Ann-Marie Gil

Marketing Portfolio

Marketing Experience

• Profiles

• Business Plans

•Marketing Plans

•Market Research

•Marketing Strategies

•Websites

Business Plans

• Smallacombe and Sanderson - Real Estate Agent in Adelaide

• Business Success - Business Coaching Business Plan, Website Development Business Plan, Projects Feasibility Studies

• The Media Garage – Business Plan

• Kelly Bowen (Melbourne) – Business Plan, Market Research, Task Lists, Marketing Recommendations, SWOT Analysis

Sample SWOT AnalysisHealth SupplementStrengths: 100% Whole and Super-food Natural Product Australian owned and made Online company Promotes weight loss as a gradual progression and lifestyle change Taste is appealing Loyal product following and high customer retention Low manufacturing costs and high profit margins Affiliate Marketing Scheme Highly motivated and innovative team with broad industry

experience Uniquely different to other weight loss products - all in one product Passionate and committed to Health and Weight Loss Up to date with current market trends and fads Restores body to natural harmony by balancing Lepton Signalling Proactive in generating product awareness and market presence Only slow release Omega 3 product on the market Does not require regulatory approval, such as TGA approval

  

Health SupplementWeaknesses: Flooded and highly competitive market New fad diets are introduced weekly Difficult to make market impression Small database and network Lack of funds and office space Product may not work the same for everyone 

Sample SWOT Analysis Continued

Health SupplementOpportunities: There is a lot of pressure for people to become more health and weight

conscious World Health Organisation has announced that it’s the first time in World

History that people are dying of degenerative diseases instead of infectious diseases

There is no other ‘All In One’ health and weight loss product on the market Our diets lack the essential vitamins and minerals we need to function at

optimal levels Research has revealed that more then two thirds of all deaths in the United

States are diet related.

Sample SWOT Analysis Continued

Health SupplementThreats: A bigger company squashing us out of the market place Fad diets Not enough demand to find an untapped market Other product suppliers on the industry Inability to get the product on the shelves in Pharmacies and

Supermarkets

Sample SWOT Analysis Continued

Business Plans

• Robert Le – Feasibility Study (Perth)

• ETS (Essential Training Services) - RT0 in Adelaide

• The Rowlands Skybar (Adelaide)

• Smallacombe Sanderson – Real Estate Agent in Adelaide

• Website Developers in Australia

• Contract Trainer for NEIS program with Heta

• Contract Trainer for Diploma of Business at Compass Business College

Marketing Plans

• International Centre for Sport Security (Dubai) – E-Marketing Plan and SEO research

• Insurance Company in Brisbane

• Business Coaches in Australia

• Personal Trainers in London and Melbourne

• Smallacombe and Sanderson (Real Estate Agents in Adelaide)

• Real Estate Agents in Melbourne and Brisbane

Marketing Strategies

• Search Engine Optimisation

• Email Marketing

• Newsletters

• Website Development

• On-line Content

• Brochures

• Blogs

• Marketing Tools

Newsletter

Marketing Tools

Marketing ProjectsServices Media

WorkflowThermostruct

My Job Mentor

Competitor Analysis X X

Email Marketing Campaign X X

Facebook Review X

Google Analytics Review X

Keyword Research X X

Linked In X

Press Release X

Reward Campaign X

SEO Audit X X

Survey Development X

Website Review X X X

Website Modifications X X

Marketing Strategies• 4T Consultants - Competitive Analysis

• Amerald – Corporate Profile

• Nine Sixtey – Website Review, SEO Competitor Research

• Rune L – Keyword Research

• Asset Agents – Writing Articles

• Ethan Posen – Writing Articles

• Foote Francis (Perth) – SEO research, Website Content

• Health Integration Marketing – Writing Articles

Marketing Strategies Continued• Otech (US) – Medical Informatics Course Research

• Rizwan Pasha – Writing Articles

• Julian Thornton (Brisbane) – Writing Articles

• Troy Delaney – Developing KPI’s

• Jose Fitzhugh – Writing Articles

• Kate O’Reilly – Market Research

• Jasyn Savage (UK) – Brochures

• E-leadership Program – Writing Articles & Website Development

Marketing Strategies Continued

• Tim Berry – Website Review, Google Analytics Review, Keyword Research

• L’Interior – Brochure, Email Letter

• Elle Decoration – Email letter

• Pet Zest – Website Review, Keyword Research

• Sustainable Directions – Website Training

• Ted Thacker – Linked In Profile Review and Update, Website Reviews

Sample Keyword Research12th October, 2012

Keywords SEOT (Traffic) SEOC (Competition)

Best web design 2278 54,700Web marketing 1,864 0Graphic design companies

1,250 73,100

Seo consultants 1,022 97,300Seo analysis 835 79,100Website optimizer 684 91,300Seo rank 559 34,400Seo package 559 38,500Best seo company 559 51,300Seo tutorial 559 58,600Mobile web design 559 77,700Seo ranking 559 83,800Seo specialists 457 53,600Social media company

457 54,700

Website Development

• Joomla

• Moodle

• Word press

Websites

• The 6p Green Program www.6pgreen.com.au

• Aged Care Staff www.agedcarestaff.com.au

• Anderson Planners www.andersonplan.com.au

• Business Success www.yoursuccess.com.au

• Cavallaro Building Services www.cavallaro.com.au

• E-leadership Program www.eleadershipprogram.com

• Hahndorf Primary School www.hahndorfps.sa.edu.au

• Sustainable Directions www.sustainabledirections.com.au

• Your Website Developers www.yourwebsitedevelopers.com.au