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Tobacco Executives say the

darndest things!

About 4700different AVtapes and

audiovisualrelateddocuments

About 16 million pages of Tobacco Institute (TI) andCouncil for TobaccoResearch (CTR) documents

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About the Project Tracey RossAm ie ScalzoJose PizarroMam e GarciaSteven Dyviniak

Julia PurpreiaJacob

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W e don t Know

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W hat are you s m oking Doctor?

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W hat are you s m oking Doctor?

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Survey says

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H& K suggests a ca m paign

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W e d stop m aking the m !

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F ull page ad, m edia, television, white papers, and fact books this looks fa m iliar

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Take a survey of the public

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Media coverage

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W hy Reinvent the Conspiracy?

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W hy Reinvent the Conspiracy?

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Special Projects: W hat color are your lungs?

Most research designed through attorneysOutside of the S AB

Used for litigation, legislation,special publication needs,Refute Reports and Reports of theSurgeon General

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Special Projects: W hat color are your lungs?

UCLA, UV, and many others

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Special Projects: W hat color are your lungs?

D arker lungs are caused by coal and pollution ,not smoking

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Special ProjectsF

ight S m oking Restrictions

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Attacks

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Attacks

How they see us

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Common Sense 1982

Attacks

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Battle H ym n

of the S m oker

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Trackthe Antis

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Momm y where does tar co m e fro m ?

Connie D rath TIS pokespersonOn the Avi Nelson radshowTI1143 19750605

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Joe Cull m an CEO O B/ GYN

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Project Truth Project Janus

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Project Truth Project

Janus

4

Mr. Congressman , or Mr. Chairman , I ha ve certainly discussed this with my scientists , and I can tell you that I'm told that you can take concentrated tomato juice and put it on mice -- the skin of mice and create the same type tumors. That 's what I've been told. I'm also told that fresh whole

smoke has ne ver demonstrated anything like this. REP . WAX M AN : How can that be?

MR. SAN D EFUR : Well, I'm telling you what I've been told.

REP . WAX M AN : Well, I'm telling you what your documents tell us

MR. SAN D EFUR : Yeah.

REP WAX M AN : -- from your scientists in your files show that they were conducting studies where they put this condensate on the mice and they de veloped these tumors.

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Project Truth Project Janus

MR. SAN D EFUR : No, sir. If I was -- if I were con vinced , and if my scientists told me and was con vinced that this was , in fact ,the case , I would make that publicly known. But , you know , Mr. Chairman , as far as I'm concerned , this is a moot point ,because the Congress of the United S tates has already decided that the way that we 're going to warn the American smoker , the American public , is through the warning statements on the pack.

SAN D EFUR : I would -- as I've just testified , I would make that public. I really can 't speak for what other CE Os might or might

not ha ve done

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Crystal Marlboro Light?

³We would not allow a

product in the market if it posed a safety risk´

Altria statement in WSJ

³There is no such thing as asafe cigarette´

Altria TV ad

13

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Drawing lines

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Drawing lines

Lies

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H ey, we re supposed to m islead our custo m ers!

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H ey, we re supposed to m islead our custo m ers!

F ilter VentilationLight Cigarettes

NicotineSecondhand S m oke

Scientific F raud

PackagingH ealth W arnings

F D A

Ingredients

Sm oking and H ealth

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Alternative causes and

trivialize the toxin

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Good News F or the Non-S m okingW

om an Attackon Hirayama 1981 studynews release

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If it looks like an anti, sounds like an antiit m ay not be an anti

Californians for StatewideSmoking Restrictions

(CSSR)was a front group set up

in 1994 to promote

Proposition 188

2006SmokeLess Ohio

Vs.SmokeFree Ohio

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What were they thinking?

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Apple Sauce

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F ight Back