, Denni Arli*Tariq Bhatti
*Alexandra Hess, Sarah
Dodds
*Yafeng Fan, Jing Jiang,
Zuohao Hu
Zhonghui Ding, Vesna
Zabkar, Quan Jin, *Matevz
Raskovic
Garima Sharma, *Anand
Kumar Jaiswal*Hei Tong Lau, Emily Gray
*Jenny Backstrand,
Mohammad H. Eslami
Hossain Mohammed,
*Daniela Spanjaard,
Francine Garlin
10.30 - 11.00
Tuesday 3rd December
Morning Tea - Rutherford House, Mezzanine Level
Political marketing in the
2019 Australian election
and prospects for NZ
2020: Strategy and
product versus selling
Speakers:
Associate Professor
Jennifer Lees-Marshment
(Auckland) on NZ 2017
and 2020
Dr Andrew Hughes (ANU)
on Australia 2019
Dr Stephen Dann (ANU)
on the importance of
strategy and product
versus selling
Tuesday 3 December cont.
ROOM RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH206 RH104 RH207
Session 5 5.01 Marketing Analytics,
Methods and Modelling
5.03 Strategic Marketing
and Branding
5.04 Digital Marketing
and Social Media
5.05 Digital Marketing
and Social Media
5.06 Sustainability and
the Winds of Change
5.07 Services Marketing 5.08 Consumer Behaviour 5.09 Consumer Behaviour 5.11 Consumer Behaviour 5.12 Business-to-Business 5.13 Marketing
Education
11.00 - 12.30 Modeling Social Impact Extensions, Innovations and
Private Labels
Creating authenticity in social
media
Digital omnivores Technology Impact Service and customer
satisfaction
Consumer Psychology 6 Consumer Psychology 8 Consumer Psychology 7 Alliances and relationships Preparing Marketing
Students
Session Chairs Malcolm Wright Sarah Lord Ferguson Michelle Renton Stacey Baxter Irfan Khan Aaron Gazley Liam Pomfret Mark Spence Lara Stocchi Ilkka Ojansivu Paul Chad
Paper 1Double jeopardy in product
category purchasing
The impact of perceived
brand competence on
extension product evaluation
Co-creating authentic brands
in a visual social media
context
Always be polite: The hashtag
connotation effect
Evaluation of market entry
strategies for e-mobility-
based logistics under
sustainability aspects
Trading off service quality for
service satisfaction
The psychological well-being
among Chinese elites
Understanding the creation
and consumption of creative
spaces
Implicit theory and
intertemporal choice
Alliance portfolios and
alliance performance
Providing equity in work-
integrated learning
assessments
*Steven Dunn, Magda
Nenycz-Thiel, John Dawes*Haizhong Wang
Caitlin Attenburrow,
*Michelle Renton
*Stacey M. Baxter, Jessica
Wyllie
*Cornelius Moll, Karsten
Hadwich
*Rachel Fuller, Simon
Pervan, Brea Kunstler, Mark
Merolli
*Raymond Zhenhua Xia*Angela R. Dobele, Ekant
Veer, Janneke Blijlevens*Miyuri Shirai *Sudha Mani, Kersi Antia *Paul Chad
Paper 2Age-related differences in
pharmaceutical prescription
patterns
Market-shaping as an
effectual process: supporting
self-selection
When is mobile social media
advertising effective on
sales? The moderating role of
store age
Exploring how customer
experiences take place in
social media
Wearable technology
adoption for quality of life
Linking empathy to customer
satisfaction: Mechanism and
conditions
Consumer cynicism – how is
it generated?
The impact of relationship
types on consumers’
behaviours
Your happiness made my day:
Consumers’ decisions
considering others
Interfirm relationship
renewal and influence
variables
BEST PAPER IN TRACK
Which international
academic experiences
impact cross-cultural
adaptability?
*Philip James Mecredy,
Philip Stern, Malcolm
Wright, Pam May Feetham
Valtteri Kaartemo, *Suvi
Nenonen*Sha Zhang, Yi-Chun Ou
*Hai Thi Minh Nguyen, Sonia
Noemi Vilches-Montero,
Ameet Pandit
*Dann Moudry, Robin
Pentecost, Park Thaichon,
Scott Keith Weaven
Nam The Tran, *Thi Nguyet
Que Nguyen, Liem Viet Ngo,
Widya Paramita, Cuong
Hung Pham
*Indirah Indibara, Sanjeev
Varshney
Paul Bowers, *Mark T.
Spence, Chris Dubelaar
Yuanyuan (Gina) Cui,
*Jungkeun Kim*David M Gray
*Kathleen Griffiths, Foula
Zografina Kopanidis, Sveta
Angelopoulos, Marion
Steel
Paper 3 The hazard of oxycontin
Heritage war site
authentication: A supply-side
perspective
Authenticity in social media
sponsored posts
The motivation to take the
digital detox holiday
Future of relationship
marketing during the winds
of change
Ownership, role ambiguity
and service satisfaction
Political ideology’s relation to
consumer privacy
expectations
In search for the true
customers’ experiences
Ethnic groups' purchase
behaviours within a multi-
cultural nation
Developing social innovation
alliances: An empirical study
Using dashboards to
enhance authentic learning
*Philip Stern, Malcolm John
Wright, Charles Graham
*Ngan Thi Kim Phan,
Bernardo Figueiredo,
Samuelson Appau
*Harriet Gray, Rebecca
Marie Dolan, Dean Wilkie*Yangyang Jiang, M S Balaji *Surej P John *Jeremy Ainsworth *Liam Pomfret, Sik Chuen Yu
Reza Ashari Nasution, Nila
Armelia Windasari, *Devi
Arnita, Dewanti Nawang
Suri, Lidia Mayangsari
Felicia Kim, Roberta Crouch,
*Lara Stocchi
*Nguyen Phong Nguyen,
Liem VietNgo, Ngoc Luu,
Dong Mai Tran, Cuong Hung
Pham
*Micaela Spiers, Marion
Steel
Paper 4Economic recessions and
alcohol consumption
Enhancing brand loyalty
through recycling program
strategy
Social media in healthcare: A
theoretical framework
Assessing retweets: Exploring
motives and affect
dimensions
Government role and
sustainable technology
adoption behaviours
Outsourcing, offshoring and
service recovery
Materialism, status
consumption and attitude
towards money
BEST PAPER IN TRACK
Memory and brand recall role
in experiencesA theory of negativity bias
Networks for innovation and
business development
*Junzhao Ma, Satheesh
Seenivasan, Serena Yunhui
Xu
Björn Frank, Zhenpeng Lu,
*Yingfei Hu
*Irfanuzzaman Khan, Abu
Saleh, Ali Quazi
*Subin Sudhir,
Anandakuttan B Unnithan,
Siddharth Mittal
Fauzan Abu Bakr,
*Irfanuzzaman Khan,
Majharul Talukder, M.
Emdad Haque
*Aaron Gazley, Hamish
Simmonds
*Pieter van Schalkwyk,
Ayesha Bevan-Dye
*Jorge Pablo Correa
Gonzalez, James E Richard*Ji Hwan Moon *Heléne Lundberg
12.30 - 13.30
12.30 - 13.30
13.30 - 14.30
Lunch - Rutherford House, Mezzanine Level. Time to check out the Posters on Mezzanine. Poster voting is via the app and closes at 4pm today!
Private Function: Australasian Marketing Journal Editorial Board - Lunch Meeting in MZ05/06 (Please bring your lunch)
5.02 Special Session
Towards a
‘Sustainable Shared
City Life’
Session Co-chairs:
Dr Tom Chen
Dr Janet Davey
Prof Dr Dominik Georgi
Prof Rebekah Russell-
Bennett
Guest Speaker:
Mr Sean Audain, City
Innovation Lead at
Wellington City Council
5.10 Special Session
The case for marketing
to pay more attention
to political marketing:
ethics, democratic
benefits, and lessons
for marketing
Chair: Stephen Dann
Speakers:
Stephen Dann, Jennifer Lees-
Marshment, Frederik Ferié,
Gunaro Setiawan, Aman
Abid, Paul Harrigan
Plenary Speaker: Dr Russel Norman -- Rutherford House LT1 (LT2 streamed)
Tuesday 3 December cont.
ROOM RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH103 RH104 RH105 RH202 RH206 RH207
Session 6 6.03 Services
Marketing
6.07 ANZMAC-
GAMMA
6.08 ANZMAC-
GAMMA
6.09 ANZMAC-
GAMMA
6.10 Consumer
Behaviour
6.11 Social Marketing 6.12 Consumer Culture
Theory
14.30 - 16.00
Social and individual
wellbeing
Joint Symposium:
Contemporary Issues in
Marketing
Joint Symposium: Marketing
Beyond Borders
Joint Symposium: Consumer
Behaviour
Consumer Psychology 9 Food/nutrition Brands and Culture
Session Chairs Joerg Finsterwalder Ian Phau Park Thaichon Anwar Sadat Shimul Neha Bajaj Julia Cairns Toni Eagar
Paper 1Service research on refugees:
A systematic literature
review
Giving the gift of life through
organ donation
Understanding international
tourists: A cultural
intelligence perspective
Consumers' attitude and
intention toward green
cosmetics
Variety seeking in resource
allocationsFood saints and sinners
Recovering marketplace
acceptance following an
unsuccessful brand
transformation
Ilayaraja Subramanian,
*Joerg Finsterwalder
Amani Alsalem, Park
Thaichon, Scott Weaven, Yi
Bu*
Yunen Zhang*, Park
Thaichon, Wei Shao
Anwar Sadat Shimul*, Isaac
Cheah*Leilei Gao, Yan Zhang
*Shinyi Chin, Linda Brennan,
Annika Molenaar, Enqi
Weng, Mike Reid, Helen
Truby, Tracy A. McCaffrey
*Toni Eagar, Andrew
Lindridge
Paper 2My way: Health self-
management via digital tools
Evolution of wearable
technology 1960 to 2019;
In situ decision making
behaviour of Vietnamese
tourist;
Understanding organ
donation attitude-behaviour
discrepancy;
Consumer motivations to
create collaborative or
alternative consumption
platforms
New career, big change:
Healthy eating by early
career personnel
BEST PAPER IN TRACK
Brand aesthetics:
Interpretations of consumers
imagined homeland
*Helen Bocking, Rebekah
Russell-Bennett, Kate
Letheren
Dann Moudrý, Robin
Pentecost*, Park Thaichon,
Scott Weaven
Anh Le*, Thu-Huong Nguyen
Amani Alsalem, Park
Thaichon, Scott Weaven,
Yunen Zhang*
*Neha Mohit Bajaj, Marion
Steel, Kaleel Rahman
*Julia Carins, Anna Kitunen,
Sharyn Rundle-Thiele
*Mark Alexander Buschgens,
Bernardo Figueiredo, Kaleel
Rahman
Paper 3Social enterprise business
models that leverage
networks
Do psychological influences
impact food consumption of
the elderly?
Big-data modelling to predict
consumer behaviour in e-
pharmacy through social
media
Young consumers' self-
identity and fashion
consumption
Performativity of
transformative platform on
consumer practices
Winning heart and minds? Or
catching the eye and cueing
choice?
Bleed
*Franziska Kullak, Jonathan
Baker, Herbert WoratschekHei Tong Lau* Kirti Arekar* Parthasarathi Das*
*Rishikesan Parthiban,
Bhupesh Manoharan, Fnu
Shalini, Krishanu Rakshit
*Julia Carins*Davide Christian Orazi, Tom
van Laer
Paper 4A new paradigm for
transformative service
research
Understanding the role of
augmented reality on
consumer behaviours in the
beauty industry;
Drivers of customer advocacy
toward a subscription-based
consumption platform
The sandwiches are a
changin’: women’s health
behaviour over time
Emotions vs. construction of
war-sites experience
authenticity
*Gajendra Liyanaarachchi,
Park Thaichon, Scott Keith
Weaven
Yining Wang, Jihye Yu ,
Eunju Ko*
*Reza Ashari Nasution,
Salsabilla Mazaya
Ramadhani, Devi Arnita
*Megan Godwin, Rebekah
Russell-Bennett, Uwe
Dulleck
*Ngan Thi Kim Phan
16.00 - 16.30 Afternoon Tea. Cast your vote on the posters via the app (see the display on Mezzanine). Poster voting closes at 4.30pm.
6.06 Special Session
Masterclass - Business-
to-Business
Qualitative Research
Chair:
Hugh Pattinson
Co-chairs:
Patrick van Esch, Paul
Harrigan, Drew Franklin
Moderators:
Erik Mooi, Sudha Mani
Panellists:
Sergio Biggeman
Suvi Nenonen
Joona Keränen
Ian Wilkinson
6.04 Special Session
Role of dynamic
capabilities in
enhanced value
creation in a rapidly
changing market
environment
Panel:
Jay Weerawardena, Felix
Mavondo, Liem Viet Ngo,
Sandeep Salunke
6.01 Special Session
Activating the
"Academic
Engagement" Factor
Panel Chair:
Kaleel Rahman
Panel:
Jodie Conduit, Angela
Dobele, Stephen Dann,
Gauri Laud
Session Hosts: Laszlo Sajtos,
Leo Paas, Andre Bonfrer and
Haizhong Wang
• A/Prof. Yitian (Sky) Liang
(Tsinghua University):
Individual Fundraising in
Mobile Charitable Giving
• Prof. Peter Popkowsky-
Leszczyc (University of
Queensland): The Effect of
Incentives on Fundraising: A
Charity Field Experiment
• Prof. Haizhong Wang (Sun-
Yat Sen University): How AI
Communication Strategies
Influence Patients' Refilling
Medicine Actions
6.05 Special Session
What Can or Can't We
Research Online?
6.02 Special Session
Marketing Technology,
Analytics and
Consumer Behaviour
in Asia-Pacific (1)
Tuesday 3 December cont.
ROOM RHLT1 RHG24 RHLT3 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105
Session 7 7.01 Special Session 7.02 ANZMAC SIG: 7.03 ANZMAC SIG: 7.05 Consumer Culture
Theory7.07 ANZMAC SIG: 7.08 ANZMAC SIG: 7.09 ANZMAC-GAMMA 7.10 ANZMAC-GAMMA 7.11 ANZMAC-GAMMA
16.30 - 18.00 Meet the Editors (2) Frontline Employees Business-to-Business
Marketing
Marketplaces and Market
Systems
The Role of Emotions in
Choice Models
Balancing Experience and
Convenience in Retail
Joint Symposium: Culture
and Consumption
Joint Symposium: 2019
Culture Market Equity
Symposium II
Joint Symposium:
Marketing Strategies
Session Chairs Dan Laufer
Phyra Sok; Cheryl Leo;
Chatura Ranaweera Sudha Mani; Erik Mooi Marion Makkar
Adrian Camilleri, Rafi
Chowdhury, Alex Hess
Sean Sands; Isabella
Maggioni Tony Garrett Eunju Ko Yuri Seo
Paper 1
Panel:
Graham Ferguson (Chair),
Bill Sung, Saadia Shabham
Multimarket approach to
market emergence and
evolution
Stephen Dann, Andrew
HughesCultural diversity in
franchising: Recruitment of
migrant franchisees
Influencing factors of
subscriber equity in global
online entertainment
industry
Lay theories of friendship and
their effects on persuasion
knowledge activation across
cultures;
*Nguyen Thi Thao Luu,
Diane Martin, Torgeir Aleti,
Lukas Parker
Robin Roberts, Lorelle
Frazer, Scott Weaven, Sara
Quach*, Park Thaichon
Huanzhang Wang, Kyung
Hoon Kim*
Amy Errmann, Yuri Seo*,
Yung Kyun Choi
Paper 2Markets as unfolding
territories
Does customer participation
really contribute to firms'
financial performance?
Luxury brand experience in
digital cultureChannel selection intention in
omni-channel environment
*Namita Roy, Gordon Waitt Hyeyeon Yuk, Tony Garrett* Jihye Yu*, Eunju Ko
Sang Chul Son, Joonheui
Bae, Huanzhang Wang,
Kyung Hoon Kim*
Paper 3How banning legitimate
entities can change markets
Dynamic cultural mindsets on
brand and endorser origins
Wellbeing and fashion
customization in luxury
brands
Satisfaction with sharing
option in collaborative
consumption
Claudia Fernanda Gonzalez,
*Alison Michelle Joubert,
Daiane Scaraboto
Dave Centeno* Da Yeon Choi*, Eunju Ko
Joon Ho Son, Joonheui Bae,
Huanzhang Wang*, Kyung
Hoon Kim
Paper 4Bifurcations: Conceptualising
adjacent markets through
boundary objects
Pricing add-on products: The
effect of price differences
among base and add-on
products of mobile games on
add-on sales
Managing the privacy
paradox through sharing
economy
Behavioural e-commerce
marketing internships: A
taxonomic approach
Carlos A. Diaz Ruiz, *Marian
Makkar
Seongsoo Jang, Jaihak
Chung*
Gajendra Liyanaarachchi*,
Park Thaichon, Scott
Weaven
Suresh Sood, Hugh
Pattinson*
18.00 Walk along Wellington Waterfront Meet in Rutherford House Entrance Foyer
7.04 Special Session
Marketing to Older
Consumers
Australasian Marketing
Journal – Liem Ngo
Journal of Service Research –
Rod Brodie
European Journal of
Marketing – Francois A.
Carrillat
Marketing Theory – Suvi
Nenonen
Journal of Advertising
Research – Leyland Pitt
Journal of Product and Brand
Management – Mark Uncles
Journal of Advertising -
Francois A. Carrillat
Journal of Consumer
Psychology - Anirban
Mukhopadhyay
7.06 Special Session
Make, Collaborate and
Meet: A Lego Serious
Play way to make
research connections
with fellow ANZMAC
delegates
Limited capacity. Please
register via the
conference app or
enquire at the
registration desk.
Wednesday 4 December ROOM RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH204 RH205 RH207
Session 8 8.01 Digital Marketing
and Social Media
8.02 Strategic
Marketing and
Branding
8.03 Services
Marketing
8.04 Sustainability and
the Winds of Change
8.05 Digital Marketing
and Social Media
8.06 Retailing and
Distribution
8.07 Consumer Culture
Theory
8.08 Consumer
Behaviour
8.09 Business-to-
Business
8.10 Social Marketing 8.11 Macromarketing
/ Marketing & Public
Policy
8.12 Consumer
Behaviour
8.13 Marketing
Communications
09.00 - 10.30 Digital reviews and word
of mouth
Branding: The
Environment and Health
Issues
Service encounters Market and Environment
Change 1
Mobile marketing Retail Marketing Digital Consumer Culture Consumer Psychology 10 General Health Bigger Picture Thinking Consumer Psychology 11 Digital Media
Session Chairs Joy Parkinson Leyland Pitt Roger Marshall Michal Carrington
Catherine Frethey-
Bentham Simon Pervan Torgeir Aleti Shai Danzinger Jeff Wang Janet Davey Ann-Marie Kennedy Stephen Fanning László Sajtos
Paper 1
Consumers’ participation
and value co-creation on
sharing economy
platforms
Cigarette plain packaging
and brand share changes
Consumer engagement
and purchase intention in
ride-hailing
Maladaptive responses to
climate-change news
AR integrated offerings effect
on customer experience
Are odd prices against all
odds in a luxury context?
Consumer socialisation
across the digital divide
Advertising media vehicles
in retailing.
Anthropomorphized brand
role in international B2B
context
Inadequacy of impactful
HIV social marketing
messages
Consumers’ perceptions
and reactions to content
marketing
Do we know everything
about valence?
When does social media
eWOM influence consumer
behaviours?
*Waqar Nadeem, Mari
Juntunen, Nick Hajli*David R Corkindale
*Carmen Kar Hang Lee,
Amy Ooi Mei Wong
Benjamin Sheehan, *Scott
David Murray, Hyun
Seung Jin
*Elin Nilsson
Annalisa Fraccaro,
Sandrine Macé, *Béatrice
Parguel
*Torgeir Aleti, Bernardo
Figueiredo, Mike Reid,
Diane Martin, Glen Wall
*Evelyn Bee Hwa Toh, Izian
Idris, Michael Murray Dent,
Argho Bandyopadhyay
*Marina Kovalchuk, Mika
Gabrielsson, Minna Rollins
*Derek Ong, Elizabeth
Andrews
*Sabine A Einwiller,
Wolfgang Weitzl, Lina
Stuermer, Dan Laufer
*Behnam Forouhandeh,
Rodney J Clarke, Nina
Reynolds
*Ernest Emeka Izogo, Mercy
Mpinganjira
Paper 2The underlying
mechanism of excessive
social media use
Effectiveness of Business-
to-Business #foodwaste
messaging
Exploring forms of address
during service encounters
Consuming modern
slavery: Guilt, justification
and coping
Virtual tipping motivation on
live game streaming
A multidimensional
typology for product
packaging localisation
Role of culture in defining
privacy paradox
Look who talks!
Investigating celebrity
endorsement effectiveness
Incentivizing organizational
green purchasing:
Differences by culture
Going viral? Tobacco
placement in YouTube
BEST PAPER IN TRACK
Sponsorship activation
through esports: A risky
frontier
Identify me; Voice of older
Australians
Predicting review
helpfulness with linguistics
*Kseniia Zahrai, Ekant
Veer, Paul W. Ballantine,
Herb de Vries
*Sherese Duncan, Vida
Morkunas, Caitlin Candice
Ferreira, Jeandri
Robertson
*Chen-Ya Wang, Chun-
Leung Lee
*Michal Carrington,
Andreas Chatzidakis,
Deirdre Shaw
*Peikang (John) Sun, Karen
V. Fernandez, Catherine
Frethey-Bentham
*Emily Jane Gray, Wenjun
Wang, Song Yang
*Gajendra
Liyanaarachchi, Park
Thaichon, Scott Keith
Weaven
*Tapas Ranjan Moharana,
Debasis PradhanAugust Grupp, *Björn Frank
*Shelagh Ferguson,
Jackson Smith, Janet
Hoek
*Sarah Kelly
*Foula Zografina
Kopanidis, Mike Reid,
Kate Westberg
*László Sajtos, Gabrielle
Peko, Shohil Kishore
Paper 3Digital Content Marketing
as a Catalyst for E-WOM
Eco-branding: Towards co-
responsibility of managers
and consumers
Triggering trust: Emotions
in co-creative sales
interactions
From market exclusion to
inclusion: Applying an
ecosystem perspective
Flow, mobile app usage
situations, and user
mindfulness
Consumer fairness
perceptions of dynamic
pricing
Technology adoption in
non-purchase situations
Social investments
substitute for charitable
donations
Trigger events and
sustainable high growth
small firms
Fighting resistance:
Challenges for decreasing
alcohol consumption
The moral foundations of
consumers’ support for
nudges
A typology of customer
satisfaction: A
nethnographical approach
Assessing consumer
engagement on social media
*Yi Bu, Joy Parkinson,
Park Thaichon
*Maria Delarosa Dipta
Dharmesti, Lanita Winata,
Bill Merrilees
Marco Lucchini, *Roger
Marshall, Drew Franklin
*Jaqueline Pels, Suvi
Nenonen, Kaj Storbacka
*Mona Valinatajbahnamiri,
Vida Siahtiri, Aron O'Cass
*Anna Priester, André
Fecher, Stefan Roth
*Pao Franco, Marcus
Phipps, Robin Canniford*Shai Danziger
Roy Stanley, *Fraser
Mcleay, Robert Wapshott
*Peter Steven Matheis,
Aneta Delevska, Simon
Pervan, Michal Carrington
*Rafi M M I Chowdhury*Stephen Mark Fanning,
Martin MacCarthy
*Sara Shawky Habashi,
Krzysztof Kubacki, Timo
Dietrich, Scott Keith
Weaven
Paper 4How helpful are online
consumer reviews?
BEST PAPER IN TRACK
Private label purchasing:
Impact of online reviews
Organizational culture and
employee response to
incivility
Unintended consequences
of legitimising Australian
ready-made garment
industry
How do mobile apps compete
for users?
How visible are new
brands on shelf?
Dark dynamics: Recruiting
into markets of harm
Aspirational consumption at
the BOP
University research parks: a
nexus for innovation?
Male behaviour change:
Masculinities,
participation and social
systems
Live on Mars or fix our
climate?
Attracting the next
generation of visitors to
art galleries
Mobile promotions:
Balancing personalization
and privacy
*Sanghyub (John) Lee,
Jungkeun Kim, Rouxelle
de Villiers, Yuanyuan
(Gina) Cui, Roger Marshall
*Kirk Plangger, Adam
Mills, Colin Campbell,
Anouk de Regt
*M S Balaji, Yangyang
Jiang, Gurbir Singh
*Kanika Meshram,
Vikram Bhakoo, Liliana L
Bove
*Lara Stocchi, Gosia
Ludwichowska-Alluigi
*Rachel Fuller, Samantha
Hogan, Lara Stocchi,
Simon Pervan
*Laura McVey, Lauren
Gurrieri, Meagan Tyler
Abhinav Srivastava,
*Srabanti Mukherjee
*Jeandri Robertson, Caitlin
Candice Ferreira
*Lukas Parker, Glen
Donnar, Divya Garg, Linda
Brennan
Vicki Little, Sabrina Helm,
Joya Kemper, *Ann-Marie
Kennedy
*David S. Waller, Helen J.
Waller
*Eva-Cosmea Fuhrmann,
Katharina Schlomann
10.30 - 11.00 Morning Tea - Rutherford House Mezzanine Level
Wednesday 4 December Cont.
ROOM RHLT3 RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH204 RH205 RH207
Session 9 9.02 Strategic
Marketing and
Branding
9.03 Services
Marketing
9.04 Digital
Marketing and
Social Media
9.06 Retailing and
Distribution
9.07 Consumer
Behaviour
9.08 Consumer
Behaviour
9.09 Social Marketing 9.10 ANZMAC SIG 9.11 International
Marketing
9.12
Macromarketing /
Marketing & Public
Policy
9.13 Marketing
Communications
11.00 - 12.30 Brands, Communities and
Stories
Technology and services Digital virality and
relationship
Retail Management Consumer Research in
Tourism
Luxury Consumer Prosocial behaviours +
gamification
Market Shaping &
Innovation "MASHIN"
Country-of-origin effects General Food/Health
Session Chairs Sarah Lord Ferguson Tim Mazzarol Paul Harrigan Liliana Bove Crystal Shaeu Fen Yap Anwar Sadat Shimul Timo Dietrich Judith Holdershaw Con Korkofingas Gavin Northey
Paper 1
Under pressure:
Examining children’s
brand community
participation
Enhancing social presence
in SSTs using smileys
Online voter relationships:
Initiators, drivers, and
constituents
BEST PAPER IN TRACK
Retailer selection
compulsion at the BoP
Holistic wellness retreat
experience and identity
change
Luxury brand attachment,
envy and schadenfreude
‘Declare or dispose” –
Biosecurity compliance
through behaviour change.
Clarity of country of origin
labelling
ICT-supported
collaborative-networks
among older Australians
Increasing food intake in
residential aged-care with
extrinsic food-cues
*Margurite Hook, Stacey
M. Baxter, Alicia
Kulczynski
*Katja Lohmann, Cornelia
Zanger
*Aman Abid, Paul
Harrigan
*Srabanti Mukherjee,
Biplab Datta, Charles
Jebarajakirthy
*Margarita Lyulicheva,
Sheau Fen Yap, Kenneth F
Hyde
*Anwar Sadat Shimul, Billy
Sung, Ian Phau*Phill Sherring
*Judith Holdershaw,
Roman Maciej Konopka
Torgeir Aleti, *Bernardo
Figueiredo, Glen Wall
*Hei Tong Lau, Richard Lee,
Larry Lockshin, Jon Buckley,
Huda Khan, Anne Sharp
Paper 2
Herding cats: Can an
internal marketing
strategy help academics
achieve research
excellence?
Conceptualisation of
service 4.0 in automotive
industry
Beyond likes: Key drivers
of viral videos
Managing sales-marketing
interface in
pharmaceutical industries
Traveler segmentation
within shared
accommodation pre-and-
post trips
PWOM for luxury
counterfeits
BEST PAPER IN TRACK
Why do consumers buy
more than needed?
Investigating country of
origin and brand trust
Customer’s package-size
choice decision at BOP
market
Let us give thanks: How
gratitude and message
framing can reduce food
waste
Lauren Gellatly, Leanne
Margaret Carter, *Steven
D'Alessandro
*Kenneth Hädecke,
Cornelia Zanger
*Elsamari Botha, Raeesah
Chohan, Kirk Plangger,
Edward Boon, Chris
Osakwe
*Christo Alfonzo
Bisschoff, Celeste
Hanekom
*Lei Qin, Eddy Fang,
Philippa Hunter Jones
*Sudeep Rohit, Charles
Jebarajakirthy, Suresh Paul
Antony, Kanagasabai
Kajendra
*Adrian R. Camilleri,
Richard P. Larrick
*Mohammad Abdur Rob
Dewan, Civilai Leckie,
Antonio Lobo
*Anand Kumar Jaiswal,
Suvendu Kumar Pratihari
*Gavin Northey, Joya
Kemper, Felix Septianto,
Patrick van Esch
Paper 3How storytelling impacts
branding for craft beer
Customer versus member
engagement: Does
mutuality matter?
Critics, consumers, and
conformity
Organizational structure,
market orientation and
innovativeness in retailing
Drivers of experience
value among hard-/soft-
adventure tourists
Enhancing luxury
consumption among middle-
income people
A gamified approach to
promoting empathy in
children
BEST PAPER IN TRACK
Country-of-origin celebrity
endorsement effects in
emerging markets
Theory and a pathway to
NDIS reform
Media said she has
undergone cosmetic surgery
*Michael Marck, Tess
Gordon, Anita Radon,
Sean Ennis
*Tim Mazzarol, Geoffrey
Soutar, Sophie Reboud,
Delwyn Clark
*Angela Xia Liu, Jun Pang
*Yuji Sakagawa, Sami
Kajalo, Fumikazu
Morimura
*Nina Marianne Iversen,
Elin Bolann, Leif Egil Hem
Manish Das, *Victor Saha,
Charles Jebarajakirthy
*Pamela Saleme, Timo
Dietrich, Bo Pang, Joy
Parkinson
*Yuri Seo, Felix Septianto,
Angela Gracia B. Cruz
Lawrence Potter, *Leanne
Margaret Carter, Con
Korkofingas, Nikola
Balnave
*Pornchanoke Tipgomut,
Leo Paas, Angela McNaught
Paper 4Brand personality: Does
excitement promote
customer satisfaction
Contagion is a conscious
choice
Consumers’ perception of
pricing models – a
netnography
Travellers’ adoption of
virtual reality technology
Behaviour change through
gamifying social marketing
Consumers’ perception of
binational products in an
emerging market
BEST PAPER IN TRACK
Hark! The pure angels prime:
Communicating
healthfulness
*Kenneth Kwong, Piyush
Sharma
*Svenja Widdershoven,
Josée Bloemer, Mark
Pluymaekers
*Christopher Dominic
Pütz, Stefan Roth,
Thomas Robbert
*Pankaj Vishwakarma,
Srabanti Mukherjee,
Biplab Datta
*Afshin Tanouri, Ann-Marie
Kennedy, Ekant Veer
Ngoc Quynh Thu Nguyen,
*Felicitas Evangelista
*Jasmina Ilicic, Stacey M.
Baxter, Alicia Kulczynski
12.30 - 13.30
12.30 - 13.30
13.30 - 14.30
9.05 Special Session
Nuturing Creative
Thinking
Competencies
Session Co-chairs:
Rouxelle de Villiers, Mark
Kilgour, Alexandra Hess
Limited capacity. Please
register via the conference
app or enquire at the
registration desk.
Rod Brodie, Julia
Fehrer, Suvi Nenonen,
Carolin Plewa, Kaj
Storbacka
9.01 Special Session
Marketing
Technology,
Analytics and
Consumer
Behaviour in Asia-
Pacific (2)
Lunch - Rutherford House, Mezzanine Level.
ANZMAC Institutional Members Lunch (by invitation) MZ05/06 (Please bring your lunch)
Plenary Speaker: Professor Connie Pechmann -- Rutherford House LT1 (LT2 streamed)
Session Hosts: Laszlo
Sajtos, Leo Paas, Andre
Bonfrer and Haizhong
Wang
• Prof. Echo Wen Wan
(University of Hong Kong):
The Impact of Social
Crowding on Consumer
Behavior in Digital Media
• Prof. Ashish Sinha
(University of Technology
Sydney): The Role of
Marketing in Technology-
based Platforms
• Prof. Peter Danaher
(Monash University):
Advertising Effectiveness
for Multiple Retail-Brands
in a Multimedia and
Multichannel Environment
Wednesday 4 December Cont.
ROOM RHG24 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH204 RH207
Session 10 10.01 Strategic
Marketing and
Branding
10.02 Services
Marketing
10.03 Retailing and
Distribution
10.04 Digital
Marketing and
Social Media
10.05 Sustainability
and the Winds of
Change
10.06 Consumer
Behaviour
10.07 Consumer
Behaviour
10.08 Marketing
Communications
10.09 Social
Marketing
10.10 International
Marketing
10.11 Marketing
Education
14.30 - 16.00 Marketing Strategy:
Communication and Value
Creation
Hospitality, leisure and
tourism services
Examining the
Physical/Digital Interface
Digital citizenship Market and Environment
Change 2
Consumers and
technology 2
Consumer Psychology 2 Consumer Attitudes Behaviour change International Marketing
Strategy
Advancing Student
Learning
Session Chairs Sarah Lord Ferguson Bodo Lang Andrew Murphy
Rebekah Russell-
Bennett Val Hooper Alicia Kulczynski Dean Wilkie Fandy Tjiptono James Durl Sussie Morrish Gauri Laud
Paper 1Strategic marketing agility:
Inside-out and outside-in
marketing perspective
Developing a typological
model of sport spectators
A segmentation of cross-
channel free-riding
behaviour
Does the effect of
customer inspiration on
customer citizenship
behaviors depend on
cultural orientation?
Organisational barriers:
Increasing visibility of
academics’ achievements
T-t-t-t-touch me!
Consumer decision making
in omni-channels
Overchoice and the role of
power
Poignancy increases
consumer preferences for
self-made products
Extent of theory use: A
Systematic review of food
waste reduction programs
Rapid
multinationalization:
Value outcomes and
capture processes
Student satisfaction data –
Improving higher
education?
*Huda Khan
*Pornchanoke Tipgomut,
Alexandra Hess, Rouxelle
De Villiers
*Isabella Maggioni, Sean
Sands, Carla Ferraro,
Jason Ian Pallant, Lois
Shedd, Jessica Leigh
Pallant
*Ernest Emeka Izogo,
Mercy Mpinganjira
Erica Wastell, *Angela R.
Dobele
*Suzanne Hartsuyker,
Stacey M. Baxter, Alicia
Kulczynski
*Ayesha Hossain, Nguyen
(Beo) Thai, Ulku Yuksel*Felix Septianto
*Jeawon Kim, Kathy Knox,
Sharyn Rundle-Thiele
*Heini Vanninen, Joona
Keränen
*Christine Mathies, Mark
Uncles, Jenny Lee
Paper 2The language of 10-K
reports
Using brand concept map
in destination marketing
Understanding the drivers
of showrooming
behaviour
Content marketing:
Australian and
Singaporean bank brands
Exploring antecedents and
outcomes of renting-over-
buying
Binge-watching needs: An
exploration of the role of
technology
An evolutionary
perspective of sports
consumption
Religiosity, recognition and
donation: An Indonesian
context
Rethinking travel modes: A
call to action for the
marketing community
Institutional voids for
competitive advantage:
An entrepreneurial
approach
Social media and branding
for higher education
*Christine Pitt, Pierre
Berthon, Jan Kietzmann
*M Saleh Torkestani,
Pedram Jahedi, Mathew
Parackal, Sergio
Biggemann, Kobra
Bakhshi Zadeh
*Andrew Murphy,
Isabella Maggioni, John
Murray, Sean Sands
*Pengji Wang, Breda
McCarthy, Hmone Thar
Chal, Aye Myint Oo, Moe
Nyi Thuta, Thae Hay Marn
Danni Zhao, *Ben Voyer,
Julien Schmidt*Ambika Prasad Nanda
*Liam Craig Moss, Dean
Wilkie, Carolin Plewa
Felix Septianto, *Fandy
Tjiptono, Widya Paramita
*Bo Pang, James Durl,
Sharyn Rundle-Thiele, Bruce
James, Alexander
Scodellaro
*Anna Earl, Sussie
Morrish
*Charitha Harshani
Perera, Rajkishore Nayak,
Long Thang Van Nguyen,
Hai Ho Phu
Paper 3
Uncovering the bright and
dark sides of innovation
on firm- and customer-
related performance
Split personalities: Why
AirBnb guests become
AirBnB hosts
Affective content and
online review helpfulness
Impact of privacy concerns
on resistance to smart
services
Change for sustainable
tourism: A postcolonial
approach
The fallacy of data-driven
personalization: ‘Data will
never know me’
Customer decision
journey: A regulatory
focus perspective
Using EEG to assess
emotional appeal
advertisements
Stakeholder involvement in
social marketing program
design
Marketing Australian
honey to Chinese
consumers: A study on
price confusion
Student’s creativity
confidence for learning
success
*Mahdi Vesal, Vida
Siahtiri, Aron O'Cass
Bodo Lang, *Joya
Kemper, Rebecca Marie
Dolan, Vicki
Andonopoulos, Gavin
Northey
*Subin Sudhir,
Anandakuttan B
Unnithan, Rahul
Ramachandran
*Inès Chouk, Zied Mani
*Wiam Id boumsoud,
Brendan Canavan, Yacoob
Suleiman
*Mike Cooray, Rikke Duus
*Farah Naz Baig, Andrew
Farrell, Kristina Schmidt,
Matti jaakkola
*Alexander Scodellaro,
Timo Dietrich, Amir-
Homayoun Javadi, Murooj
Yousef
*James Durl, Timo Dietrich,
Benjamin Williams, Sharyn
Rundle-Thiele
*Lingyu Gao, Fang Liu*Gauri Laud, Rajesh
Rajaguru
Paper 4Role of strategic intent in
value creation
Customers’ value capture
and engagement in sport
contexts
From Mars to Venus: The
leverage of trust and
reputation in driving
online purchase intentions
Seriously engaging value-
in-behaviour: A
hierarchical model
When Free-games aren’t
free: Micro-transactions in
mobile game
Consumers’ personal
values towards green
consumption: A review
Changing consumer’s minds
via their (citizenship)
mindset
Market knowledge and
governance choice in
international marketing
alliances: Implications for
export performance
Academic confidence in
blended learning
*Petra Paasonen, Sanna
Sundqvist, Anisur
Faroque, Joona Keränen
Herbert Woratschek,
Mario Kaiser, *Sophie
Mentges, Stefan Roth
*Pejvak Oghazi, Klas
Hjort, Daniel Hellström,
Stefan Karlsson, Rana
Mostaghel
*Lucas Whittaker,
Rebekah Russell-Bennett,
Rory Mulcahy
*Jashim Khan, Annie
Banikema
*Achchuthan Sivapalan,
Tania von der Heidt,
Golam Sorwar, Pascal
Scherrer
Rebekah Russell-Bennett,
Ryan McAndrew, Danielle
Gallegos, *Kate Letheren,
Martin Brumpton, Uwe
Dulleck
*Mark Toon, Umar Burki
*Nicole Stegemann,
Barbara Caemmerer,
Orsolya Sadik-Rozsnay
16.00 - 16.30 Afternoon Tea
Wednesday 4 December Cont.
ROOM RHLT3 RHMZ01 RHMZ02 RHMZ03 RHMZ06 RH102 RH103 RH104 RH105 RH204 RH207
Session 11 11.01 Business-to-
Business
11.02 Services
Marketing
11.03 Retailing and
Distribution
11.04 Digital
Marketing and Social
Media
11.05 Marketing
Analytics, Methods and
Modelling
11.06 Consumer
Behaviour
11.07 Consumer
Culture Theory
11.08 Macromarketing /
Marketing & Public
Policy
11.09 Marketing
Communications
11.10 International
Marketing
11.11 Marketing
Education
4.30 - 6.00pmDigitalisation
Hospitality, leisure and
education services
Innovations and Emerging
Trends in Retailing
Online frameworks Modeling Relationships Consumer Psychology 12 Tourism and Temporality Consumers and
Macromarketing
Effectiveness Culture and other issues Developing Marketing
Knowledge
Session Chairs Joona Keränen Ben Thomas Hauke Wetzel Patrick van Esch Murray Macrae Marilyn Giroux Angela Cruz Yang Song Nico Neumann Matevz Raskovic Frank Alpert
Paper 1What drives
biopharmaceutical-CRO
alliances? Digitalisation?
Racehorse ownership:
Managing the customer
experience
Retail surveillance
techniques: What drives
their un/acceptability?
Consumers’ perceptions of
social media advertising
Speeding and satisficing does
it matter?Consumers trust retailers
more than organic
certification
Sociality, commerciality
and spaces: Airbnb as
heterotopia
Does religiosity influence
vice product consumption?
When transparency
enhances effectiveness of
targeted ad
Culture and consumer
cosmopolitanism:
Glocalization vs
confucianism
What’s digital competency
for marketing students?
*Monique Alina Moore,
Tim Mazzarol, Sophie
Reboud, Delwyn Clark,
Geoffrey Soutar
Sean Ennis, *Michael
Marck, Alexandra
Newman, Anita Radon
*Roger Brooksbank, Sam
Fullerton, Trina Sego
*Andrew MacArthur,
Breda McCarthy, Lynne
Eagle
*Murray MacRae*Van Anh Thi Truong,
Bodo Lang, Denise Conroy
*Marian Makkar,
Navdeep Athwal
*Kathy I Man Mok,
Desmond Lam
*Bo Chen, Junjun
Chengcheng
*Matevz Raskovic,
Zhonghui Ding, Gregor
Pfajfar, Morikazu Hirose,
Agnieszka Malecka, Vesna
Zabkar
*Billy Sung, Luke Kevin
Butcher, Isaac Cheah
Paper 2Digital dynamic
managerial capabilities in
B2B selling: A framework
Capabilities for platform
integration in hospitality
service
Building trust in online
retailers - payment
options or loyalty card
Consumer’s self construal
and dissonance solving
Could customer sharing
predict user profiles?
Young consumers’
purchase intention
towards original product
Employer perspectives on
CV-building through
volunteer tourism
Framing effects from
valence on donation
behaviour
How effective are
retargeting ads?
Building international key
accounts: Drivers and
constraints
Components of discipline
knowledge in marketing
*Malla Mattila, Pia
Hautamäki, Mika Yrjölä,
Leena Aarikka-Stenroos
*Varqa Bahar, Suvi
Nenonen, Richard G. Starr
Jr.
*Deepak Ranjan, Manoj
Motiani, Charles
Jebarajakirthy
*Jie Meng, Yi Lian, Huimin
Mu
*Zachary William Anesbury,
Robert Moore
*Jia Hui Le, Khai Huei Ng,
Soo Yeong Ewe
*Veronika Kadomskaia,
Jan Brace-Govan, Angela
Gracia B. Cruz
*Nursafwah Tugiman, Gary
Gregory, Rahul Govind
Tomás Rodrigues, *João
Guerreiro, Sandra Maria
Correia Loureiro
*Markus Raatikainen,
Mika Gabrielsson*Elaine Plant
Paper 3Exploring requirements of
digital servitization and
value co-creation
Modelling service trade-
offs using service
dimensions
The rise of emerging
payment methods
Fitness tracker brands on
Facebook: A longitudinal
content analysis
Measuring SKU performance
beyond distribution breadth
How expressing our
identity influences
sustainable behaviours
Commodifying
commemoration: What do
Anzacs want?
Older consumers’
independence and
technology adoption
The effectiveness of video
advertising across channels
Appropriateness of Guanxi
in Middle East market
*Mohammad H. Eslami,
Elisa Kromer, Micaela
Johansson
*Saravanan Raman, Lee
Heng Wei, Norazah Mohd
Suki, Subhaseni Chinniah
*Alison Chen, Malcolm
John Wright, Hauke
Wetzel
*Sujo Thomas, Arpan
Yagnik, Vivek Bhatt
*Martin Hirche, Larry
Lockshin, Simone Loose,
Magda Nenycz-Thiel, Luke
Greenacre
*Marilyn Giroux
*Martin MacCarthy,
Stephen Mark Fanning,
Stephanie Meek, Claire
Lambert
*Pao Franco*Nico Neumann, Andre
Bonfrer
*Omar Megdadi, Kim
Shyan Fam
Paper 4Brand congruence’s role in
assessing winery
atmospherics?
Vinyl records: The future
of consuming music?
Materialism and subjective
well-being: The moderation
effect of Chinese cultural
values
Does advertising campaign
success in year 1 continue in
year 2?
Investigating source
differences of online
reviews in an emerging
market
*Ben Thomas *Markus Wohlfeil *Song Yang *Dag Bennett*Lin Yang, Rajesh
Rajaguru, Sanjeev Kumar
19.00 - Late Conference Gala Dinner - Te Papa (Museum of New Zealand / Te Papa Tongarewa)