CBRNE Project CRTI 180Ann Wyganowski, Ginette Soulieres

November 1, 2011

Public Private Sector EngagementChallenges to be addressed:

Who are we reaching out to? Must target participants for success Direct participation in both languages (manage

expectations) Agreement / MOU (allow to contribute or share

content)What do we want from them?What will they get from us?How will we engage them?

Must explain what we want them to do or how to engage with us

Cross functionality within Community – Target Audience??

Incident

Psychosocial

Communications

Community Services

Health

Community

Professionals

What is our definition of public / private (team discussion)??Federal ProvincialMunicipalCorporate entityOthers not so clear:

NGOsNot for profitAcademic institutions, certification groups (i.e.

DRIC)Francophone participantsGovernance evaluation of outreach (see charter)

Develop an Anti-Silo Process?

Customers: The reason you’re doing what you’re doing.

Value: If customers don’t like what we give them, they’ll go elsewhere. These are goals we have to meet.

Outputs: Covers both products and services

Process: Products and services can only be produced by a process (or project).

Resources: People, applications, etc. that perform the process.

Guidance: Tells how to perform the process correctly.

Inputs: Are transformed by the process into valuable outputs.

Process(or Project)

ValueProposition

Customer

This whole equation is

“The Process”

Inputs

Delivers

Outputs

Expects

Guidance

Resources

Value Proposition DiscussionObtain access to best practices and training

materials to take back to your organizationMake a valuable contribution to an emerging

area that needs standardization and best practices ; be recognized in your industry sectorEnsure as a volunteer content is valuable and

sharedAdapting to trends and challenges

Recognition and value as a recognized supporting organization (sponsor type benefits – free at first)

Value Proposition (cont’d)Who is evaluating my contribution and what

is the process?What if the SME’s don’t like it?How does it help me align with current

standards in the industry?How do we comply with government

strategic initiatives?

Value PropositionAppropriate messages? Requires team discussion at end of

presentation

Need up front marketing materialsMaterials outline agreed upon “value

proposition”“Who we are” statementGoal, Mission, Vision, (What am I joining?)Logo

Unique and friendly project identity with forward looking to certification etc, - what is to come? Future outcomes?

Operations PlanGovernance process and committees

(participants agree)

Marketing PackageWebsite front page critical to buy inE-brochures, flyers, introductory letter,

PowerPoint, standard emails, business cards, stock images, other collateral?

Consistent across Core TeamWho is responsible to ensure development?

Next stepsPrioritizeAction items, deliverablesAgree on areas of responsibilityAgree on timelinesWho is managing this part of the project?

Reference Slides

Roles & Security (Pyramid)Role Functionality

Core Team Administrator rights within their managed group space – beyond?? All Core team or limited members?

Collaborators / contributors

Need to lead group discussion or subject threads, vote on content

Group participants

Participate but not control

Visitors Read, leave comments, easy to control inputs from visitors

E-Exercise Players

Guests possible?Possible surge capacity to site

What kind of structures and filters can be used to ease content management by team members at top of pyramid?

Contributor ProcessRecei

ve Invitation

Join Communi

ty

Contribute Content

Evaluate ALL

kinds of Conten

t

Invite Others to

Community

Start & Manage Discussi

on Threads

Relate discussio

ns to content under

evaluation

Vote on

Content

Edit & finalize Conten

t

Type of Contributors (Groups?)Invited by Group Leader, Core Team, other SMEsUnsolicited content – can we accumulate, review

and release publicly?May lead a subsection on content development

for incident or symptomatic specific incidentsFor example

Incident is SARS – like - high fever, cough, degradation of breathing

Search using indexing on similar symptoms Sub- team participating in content development has

hands on experience in managing extreme infectious disease outbreaks

Virtual Organization Membership /Participant Process

Arrive at site and decide to join

Complete registration info

Stream to initial group of interest

Self? Determine role in group

Group Manager greets & validates roles, assignments

Member explores, finds other related streams

Member explores, establishes self as SME lead sub group, invites others

Core Team manages content and members, what is published

E-Exercise validates contributions and learnings on site

E-learning / site visitor AudiencesAcross all Streams of Expertise

Pre-school (3-5)School (6-12)High school (13-18)Adult voluteerCollege UniversityProfessionalsIntegration Teams