Annual plan
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Transcript of Annual plan
Harvest Selects – The Sexy Bread
Index Content Strategy
Custom Applications:1) Diwali Campaign2) Valentines Day campaign3) Quiz: Easy Tone Fitness Center 4) Recipe of the Week contest5) My Lunch Box Contest
Twitter Contest
Developing a Content Strategy
• Social media is built on creating dialogue with users
• Social Media Conversations are driven by users flocking around Preferred Interests & NOT around Brands
• Content should inspire people to talk about it and the business is then woven into the conversation contextually
• Ideally Brand Updates should be less than 10% of the Overall Content Plan
Yrals develops Monthly Content Plans in the following formats:
1. Brand Updates: Brand and product focused updates that will highlight various aspects of the properties, services, offers, events etc.
2. Category Updates: Share content that resonates with the interests and sensibilities of the TA yet maintaining brand perspective
Our Content Strategy
3. Engagement Updates: Build INVOLVEMENT & further Virality - Puzzles, Games, Memes, Parodies etc. that trigger a high response ratio with respect to reach
Workout Motivation
quotesEngagement Updates
Content Labels
Healthy Recipes
Monday Morning Blues
Celebrity Diets
Calorie Count
Food Quiz
Food Art
Pair It Up
Face-Off
Harvest Puzzle
Fancy Lunchbox
Harvest Selects
Highlights
Celebration
All you need is our Sexy Bread for that Sexy Body. Eat Up!
Harvest Selects Highlights
Do it for the body you have always
wanted!!
Workout Motivation quote
Engagement Update
Here's a good health tip for
the ones suffering from
high blood pressure.
This is one helpful recipe.
Try it!
These bacon-and-egg toasts make for a fun
breakfast or easy dinner. Try them
today, here is the recipe http://bit.ly/V8typA
Healthy Recipes
You can’t go wrong with
this Cranberry-Sweet Potato Quick Bread on a Monday
Morning.
Here is the recipe http://bit.ly/TSOI0g
Monday Morning Blues
Celebrity Diets
Celebrity diets
Do you wish to have a figure like Deepika Padukone??
Here’s her Diet Plan. http://bit.ly/17TJmni
Calorie Count
Did you know there are only 52 calories in a Cucumber Salad?
So how about you indulge in it today?
Celebration
Wishing you a Merry Christmas and a Happy New Year
Food quiz
This fruits will help quench your thirst because it contains 93% of water.
Can you guess the name of this fruit?
Food art
How creative are you in your kitchen?
Pair it up
You can’t go wrong with the
heavenly combination of
Bread and Chocolate Spread.
Don't you agree?
Fancy Lunchbox
How cool is this multi functional
lunch box?
Face off
Who has the sexiest body: Eva Longoria vs Jennifer Lopez.Take your pick!
Harvest Puzzle
Find the Multigrain Bread!!
App1 Diwali Campaign
Diwali Campaign 2014
• Diwali Campaign for Harvest Selects is designed to enhance the overall viewership and interaction for the Brand. We made sure that the 3 C’s are completely in sync with the Brand Image.– Concept– Creative– Content
• The slides ahead will give you a better idea, as to what we’re talking!
Targeted Medium: Facebook
What we have planned for?
• Diwali seems to be a perfect holiday to catch hold of people (Mainly Women) getting active on Facebook. Shopping, exchanging wishes & gifting is the Agenda that everyone has, during this time of the year!
• We tried to encash the same, and built a “SEND DIWALI GREETINGS” app via Facebook apps.
• Incorporating a simple liner in the contest, to be creatively completed by the fans
• You are my BAG full of happiness, because………………………….. (As people post Diwali wishes all through the week, we need to ask them to post similar Diwali wishes for their friends via Harvest Selects Diwali App, inclusive of the keyword, that forms the Brand’s Product USP – “#BAGS”
Idea: Creative| Content | Concept
I. Creative: Interactive Cover Photo & App icon
II. Content: Facebook updates & tweets
III. Concept: Facebook appFan gate to make the non fans like the page, before they access the contest “Click Like to enter the contest”Fan gate to existing fans: “Send Diwali Greetings to loved ones Click to continue”
Reference - Da milano
Step 1
Step 2
Step 3
Final post on Facebook Timeline
App2 Valentines Day Campaign
“Make your Valentine's day special by associating the brand with the users. Making them feel special. Users have
to upload their image with their special someone they would spend
this Valentine's Day.
Flow: Before- Like page: non-fan they have to first like the page After like page- Instruction page, Here all the instructions & info about the contest is
given including prizes along with T&C’s. User clicks the "Get Started" button Give permissions Upload Page - Here the user uploads his/her image along with a special person they
want to spend this Valentine's Day. (pics can be uploaded from PC / FB albums) Share Page - User can share this activity with their friends on Facebook. User can also invite his/her friends to play this contest. Users can view their entries in the gallery. They can also see other entries as well.
Benefits– More Brand loyalty will be instilled in the fans.– Will make the page more exciting.– Since the users will stand a chance to win some cool prizes they will participate &
engage more with the page
Gratification: We can excite users by giving away goodies
Step 1
Step 2
Step 3
Step 4
App3 Quiz:
‘What’s Your Move’
App 3 – Easy Tone Fitness Center Quiz
Enter your Height and Weight to calculate your BMI (Body Mass Index)
Height:
Weight:
BMI:
Fitness
CalculatorCheck out Reebok’s fitness
calculator to tone your body out
Features:
• The Easy Tone Fitness Center Application is an extension to the Reebok Easy tone Application
• User has to enter the following details:(1) Physical Attributes like Height and Weight(2) Food Intake(3) Intervals of food intake(4) Exercise Routine(5) Habits like Drinking and Smoking
• Based on User’s details, a result gets published advising the user steps to take in order to maintain a fit and healthy lifestyle
Easy Tone Fitness Center Quiz
‘What’s Your Move’ Application
Choose the frames for YOUR MOVE and share it with your friends to complete the Dance
Your Move
Select your friend to
share YOUR MOVE
‘What’s Your Move’ Application
Features:
• User can choose 4 to 5 frames to perform a part of his ‘Move’
• User then has to share the first part of his ‘Move’ for his friend to complete the next part
• Finally the friend sends the first and second part to a 3rd mutual friend to complete the move which is published on all 3 users’ Facebook wall
• The ‘VIRALITY’ lies in friends collaborating to complete the ‘Move’!
• Maintenance: Status Updates will revolve around themes chosen specific to the brand
communication
Standard updates that revolve around typical brand communication will happen simultaneously
‘What’s Your Move’ Application
App4: Recipe of the Week Contest
Facebook Application 4: Photo Voting AppName: Recipe of the week!
Goal: To get more Fans & engagement on the Harvest Select’s page
Duration: At least for a month
Mechanism: 1. Like the Page2. Fill in the details of the fun experiment3. Upload the picture/ recipe of the same4. Share it with your friends for votes5. Invite friends to play the app6. View gallery page
Frequency: Once in a week, we need to announce the winners.Reference – more.Megastore contest
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
App5My Lunch Box Contest
Name: My Lunch Box Contest!
Goal: Stimulate first user experience Increase the Engagement Index on Facebook & Twitter Break the Clutter, by encourage Users Involvement
Mechanism:
Before Like page: for new fans After Like : Instruction page After get started – Users need to select Harvest select Bread from
various types of bread Add veggies Add sauces Dedicate / Send it Sandwich to another Facebook friend
Expectation: Increase in page visits
1] Retweet & Follow: FLOW: A simple contest where participants stand a chance of winning by following and Retweeting the brand’s tweets. PRIZE: After the duration of the contest is over, the winners can be chosen on a lucky draw basis / the one who has maximum interaction with the brand
2] Photo Upload Contest:FLOW: In this contest, users need to send in a photo of theirs and associate it with the designated hashtag #DedicateADessertUsers get an opportunity to strike on interesting conversations with your followersPRIZE: The best or most popular picture can become an ambassador on Social Media.
Twitter Contest