Annual Report 2010

Annual Report for Fiscal Year 2009-2010

Cover and above photo © Leonard Brzezinski, 2010

The mission of My New Red Shoes is to help homeless children look and feel confident as they start the school year while raising awareness about homeless families. To achieve this goal, My New Red Shoes provides home-less children with brand new clothing and shoes. It also rallies youth and adults around this effort through volunteer and educational opportunities for individuals, families, schools, corporations and community groups.

Why? Children who feel good about how they look do better in school. Social science confirms that a student’s ability to dress like his or her peers directly correlates with his or her success in school. Students who feel “second-rate” based on their appearance are more likely to avoid school and perform poorly than other children. Homeless children are twice as likely to repeat a grade as other children and are at much higher risk of not attending school, ultimately increasing their chances of repeating the cycle of homelessness in the future. The lack of appropriate clothing keeps homeless children out of school. Homelessness organizations have repeatedly identified a lack of school clothing as one of the barriers to education for homeless youth. Homeless shelters don’t have the budgets to provide school clothing and shoes to their clients. By filling this need, My New Red Shoes allows part-ner agencies to focus resources on providing housing and other support services. My New Red Shoes effectively harnesses the philanthropic power of the community. Our family-friendly, customized programs and activities edu-cate individuals, families, schools, corporations and community groups about homelessness and rally them around helping homeless children start school on the right foot.

Contents

7 A Simple Gift: Letter from the Board Co-Chairs

9 Clothing for Confidence Program

15 Community Outreach Program

20 Our Supporters

33 Our Team

35 Financial Statements

Dear My New Red Shoes,

Thank you so much for giving me shoes that I can wear to continue my dream. I value my education but also value shoes because I understand that good school shoes can bring me a long way to success.

— Jaime, 2010 recipient of a My New Red Shoes back-to-school gift bag

My New Red Shoes Annual Report 6

A Simple Gift

Dear Friends, More Bay Area children experienced homelessness this past year than ever before. With your help, My New Red Shoes rose to the challenge and distributed an all-time high of 2,952 back-to-school gift bags to family shelters around the Bay Area. They were simple gifts — brand new shoes, clothing gift cards, a little “something special” like a calculator or gel pens, handwritten notes and hand-sewn gift bags — but they yielded remarkable results. Once again, we were humbled by the power of new clothing and shoes to transform discouraged, withdrawn children into confident, energetic students ready to tackle a new school year de-spite extenuating circumstances. One of the keys to My New Red Shoes’ success has always been its dedicated, energetic sup-port system. As we look to the next year, we continue to be delighted by the strength and potential of My New Red Shoes’ Board, staff and volunteer team. Coupled with an extensive and devoted network of partner agencies (in addition to the schools, corporations and com-munity groups drawn in through My New Red Shoes’ unique Community Outreach Pro-grams), our organization is poised to reach new heights in the coming year. Since our clients’ stories are the most compelling evidence of My New Red Shoes’ impact, we would like to share with you several “love letters,” photos and success stories from the homeless youth My New Red Shoes served in 2010, which you will find throughout the An-nual Report. We’re sure they will warm your heart, as they did ours. Thank you for helping empower local homeless children to arrive at school proud and ready to learn.

All our best,

Heather M. Hopkins Timi B. Most Founder and Board Co-Chair Founding Board Member and Board Co-Chair


Clothing for

Confidence

The Clothing for Confidence Program provides homeless, school-aged children with brand new shoes, a $50 clothing gift card, a little “something special“ (such as a cloth-ing accessory or school supply) and a handmade card from a local child — all in a hand-sewn gift bag. The gift bags are distributed to children in the late summer at My New Red Shoes’ hosted back-to-school parties. These gifts enable My New Red Shoes’ cli-ents to start the school year adequately dressed, confident and ready to learn. In 2009-2010, My New Red Shoes’ Clothing for Confidence Program

Served 2,952 Bay Area children, 92% of whom were homeless and 8% of whom

were from very low-income families.

Supported 68 shelters and agencies serving homeless and low-income youth in the

4 Bay Area counties of Alameda, San Francisco, San Mateo and Santa Clara.

Funneled over $221,400 of clothing and shoes into the Bay Area community.

Dear My New Red Shoes, Thank you for a pair of new shoes and the gift card. I will use it happily and I promise I will do good in school. Thank you. —Rong Dear people who gave me new shoes, Thank you for the new Converse high tops. I really needed them. My shoes were ripped and the laces were snapping and all that so anyways, thanks for donating shoes to me. — Victoria


Clothing for Confidence

Success Stories

Juan* is six years old and lives in a transitional housing shelter in Menlo Park. Juan and his family recently moved from Colombia and are struggling to get by as his mother finishes nursing school. Juan loved his back-to-school gift from My New Red Shoes so much that he wanted to sleep with his shoes on the night before kindergarten! The children we serve are from poor families whose second-hand clothes make their social status obvious to their peers at school. My New Red Shoes helps remove this visual stigma of poverty. —Shelter Professional

This summer, Rashelle went with her family and several others who live at a shelter in San Leandro to Old Navy to go back-to-school shopping with the clothing gift cards they re-ceived from My New Red Shoes. Once inside the store, the children erupted in joyful pande-monium. Like Rashelle, most of the children were used to sorting through second-hand clothing and had never gone to a nice store to choose brand-new school outfits. The experi-ence was special for the parents, too, whose homelessness made it very difficult to provide for their children. When Rashelle and a few of the other children spent slightly over their allotment by a dollar or two, their parents were proud to make up the difference. The delight the kids expressed in receiving their gift bags and wearing their new shoes, plus the extra treat of getting to go shop and choose something for themselves is hard to ex-press. Our kids are disconnected or displaced from their families and find it difficult to be-lieve that strangers would care enough to think of them and give them gifts – just be-cause. —Shelter Professional

12-year-old Natalie is living at a Santa Clara shelter for teens. Raised by her grandparents due to the incarceration of her mother and father, Natalie has a long record of arrests for petty theft and drug use. Since Natalie has been at the shelter, she’s been drug and alcohol free, but her case manager has noticed that Natalie’s adult-sized problems made it difficult for Natalie to feel and act like the child she is. Natalie’s behavior has changed dramatically since she went back-to-school shopping with My New Red Shoes’ clothing gift card. As her case manager watched Natalie choose and try on clothing that day, he was amazed to ob-serve age-appropriate behavior from Natalie for the first time. This simple gift has helped Natalie to be a twelve-year-old girl again as she started school this fall.

*Please note that all names have been changed for privacy.


Clothing for Confidence

Agency Partners

My New Red Shoes relies on homeless shelters and other youth-serving agencies to iden-tify children in need of clothing and distribute back-to-school gift bags.

San Francisco County Asian Women’s Shelter

COMPASS Community Services GLIDE

Hamilton Family Center La Casa de las Madres

Single Residence Occupancy Collaborative Riley Center

Alameda County FESCO Family Shelter

Building Futures for Women and Children Building Opportunities for Self Sufficiency

East Oakland Community Project First Place for Youth

Dwight Way Women’s Shelter Davis Street Family Resource Center

San Mateo County Community Overcoming Relationship Abuse

Ecumenical Hunger Program Human Investment Project Housing

InnVision Home and Hope/Interfaith and Community Support

Samaritan House Shelter Network

Youth and Family Enrichment Services

Santa Clara County Bill Wilson Center EHC Lifebuilders

Family Supportive Housing InnVision

Unity Care Group


Community

Outreach

The Community Outreach Program rallies individuals, families, schools, corporations and community groups around My New Red Shoes’ mission through volunteer and educational opportunities. Its trademark Kids Helping Kids Youth Leadership Program combines service, education and philanthropy to empower students to create change for their homeless peers. In 2009-2010, My New Red Shoes

Engaged 3,200 youth through its Kids Helping Kids Youth Leadership Programs,

including 59 teens from 15 high schools participating in 4 regional Teen Advocacy

Councils, 1,539 students through the School Partnership Program, and 1,602

students through Community Engagement partnerships with groups like the Girl

Scouts.

Rallied over 1,000 volunteers for 4,600 hours in support of its mission.

Partnered with 56 community groups including corporations, social service clubs,

schools and faith-based organizations.

Raised awareness about family homelessness and gathered community support at

2 successful events: the fourth annual Walk in Their Shoes Community Parade and

Festival and the second annual Clothing for Confidence Fashion Show and Silent

Auction.

The 2010 Teen Advocacy Council brought me a greater understanding of homeless-ness that I have shared with my friends and family...I always thought you had to go somewhere far like Mexico to make a difference but now I realize how many home-less people there are in my own neighborhood and how much they could use my help. —Teen Advocacy Council Participant


Community Outreach

Success Stories

Albany High School Teen Advocacy Council participant, Kayla Nachtsheim, was so inspired by her involvement with My New Red Shoes that she organized a group of her neighbors to make holiday luminarias (paper bag lanterns) with the residents of Harrison House, their local Berkeley shelter. At the end of the day, the outdoor pathways of Harrison House and Kayla’s street were both lit with holiday cheer. This exchange allowed the shelter residents and Kayla’s neighbors to realize how much they had in common. How often does a person get the chance to help the homeless? I mean REALLY help? Well today for just a couple of hours, I worked side by side with family members and complete strangers who all had this goal in common. We all wanted to help our communities AND get a sense of the feeling that one person CAN make a difference. As a school teacher in Santa Cruz, I know how important it is for kids to feel like they fit in and are similar to their peers. Providing clothes and shoes for the homeless feels great! — Pack for Pride Volunteer

As part of their service-learning program, Menlo School’s eighth grade class arrived at My New Red Shoes’ Santa Clara NVIDIA warehouse in October with 298 pairs of donated shoes. During this full day of activities, the students learned about local fam-ily homelessness, organized the shoe inventory, sewed 73 back-to-school gift bags and made hundreds of personalized greeting cards wishing My New Red Shoes’ homeless clients a happy first day of school. My New Red Shoes’ Community Engagement Program provided a very age-appropriate presentation to the six and seven year olds in our Daisy Girl Scouts Troop. The girls lis-tened and had interesting questions throughout the meeting, which I know means they learned something that they will remember for a long time. [My New Red Shoes] was able to make the connection to homelessness for the girls in a very thoughtful manner. — Daisy Group Leader

Volunteering and being a part of the Teen Advocacy Program has been a truly empower-ing experience. I now see homelessness in a completely different light because of who I have met and the stories I have heard. I will definitely be a member of TAC again next year and I would also recommend this type of service to other students my age who want to gain and spread homelessness awareness. — Peninsula TAC Participant


Schools Albany High School Aragon High School Brandeis Hillel Day School Burlingame High School Chinese American

International School Gateway High School Gideon Hausner Jewish Day

School Jewish Community High

School of the Bay Julia Morgan School for Girls Menlo School’s Middle School Mercy High School Palo Alto High School Ronald C. Wornick Jewish Day

School San Francisco Friends School Tehiyah Day School Tierra Linda Middle School Urban High School Woodside Elementary School Yavneh Day School

Community Groups American Legion Post 472 Boys & Girls Club of Menlo

Park Burlingame Lions Charities,

Inc. Burlingame Leo's Club Burlingame Mothers Club CA Dept of Justice , Office of

the Attorney General Christ Episcopal Church of

Portola Valley City of Menlo Park Congregation Beth Am

Community Outreach

Partners*


Congregation Netivot Shalom Congregation Sherith Israel Delancey Street Foundation The Girl Scouts of Northern

California The Huckleberry Lionesses Junior League of Palo Alto—

Mid-Peninsula Kiwanis Club of Menlo Park Kiwanis Club of South San

Francisco Kol Shofar Synagogue Livermore Moms Lutheran Women's Mission-

ary League Menlo Park Presbyterian

Church’s Mothers Together

National Charity League Netivot Synagogue Oak Creek Apartments Peninsula Jewish Community

Center Peninsula Temple Beth El Peninsula Temple Sholom The Rotary Club of Menlo

Park The Rotary Club of San Carlos San Mateo/Foster City

Mother's Club South San Francisco/San

Bruno Mother's Club Vibha Bay Area

Corporations Accenture Balanced Living Center Better Source Bloomingdale's

Borel Private Bank & Trust Company

Burlingame Optical DLA Piper Dontay at DS Newman Salon DreamWorks eBay FedEx Corporation Four Seasons of Silicon

Valley Franklin Templeton

Investments Genentech Genomic Health, Inc. Ghirardelli Chocolate

Company Gilead Informatica Corporation Integrated Device

Technology, Inc. Intero Intuit Online Payroll Jocoto Advertising, Inc. John Burton Foundation Juniper Networks Legacy Venture

Management Lunardi's Markets NVIDIA Corporation Old Navy Parthenon Capital Riverbed Technology SanDisk Corporation Serious Materials Seyfarth Shaw LLP Startup2Startup Sweet Peas & Stilettos Sylvan Learning Center Yahoo!

*Includes groups that participated in educational, volunteer, or philanthropic activities through the Community Outreach Program.

Our Supporters October 2009 through August 2010


INDIVIDUALS Saddle Shoe Society:

$10,000+

Anonymous Anonymous in the name of

Roger, Miyoko, Madision & Colin Love

Gail Farber in memory of Chuck Farber

Wing Tip Team:

$5,000-$9,999

Ann Howland Doerr & L. John Doerr

Courtney & Rudolph Driscoll Marianne & Frank Walters Shiny Shoes Circle:

$1,000-$4,999

Anonymous in the name of Daniele Dickerson

Anonymous (2) Duff & Gina Baldwin Megan & Harris Barton Lisa & John Berg Julie & John Brown Chi-Hua & Sohi Sohn Chien Lori & Michael Corley Shirley & Ben Eisler Andrew Page & Diane Forese Louise & Larry Frye Lainie Garrick John & Marcia Goldman Fund

of the Jewish Community Endowment Fund

Heather & Adam Hopkins Megan & Renato Iwersen The Jaffe Family

Christine & James Kitch in honor of Marianne Wal-ters

Laura & Gary Lauder Genni & Steve Lawrence Sarah & Don Lucas Melody & Chris Mala-

chowsky Timi & Robb Most Heather & Robert Pietsch Ashley & Ren Riley Cynthia Schwabacher-

Jamplis Elizabeth & Roger Sippl Elizabeth & George Still Susan & Kenneth Sutherland Sara Vetter Alison & David Wagonfeld Barb & Rick Williams High Top Team:

$500-$999

Martha & David Arscott in honor of Marianne Wal-ters

The Brody Family Kelly & Sam Bronfman Marjorie Burnett Amy Liu & Geoff Clifford Lillian Coehlo Mary Allen & George Cogan

in honor of Timi Most Joan F. & C.B. Coleman Erica & Feroz Dewan Laura & Glenn Ellingson Elizabeth & Robert Fisher Robin Quist Gates Lisa & Douglas Goldman

Fund

Barbara S. Hager Mary & Jeff Hiller Jay & Michaela Hoag Susie & Rich Huetteman Melinda & Kevin Johnson Sandy Katzman Rita & Frank Lonergan Patricia & Eff Martin Lynne Olson Beth & J. Martin O'Malley in

honor of Timi Most Barbara Preuss Carla A. Robbins Polly Rosenthal Sue Scheen Bill & Karen Sonneborn Jessica & Leonard Speiser Lisa & Richard Steiny Arthur & Edith Stern Family

Foundation Andrea & Claude Stern Barbara & Erik van Dillen Jack Weingart Karen White & Theodore

Guglin, Jr. in honor of Amy Balogh

David Wilson Sneaker Supporters:

$250-$499

Tyler Abe-Mysen in honor of Yoko Abe for Mother's Day

Debbie Addicott Donna & Michael Anderson Ann & Irwin Bear in honor

of Jessica & Daniel Bayer

Eve Bernstein

Inger Bischofberger William Blodgett Kim Bourne Susan Z. Breyer Megan & F. Laurens Brock, in

honor of Robb & Timi Most

Amy & Grady Burnett Ann & J. Scott Carter Jyh Chia Yu Anne Clark Ruth Ann McNees & Douglas

Clark Susan & Norm Colb Ann & James Corley Christine Coultas in honor of

Timi & Robb Most & Family

Nicole Curran Roxana & Tobin Dommer Mari & Mark Donnelly Charles Ecker Barbara & Bill Edwards Kathleen Francissen & Van

Jepson Miriam Gauss in honor of

Janet & Leonard Stern Beth & Jeff Gelles in honor of

Alison Wagonfeld Deborah & Russell Hall Barbara & Douglas Hart Jordan Hurwitz Karen & Ronald Johnson Vivian Johsens in names of

Suzanne & Dennis Shan-elec, Amy Goforth and Margaret McCaffery

Lisa & Andrew Kearns Gail & Fred Kittler Linda Adams & Ken Larson Carolyn K. Orida & Kasey K. Li

Michelle Newman-Light & Adam Light

Carri & Steve Markoulis Shirley & Duncan Matteson McAdam Charitable Trust Robbyn & Jim McHugh Betsy Miller Kelly & Chuck Muenzen Dorothy & Robert Mullin Mary & Gary Pinkus Laurie & Nicholas Posner Carol & Mike Ramsay Heather Rosenkranz in

Honor of Eliana Lauder Lauren & Nick Sabatini Marcie & Gerald Salberg Jane & Larry Solomon Ronald Sosnick in honor of

Caron Tabb Mary & Michael Speiser The Traeger Family June Tunnell Linda & Thomas Walsh Sandal Squad:

Up to $249

Sy Aal Shoshana Abrass Beverly Acevedo James F. Acomb Ruth Adams Zabrina & Craig Adas Ofer Agai Janet Ague-Kennedy in

honor of Donna Bottarini

Alvin Aguirre Ena M. Aguirre Bryan Aldeguer Desiree Aldeguer Amy & Cameron Alder

Barbara H. Allen-Diaz Gayle Almeida-Hage & Rich-

ard Hage Annadel Almendras Barbara Alsamarrai Faina & Isaak Aminov Theo Anabeza Francisco Anaya Connie & Gary Anderson Jenn Anderson Julia & Wiley Anderson Kimberly & Randy Anderson Theresa Anderson Diana Andreatta Diane Appel Maria & John Aquilina Finina Aranez Karen Armstrong Mary Helen Armstrong Thomas Armstrong Jo Ann Arneson Janet Athens Elsie M. Atienza Julie & Jay Atkinson Thomas Atwood Delia & Romeo Ayong Jesus Baca Dawit & Menghis Bairu Patty & George Bajada Kathleen Balestra Kerry Barker Jeff Barrelier Jeanne K. Barrett Susan Cohen & Barry

Weingast Linda Barsotti Jared Basye Elizabeth Battat Naomi Bautista Suzanne & Marts Beekley in

honor of Timi Most


David Begler MaryAnn Bell The Bellary Family Clint Bello Sue Benjamin Stacie Bennett Brian A. Berberet Lisa Bernstein Deborah & Stuart Birger Michelle Birnie Ann & Steve Bishop Millicent & Roger Bishop Pam Stoner & Elias Blawie Rebecca Bloch Dr. Recia Blumenkranz Liz & Murray Bodine Michelle Sandberg & Marc

Bodnick Jodie Bogomilsky Susan Bosquez Donna Bottarini Marisa & Donald Bottarini Janelle Bottel Jessica & Jack Bowen Kathryn Bownass Emily Brady Sabrina Braham Kristen Manies & Bob

Brainard Natalia Colocci & Ken Brameld Krista & Ray Bramson Rebecca & Raymond Brayer Lara & Kevin Breay Lara & James Brenner Eva K. Breyer Jim Breyer Talya Brinkman Kay Broadway in memory of

Rose Valdez Margaret Funch Brock, M.D. &

James Daniel Brock, Jr. in honor of Timi Most

Susan Bronstein Doug Brooks David Brown Thomas Brown Thressa Brown Margaret Burchell & Michael

G. Brownrigg Neda & Ante Buljan May Burberick Sima Bursalyan Matthew Burt Bianca Caceres Melissa & Eduardo Campos Mona Cannon Lauretta Carbray Lucy Buchan & Stephen Del

Cardayre Laren & Teal Carlock Claudia Cartanian Patricia A. Cassin Tracy Castleman Deb Caterina Michelle & George Caughey Maria Chacon Seung Man Chang & Hoon

Gyeong Kang Felicity & Rob Chapman Jennifer & Michael Chen Jenny Chen Leslie Chen Stanley Chen Stephanie & Sherwin Chen Judith Cherney Rosemary & Charles Chetcuti Leslie Chicoine in honor of

Laura Chicoine Chih-Hsien & Wan-Ju Chien Juliette Chien Denise Chilow Christine & Kevin Cho Joanne Chow Farha Chowdry

Lennie Chu Jai Chulani Pierre Cintra Elizabeth Clark Marilyn & Larry Clark Sarah & Tom Clark Beth Cobos Daniel Cohen Jason Cohen Roxanne & David Cohen Debra & Barry Cohn Lois & Michael Cole Roberta Coleman Susan Collins Richard H. Colton Charles E. Connolly in

memory of Louise Connolly

Raymond Connors Sheila Cooper Alison & Joe Corkery Nancy Coxwell in Honor of

the San Mateo County Foster Care/Adoption Agency

Carson Cozad Kathleen & Michael Craig Carol Cross Thuy Dao Sandra & Antonio DaRoza Robin De Borja Judy Del Mundo, MD in

honor of Hospital Drive Pediatrics - Drs. Halpin, Kenny & Trujillo

Engy del Rosario Rosa Delgado Tricia Dell Sharon Delly Vincent DeLorenzi


Lynda DeLuca in the name of Rachel Odessky

Maggie Demkin Allen Denison Kathleen M. Devlin Rebecca & Andrew Diamond-

stein in honor of Mack Speiser's Birthday

Deborah & Barrie Dickinson Victoria Dillon Kim & Susan Dimick Rene Ding Genevieve Dishotsky Debbie Doherty Jason Dommer Judith F. Dommer Shelley & Don Dommer Kevin Donahoe Abbie Dorosin & Dan Rich Leslie Doyle Alix Mayer & Dan Druker Hao B. Le & Randy Duarte Sharon Dwek Bruce D. Eckert Lynne Eckert in memory of

Bruce & Frances Ecker Terri Eckert Cathey Edwards Taru Bhatia & Chris Edwards Susan Edwards Tracy Salkowitz & Rick

Edwards Jodi & John Eggli Serena Eisenberg Amanda & Rabbi Dennis

Eisner Lucy Elfman Shawn Ellis Gary Ellmann Barbara & Robert Ells Tammy Elting

Dr. A. Erwin Ericksen in memory of Albert "Steve" Rogers

Rabbi Kim Ettlinger Robert Eustis Joseph F. Evanco Kathleen M. Eyre Marylin & Tom Ezrin Judith & Robert Falconer Tracey & David Fecher Rachel Feder Vicki & Robert Feigelson Bambi & Stan Feinberg Charisse Feldman Linda Feldman Claudia & Keith Ferguson Lisa & Ron Ferrari Caitlin & Bret Field Jennifer Fine Liz Fiorentino Audrey Fisher Cecelia Fisher Susan & Sean Foley Katalina Foni Lisa Forsythe Mark Fowle Jared Fox The Franciscan Trust Irene Fuller Barbara & Walter Fung Gary Garon Jeremiah Garsha Daniela Gasparini Amy & Bob Gehweiler Todd Geldon Amy Shaw & Dave George Barbara Gereboff Laurie & Tom Giammona Janet Glassman Sue & Steven Glick Chris Glud Cindy & Evan Goldberg

Diane M. Goldman Emilie & Lonnie Goldman Carole & Paul Goldstein Lisa Gomes-Casseres Dinora Gonzalez Nancy Goodban Fay & Mervyn Goodman Deborah Kelman & Rabbi

Marvin Goodman Julie & Roger Goulart Diana Govnik Patricia Gowan Harry Gower Gabe Graham Laura Gramann Alisa Grassi Judith Greber Robin Greear Tracey & Scott Green Audra Greenspan Calla Griffith Briana Grijalva Matt Grocott Laura S. Gross Linda Larson & Peter

Grossman Supriya & Mohit Gujral Baris Gultekin Brian F. Gunning Kapil Gupta Sally Gurll Juan Guzman Sumit Gwalani & Falguni

Vora Karyn Haaland Brian Hafter Susan & Steven Hailey James Hall Jamison Hall Carol & John Hamilton Alicia & Garret Hampton Howard Harband


Richard Hardegger Linda Harmon Judith W. Harris in honor of

Mrs Arthur Kluge's birth-day

Roni & Chris Harrison Sharon & Scott Hartley Trudy Hartman Suzanne M. Harwell-Wells Barbara & Charles Harwood Elizabeth Haugh Carol Hauslein in honor of Erin

Tomalonis Jane Motz Hayes Andrea Heft Rekha Hemrajani & Sanjay

Popli Elizabeth Henriquez Jamie Henriquez Laurie Hepler Susan & Herbert Hinstorff Georgina Vasiloudis & Daniel

Herman Jeff Herman Stacie & Marc Hershman Robyn Hess Priscilla Hexter Angela M. Hey Anne Hilbert Patricia Hilbert Charmian & Langdon Hilleary Francis Hillier Dale & Robert Hill Jennifer Hipple Lorraine & Seymour Hoff Ali Holdener Marilyn Hollinger Sarah Holt Arch & Judy Hopkins Robert Samuel Hopkins Jody & Joe Horowitz

Lisa & Steve Horowitz Emily Hosman Tracy Hsu Brigitte & Josef Huels Sabrina Hughes Virginia & Robert Hull Sharon & Steve Ink Kristina Ish Bernice P. Jahnke Mark James Reverend Dede Jamison Azadeh Najimi & Feraydoon

Jamzadeh Jennifer Jasper Victorina Jeffers Rose Jennings-Newhouse Florence Jeong The Jewell Family Sandra Jimenez Patricia Jiminez Karen & Isaac Jodel Michal & Ealon Joelson Bryan Johnson Carolyn Johnson Cindy Johnson & Allen Perry Deborah Lee Johnson Elizabeth & Richard Johnson Claiborne S. Jones Judy Jones Nancy Jones Gabriele & Brian Jones Rovi Jordan Mary Joyce Mary & James Joyce Seta & Vatche Kabajouzian Rick Kagan Eunice & Hwa Kang Robin & Ron Karp Carol Karwatt James Kaspar

Jill Kasser in honor of Al-ison Mnookin's birth-day

Janice Katz in memory of Dr. Morton Bearman

Janice Katz in honor of Judy Harris, Leslie Katz & Irving Katz

Joelle Kaufman Marcy Kawadler Pam Kawaguchi Ashley & Travis Keane Karen & Robert Keller in

honor of Alison Wag-onfeld's birthday

Valorie & Joseph Keller Jennifer & Matthew Kelly Jeanette & Kevin Kennedy Carol & Donald Kenyon Jo Keroes Athene Galanis & Eric Kes-

sel Amanda Kight Douglas Kilgour Hanna Kim Venetia & Gosei Kimura Nancy King Susan King Suzanne King Judy Thalheimer & Brian

Kirshner Rita & Elliot Kleinman Kristin & James Klint Trecia Knapp Tracey & Ken Kohtz Alex Kolbe Kristina & Dennis Korabiak Elizabeth & Martin

Korman Dana & Steven Kornfeld Judy Kramer


Alex Krickx Sharolyn Kriger Nancy Krop & John Hedblom Lisa Kruse Mary & Alexander Kugushev Amy Kurzeka Deborah & David Kurzrock Esther La Brenna Lacey Audrey Lampert Karen Landa Mara Berns Langer & David

Langer in honor of Caron Tabb

Stephen Langone Mike Lanski Myrna & Thomas Lantzsch Susan Lattin Irene Lau Anne Lawler Barbara Lawrence Gabriela Lawrence Ruth Le Beau Ky Le Barbara Lea David R. Lee Shannen Lee Sarah Leong Sandy & Phil Lesser Jennifer & Scott Levine Katie & Don Levine Laura Levine Nancy & Stephen Levy Gordon Lewin Alisa Lewis Michelle & Jiayi Li Mike Liberty Dale & Stephen Liebes Mr. & Mrs. Ryan Limaye Betty & Gregory Linvill Mary & Joshua Lipp

Sherry & Brian Lipson Jeanne Little Stannye D. Llewellyn Katrina Lopez Lenore & Paul Lovoi Kathleen & Franklin Lowe Jeannie & Larry Lowry Nicole & Dale Lum Ellen Lussier Kacie Madeira Leif & Sushma Magnuson Jeanmarie Maher Steve Maller Sally Manoufar Gail & Richard Manso Emily Marciniak & Brian

Gilligan Charlene Margot Caitlyn Marianacci Margaret Markdasilva Leslie Markham Leslie Terzian Markoff &

John Markoff Bernice & Merton Marks Lori & David Marquardt Aric Marshall Aimee & Thomas Martinez Dan Martinez Nadine Massey Gretchen & Robert Mathews Synda & William Matthews Kimberly & David Mauney Denise & David Mauro Amy Mayer Oranit Mayer Pamela & Richard Mayer Maryellen & Christopher

McCabe Pat & Leo McCabe Lenell & Patrick McCallum Sara McCarthy

Kimberlee D. McClure Saya & Dave McClure Vana & Craig McCoy Corinne & Richard

McDonald Irene Searles & Malcolm

McGinnis Kathleen McKusick Kerny McLaughlin & Bill

Schilit Sonia Shepard McLellan &

Bud McLellan Patricia McMahon Margaret McMaster Catherine & Greg

McMillan Donata Mechem Wintara Bairu & Zewdi

Mekonen Nancy & Paul Melmon Maria & Gustavo

Menendez Donica Mensing Lisa Merenbach Virginia Merrifield Laurie A. Merrill Jo Mestelle Eula Miller Helen & J. Bradley Miller Susan Milotich Konstancia Milova-Attar Meghan & Cameron

Ministri Susan Minor Susann & Richard

Mirabella Sarah Kimball Mitrovich in

honor of Julie Kimball Cynthia & Jerome Mix Laurie & John Mizera Irene & Stephen Moff


Kimberly Mohney Elaine Moise Michael Moloney Aviv I Monarch Helen Monk Jennifer & James Montalvo Ricardo Montenegro Michelle Montgomery Melissa Montoya Tammy & David Moody Christine Moon Ellen Moore Laci Moore Karen & Floyd Moos Rebecca Moos Monica Moran Kelly Morehead Jill Morgan Sheri & Andre Morin Anne & Richard Morrissey Susan & Robert Morse James Most in honor of Timi

Most Kim Mueller Mollie Muenzen Paige Mullin Kelly Murphy Leslie Airola-Murveit & Hy

Murveit Victoria & Lory Mussi Eleanor Myers Jennifer Myhre Christine & Robert Myhre Debbie Mytels Elizabeth & Horace Nash Joyce & Wallace Neeley Carolyn Chaney & Curtis

Nehring Brooke Neider Jill Nelson Laurie Nelson

Michele & Jim Nemschoff Sarit Netanel Cristina Nevarez Kathy Nevarez Sora Lei & Donald Newman Anthu Nguyen Patricia Nicholson Robert Noe Leah Noher & Richard White Joseph Nootbaar Laurie Novinsky, DDS Sandy & Barry Oberstein Mike O'Brien Rachel Odessky in honor of

Bruce Eckert & Russ Roeller

Lee O'Haver Virginia Okabayashi William Owen Frank Pacoe Anna & Ronald Paiva Andres Pantoja Lawrence Pape Lois & Ronald Pape Michael Pape in memory of

Ginny Pape Marcia & John Parish Lauren Parker Marquis Parker Amanda Patron Patti & Roy Patterson Susan & John Paul Joyce & Gilbert Pavlovsky Sharon Pearlstein Susan Purdy Pelosi in honor

of Robbyn McHugh Susan Purdy Pelosi in honor

of Tova Korman Bill Pendleton & Ellie Bullis Greg Penesis Rachel Perkel & Shawn

Becker Barbara Peters Hazel Petrinovich Courtney & Andy Pflaum Brian Phillips Jan & Roy Phillips Lana & Greg Pierce Lauren Pierce Tracie Pike in honor of

Jessica Speiser's Birthday

Michele Pilgrim Robin Pitman David Platt Anne Poggio Jeffrey Polonsky Joyce & Richard Polonsky Claudia Polsky Frank Ponikvar Krista & Bruce Potvin Judith Powell Rebecca Powers Erika & Eduardo Pretell Helen & Russell Pyne in

honor of Timi Most Alfred Quebec Denise Quinn Warren Quon Stevie Rabinowitz Dale Race-Hampton Mary Lou Ragghianti Diane Rahe Elaine & James Raitt Suresh Suresh Ra-

jasekaran Diana Ramirez Ross Meri Ramirez Sally Randall Sally & Jeffrey Randall Art Rangel Suzanne Redfern-West


Nicole Reed Diane Regonini Beth Resnick Elizabeth Rhein Dominique & Timothy Rhodes Sylvia Rich Anya Riddell-Kaufman Denise Robb Emily & Dirk Robinson Russ Roeller Diane Rogers Angela Romano Giovanni Romeo Laura Lee Rore Lorna Rose Helen Rosen Susan Rosenberg Laurie Rosencranz Deborah Rosner Michael Roth Tara & Gregory Roussel Ellen Roy Lisa & Michael Rubenstein Katharine Rubin Vicky Rubin Roberta & Richard Rudman Trevor Ruegg Helen V. Russom Lori & Peter Ryan Suzette Safdie Diana Saidin Amy Salisbury Joan & Hector Salvatierra Pamela & Oscar Salvatierra Christine Sambol in honor of

Robert Pietsch's Family Marvin San Juan Ennio Sanchez Deepak & Zeryn Sarpangal Jen & Steve Sarver

Trudy Sarver in honor of Alison Wagonfeld

Go & Kay Sasaki Lorie Satzger Tiffany Sazo Tatiana Scanlon Dottie Schaefer Carmen Scheck Jamie Schein Zoe & Daniel Scheinman in

honor of Caron Tabb Amy Scherer F. Tracy Schilling Charles Schmuck Dana Schneider Demetra Schoby Elizabeth & Douglas Schrier Jeanne Schulte Mark Schulze Rebecca Schwartz & Roger

Feigelson Gina Scigliano Cynthia & Durward Bruce

Sewell Kathryn Shade & Alexander

Khairkhahan Eric Share Marian Sharp The Shea Family Brigitte & John Shearer Lisa Shell Jane Shih Victor Shih Susan Siegel Johann Sigurdsson Emily Snell & Charles Silio Naomi Silk Debi & Olen Simon Virginia Simoni Lisa & Steven Sinclair Niraj Singh

Denis Sirringhaus Marilyn & Frank Slater in

memory of Gary Lampert

Paige Slaughter Elizabeth & Calvin Sloan Farah & Barry Smith Sherry Snow Pamela & Ronald Songer Amy & Wayne Sosnick Joan & Lewis Southern Dana Spanger Kimberly Spencer Amira Bramson Spendlove Melanie Sperling Shelley & Phil Spies in

honor of Alison Wagonfeld

Greg St. Claire Michele Stafford Danielle & Alex Stagner Rick & Hilary Stamper Nancy & Richard

Stanwood Clancy Swanson Stein Madeline & Isaac Stein Anne & David Steirman Ashley & Chris Stephens Loretta & Jim Stephenson John Stern Alyssa & Marti Sterns Margaret E. Stirling DeeDee & Jack Stovel Linda Stroud Harry Stuimer Nancy & Fred Sturm Jennifer & Thomas

Sullivan Elaine Sulzberger & David

Oppenheimer Silvan Sung


Jeffrey Sunshine Taemin Surh Paul Sutinen Gail Sutton Maureen Swartz Beth & Don Sweet Sandra Sweet Martha A. Symonds Caron & Kevin Tabb Judith & David Tabb in honor

of Robin Cooper Sherry Tafoya Rita Tandel Blake Tandowsky Jennifer & Marc Taxay Linda & James Taylor Pyeatt Taylor Charity & Ryan Terry-Lorenzo Nancy & Garry Thomas Jinene & Peitao Ting Crystal Tolentino Kathleen & Mark Tomalonis Kelli Tomlinson Leslie Tom-Nguyen & Jake

Nguyen Shannon Toole Monica Tran Carmen Trejo Alfredo Treser Virginia & Corrin Trowbridge Kimberly & Thomas Trujillo Jennifer Tsakoumakis Jon Twichell Caroline Twitchell Cyndi Urman Kathryn Utley Kristin Vais Ivonne Valdes Jennifer Valentine Kathryn King & Jeff Van

Buskirk

Kristina & Jana van de Goor Janette van der Vyver Keren Vanisi David VanPoppelen Savitha Varadan Ramesh Veeramani Wendy & Jeremy Verba Carolyn Voss Kathy Voss-Jensen Lisa Wachtell & Michael

Miner Barbara Walker Emily & Andrew Walling Julie Warren Diane & Charles Wasserman Patricia & Richard Weaver Susan & Eric Weaver Stephanie Werner Breena & Mike Wescott Aileen Whelan, M.D. Daniel Whelan in tribute to

Mr. Raymond J. Whelan for Mrs. Raymond Whelan

Debbie Whelan Mrs. Helen Whelen Jacqueline Williams Kacee Williams Mrs. Todd G. Williams Shelley Wilson Kyle Winslow Lisa Winslow Judy Wirdzek Sarah Wisialowski Ryan L. Withop Jerri Wittekind Ayse & Suleyman Yesilyurt Imelda Young Monica Young Chi-En Yu Jill & Nicole Zanolli

Sandra Zapf Carolyn Zaroff Victoria Zaroff Diane & Stephan Zell Tiancheng Zhu Elizabeth Ziemba Teri Zingale

CORPORATE

DONORS* Allergy and Asthma

Consultants Balanced Living Center Bloomingdale's Borel Private Bank & Trust

Company Burlingame Optical Clif Bar FedEx Corporation Franklin Templeton

Investments Genomic Health, Inc. Goldman, Sachs & Co. Hospital Drive Pediatrics Infoblox Informatica Corporation Integrated Device

Technology, Inc. Intero Foundation Intuit Online Payroll Juniper Networks Kielty Aroborist Services Legacy Venture

Management LoopNet Inc. Lydian Academy Peninsula Beauty Supply Chevy's Restaurants Riverbed Technology San Francisco Soup

Company


*Includes only organizations that made monetary donations. For a full list of community partners, including groups that participated in volunteer and educational activities, please see page 19.

SanDisk Corporation Fund of the Silicon Valley Com-munity Foundation

Seyfarth Shaw LLP Startup2Startup SurveyMonkey Sylvan Learning Center Symantec Corporation The TJX Foundation, Inc. The Yahoo! Employee

Foundation

COMMUNITY GROUP

DONORS* American Legion Post 472 Burlingame Lions Charities,

Inc. Burlingame Mothers Club Christ Episcopal Church of

Portola Valley City of Menlo Park Congregation Beth Am Congregation Netivot Shalom The Girl Scouts The Huckleberry Lionesses Kiwanis Club of Menlo Park Kiwanis Club of South San

Francisco Lioness Girls My New Red Shoes’ Teen

Advisory Council Peninsula Jewish Community

Center Peninsula Temple Sholom The Rotary Club of San Carlos The Sisters of Notre Dame Vibha Bay Area

SCHOOL DONORS* Aragon High School Gideon Hausner Jewish Day

School Julia Morgan School for Girls Menlo School’s Middle School Tehiyah Day School Tierra Linda Middle School Woodside School Ronald C. Wornick Jewish Day

School

FOUNDATIONS 100 Women Charitable

Foundation Bothin Foundation The Brin Wojcicki Foundation W.H.O. Foundation The Carl Gellert & Celia Berta

Gellert Foundation William G. Gilmore

Foundation Homestead Foundation of the

Silicon Valley Community Foundation in honor of Marianne Walters

John Burton Foundation Koret Foundation Alexander M. and June L.

Maisin Foundation Palo Alto Community Fund Posner-Wallace Foundation SAMCAR Foundation San Jose Sharks Foundation Silicon Valley Community

Foundation Silicon Valley Realtors

Charitable Foundation Silicon Valley Social Venture

Fund - SV2

The May and Stanley Smith Trust

The Stanley S. Langendorf Foundation

MATCHING GIFT

PROGRAMS Adobe Matching Gift

Program eBay Foundation

Employee Gift Matching Program

Electronic Arts Matching Gifts Program

GAP Foundation Matching Gift Program

Goldman, Sachs & Co. Matching Gift Program

Google Matching Gift Program

IBM Matching Gift Program

Levi Strauss Foundation Microsoft Matching Gifts

Program Nike Employee Matching

Gift Program NTT America, Inc.

Matching Gifts Program

salesforce.com Foundation

Sun Microsystems, Inc. Visa International

Employee Giving Program


*Includes only organizations that made monetary donations. For a full list of community partners, including groups that participated in volunteer and educational activities, please see page 19.

GIFTS IN KIND Corporations

Accenture Airgas Better Source Cindy's Flowers Converse, Inc. Costco Foster City Costco Redwood City The Dailey Method Menlo

Park Los Altos DLA Piper Dontay at DS Newman Salon Equinox Palo Alto FedEx Corporation Forbes Media Four Seasons of Silicon

Valley Genentech Ghirardelli Chocolate

Company Jocoto Advertising, Inc. Legacy Venture

Management Lunardi's Markets NVIDIA Corporation Old Navy P&B Textiles Parthenon Capital PFC Information Services,

Inc. Premier Pizza Quilters Studio Safeway Belmont Safeway Burlingame Safeway Carlmont Safeway Crystal Springs Safeway Foster City Safeway Menlo Park Safeway Millbrae Safeway Redwood City

Safeway Woodlake Safeway Woodside Road Sakura of America The Shops at Tanforan SurveyMonkey Sweet Peas & Stilletos Walgreens Schools

Menlo School’s Middle School

Community Groups

Congregation Netivot Shalom

John Burton Foundation Lutheran Women's

Missionary League The Rotary Club of Menlo

Park Individual Donors

Annadel Almendras John Arnaudon Jacqueline Bale Wendy Bear Mia Bowen Leonard Brzezinski, LRB

Photographics Lisa Budge The Cox Family Nyree Cruz Julie Ellis Cheryl Feiner Pam Fox Rollin Lori Galante Sharon & Glenn Gerlach Susan Goldman Catherine Grillos The Hourigan Family The Indart Family

Karen Koury Dave Land Elizabeth Larson Lemo Lemessy Sonya Lopes Kim McCreary Heidi Novak Gail & Mark Oney Kelly Peters-Wong Jessica Salamida Bella & Michael Salvemini Deborah Scharnell Mikala & Danielle Sheats The Sherwood Family Melanie & Paul Skikne Barbara Spiegel Joe Steele Karen Stump Kelly Wallace Carolyn Wiley Bonnie Zumbo Sabrina Hughes Susan & Kenneth Suther-

land Mhaire Fraser and her

DeAnza College students

Dulcy Freeman Caron & Kevin Tabb Holly Van Houten Randall Samson Catherine Crystal Foster Cheryl Feiner


*Includes only organizations that made in-kind donations. For a full list of community partners, including groups that participated in volunteer and educational activities, please see page 19.


Special thanks to the following groups and individuals who went above and beyond expectations to make My New Red Shoes’ year a success. Caron Tabb, Executive Director 2008-2010 Adam Alexander, Youth Office Volunteer Becky Berry, 2010 Fashion Show Co-Chair Leonard Brzezinski, Photographer Lori Corley, 2010 Fashion Show Co-Chair Roxana Dommer, Board Member 2008-2010 Adam Feinberg, Intern Jocoto Advertising, Inc., pro bono design Genni Lawrence, Controller and Board Treasurer 2006-2010 National Charity League Rhea Pokorny, Youth Office Volunteer Sue Sutherland, Volunteer Administrative and Development Assistant Teen Advocacy Councils: Alameda, Burlingame, San Francisco and Menlo Park ...and all of our over 1,000 volunteers!

Special Thanks

My New Red Shoes Annual Report 28 My New Red Shoes Annual Report 32


Our Team*

Staff Jan Cohen Interim Executive Director Alan Bernstein Bookkeeper Laura Johnson Development, Communica-

tions and Program Administrative Associate

Rebecca Mayer Manager of Clothing For

Confidence and Community Engagement

Becca Moos Manager of Youth Outreach

and Education Jessica Speiser Development Associate Sue Sutherland Volunteer Administrative and

Development Assistant

Advisors Thara Edson Financial Consultant VP of Finance, PlayPhone

Board Ray Bramson Donor Engagement Officer, Silicon Valley Community

Foundation John Brown Secretary Manager of Market

Research, Apple, Inc. Sohi Sohn Chien Policy Specialist, Google, Inc. Heather Hopkins Founder & Co-Chair Megan Iwersen Vice President of Apparel, Ariat, Int'l Timi Most Co-Chair Community Volunteer Andy Page Treasurer Chief Financial Officer, Gilt Groupe Robert Pietsch President of Western Region

Sales, MySpace

Alison Wagonfeld Vice Chair Executive Director, Harvard Business School

California Research Center

Pallen Chiu Board Fellow Student, Stanford Graduate

School of Business Anthony Paldino Board Fellow Student, Stanford Graduate

School of Business Jack Randall Junior Board Member Student, Sacred Heart

Preparatory Marianne Walters Advisory Board Member Education Professional Lisa Goldman Advisory Board Member Community Volunteer

*Team listing as of 12/1/10. My New Red Shoes’ Board and staff will welcome Jennifer Yeagley to the Ex-ecutive Director position in January 2011.


Financial Statements*

STATEMENTS OF ACTIVITIES AND CHANGES IN NET ASSETS

Year Ended August 31, 2010*

REVENUE AND SUPPORT 2010 2009 2008

Contributions

Individual Donations 139,581 181,117 71,371

Foundation Grants 93,675 75,850 58,750

Corporate/Business Grants and Gifts 114,497 64,551 21,924

Civic, Community and Religious Group Donations 19,484 49,218 16,691

Board Member Donations 20,031 29,125 9,661

Total Contributions 387,267 399,861 178,397

In-Kind Support

Donated Services 75,143 55,837 54,193

Donated Goods 181,538 105,274 28,890

Donated Office/Warehouse Space 8,538 17,052 4,188

Total In-Kind Support 265,219 178,163 87,271

Program Registration Fees 6,000 1,800 -

Investment Income 858 1,152 3,006

Total Revenue and Support 659,344 580,975 268,674

EXPENSES

Programs

Clothing for Confidence Program 300,541 252,113 148,523

Community Outreach Program 132,922 94,398 42,248

Total Programs 433,463 346,511 190,771

Fundraising and Development 93,285 106,722 27,538

Management and General 39,617 21,860 20,217

Total Expenses 566,364 475,093 238,526

Increase in Net Assets 92,980 105,882 30,148

*Fiscal year 2009-2010 was an eleven-month year due to a change in the start of the fiscal year from October 1 to September 1.

Financial Statements


*Fiscal year 2009-2010 was an eleven-month year due to a change in the start of the fiscal year from October 1 to September 1. **Sponsorship payments and ticket sales for the Fashion Show, which took place in September 2010, after the end of the 2009-2010 fiscal year.

STATEMENTS OF FINANCIAL POSITION

As of August 31, 2010*

ASSETS 2010 2009 2008

Cash and Cash Equivalents 137,996 93,545 79,990

Investments 12,190 30,000 -

Accounts Receivable 1,000 17,866 -

Warehouse Inventory (Shoes, Gift Cards, etc.) 159,040 57,900 17,700

Prepaid Expenses 1,698 - -

Office Equipment 9,950 7,361 1,384

Total Assets 321,874 206,672 99,074

LIABILITIES AND NET ASSETS

Liabilities

Accounts Payable and Other Liabilities 8,909 510 989

Payroll Liabilities 5,162 3,955 2,077

Accrued Expenses 1,236 5,891 5,573

Deferred Revenue** 17,270 - -

Total Liabilities 32,577 10,356 8,639

Net Assets

Unrestricted 289,297 181,317 90,435

Restricted - 15,000 -

Total Net Assets 289,297 196,317 90,435

Total Liabilities and Net Assets 321,874 206,673 99,074


EXPENSES

INCOME

Programs = 77%

Fundraising and Development = 16%

Management and General = 7%

In-Kind Support = 40%

Individual Donations = 21%

Corporate/Business Grants and Gifts = 17%

Foundation Grants = 14%

Civic, Community and Religious Groups = 3%

Board Donations = 3%

Program Fees = 1%

Investment Income = 1%

Notes to the Statements

1. Organization and Operations MY NEW RED SHOES is a nonprofit public benefit corporation incorporated in March 2006. In 2006, the purpose of the organization was stated as: providing homeless and low-income chil-dren in the Bay Area with brand new clothing and shoes for the first day of school so they may greet the school year with pride, and to create a kids-helping-kids community by engaging lo-cal students in service activities and educating them about the issues of homelessness and

poverty.

2. Significant Accounting Policies Basis of presentation: The financial statements are presented in accordance with Statement of Financial Accounting Standards (SFAS) No. 117, Financial Statements of Not-For-Profit Or-ganizations. Under SFAS No. 117, MY NEW RED SHOES reports information regarding its finan-cial position and activities according to three classes of net assets: unrestricted, temporarily restricted, and permanently restricted. Fiscal year: Due to a change in the fiscal year, MY NEW RED SHOES’ 2009-2010 fiscal year was 11 months, beginning on October 1, 2009 and ending on August 31, 2010. In the future, the fiscal year will begin on September 1 and end on August 31. Revenue recognition: Contributions are recognized in full when received or unconditionally promised in accordance with SFAS No. 116, Accounting for Contributions Received and Contri-butions Made. All contributions are considered available for unrestricted use unless specifi-cally restricted by donors for future periods or specific purposes. Donor-restricted amounts are reported as increases in temporarily or permanently restricted net assets. Temporarily restricted net assets become unrestricted, and are reported in the statement of activities as release of restrictions, when the time restrictions expire or the contributions are used for the restricted purposes. Special event revenue is recognized when the related event occurs. Contributed services, materials and equipment that do not meet the criteria for recognition under SFAS No. 116 are not reflected in the financial statements. Cash and equivalents: For financial statement purposes, MY NEW RED SHOES considers all investments with a maturity at purchase of three months or less to be cash equivalents. As of August 31, 2010, MY NEW RED SHOES had $12,190.35 in short-term money market funds. Property and equipment: is recorded at initial cost and depreciated using the straight-line


method over estimated useful lives of 3 to 39 years. MY NEW RED SHOES’ policy is to capital-ize such items with a cost of $1,500 or more. Income taxes: MY NEW RED SHOES is publicly supported and exempt from income taxes un-der Section 501(c)(3) of the Internal Revenue Code. Inventory Valuation: Inventories consist of shoes, gift cards, shoelaces, accessories and fabric for back-to-school gift bags. Inventory is valued at the lower of cost or market. MY NEW RED SHOES determines cost using the Specific Identification Inventory Method.

3. Donated Materials and Services MY NEW RED SHOES receives support from various individuals and organizations consisting of the free use of facilities, equipment, goods and services. These in-kind goods and services par-tially defray the costs that MY NEW RED SHOES would otherwise incur for program services, fundraising, and management and general expenditures. A partial list of in-kind donated goods and services received is noted:

Shoe donations (Nike/Converse) $87,780 Volunteer services (which would otherwise have been purchased) $72,991 Gift cards $30,000 (600 $50 gift cards were donated) Fabric (P&B Textiles) $10,852 Gel Pens (Sakura Corp.) $8,979 Warehouse space (NVIDIA Corporation) $5,700 Office space (Forbes.com) $2,838 Supplies $664

Background checks (PFC Information Services) $620 Payroll service (Paycycle.com) $473 Moving services (Delancy Street Movers) $400

MY NEW RED SHOES also receives donated services from other contributors and volunteers that are not measurable and, therefore, are excluded from the financial statements.

4. Net Assets During the year, temporarily restricted net assets were restricted for the following purposes:

Clothing for Confidence Program: $142,550 Community Outreach Program: $40,000 Technology and Infrastructure: $27,500

As of August 31, 2010, temporarily restricted net assets of $202,550 were released.


111 Anza Blvd., Suite 110

Burlingame, CA 94010

650.241.3911

www.mynewredshoes.org

We have made every effort to ensure accuracy in the Annual Report. If, however, your name has been omitted, misspelled or incorrectly listed, please accept our apology and let us know about the error by phone at 650.241.3911, email at [email protected] or mail at the address below.

Annual Report 2010

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Transcript of Annual Report 2010