ANNUAL REPORT 2014/15 - Fair Trade Tourism · FAIR TRADE TOURISM Annual Report 2014/15 10 Photo...

FAIR TRADE TOURISM Annual Report 2014/15 1

ANNUAL REPORT 2014/15


NPO status

Company Number 2004/034455/08

Non Profit Registration Number: 040-021-NPO

VAT Registration Number: 4320217690

Income Tax Reference Number: 9729767146

BBBEE Status: Level Two Contributor Verification Number: CNR 20264 Rev 077745

Cover photo courtesy of Uthando South Africa – Cape Town, Western Cape


CONTENTS

ABOUT FAIR TRADE TOURISM (Fair Trade Tourism ) NPC 4

CHAIRPERSON’S REPORT 7

EXECUTIVE DIRECTOR’S REPORT 9

HIGHLIGHTS OF THE YEAR IN REVIEW 12

FAIR TRADE TOURISM BOARD OF DIRECTORS 31

THE FAIR TRADE TOURISM TEAM 33

FAIR TRADE TOURISM DONORS AND PARTNERS 35

THE YEAR AHEAD 38

ANNUAL FINANCIAL STATEMENTS 40


Who We Are

Fair Trade Tourism (Fair Trade Tourism ) is a non-profit organisation that develops the market for responsible tourism in Africa and beyond. Fair Trade Tourism ’s main activities include awareness raising and advocacy; business development and capacity building. In addition Fair Trade Tourism encourages and publicises fair and responsible business practice by offering a certification programme (and supporting activities) that endorse tourism establishments that meet stringent criteria:

• Fair wages and working conditions • Fair operations, purchasing and distribution of benefits• Ethical business practice• Respect for human rights, culture and the environment

Our Vision

Global leadership for fair, participatory and sustainable tourism.

Our Mission

Develop the market for Fair Trade Tourism in a way that benefits people, business and the environment.

About Fair Trade Tourism


Our Values

Fair Share

All participants involved in a tourism activity should get their fair share of the income, in direct proportion to their contribution to the activity.

Fair Say

All participants involved in a tourism activity should have the right and opportunity to participate in decisions that concern them.

Respect

Both host and visitor should have respect for human rights, culture and environment. This includes:

• Safeworkingconditionsandpractices• Protectionofyoungworkers• Promotinggenderequality• Understanding and tolerance of socio-cultural norms• Reducing consumption of water and energy, as well as reducing, reusing and recycling waste•Conservationofbiodiversityandnaturalresources• HIV/AIDS awareness

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Reliability

The services delivered to tourists should be reliable and consistent. Basic safety and security for both host and visitor should be ensured.

Transparency

Tourism businesses should establish mechanisms of accountability. These include:

• Ownershipoftourismbusinessesmustbeclearlydefined• Employees and other participants should be able to access information that concerns them• Sharing of profits, benefits and losses must be transparent

Sustainability

The tourism businesses should strive to be sustainable. This includes:

• Increasedknowledgethroughcapacity-building• Improved use of available resources through networking and partnerships• Economic viability through responsible use of resources• Reduction of leakage through local purchasing and employment• Suppor t to h is tor ical ly disadvantaged entrepreneurs

Customer Satisfaction

Fair Trade Tourism ’s activities are based on the value that the support of certified tourism businesses and the trade channels that promote them is paramount to our ongoing sustainability.

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CHAIRPERSON’S REPORT


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As the 2014/15 year draws to a close, the international sustainable development agenda is transitioning to a strong focus on sustainable consumption and production (SCP), which bodes well for the growth of Fair Trade Tourism. Tourism lags behind other sectors on consumer awareness about sustainability, which is the ultimate driver of change. Fair Trade Tourism is well positioned to tap this trend based on the vast networks we have developed over the past 14 years as well as relationships with peer standards in other sectors, including but not limited to Fairtrade.

In May 2014 South Africa’s tourism industry warmly welcomed the appointment of a new Minister of Tourism, the Honourable Derek Hanekom. Minister Hanekom has firmly embraced the sustainability agenda and is a strong supporter of Fair Trade Tourism, which we greatly appreciate. We look forward to fostering new forms of collaboration with Minister Hanekom’s Department of Tourism, including the new Tourism Incentive Programme that marks a much-needed industry focus on resource efficiency and sustainable community based tourism.

In November 2014 we celebrated 10 years as a sustainable organisation, having transitioned from a project of IUCN-South Africa to a stand-alone non-profit company. This is a major milestone for any non-profit organisation and we would not be where we are today without the many donors who have supported

our work over the years; the many businesses who are implementing Fair Trade Tourism; our many partners in South Africa, Africa and the international arena; and the many individuals who have grown with us. We must specifically acknowledge those who played a role in establishing Fair Trade Tourism within the IUCN, and in particular Saliem Fakir and our executive director Jennifer Seif, who saw and believed in the potential of Fair Trade Tourism’s model, set it up and nurtured its growth and establishment into a stand-alone non-profit organisation in 2004.

The period under review coincides with 20 years of democracy in South Africa. Our country has made major strides in advancing socio-economic development and inclusion, not just within its borders but as a driving force in Africa in general. Many challenges still exist - chronicunemployment,persistentinequalityandsluggishGDP growth must be addressed to secure the future of democracy here in South Africa and across the African continent. Tourism has a vital role to play in this agenda, provided it is planned and managed responsibly. Fair Trade Tourism is a champion in this regard. As we ponder on the next 20 years we are confident that inclusive and green growth and operations will become necessities for tourism businesses to thrive.

A special word of thanks to the Fair Trade Tourism team who tirelessly and passionately fly our flag and without whom our next decade of sustainability will not be possible. The end of the year under review has ushered in a new era, with the departure of general manager Kathy Bergs and the announcement of the stepping down of executive director Jennifer Seif. Board member Jane Edge has stepped in as acting GM to guide us in what will be a major transition to a new managing director and a strategic repositioning of Fair Trade Tourism .

We would like to take this opportunity to wish Jennifer all good things in her future away from the organisation which she has led with such passion and gusto. We will always be appreciative of her contributions and wish her every success as she embarks on the next chapter of her career, knowing that we will never be far apart. Special thanks also go to Jane for taking up the baton, albeit temporarily, to drive Fair Trade Tourism forward to what we are positive will be another decade of success.

Lee Ann Bac

Board Chairperson


EXECUTIVE DIRECTOR’S

REPORT


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We are pleased to present to our stakeholders our annual report for the 2014/15 financial year. The period under review was marked by significant growth within Fair Trade Tourism, including the much-anticipated launch of our certification programme in Madagascar. This is but one new market that we are in the process of entering, with Mozambican certification announced in May 2015 and other businesses hopefully soon to follow. These concrete results manifest our mission to drive responsible tourism throughout southern Africa with the support of our Malagasy and Mozambican partners.

We welcomed new staff this year, thereby improving our capacity to deliver on our mandate to clients, donors and other partners. A new partnership with the German Government has enabled the secondment of a technical expert to the organisation, who in tandem with the Fair Trade Tourism team is helping to fast-track our regional programme of work and the uptake of certified clients by our trade partners.

We continued to raise awareness about fair and responsible tourism via various channels, including participation in industry events and media advocacy. We promoted Fair Trade Tourism, our certified clients and the Fair Trade Holiday programme at local and international events, including ITB Berlin, World Travel Market Cape Town, the Durban Tourism Indaba and WTM London.

We also participated in European roadshows targeting Dutch and German-speaking markets in partnership with the Swiss Import Promotion Agency (SIPPO) and South African Tourism respectively. South African Tourism continues to be a strong supporter of ours and we look forward to strengthening this partnership in the coming financial year, as well as forging partnerships with other national and regional tourism boards in the countries where we work.

We also continued to play an advocacy role in the tourism and child protection space, through our partnership with ECPAT-Netherlands. The leading tourism industry associations in South Africa have committed to supporting the international Tourism-Child Protection Code of Conduct. This type of approach positions South Africa as a world-leader in ensuring that the travel and tourism industry plays its part in protecting children.

Within the southern African region, we continued to work with the Sustainable Tourism Certification Alliance Africa and develop strong working relationships with the Regional Tourism Organisation for Southern Africa (Retosa) as well as the Southern African Development Community (SADC). The Alliance will develop a new strategy in the coming year as Retosa and SADC also reposition their sustainable tourism programmes. This will create a much more coherent and effective impact as well as improved synergies between biodiversity conservation, trade and sustainable tourism planning and management.


We are honoured to have been elected as one of 20 experts advising the United Nations World Tourism Organisation (UNWTO) on the sustainable tourism initiative of the Ten Year Framework Programme for sustainable consumption and production (10YFP). 10YFP is the major outcome of the Rio+20 summit and tourism is one of six sectors to which all UN member states have committed resources and focus. I take this opportunity to recognise the ongoing support of our Board of Directors and, most especially, the contributions of the Fair Trade Tourism team. I also thank our donors, most notably the Swiss State Secretariat for Economic Affairs (SECO) as well as German Development Cooperation organisations and Belgian Technical Cooperation (BTC) for their ongoing support.

Lastly, I thank the tourism businesses who are committed to Fair Trade Tourism and assure these, our most important stakeholders, that in the coming year we will work hard to deliver tangible benefits to clients and strengthen the business case for certification.

Having founded Fair Trade Tourism in 2001 and led the organisation for 14 years, I will be stepping down as Executive Director in mid-2015. I remain committed to the organisaiton and the sustainable tourism agenda more broadly and look forward to watching both reach greater heights in future. It has been a pleasure working with Fair Trade Tourism, our clients and other partners who will continue to inspire me as I carve out a new niche in the sustainable development space.

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Jennifer Seif

Executive Director


1. Awareness Raising2. Advocacy and Networking3. Certification4. Regional Programme of Work 5. Capacity Building and Transformation6. 10-Year Anniversary

The main achievements of Fair Trade Tourism for the year ending February 2014 can be grouped into six thematic areas:

HIGHLIGHTS OF THE

YEAR IN REVIEW


Awareness Raising

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Fair Trade Tourism continues to raise awareness about Fair Trade principles and certification, both nationally and internationally. The awareness raising initiatives include: creating effective marketing collateral; executing successful media and PR campaigns; creating and maintaining effective partnerships; ensuring a visible presence at key tourism events and contributing to industry discussion and debate.

Consumer Market Segmentation Research

Fair Trade Tourism has carried out research in important source markets to identify target groups for marketing Fair Trade Tourism. Consumer data on Fairtrade and other ethical consumption was combined with South African Tourism research identifying who is interested in travelling to South Africa, to establish clear target segments for marketing Fair Trade Tourism. This research is of interest to any business that wishes to strengthen their profile as a certified business and tap into the growing demand for sustainability and Fair Trade in key European source markets.

Industry Event Participation

Every year we attend many exhibitions, conferences, trade fairs and other networking events in South Africa, Africa and the rest of the world. These platforms provide the ideal opportunity for us to promote the benefits of our certification programme and raise awareness about the principles of Fair Trade and sustainable tourism.

In the year under review, Fair Trade Tourism attended the following events:


National Events

Indaba Travel Trade Show

The annual Indaba Travel Trade Show took place from 11 - 14 May 2013 at the Inkosi Albert Luthuli International Convention Centre (ICC) in Durban. Indaba is one of the largest tourism marketing events on the African calendar and one of the top three “must visit” events of its kind on the global calendar. It showcases the widest variety of southern Africa’s best tourism products, and attracts international visitors and media from across the world. Since 2011 Fair Trade Tourism has operated a Fair Trade Pavillion at Indaba, showcasing Fair Trade Tourism -certified tourism businesses and other Fair Trade products (coffee, wine, spices and crafts) under one roof. It also emphasises SouthAfrica’s uniquepositionof being the only country in the world with a Fair Trade Tourism certification programme.

Inter-Ministerial Forum during Indaba

Fair Trade Tourism participated in the first annual pre-Indaba Inter-Ministerial Forum held at the Durban Hilton on Friday May 9 and hosted by the Chair of the African Union, the Honourable Nkosazana Dlamini-Zuma. The African Union plans to elevate tourism development within its mandate and we look forward to supporting this process via our work in the region and in collaboration with the international tourism branch of South Africa’s National Department of Tourism.

The Sustainable Tourism Certification Alliance Africa (“the Alliance”) Annual Conference

Fair Trade Tourism attended the third annual Alliance conference held in Durban on May 8 2014. Delegates at this event represented 10 African countries and five overseas nations, including Germany, Japan and the UK. Regional organisations such as the Regional Tourism Organisation of Southern Africa (Retosa) and Boundless Southern Africa also participated. The conference was held to establish a harmonious understanding of business and developmental imperatives for African tourism destinations so that they can transition away from conventional tourism operations and move towards responsible tourism principles and practices.

Tourism Business Council South Africa (TBCSA) AGMThe TBCSA continues to be one of our most valuable industry partners. Executive director Jennifer Seif attended the organisation’s annual AGM both as a TBCSA board member and Fair Trade Tourism representative.

Eco-Logic Awards

Fair Trade Tourism attended the 2014 Eco Logic Awards held at Maropeng in Gauteng’s Cradle of Humankind World Heritage Site in September 2014. Maropeng is one of our certified businesses

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Southern Africa Tourism Services Association (SATSA) annual conference

The annual SATSA conference was held at Spier in Stellenbosch in August 2014. Marketing manager Thokozile Qoboza attended the conference which provides tourism’s private sector with a valuable opportunity to discuss challenges and issues facing the industry and an important opportunity to network with industry peers and colleagues.

Event Greening Forum (EGF) Conference

At the 2015 Event Greening Forum conference, held at Sandton Convention Centre on February 23 2015, GM Kathy Bergs took part in a panel discussion entitled: Progress in Responsible Tourism - practical and implementable solutions with a specific focus on business events and the hospitality industry. We remain an integral member of the Event Greening Forum and attend regular meetings of this programme.

National Biodiversity & Business Network (NBBN) IndabaThe Indaba was held at the Gordon Institute of Business

Science in Johannesburg from February 25-26 2014. GM Kathy Bergs took part in a panel discussion on mainstreaming biodiversity in tourism. Speakers at the event included Dr Marie Parramon-Gurney from the IUCN, Dr Joel Houdet from the African Centre for Technology Studies and Steve Nicholls from the National Business Initiative. Aside from tourism, the sectors involved in the indaba included agriculture, forestry and infrastructure development.

South African Bureau of Standards (SABS) Convention

The SABS convention took place on October 15 at the Sandton Convention Centre in Johannesburg. Business development services manager Thiofhi Ravele attended the event, the theme for which was Competing in the Global Economy: Leading through Standards. The topic of standards in the SMME sector was discussed at length, with the importanceof regionalquality infrastructure insupport of regional economic integration, the value of the SABS mark and design and innovation highlighted across three sessions.

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International Events

International Tourism Bourse (ITB), Berlin, Germany

We took part in ITB Berlin in March 2014, with Executive Director Jennifer Seif facilitating an important panel session addressing the impact of the illegal wildlife trade on tourism and tourism-based development. In his keynote address, Les Carlisle, Group Conservation Manager at &Beyond, said poaching presents a critical threat to wildlife-based tourism operations and that the private sector plays an important role in facing this serious challenge. He underlined the importance of working closely with local communities and ensuring long-term income and benefits, which are key to protecting wildlife and sustaining parks. The event was jointly organised by the Regional Tourism Organisation of Southern Africa (Retosa) in co-operation with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, on behalf of and financed by the German Federal Ministry for Economic Cooperation and Development (BMZ).

Swiss Import Programme (SIPPO) Road Show – held in German Speaking Europe

Marketing manager Thokozile Qoboza and sales manager Emilie Hagedoorn attended the SIPPO road show in October 2014 with four participating Fair Trade Tourism clients – Marine Dynamics, Mashovela, Three Trees and Kwalata. The roadshow kicked off on October 14 with training for all of the participating businesses in Johannesburg. This gave everyone the latest insights into travel trends as well as tips on how to segment and sell to German, Swiss and Austrian tour operators and travel agencies. The SIPPO schedule was a busy one, with two speed marketing sessions in Zurich and Basel on October 15, both of which garnered a good response. There was also a great response in Vienna and around Austria from October 16 - 17. Sessions in Dusseldorf, Frankfurt and Munich took place between October 20

and 22, again with good feedback from tour operators and travel agents who attended. There was also a lot of interest and positive feedback on Fair Trade Tourism’s regional expansion.

South African Tourism (SAT) Road Show, The Netherlands

The South Africa Tourism roadshow was held for the 3rd time in 2014 from October 27-31 and was attended by marketing manager, Thokozile Qoboza and sales manager Emilie Hagedoorn. This event has a diverse tourism product offering spread across the five days, the first four of which consist of speed marketing events. The fifth day allows more time to connect with product managers from specialist tour operators selling southern Africa. The travel trade responded very positively to our certified businesses attending: The Backpack, Marine Dynamics, Dyer Island Cruises and !Xaus Lodge.

World Travel Market (WTM), London, England

This annual event held in the British capital city took place from November 3 – 6 2014 and was attended by marketing manager Thokozile Qoboza and sales manager Emilie Hagedoorn, who manned the Fair Trade Tourism stand on the South African Tourism pavilion. The event was busy and provided us with the opportunity to network with industry colleagues from across the world and with members of the international media community.

Media interest was good with Thokozile meeting leading British journalists and bloggers who will hopefully be engaging with Fair Trade Tourism businesses during the course of the year. Fair Trade Tourism was introduced to the new South African Tourism UK country manager, Tolene van der Merwe, who expressed an interest in working with us and helping to establish SA as a major destination for responsible tourism for British travellers. A major event at WTM was our sponsorship of the Responsible Tourism Awards in the best short film category.

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– Greening Forum *

– Tourism Business Council of South Africa *

– Adventure Travel Trade Association

– Cape Town Tourism

– Global Partnership for Sustainable Tourism

– Global Sustainable Tourism Council

– Southern Africa Tourism Services Association

– South African Youth Travel Confederation

* Indicates that Fair Trade Tourism holds a position on the organisation’s board

Advocacy and Networking

Fair Trade Label South Africa (FLSA)

The sustained growth of Fairtrade in South Africa is the result of Fair Trade Label South Africa’s (FLSA’s) growing network. FLSA works with hundreds of commercial partners who stock Fairtrade certified goods on their retail shelves; serve Fairtrade coffee or wine to their customers in hotels, restaurants and airlines or serve it to staff in their offices and canteens. Fair Trade Tourism is an official Fairtrade at Work partner and has also partnered with FLSA forthe“PowerofYou”partnership,auniqueSouthAfricancampaignthatbringstogetherlike-mindedorganisationsworking in sustainability across different sectors to educate ordinary South Africans about the power they have to change the world with simple everyday actions. Executive Director Jennifer Seif is a non-executive director of FLSA.

Industry Memberships

During the period under review, Fair Trade Tourism was a member of the following industry bodies:

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Industry Engagements

Fair Trade Tourism collaborates with national and international organisations in the public sector, civil society and the private sector in South Africa, Africa and internationally. These relationships provide us with networking and marketing opportunities as well as credibility within the tourism industry.

South Africa:

National Tourism Sector Strategy

During the year under review, we continued to support the implementation of South Africa’s National Tourism Sector Strategy (NTSS) by representing industry in the people development cluster and attending NTSS stakeholder meetings.

SABS Tourism Standards Development Committee

Fair Trade Tourism regularly participated in the South African Bureau of Standards (SABS) tourism standards development committee (TC 228), which is responsible for developing tools to support the implementation of our national standard on responsible tourism (SANS1162) and for creating new standards for example in the adventure tourism sector.

Parliamentary Sub-Committee on Tourism

In February 2015 we had the privilege of briefing South Africa’s Parliamentary sub-committee on tourism. This provided a timely opportunity to highlight the need for government to invest seriously in responsible tourism and elevate this mandate with the National Department of Tourism. We look forward to further engagement with Parliament in the coming year.

South African Tourism/Tourism Grading Council

Fair Trade Tourism was consulted by a panel of experts advising the Minister of Tourism on a new strategy for South African Tourism (SAT) including the Tourism Grading Council of South Africa. We value both relationships and look forward to a stronger responsible tourism focus within SAT’s mandate, which we are ideally positioned to support.

International Institute for Peace through Tourism (IIPT) World Symposium

Fair Trade Tourism attended the International Institute for Peace through Tourism (IIPT) World Symposium at Emperor’s Palace in Johannesburg from February 16

to 19 2015. The IIPT’s goal is to cultivate sustainable and peaceful communities and nations through tourism, culture and sport. On February 18 we held a panel discussion on best practices. Panel members consisted of Mfanelo Ritilili of Coffee Shack Backpackers; Peterson Mahlangu of Fundani Tours; Charl Pretorius of Kwalata Game Reserve and Lebo Malepa of Lebo’s Soweto Backpackers. Amongst the discussions were how businesses can promote child protection, conserve biodiversity and contribute to positive local economic development. Panelists shared success stories and Fair Trade Tourism received praise from delegates in the audience. Indeed, the audience expressed their wish for Fair Trade Tourism to have a country wide, if not a global, reach to keep changing lives through one certified client at a time.

SIPPO Training Workshop

The SIPPO Training workshop was held at Kwalata from August 28-29 2014 and was organised by Michel Girardin, SIPPO’s consultant in SA, and attended by sales manager, Emilie Hagedoorn. The aim of the workshop is to get the selected tourism businesses “sales” ready for the SIPPO roadshow and speed marketing sessions held later in the year in Europe’s German-speaking countries. There are four Fair Trade Tourism -certified businesses on the SIPPO programme: Kwalata, Mashovhela, Marine Dynamics/Dyer Island Cruises and Three Trees. As part of the workshop, Emillie gave a presentation about being a responsible tourism business, developments in certification, supplier demands from TourCert Tour Operators and how to communicate responsible tourism to guests and buyers (based on the Keep It Real toolkit). The businesses also had sessions on digital marketing from William Price (SA Tourism), EuropeanbuyertrendsandmarketrequirementsfromMarkus Kohli (TUI Flex), how to prepare for successful speed marketing sessions from Neesha Padayachy (SA Tourism) and were given one-on-one time with the various experts as well.


Africa:

Towards Green Tourism Guidelines Workshop, Harare, Zimbabwe

Held in Harare on October 17 2014 as part of the annual Sanganai tourism trade show, this workshop was attended by stakeholder relations manager Netsai Sibanda who gave a presentation on Fair Trade Tourism and the benefits of certification. Other presenters were the Green Tourism Business Scheme – an environmental certification programme operational in the UK; Environment Africa, a Zimbabwe-based NGO working towards development of resource efficiency in various Zimbabwean industries; and Green Fund, an organisation supporting tourism business in Victoria Falls to transition towards resource efficient practices. The presentations were followed by breakaway sessions hosted by the four presenters. The Fair Trade Tourism breakaway session had the largest number of participants - a positive indication of how well the concept of Fair Trade Tourism was received. It was attended by public sector officials from across Zimbabwe as well as representatives from tourism products and services.

International:

Ten Year Framework Programme on Sustainable Consumption and Production

Fair Trade Tourism helped to lead the implementation of the sustainable tourism programme of the Ten Year Framework Programme on Sustainable Consumption and Production (10YFP), which is led by the United Nations World Tourism Organisation (UNWTO) and the governments of France, Morocco and South Korea. We are an important 10YFP partner and one of 20 expert organisations appointed to the tourism Multi-Stakeholder Advisory Committee (MAC).

Global Partnership for Sustainable Tourism Symposium

Fair Trade Tourism took part in the 5th annual symposium and general meeting of the Global Partnership for Sustainable Tourism (GPST) held in Windhoek, Namibia in February 2015. We are a founding member of the GPST and a former member of its governing steering committee. Although the GPST is now being transitioned into the 10YFP sustainable tourism programme, we will continue to work with the many GPST members we have connected with under this initiative. We take this opportunity to thank the United Nations Environment Programme (UNEP) for initiating and supporting GPST over five years.

Convention of Biodiversity 12th Conference of the Parties Fair Trade Tourism was privileged to participate in a dedicated tourism side event convened by the Secretariat of the Convention on Biodiversity (CBD) at the 12th meeting of the Conference of the Parties (COP) in Pyeongchang in the Republic of Korea from October 6-17 2014. Other participants included UNWTO, UNEP, IUCN, Rainforest Alliance, GSTC, GIZ and a few private sector organisations. The main objective was to review the nearly ten-year old manual on implementing the CBD guidelines on biodiversity and tourism. We used this occasion to conduct a number of side events with peer/partner organisations, and to attend other side events on standards and certification, poaching and private game reserves.

The Code Annual General Meeting, Berlin

Executive Director Jennifer Seif and Stakeholder Relations Manager Netsai Sibanda attended the annual general meeting of The Code in Berlin on March 4 2014. This was a straightforward AGM followed by break-away sessions, including two facilitated by Fair Trade Tourism on the role of Local Code Representatives in the Code implementation framework. A lot of constructive input was made and in consultation with the Secretariat team and other board members, it was agreed that directors of the Code will endeavour to visit the head office in Bangkok in the near future to get a better grasp of the office environment/team challenges.

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Fair Trade Tourism’s certification programme was developed in 2003 and in December 2011 became the first tourism certification standard in Africa to be recognised by the Global Sustainable Tourism Council.

FAIR TRADE TOURISM

CERTIFICATION


In September 2013, we outsourced assessment functions to FLO-Cert, an ISO 17065-accredited certification body and a wholly-owned subsidiary of Fairtrade International. The assessments are coordinated through FLO-Cert’s Cape Town office.

Tourism businesses in southern Africa interested in certification should answer five easy questions onour website to determine their eligibility to participate in the system. If eligible, businesses proceed to the initialapplication,whichrequirestheuploadingofanumber of supporting documents. If the application is approved, an on-site audit is scheduled. During the on-site audit, FLO-Cert auditors verify compliance with criteria relating to business practices and HR, community resources, cultural heritage and environmentalpractices.Onceallrequiredareasofcompliance have been met, certification is awarded.

Certified businesses use the Fair Trade Tourism label as a way of signifying their commitment to fair and responsible tourism.

Fair Trade Tourism Brand Awareness Study

A study was conducted by Plus 94 Research during

the period under review to gauge and benchmark the traction and awareness in South Africa achieved by the 2013 re-branding of Fair Trade Tourism. The survey also sought to measure domestic travellers’ understanding of Fair Trade Tourism’s purpose. Fieldwork was conducted between October 20 and October 29 2014 with a test group of 157 people, all South African residents who travelled in or outside South Africa during the previous year. Total awareness of Fair Trade Tourism was 17%. The travellers’ understanding of our purpose was in close alignment with the organisation’s self-description. Although respondents showed a lack of understanding of what it means for a business to be Fair Trade Tourism certified, they still had positive associations of what it possibly means - caring for travellers, being trustworthy, legitimate and offering good service. The majority of those aware of Fair Trade Tourism stated that seeing the certification mark on a business would contribute positively to their trust of that business.

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1. Khwattu San Culture and Education Centre – Yzerfontein, Western Cape

2. !Xaus Lodge - Kgalagadi Transfrontier Park, Kalahari

3. Andulela Experience: Cape Malay Cooking Safari – Cape Town, Western Cape

4. Antrim Villa – Cape Town, Western Cape 5. AWOL: Masiphumelele Bicycle Tour – Near

Kommetjie, Cape Town, Western Cape 6. Bartholomeus Klip Farmhouse – Near Riebeek,

Hermon, Western Cape 7. Birds of Eden – The Crags, Plettenberg Bay,

Western Cape 8. Buccaneers Lodge and Backpackers – Chintsa

West, Wild Coast, Eastern Cape 9. Bulungula Lodge – Elliotdale, Wild Coast, Eastern

Cape 10. Calabash Tours - Real City Tour – Port Elizabeth,

Eastern Cape 11. Calabash Tours - Shebeen Tour – Port Elizabeth,

Eastern Cape 12. Calabash Tours - Community Care Programme –

Port Elizabeth, Eastern Cape 13. Calabash Tours - Schools Support Programme –

Port Elizabeth, Eastern Cape 14. Camp Figtree – Addo, Eastern Cape 15. Coffee Shack Backpackers – Coffee Bay, Wild

Coast, Eastern Cape 16. De Zalze Golf – Stellenbosch, Western Cape 17. De Zeekoe Guest Farm – Oudtshoorn, Western

Cape 18. Dyer Island Cruises – Gansbaai, Western Cape 19. Farm 215 Nature Retreat and Fynbos Reserve –

Between Stanford & Agulhas, Western Cape 20. Fundani: Refilwe Cultural and Shebeen Tours -

Cullinan, North East Pretoria, Gauteng

21. Fundani: Mining Tour - Cullinan, North East Pretoria, Gauteng

22. Grootbos Private Nature Reserve – Near Gansbaai, Western Cape

23. Hog Hollow Country Lodge – The Crags, Near Plettenberg, Western Cape

24. Jan Harmsgat Country House – Near Swellendam, Western Cape

25. Kololo Game Reserve – Bakkerspas Rd, Vaalwater, Limpopo

26. Kungwini Guest House and Conference Centre - Bronkhorstspruit, Gauteng

27. Kwalata Game Ranch – Dinokeng Conservancy, Hammanskraal, Gauteng

28. Kwagga’s Pride – Kwaggas Drift Conservancy, Fairfields Cullinan District, Pretoria

29. Lebo’s Soweto Backpackers – Soweto, Johannesburg, Gauteng

30. Lebo’s Soweto Bicycle Tour – Soweto, Johannesburg, Gauteng

31. Leriba Lodge – Centurion, Gauteng 32. Leshiba Wilderness – Southpansberg Mnts, near

Makhado, Limpopo 33. Madi a Thavha Mountain Lodge – Near

Makhado, Limpopo 34. Maropeng – Cradle of Humankind - Hekpoort

Road, Sterkfontein, Gauteng 35. Mashovhela Mountain Lodge – Near Makhado,

Limpopo 36. Mdumbi Backpackers – Tshani Village, Wild

Coast, Eastern Cape 34. Marine Dynamics – Gansbaai,

37. Mercure Hotel Bedfordview – Bedfordview, Gauteng

38. Mercure Hotel Midrand – Midrand, Gauteng 39. Mercure Hotel Nelspruit – Nelspruit, Mpumalanga 40. Mercure Hotel Randburg – Randburg, Gauteng

Fair Trade Tourism -certified Tourism Businesses

The following tourism businesses were FTT certified as of February 2015:

South Africa


41. Monkeyland Primate Sanctuary – The Crags, Plettenberg Bay, Western Cape

42. Moratiwa Tours, Soweto Fair Tourism Tour – Soweto, Johannesburg, Gauteng

43. Motswari Private Game Reserve – Greater Kruger National Park, Mpumalanga

44. Ocean Blue Adventures – Plettenberg Bay, Western Cape

45. Ocean Safaris – Plettenberg Bay, Western Cape 46. Pakamisa Lodge – Pongola, Kwa-Zulu Natal 47. Para Taxi Tandem Paragliding - Sea Point, Cape

Town, Western Cape 48. Sabi Sabi Private Game Reserve – Greater Kruger

National Park, Mpumalanga 49. Safari Lodge – Amakhala Game Reserve, Eastern

Cape 50. Sani Lodge Backpackers - Southern Drakensberg,

KwaZulu Natal 51. Shiluvari Lakeside Lodge – Elim, Limpopo 52. Southern Right Charters- Walker Bay, Hermanus,

Western Cape 53. Soweto Hotel and Conference Centre - Kliptown,

Soweto, Johannesburg, Gauteng 54. Spier – Stellenbosch, Western Cape 55. Stormsriver Adventures – Tsitsikamma, Western

Cape 56. Thaba Ya Batswana Eco Hotel – Johannesburg,

Gauteng 57. The Backpack – Cape Town, Western Cape 58. The Peech Hotel – Melrose, Johannesburg,

Gauteng 59. Three Trees at Spioenkop - Rhenosterfontein Farm,

Ladysmith, KwaZulu Natal 60. Tswalu Kalahari – Korranaberg, Northern Cape

61. Umlani Bushcamp – Greater Kruger National Park, Mpumalanga

62. Uthando South Africa – Cape Town, Western Cape

63. Volunteer Africa 32˚ South: Wild Coast Community Schools Programme, Chintsa East, Wild Coast, Eastern Cape

64. Voortrekker Monument – Pretoria, Gauteng 65. Woodbury Lodge – Amakhala Game Reserve,

Eastern Cape 66. Whalesong Lodge – De Kelders, Hermanus,

Western Cape 67. White Shark Projects - Kleinbaai, Western Cape

Western Cape

Madagascar 68. BushHouse Lodge, Tana Water Front Bâtiment, Trio

Property, Antananarivo 101, Madagascar69. Iharana Bushcamp, Ampasamadinika Antananarivo

Madagascar 70. Le Paradisier Hotel, Ifaty-Mangily 601,

Madagascar71. Mantasoa Lodge, Ampefiloha, Antananarivo72. Salary Bay, Tulear, Madagascar73. Tsara Camp, Centre commercial Tana Water

Front Bâtiment, Trio Property, Antananarivo 101, Madagascar

Mozambique74. Terra Agua Ceu Lda, Rua Primeira de Maio,

295 Bairro Balane 1, CP 129, Inhambane, Mozambique

75. Bahia Mar Club, Bairro de Outubro, Vilanculos, Mozambique

76. Odyssea Dive, Rua do Palacio, Vilanculos, Mozambique

77. Dunes de Dovela, Dovela, Dongane, Inharrime, Inhambane,Mozambique

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Fair Trade Holidays

In 2003 Fair Trade Tourism introduced the concept of a “Fair Trade Holiday”, which designates a travel itinerary in which more than 50% of the accommodation establishments are Fair Trade Tourism certified. This is a world-first approach to ensuring that responsibility and fairness are shared through the value chain. Fair Trade Tourism approves tour operators to package and sell Fair Trade Holidays based on a set of criteria. This concept is expected to gain traction in the market as the supply of Fair Trade Tourism certified businesses grows.

Abang Africa firmly believes in sustainable and responsible travel and emphasises local experiences that benefit not only the traveller but the destination as well, including the local community, the economy and nature.

Africa Travel Group (ATG), with an excellent team of dedicated and experienced consultants, are committed to offering their clients expert advice andsuperbmanagementwithall travel requirements,whether theyrequirearentalcar,hotelaccommodationortheservicesofaqualifiedguideontheirjourney in South Africa or any of its neighboring countries.

Baobab Travel believes in the kind of experiences that will inspire travellers and bring positive changes in the world. Their carefully created collection of bespoke holidays encourages visitors to slow down, see more and get to know the destination they visit.

Kuvona means “to see and understand” in Shangaan, one of the languages of the people in the region. Kuvona stands for integrative tourism, a form of tourism that builds bridges between different cultures, offering authentic impressions and unspoiled personal experiences with the people. They introduce travellers to an ancient world of African tradition, to know the rich culture of the Venda and Shangaan people in the Limpopo province.

Private Safaris is a premier safari specialist and professional Destination Management Company that provides a range of services in both East and southern Africa that includes custom-designed specialised tours and safaris for groups or FIT’s.

XO Africa’s philosophy rests on four pillars – experience, listening, service and their team – and on this basis they craft each trip from scratch, using original products and carefully sourced services.

Fair Trade Tourism Approved Tour Operator Partners

South African Tour Operators


Swiss tour operator Dreamtime Travel AG’s philosophy is based on its values of honesty, tolerance, respect, integrity, fairness, responsibility and solidarity. As part of their commitment, they support sustainable development projects in their target areas, including South Africa, and seek to steadily reduce environmental impact. Since 2003, they are a member of Dreamtime Travel Best of Travel Group – an association of independent specialist tour operators throughout Europe.

Kuoni Travel is a special combination of tradition and modernity. In more than 100 years of company history Kuoni has developed a distinctive brand personality and in 2003 was named the “World’s Leading Luxury Tour Operator” at the annual World Travel Awards. Fostering sustainability in Kuoni’s supply chain is one of the most effective ways for the company to promote the values underpinning its Corporate Responsibility Strategy. Both Kuoni Switzerland and Kuoni UK are approved tour operator partners of Fair Trade Tourism.

Reise Service Imagine’s byline is “Travel better informed” – which aptly communicates their philosophy to educate travellers on the geography, culture, history and politics of the destination. Reise Service Imagine’s goal is, wherever possible, to support responsible tourism.

SKR Reisen is a small German specialist tour operator. The SKR-philosophy is “holidaywithmeaning”. Local, family-run hotels, qualified, knowledgeablestaff to guide the encounter with locals as well as social and environmental sustainability are typical features of a SKR-trip.

TUI Netherlands, a market leader in the Dutch travel industry, feels jointly responsible for the future of holiday destinations. For that reason, TUI Netherlands has a proactive strategy and policy on sustainable tourism and corporate social responsibility.

European Tour Operators

Memoranda of Understanding/Mutual Recognition Agreements

Fair Trade Tourism is committed to partnerships with peer certification schemes in Africa and beyond, to develop a harmonised approach to sustainable tourism certification and broader market impact. During the year under review we initiated partnerships with the following organisations in Africa:

– Botswana Tourism Organisation

– Eco Awards Namibia

– Ecotourism Kenya

– Responsible Tourism Tanzania

– Seychelles Ministry of Tourism and Culture

We also entered into Mutual Recognition Agreements with two tour operator certification schemes in Europe: Tourcert and Travelife. This means that tour operators that are Tourcert or Travelife members are pre-approved to sell Fair Trade Holidays.


Expansion into Madagascar and Mozambique

We achieved a major milestone in the year under review when five businesses in Madagascar were awarded Fair Trade Tourism certification. This marks the culmination of many years of collaboration with Go To Madagascar, the leading tourism private sector organisation in the country. In addition to more Malagasy products coming on stream inthenewfinancialyear,welookforwardtoannouncingnewcertificationsinMozambiquewhereweareworkingwith the Inhambane Tourism Association and the national Ministry of Tourism.

The five tourism products certified in Madagascar in the year under review are: Salary Bay, Hotel Le Paradisier, Mantasoa Lodge, Bush House Lodge and Tsara Camp.

The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) funded expansion of Fair Trade Tourism intoMozambiquewiththeaimofbuildingthecapacityoftourismproductsinMozambiquetocontributetofairanddecent job creation, improved livelihoods and resource efficiency.

ThesetwopilotsinMadagascarandMozambiquewillestablishamodelforincreasingthecapacityofsmallandmedium enterprises (SMEs) in southern Africa to implement verifiably sustainable tourism practices and in turn attract growing numbers of sustainability-savvy travelers, in particular from Europe.

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Capacity Building and Transformation

The Code and Child Protection

The Tourism Child Protection Code of Conduct (The Code) is an instrument of self-regulation and corporate social responsibility, which provides increased protection to children from sexual exploitation in travel and tourism. The Coderequirescommitmentfromalllevelsofamembercompany’sbusiness.FairTradeTourismlaunchedtheCodeduring the 2010 Soccer World Cup, is the Local Code Representative for South Africa, holds a seat on the Board of Directors and was a project partner for the ECPAT funded “Don’t Look Away” awareness raising project during the period under review.

Projects

Fair Trade Tourism was involved in a number of projects over the period under review designed to improve the understanding of the role tourism plays in socio-economic growth and help Fair Trade Tourism to strengthen its position in promoting sustainable, responsible tourism in southern Africa. These projects are:

Analysis of Regional Tourism in SADC Countries

The objective this project, funded by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, was to evaluate current regional/cross border tourism activities in the SADC region and demonstrate benefits. The project commenced in December 2014 and ended in February 2015 and identified opportunities to upgrade tourism services or products and generate employment and income through value addition and product diversification. The study also examined barriers and constraints for regional tourism and provided recommendations for improvement.

Strengthening Fair Trade Tourism in South Africa as a catalyst for increased socio-economic impact

Funded by the Belgian Technical Cooperation, this project commenced in August 2014 and will run until August 2017. This partnership aims to improve the profitability, competitiveness and sustainability of small-scale tourism producers through supply and value chain development, resulting in improved socio-economic flow for Fair Trade Tourism end beneficiaries.

Reducing violence against children

This project is funded by End Child Prostitution, Child Pornography and Trafficking in Children for Sexual Purpose (ECPAT) International and was initiated in

May 2014. It ends in June 2015. The project focuses on reducing violence against children, with a specific focus on sexual exploitation of children and child sex tourism.

Educational Workshops

Fair Trade Tourism regularly facilitates workshops on sustainable tourism, including Fair Trade Tourism certification, targeting a wide range of tourism businesses. Starting in 2014 we entered into a partnership with Tourism Enterprise Partnership (TEP) to assist us with this process. The workshops are free and open to all tourism businesses interested in responsible tourism. In addition, we regularly present at industry workshops to fly the responsible tourism flag.

Sustainable Tourism Training

Fair Trade Tourism offers a two-day sustainable tourism training workshop targeting tourism workers, managers and community based tourism stakeholders. The workshops are available in English, Afrikaans, isiXhosa, isiZulu and Sesotho, with facilitation in other languagesavailableuponrequest.Weconductedfiveworkshops throughout the year under review, training a total of 536 people.

Internal Capacity Building

A strong and skilled team is the backbone of Fair Trade Tourism and the organisation offers staff numerous training, mentoring and coaching opportunities throughout the year. We remain a member of the Services SETA and paid R44,025.85 in skills development levies during the year under review. We are a level 2 contributor to Broad Based Black Economic Empowerment (BBBEE) and received maximum points for skills development during the year under review.

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10 Year Anniversary

In November 2014, we celebrated our 10th anniversary as a sustainable organisation in style with a gathering of Fair Trade members, staff, industry friends, supporters and partners at Leriba Hotel in Centurion. The event provided an opportunity for new members to rub shoulders with the organisation’s stalwarts, executive, staff and board members and for recognition to be given to the initial four certified businesses who got the ball rolling and who remain extremely committed to Fair Trade Tourism – Sabi Sabi, Shiluvari Lakeside Lodge, Stormsriver Adventures and Spier. Shiluvari owner Michel Girardin and Stormsriver Adventures’ Ashley Wentworth were on hand to inspire everyone in attendance, and MC for the event was Paul Miedema of Calabash Tours, another Fair Trade Tourism “legend”. Glowing testimonials were given across the board and the event was a fitting celebration of our first decade of success.

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Photo courtesy of Sabi Sabi Private Game Reserve – Greater Kruger National Park – Mpumalanga

Photo courtesy of Mashovhela Mountain Lodge – Near Makhado, Limpopo Photo courtesy of Amakhala Game Reserve, Eastern Cape

Photo courtesy of Jan Harmsgat Country House – Near Swellendam, Western Cape


Photo courtesy of Sani Lodge Backpackers - Southern Drakensberg, KwaZulu Natal

Photo courtesy of Three Trees at Spioenkop - Rhenosterfontein Farm, Ladysmith, KwaZulu Natal

Photo courtesy of Umlani Bushcamp – Greater Kruger National Park, Mpumalanga


During the 2014/2015 financial year, five non-executive Directors played a role on the Fair Trade Tourism Board. We would like to thank all board members for the expertise, knowledge, networks and passion that each brings to Fair Trade Tourism:

FAIR TRADE TOURISM

BOARD OF DIRECTORS


Acting Chairperson

Des Mahony is a Director at African Alliance Limited, where he is responsible for asset management, development finance and financial services to corporate clients. He joined the Board in March 2005 and brings financial expertise to the team.

Deputy Chairperson

Xolile Caga was formerly Group Transformation Manager for the Edcon Group and is now an independent consultant. She was previously affiliated to Fair Trade Tourism as a member of its Certification Panel from 2003 - 2006 and joined the Board in May 2009.

Mati Nyazema is the Executive Director at the Sandton Convention Centre and is responsible for coordinating the implementation of BBBEE within the Tsogo Sun group. She joined the Board in February 2013.

Lee-Anne Bac is a Director of Grant Thornton Strategic Solutions. She was a member of the Certification Panel from its inception in 2003 until its dissolution in September 2013 and joined the Board in October 2013.

Markus Schrader is the Head of Economic Cooperation and Development at the Embassy of Switzerland in Pretoria for the State Secretariat for Economic Affairs (SECO). The aim of SECO’s activities is to foster inclusive economic growth and enable the further integration of partner countries into the global economy. Markus joined the board as an ex-officio member in August 2012.

Jane Edge is a marketing consultant with 25 years’ experience in responsible tourism and wildlife conservation. She was Marketing Manager / Communications Director for CC Africa (now @Beyond) for seven years and also has solid experience in the non-profit environment, most recently as Marketing Director for African Parks. She helped to roll out responsible tourism guidelines to South Africa’s tourism sector in 2001/2002 and was on Fair Trade Tourism’s initial advisory panel. She joined the Board in February 2015.

Executive Director

Jennifer Seif is the founder of Fair Trade Tourism and has led the organisation since 2001. Under Jennifer’s leadership, Fair Trade Tourism has grown from a fledging operation with four certified businesses to a highly credible player on the sustainable tourism stage.

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THE FAIR TRADE TOURISM

TEAM


The Fair Trade Tourism team during the period under review was:

•Adele van der Walt - Office Administrator• Emilie Hagedoorn – Sales Manager • Kathy Bergs - General Manager• Katlego Tshabangu – PR & Marketing Assistant• Malebo Rammekoa - Stakeholder Communications Assistant • Manuel Bollmann - Programme Development Manager (New position created July 2014)• Maria Nkuna - Office Orderly• Netsai Sibanda - Stakeholder Relations Manager• Thiofhi Ravele – Business Development Support Manager• Thokozile Qoboza – Marketing

Due to the nature of our internship and exchange programmes, some members of the team are with us for twelve months or less. Interns and volunteers who worked for Fair Trade Tourism in the year under review include:

•Itani Malange – Marketing Volunteer• Naledi Mosimanekgosi – Marketing Intern• Buhle Mhlophe - Research Assistant to the Executive Director.

Buhle was the fifth recipient of the Jennifer Caldwell Memorial Internship, established in honour of former intern, Jennifer Caldwell, who died in a tragic road accident in September 2009.


FAIR TRADE TOURISM

DONORS & PARTNERS


At any given time, we work closely with various donors and sponsors who provide both the material support and the knowledge base that is vital to the organisation’s success.

In addition, we continue to be resourceful in mobilising in-kind contributions from the private sector, including time, bed nights, car hire days, insurance, expertise and other facilities, all of which is much appreciated as it enables us to stretch our budget as far as possible.

We would like to thank the following donors and sponsors who supported Fair Trade Tourism in the year under review, many of them as part of an ongoing relationship:

The Belgian Technical Cooperation (BTC) supports and provides guidance to development programmes. The BTC’s aim is to increase access to markets for small and medium-sized Fair Trade Tourism -certified businesses through market research (to identify clear target segments), product development assistance and creation of sustainable trade partnerships.

End Child Prostitution, Child Pornography and Trafficking in Children for Sexual Purpose (ECPAT) Germany and Netherlands. International is a global network of organisations and individuals working together for the elimination of child prostitution, child pornography and the trafficking of children for sexual purposes. During the period under review, ECPAT subsidised Fair Trade Tourism ’S participation at the Code AGM. ECPAT Germany partnered with Fair Trade Tourism to coordinate a country assessment as part of the “Don’t Look Away” project. They also subsidised the travel costs for Fair Trade Tourism to disseminate research findings at a project meeting in Berlin prior to ITB.

http://www.thebereed.co.za/gautengmotorfest/wp-content/uploads/sites/6/2015/06/GTA-logo.png is a gateway to Gauteng describing all the available tourist aspects and attractions. Gauteng Tourism Authority invested in a project to establish Gauteng as a responsible tourism destination through Fair Trade Tourism -certification, resulting in a 100% increase in the number of Fair Trade Tourism -certified businesses in the province.

German Federal Ministry of Development Cooperation (BMZ) in association with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH As a federal enterprise, GIZ supports the German government in achieving its objectives in the field of international cooperation for sustainable development. On behalf of the German Federal Ministry of Development Cooperation (BMZ), GIZ provided seed funding in 2013 which enabled the roll-out of Fair Trade TourismintoMozambique.


Swiss Import Promotion Agency (SIPPO) helps small and medium-sized enterprises in developing countries to enter the Swiss and European Union markets. SIPPO enables Fair Trade Tourism’s participation in travel trade events and roadshows in German-speaking markets in Europe and provides coaching and training to participating enterprises.

Swiss State Secretariat for Economic Affairs (SECO) is the Swiss Confederation agency responsible for economic policy. SECO is involved in supporting macro-economic policy reforms, infrastructure projects and programmes for promoting trade and investment. SECO has provided core funding for the period 2012 – 2017 to enable Fair Trade Tourism to scale up its programme.

The United Nations Development Programme (UNDP) is the United Nations’ global development network. UNDP provides expert advice, training, and grant support to developing countries, with increasing emphasis on assistance to the least developed countries. During the period under review, the UNDP funded an agri-tourism project in Limpopo.

Sponsors:

Adams & Adams is a leading South African law firm specialising in intellectual property law and other specialised fields of general commercial law. Adams & Adams has supported the management of our certification programme since 2001 through trademark registration and advice.

Avis is a leading South African car rental company that provides us with a fixed number of sponsored vehicle hire days within South Africa to facilitate travel to various project sites.

City Lodge has become a household name in the South African market, with a chain of 52 hotels throughout the country. City Lodge provides us with complimentary bed nights and board room usage.

South African Tourism (SAT) is responsible for the promotion of tourism to and within South Africa. SAT worked with us to promote Fair Trade Tourism in Australia/New Zealand and USA/Canada during the period under review. SAT employee, Hanneli Slabber, was a Fair Trade Tourism certification panel member until the panel’s dissolution in September 2013.


THE YEAR AHEAD


The new financial year brings new opportunities for Fair Trade Tourism to continue its expansion in South Africa, Africa and globally. We will focus on making Fair Trade Tourism certification more accessible, providing tangible benefits to clients and demonstrating the business case for Fair Trade Holidays to the travel trade. The year will also see Fair Trade Tourism transitioning to new leadership as Executive Director, Jennifer Seif, steps down after 14 years of loyal service to the organisation.

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ANNUAL FINANCIAL

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ANNUAL REPORT 2014/15 - Fair Trade Tourism · FAIR TRADE TOURISM Annual Report 2014/15 10 Photo...

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