Hatch Marketing Plans - Introduction Deck

©2015 HATCH MARKETING PLANS

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Marketing Professionals Surveyed Indicated,Building Marketing Plans is “Complex & Challenging.”

91%Marketing teams are faced with:1. Numerous Variables: Audiences, offers, medias, channels, tools, budgets, etc.

2. High-Volume: Number of tactics, campaigns, and programs

3. Organizational Divisions: Silos exist and gaining alignment can be challenging

!!


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Results are from an online survey targeting 100 Marketing Professionals (Neutral or Higher) Survey Monkey, 2/8/2015

6% of All US Businesses spend 1,000+ Hours Building Annual Marketing Plans.

Across All Small and Large Businesses the Average is 197.5 Hours.

1,000+ Hours


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Results are from an online survey targeting 100 Marketing Professionals Survey Monkey, 2/8/2015

Typically, building marketing plans means a combination of forecasting projections in Excel spreadsheets, writing campaign descriptions in

Word, and creating presentations in PowerPoint.

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Marketing Professionals Surveyed Indicated,They use “Excel, Word, & PowerPoint” to build our plans.

88%

Results are from an online survey targeting 100 Marketing Professionals (Neutral or Higher) Survey Monkey, 2/8/2015

Challenges with Word, Excel, & PowerPoint

1. Inefficient: Creating, managing and updating multiple documents.

2. Decentralized: The inputs are NOT connected making it hard to stay organized.

3. Unstructured: Processes, estimates, presentation styles & depth vary across teams.

4. Lack of Quality Control: No way to judge opportunities & gaps.

5. Lack of Visibility: Team members need to be aware of impactful changes.

Today, building marketing plans is a slow process.

Hatch

©2015 HATCH MARKETING PLANS Word, Excel, PowerPoint, Office 365 are all registered marks of Microsoft®.

Say Goodbye to Your Old Planning Docs and Hello to Hatch!


Hatch is a marketing planning tool that enables businesses to quickly create calendars, dashboards and campaign outlines.


Define PrioritiesThe visual charts allow you to quickly assess priorities across your audiences, offers, medias, channels, budgets, and more…

Gauge & Discover OpportunitiesThe filters and calendars makes it easy to judge campaigns, programs and plans.

Articulate Tactics Efficiently Users can draft new campaigns outlines in less than 5 minutes providing a clear guide (playbook) for the team.


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Dashboards Calendars Playbook

Core Features

1. Efficient: Users can quickly create, manage and update plans. The online tool does all the calculations and keeps things organized. Marketing teams can immediately begin building their plans using pre-populated drop menus.

2. Centralized: All your ideas and data are connected making it easy to update. The system stores past, current, and future plans all in one place making it easy for teams to access anytime anywhere. Plus all users have access to a library filled with best-practice marketing campaign ideas.

!3. Structured: All the numbers, metrics and concepts are consistent. The campaign outlines

provide the right amount of detail without users getting overwhelmed. !4. Validated: An alert system that notifies you of potential gaps and opportunities, identifying

users to any conflicts or oversights. !5. Concise: Teams operate with clarity. The dashboard allows users to roll up and breakdown the

marketing plan via calendars and our advance search filters. The tool makes it easy to share forecasts, budgets, audiences, offers, medias, channels etc. Plus the shared calendars make it easy gauge in-market activities, key milestones, past and future plans, all at a glance.

Compared to Microsoft Office


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Designed to Clarify Priorities and Pull Teams Together


• Organize

• Prioritize

• Validate

• Communicate

Hatch provides a bird’s-eye view into all aspects of your marketing plans, is 100% scalable and ties into other marketing technologies via APIs. !Built-In Engagement Drivers Include:

• Audience • Offer • All Medias • Timing • All Channels

• Message • Creative • Tests • Tracking • Scoring

• Budgets • Forecasts • Requirements • Schedules • Teams

Tactics Campaigns Programs Plans Business

Providing Visibility Into:


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Hatch Marketing Plans are accessible from any device. It’s fast, flexible and can save marketing teams weeks of work. !Hatch is designed for all businesses. It’s an affordable web app based in the cloud that is easy to use, allowing marketing teams to collaborate, compare, and evaluate opportunities across all medias & channels from any device. We’ve taken a complex problem and designed an easy and elegant solution that aligns to your process. !!Key Benefits !• Accessible Anywhere • Fast • Flexible • Scalable • Affordable • Cloud-based • Easy-to-use • Device Agnostic

Beyond The Office Comparison


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Everyone can benefit. Marketing VPs - Bring agencies, teams, and stakeholders together

Marketing Directors - Clear picture of your ROI, forecasts, & budgets

Account Directors - Discover gaps & opportunities

Project Managers - Define requirements & save time

User Experience - Improve customer experience

Media Planners - Optimize budgets

Strategists - Clearly articulate plans & objectives


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The Hatch dashboard provides a comprehensive and clear view of your previous & ongoing marketing plans.


The visual charts and graphs allow you to quickly assess priorities across your audiences, offers, medias and more…


Retailers

The filtering tools help you discover opportunities and gaps, by category, date, keyword, etc.


The calendar makes it easy to judge and share ongoing and proposed activities.


Collaboration features make it simple to share ideas, allowing other team members to assess relevant components of the campaigns.


The campaign outlines act as a project overview and provide a clear guide for the team.


Users can outline new campaigns in less than 5 minutes.


Teams can use the predefined taxonomy of categories and tags or customize their own to better align the business terminology.


Hatch Helps You:

• Assess priorities

• Discover gaps & opportunities

• Gauge coverage & activity

• Clearly articulate plans

• Bring stakeholders together

• Speed up time to market

• Reduce inefficiencies



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Hatch Marketing Plans - Introduction Deck

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