Annual Review 2010/11A YEAR OF ALLIANCE & INSPIRING PROGRESS

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Our vision is of a humane and sustainable way of producing food that looks after the welfare of the animals whilst ensuring that everyone can be fed well

and fairly, not just in the UK, but across the world. ”Philip Lymbery, Chief Executive, Compassion in World Farming

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Compassion in World farming was founded in 1967 by dairy farmer Peter Roberts, who was concerned by the speed at which intensive farming was spreading and the suffering it caused to farm animals. He also made the link between intensive farming, environmental pollution and the effects poor quality food has on human health.

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Today, factory farming is a global issue. The extent of the suffering it causes goes beyond farm animal welfare. The damage it is causing in terms of climate change, water scarcity and food security is unsustainable and is of great concern to health experts and scientists worldwide.

Compassion believes that to inspire progress towards a future where farm animals are treated with kindness and respect, we must also engage with those whose priorities lie with protecting the environment and humankind.

United, our collective voices will be too powerful to ignore.

STRENGTH IN NUMBERS

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4Deborah Wilson, CAFFO

(Campaign Against Factory Farming Operations)

It’s not just the advice, expertise and financial support that have been so invaluable, we’ve had a shoulder we can cry on when it all gets too much. I don’t know how we would have coped without Compassion in World Farming taking

such a leading role in this campaign. ”“

AN UNPRECEDENTED

16,000OBJECTIONS

ARE LODGED AGAINST NOCTON’S MEGA-DAIRY PLANNING APPLICATION.

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Compassion will contest any future planning applications for large-scale, intensive dairy farms in the UK.

We will support high welfare dairy farming across Europe through a new pasture-based grazing campaign.

Our work with NGOs, farmers and food companies will help safeguard and improve not only the wellbeing of the UK dairy herd, but will also work to impact upon the lives of all 24 million dairy cows across the EU.

>> NEXT STEPS

Dairy farming is rapidly moving towards a more intensive system known as ‘zero grazing’, where dairy cows are housed in sheds and have little or no access to pasture throughout their entire adult lives. Larger US-style ‘mega-dairies’, with sheds or barns that can house thousands of cows, now threaten to invade the UK and spread throughout Europe.

In April 2010, Nocton Dairies Ltd applies for planning permission to build the UK’s first zero grazing mega-dairy in Lincolnshire. Although essentially a local issue, it has national implications: if planning permission is given, it could pave the way for other mega-dairy farms in the UK.

STRENGTH IN NUMBERS

Compassion establishes a Dairy Action Plan group in March 2011, consisting of dairy farmers, retailers, producers and campaigning organisations. Together, we are working to provide a strategic vision for humane and sustainable, pasture-based dairy farming in the UK.

We are also rolling out our new Good Dairy Awards to encourage leading food companies to commit to higher welfare dairy farming.

INSPIRING PROGRESS

Cows belong in fields

We launch a nationwide campaign to raise public awareness of why ‘Cows Belong in Fields’. Highlights include a national advertising campaign and hosting an event at the Houses of Parliament, winning political support from over 160 MPs.

Joining forces with Lincolnshire group, CAFFO (Campaign Against Factory Farming Operations) and international organisations, Friends of the Earth and WSPA (World Society for the Protection of Animals), we present a united front to show that it is not just animal welfare that is at risk – the livelihoods of people and the countryside are too. When the Environment Agency raises the same concerns about environmental damage, Nocton Dairies withdraws its application in February 2011.

As a result of this campaign, Compassion is voted ‘Campaigner of the Year’ at The Observer Ethical Awards in June 2011.

Annette Pledger, Senior Brand Manager, Mr Kipling

Mr Kipling uses more than 60 million eggs every single year - that’s a lot of happy hens! We were ‘egg-static’ when we heard that Compassion in World Farming wanted to give

Mr Kipling a ‘Good Egg Award’, praise indeed for Mr Kipling’s egg-ceedingly good cakes. ”

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A FURTHER

6.8 HENS

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ARE SET TO BENEFIT EACH YEAR BECAUSE OF THE

PLEDGES OF OUR AWARD-WINNING FOOD COMPANIES.

MILLION

The Europe-wide barren battery cage ban that Compassion helped secure in 1999 is due to come into force in 2012. Yet a handful of EU member states still want more time to get ready.

More than 150 million egg-laying hens in Europe suffer in cramped, wire, barren battery cages where they have no room to stretch their wings or build a nest; suffering pain from broken bones, peck wounds and skin disease.

Europe’s hens need Compassion to make sure the ban comes into effect on time and in full; as are the farmers who are ready for the changeover, and the food companies already committed to upholding the law by using non-battery cage eggs.

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STRENGTH IN NUMBERS

Morrisons and Tesco use only free-range eggs in their entire pasta ranges.

In July 2010, the U.S. state of California signs up to legislation that effectively outlaws the sale of eggs from battery cages.

Defra fails to uphold the 2011 beak trimming ban in full. However, Compassion is appointed to the Beak Trimming Action Group in January 2011. This important role strengthens our power to influence the government not to back down or delay the ban beyond the new 2016 deadline.

INSPIRING PROGRESS

We will continue to defend and monitor compliance with the barren battery cage ban across Europe. With the help of our European Network for Farm Animal Protection (ENFAP) partners, we will lobby member states to take action on non-compliance.

We will continue lobbying the European Commission to protect the livelihoods of farmers who have complied with the law.

>> NEXT STEPS

Defending Europe’s hens

DEFEND THEBIG MOVEthebigmove.org

Compassion calls on animal welfare groups across Europe to join our Big Move campaign

to uphold the 2012. Simultaneous public demonstrations in 15 countries take place - during which the European Commission in London confirms its support for the legislation.

More than 75,000 emails are sent by Compassion supporters to European MPs, MEPs and Ministers. The UK’s Department of Environment Food and Rural Affairs also receives over 18,000 postcards and messages in defence of the ban.

The governments in the UK, Italy and Spain all take action to protect laying hens - and Poland finally abandons its plans to apply for a formal delay to the ban.

A total of 259 companies, hospitals and

universities, express an interest in going cage-free on eggs in the UK and across Europe.

1 in 3 UK local authorities (57) are now Good Egg Award winners, and they are helping more than 21,000 hens out of cages a year.

8Angie Seal, Grants Manager,The Tubney Charitable Trust

The Trustees are delighted that the work of Compassion’s Food Business Team is generating such

strong and positive momentum within the food industry. ”

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WOULD ENDURE LESS SUFFERING IF EU LAWS

WERE ABIDED BY.

200MILLION PIGS

MORE THAN

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We are determined to ensure that all current and future European laws designed to improve the lives of pigs are enforced and not ignored.

We will encourage leading food companies to raise their standards on pig welfare policies.

Thanks to Compassion, sow stalls have been banned in the UK since 1999, and their use will be restricted across the EU in 2013. But this legislation is still under threat. We will continue working to ensure there is no delay and law is enforced properly.

>> NEXT STEPS

STOP cruel mutilations

and enrichment lawsENFORCE

CIWF_reactivation postcard final 8/6/10 17:56 Page 1

More than 200 million pigs would endure less suffering if all EU farmers simply abided by current EU laws. Our investigations and a recent report by the European Food Safety Authority reveal that laws to protect pigs are not being properly enforced.

Routine mutilations such as tail docking and teeth clipping have been outlawed in the EU since 2003, but our research suggests that over 90% of Europe’s pigs are still tail docked.

The law states that farms are required to provide enrichment material, such as straw, for all pigs, but our investigations show that it is still common practice to keep pigs in barren pens across Europe.

STRENGTH IN NUMBERS

In January 2011, following intense lobbying in South Africa by Compassion, the South African Pork Producers’ Organisation (SAPPO) announces plans to phase out sow stalls. This is set to benefit around 100,000 sows a year. We are now pressing SAPPO to commit to a firm date of 2017 for a complete end to the use of these cruel stalls.

The U.S. state of Ohio agrees to ban the production of new sow stalls from December 2010, and all existing sow stalls must be phased out within 15 years.

The European Commission publishes a European Declaration, setting out more humane alternatives to the castration of pigs. Those signing up voluntarily to the declaration include the Danish Bacon & Meat Council, NVV (a Dutch pig farmers’ organisation) and the Federation of Veterinarians of Europe.

INSPIRING PROGRESS

Law and enforcement

7,997 Compassion supporters send our campaign postcard to the EU president, urging the Commission to do all it can to achieve better enforcement of existing welfare laws across Europe.

Compassion starts developing a Good Pig Leadership Award to showcase farmers who are pioneering higher welfare pig farming. We will roll out our Good Pig Award scheme across Europe in 2012.

Well done Compassion in World Farming. PLEASE, PLEASE, PLEASE, keep fighting to give

animals a voice and improve their lives! ”“

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184EACH YEAR.

Nicola, Supporter

IN 2010, THE HIGHER WELFARE PLEDGES OF OUR AWARD-WINNING

FOOD COMPANIES ARE SET TO BENEFIT

MILLION CHICKENS

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Compassion will continue to lobby the European Commission to enforce existing chicken welfare laws on space allowance and improved enrichment. We will also press for legislation that protects the welfare of ‘breeder’ chickens.

Thanks to generous funding from The Tubney Charitable Trust, Compassion is able to embark on an exciting new project - to make all food labelling clear, honest and mandatory. We will be working with supermarkets and the European Commission to make this happen.

>> NEXT STEPS

CAMPAIGN FOR A FREE RANGE FUTURE

In July 2010, a panel of scientists from the European Food Safety Authority (EFSA) publishes a highly critical report about the low welfare standards for the EU’s five billion intensively reared meat chickens.

The report supports Compassion’s concerns about the welfare of chickens reared for meat, in particular, the skeletal disorders, pain and injury they suffer as a result of being reared to grow too quickly in too small a space.

It also raises concerns about the lesser-known side of intensive chicken farming: the ‘breeders’ are the parents of the chickens reared for meat. ‘Breeders’ are severely feed restricted to limit their growth and as a result, they suffer chronic hunger.

STRENGTH IN NUMBERS

Our ongoing Chicken Out! campaign with Hugh Fearnley-Whittingstall helps raise public awareness about factory farmed chicken. Higher welfare

chicken now accounts for almost 10% of all chicken bought in the UK.

By engaging with the top 150 food companies in the EU, Compassion aims to improve the lives of one billion chickens by March 2014.

INSPIRING PROGRESS

Chicken Out!

Compassion hands in a petition signed by 12,500 people to European Commissioner John Dalli, urging him to commit to taking proper account of the EFSA report and to improving chicken welfare laws. We expect the official reaction in 2012.

We launch the Good Chicken Awards in July 2010 to encourage food manufacturers, supermarkets and universities to improve the lives of chickens. The pledges of the UK winners in the first year are set to benefit over 174 million chickens; a further

10 million are set to benefit across Europe.

12Brenda Hamlyn Bencini, Supporter, Italy

Compassion, please keep on informing and encouraging us until the great day arrives when

animal factory farms can no longer exist. May that day arrive mighty soon! ”

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ARE TRANSPORTED LONG DISTANCES ACROSS EUROPE

EVERY YEAR.

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ANIMALS 6 MILLION

AROUND

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We will continue gathering evidence to influence the EU to take real steps to enforce existing laws and impose an 8-hour limit on journey times for animals.

We will continue to urge Britain’s farmers to stop exporting live animals, whilst working with the food industry to develop sustainable supply chains for home-produced animals.

Our Good Farm Animal Welfare Awards will reward those who commit to higher welfare transport policies.

>> NEXT STEPS

Each year, millions of live farm animals around the world are transported thousands of miles for slaughter, or to places where they will be fattened for slaughter. This trade is a worldwide problem. In North and South America, Australia and Europe, animals often have to endure journeys across vast distances by land, and often by sea, to reach their final destination.

The European Commission is currently looking into how existing Live Transport Regulation could be better enforced and improved, and we expect to hear more in 2011.

STRENGTH IN NUMBERS

The Netherlands government announces plans to ban double-decker trucks that have less headroom for transporting cattle aged one year old and over. If the ban is enacted, millions of animals exported from the Netherlands are set to benefit every year.

The U.S. state of Ohio and the Humane Society (HSUS) agree a ban on the transport of sick and injured cows (known as ‘downer cows’) and a ban on veal crates by 2017.

Following on from a TV documentary showing cattle being brutally treated at slaughter, the Australian government responds to huge public outcry and temporarily suspends live export of cattle to Indonesia. Debate on the live exports continues in the Australian Parliament.

Compassion applauds Thanet District Council for its determination to stop live animal exports from Ramsgate in the UK. Its leadership is showing there is the political will to challenge this inhumane trade.

INSPIRING PROGRESS

The recurring nightmare

Compassion’s network of investigators stretches across Europe. Our teams film and document drivers, animal handlers and companies who flout the laws designed to

protect the animals in their care.

For example, in early 2011, investigators film trucks of sheep and lambs travelling from Romania to Greece. They witness serious overcrowding in extremely hot conditions; filthy bedding; injured animals being forced onto trucks with metal rods and a journey log that falsely claims to have made a stop, as required by law.

For every broken law we expose, we make a formal complaint to the country responsible.

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OF THE WORLD’S GRAIN HARVEST

IS FED TO LIVESTOCK.

1/3

Industrial livestock production presents a significant danger that the poor are being crowded

out, the environment eroded and global food security and safety compromised. ”

“The World Bank (2001)

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Compassion will continue its research into the links between factory farming, water use, climate change, disease, antibiotic resistance and environmental damage.

We will lobby the European Union to ban the sale of food from cloned animals and their offspring.

We will continue lobbying the European Commission to favour higher welfare farming when reviewing how agricultural subsidies are distributed.

>> NEXT STEPS

Industrial livestock production is resource-hungry and carbon-intensive, depending on high inputs of global natural resources – energy, water and land. One third of the world’s grain harvest is fed to livestock.It also contributes approximately 18 per cent of global man-made greenhouse gas emissions. With our global population projected to rise to 9.1 billion by 2050, Compassion in World Farming continues to lead the global debate on finding humane, sustainable ways to feed the world more efficiently and fairly.

Compassion’s priority is to end farm animal suffering. To achieve our vision, we need to reach out and expose the true cost of factory farming for animals, people and the planet. We must inspire those working to protect our environment, alleviate poverty and improve human health. Our fight is very much their fight too.

STRENGTH IN NUMBERS

Cape Town becomes the first city in Africa to officially endorse one meat-free day a week following talks with our partners in South Africa.

The United Nations Environment Programme (UNEP 2010) assesses that “a substantial reduction of impacts [on the environment] would only be possible with a substantial worldwide diet change, away from animal products.”

INSPIRING PROGRESS

Beyond factory farming

A report by the British Heart Foundation says 45,000 lives could be saved if people in Britain ate less meat. Its findings are based on the different diets described in Compassion’s Eating the Planet report which was produced in partnership with Friends of the Earth in 2009.

Scientists agree that the routine use of antibiotics in intensive farming is weakening the power of human medicine against deadly bacteria such as MRSA. Factory farming also throws up serious disease and public health concerns.

Our third Peter Roberts Memorial Lecture in September 2010 challenges factory farming and its negative impacts on animal welfare, climate change, water scarcity, poverty, food

security and human health. The prestigious panel of experts includes Dr Samuel Jutzi, Director of the Animal Production and Health Division, FAO (the UN’s Food and Agricultural Organization), and Professor Arjen Hoekstra, creator of the water footprint concept.

Throughout the twenty years I have been associated with Compassion, it has maintained its accuracy, honesty and passion to give farm

animals a better life. The last thing I shall be able to do to contribute to this cause which means so much to me, is to leave a legacy, safe

in the knowledge that it will be put to the best possible use. ”“

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WE RECEIVE NO GOVERNMENT FUNDING. ALL OF OUR VITAL WORK TO PROTECT FARM

ANIMALS IS FUNDED THROUGH THE

GENEROSITY OF OUR SUPPORTERS

THANK YOU.

Rosemary Marshall, Trustee

incomeincome

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Compassion in World Farming’s work isn’t just about tackling farm animal welfare today, our plans extend far into the future. Gifts made in Wills play a huge part in our long term commitment to ending factory farming.

Between a third and a half of our work to improve the lives of farm animals is only possible thanks to the legacies left to Compassion by wonderful people.

Our finances at a glance

Reserves and Investment PoliciesCompassion in World Farming maintains unrestricted reserves to the equivalent of at least four months’ operating expenditure. We avoid investing in companies which impact negatively on animals and the environment.

Trusts and Foundations 13%

£4.98 MILLION

Raffles and Events 2%

Regular Giving 20%

Investment and Other Income 1%

Legacies 35%

2010/11 INCOME

Gift Aid 7%

Donations and Appeals 22%

Fundraising 17%

Research 7%

Food Business Engagement 21%

Investigations 2%

Campaigning and Lobbying 29%

Governance 2%

Public Education 22%

2010/11 EXPENDITUREThis is how we allocated our resources in 2010/11.

51,000SUPPORTERS NOW RECEIVE

OUR MONTHLY E-NEWS AND ACTION UPDATES.

Farm animal welfare is at the heart of all Compassion does. Our mission is to put it at the heart of the food industry, and high on the agenda of consumers and politicians. As we continue to improve and achieve enforcement of farm animal welfare laws in UK and Europe, Compassion is spreading across Europe and beyond.

We now have offices in The Netherlands, France and Italy; we have representatives firmly established in the United States, South Africa and China; and we have formal liaison status with the United Nation’s Food and Agricultural Organization (FAO).

Yet none of the progress we are inspiring around the world is possible without the generosity of our supporters. I would like to say a huge thank you to you all for believing in Compassion and a future without factory farming.

5,787 NEW DONORS

JOINED US IN 2010/11.

17,586

FRIENDS ON FACEBOOK (AND COUNTING).

WE NOW HAVE

Gathering strength in numbers

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208 FARM ANIMALS ARE SET TO

BENEFIT EACH YEAR AS A RESULT OF OUR GOOD

FARM ANIMAL WELFARE AWARD-WINNERS’ POLICIES.

MORE THAN

MILLION352

VOLUNTEERS RAISED OVER

AT FUNDRAISING EVENTS IN 2010/11.

75,000 EMAILS & LETTERS WERE SENT

TO KEY POLITICIANS IN THE UK AND EUROPE, CALLING FOR

ACTION TO PROTECT FARM ANIMALS.

IN 2010/11, MORE THAN

THE PRESS COVERAGE GENERATEDBY OUR WORK IN 2010/11REACHED AN ESTIMATED

Gathering strength in numbers

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7,000

TWO DAYS.

MORE THAN

PEOPLE SIGNED OUR CLONING = CRUELTY

LETTER IN

222,222 HENS ARE SET TO BENEFIT EACH

YEAR THANKS TO MR KIPLING’S COMMITMENT TO USING

CAGE-FREE EGGS.

£50,000

31.6

MILLIONPEOPLE

Annual ReviewA YEAR OF ALLIANCE

& INSPIRING PROGRESS

Compassion in World FarmingRegistered charity No. 1095050A company limited by guarantee No. 04590804

Compassion in World Farming is thrilled to have won the Observer Ethical Award for best campaigner.

This prestigious award belongs to our supporters and fellow campaigners who played a major part in fighting the spread of

intensive farming. Special thanks goes to CAFFO (Campaign Against Factory Farming Operations) whose determination and

inspiration helped keep cows in fields, where they belong.

Compassion in World FarmingRiver CourtMill LaneGodalmingSurreyGU7 1EZUK

Tel: +44 (0) 1483 521 950 (office hours Monday to Friday, 9am – 5pm)Email: supporters@ciwf.orgWeb: ciwf.org

Registered charity number 1095050; Company limited by guarantee no. 04590804.