The 70TH ANIVERSARY OF VE

K A K U S H I N

革新 – Innovation presents management process innovation

through case reports

核心 – Essence – discusses what VE is all about through talk

sessions

確信 – Confidence - demonstrating the effectiveness of VE through

creative problem-solving studies

This year the Value Community around the world celebrate the 70th Anniversary of Value Engineering which was

invented by L. D. Miles in 1947. In addition, it will be the SJVE’s 50th Annual Conference.

Why not commemorate this special year?

In order to strengthen cooperation in Value Engineering field, focusing on Asian countries where enjoy significant

economic developments, SJVE is hosting the 6th Asian VE Conference under the auspices of SAVE International.

The meanings of the word KAKUSHIN truly reflect the purpose of this conference and our conference organizing

committee is working hard to provide the conference attendees with an outstanding program consisting of technical

papers, case reports by leading companies in VE, interactive forums and talk sessions and much more!

Our goal is to serve as a catalyst for KAKUSHIN and encourage our guests to change something after the event.

大会実行委員長

松田 節夫 CVS

Dates: October 24th – 25th, 2017

Venue: Arcadia Ichigaya Tokyo, Japan Organized by: Society of Japanese Value Engineering and supported by SAVE International

Supported by: Japan Federation of Construction Constructors, The Japan Institute of Industrial Engineering, Japan TRIZ Society

Japan Creativity Society, Shanghai VE Association

SAVE INTERNATIONAL & SJVE CONFERENCE

ＫＡＫＵＳＨＩＮ in the 70th Year

Masayasu Tanaka, Ph.D., CVS, FSAVE

Emeritus Professor, Tokyo University of Science

Dr. Masayasu Tanaka, Ph.D., CVS, was born in 1935. Graduated from Chuo University Graduate School of Commerce in March 1960. He has served as

lecturer of SANNO Junior College; professor at Tokyo University of Science, Tokyo University of Science SUWA, Mejiro University, and chairman of The

Japanese Association of Management Accounting. Currently he is special-appointed professor and academic advisor of Hiroshima Cosmopolitan University,

chairman of Japan Association of Management System Researchers, advisor of Society of Japanese Value Engineering, fellow of SAVE International,

emeritus professor of Tokyo University of Science. He has led more than 600 study meetings on target costing over the past 50 years and has instructed target

costing at some dozens of companies. He is the pioneer in the research and study of target costing in Japan.

Towards the Era of IoT and AI

Toshimitsu Urakabe, Director, R&D Center

JR East Group, East Japan Railway Company

Toshimitsu Urakabe was born in 1963. He joined East Japan Railway Company in April 1988. Having served in different

branches, divisions, headquarters, he became General Manager of Innovation Strategy Project of Metropolitan Transportation

System in the Headquarters in February 2015, Group Leader on the next generation driving and control project in February

2017, and has been General Manager of Corporate Planning Headquarters as well as Director of R & D Center f or JR East

Group since June 2017.

MAKE IN INDIA – Trends in ever-changing India-based companies

Dr. Prem Motwani, Professor, Jawaharlal Nehru University, India

Dr. Prem Motwani was born in Delhi in 1954. After he was graduated from Delhi University, he took a Japanese course at Jawaharlal Nehru

University and studied Japanese modern history at the graduate school. After having completed his master’s course in 1978, he became a full-time

instructor at center for Japanese studies. Currently he is professor of the same. Dr. Motwani has studied at Osaka University of Foreign Studies and

Tokyo University from 1981 to 1982. He has visited Japan as foreign researcher at National Institute for Japanese Language. He is a pioneer of

Japanese studies in Japan and is well-versed in Japanese style of corporate management. He was given an award on “the promotion of Japanese

studies in India” from Minister of Foreign Affairs in 2015. He is a highly appraised researcher in the field.

Contributing to Value Creation on Branding

through One-of-a-kind Color Design Strategy

Keichi Okamoto, Creative Design Expert, Mazda Motor Corporation

Keichi Okamoto joined Design Department of Mazda Motor Corporation in 1984. Having served in the development of interior design, he became

engaged in the field of color design. He has served in various capacities ranging from vehicle line development to advanced general color development;

he led the design development project of “Soul Red Premium Metallic” as Manager of color design. Later, he has been responsible for new color

design as Creative Design Expert under the direct control of Chief of Headquarters engaged in the development of Mazda’s original vehicle colors

such as “Machine Grey Premium Metallic” and “Soul Red Crystal Metallic” which was presented in 2017 with the launch of new model CX-5.

KEYNOTE

SPEECH &

LECTURES

KAKUSHIN 2017 SPECIAL CONTENTS

Seeds of Life: Let’s think about our future and the future of

VE from a grain of seed

John Moore, Social Entrepreneur, Former

President, Patagonia Japan Inc.

Born as a Leo in 1951 in an Irish village, John is seldom lost for

words. As a youth he lived with his Grandparents tramping

mountains and growing his own food from heirloom seed. He was

responsible for branding and marketing global companies like

Toshiba, Honda, Nestle, Patagonia, Swatch..etc. Currently his

Institute, Seeds of Life, inspires thousands every year to discover and

nurture real food from real seed. He sees that how to see this value

and also how to communicate it to the right audience is the magic

needed by companies today.

Takako Nakamura, Representative Director, Wholefood

Association, Cooking Expert

Takako Nakamura, born in Yamaguchi whose family was the

owners of a traditional Japanese restaurant. While travelling in the

US, she discovered the benefits of whole foods. As a pioneer expert

in fermented and dry foods, she has engaged in developing new

organic products and producing organic restaurants and eateries.

Currently she manages “Takako Nakamura Whole Food School”

which is a place for learning about healthy food, lifestyle and

environment. She conducts various classes on cooking, beauty and

health using her original cooking methods.

As we celebrate the 6th Asian VE Conference, we expect to have many participants from

abroad. Following the 2-day conference, we proudly present Open Innovation Tour featuring

advanced company’s new initiatives and exposure to innovation brought about by traditional

Japanese art and culture. In order to respond to diversified attendee’s needs, we will offer 3

different courses. Take advantage of this rare opportunity! Additional tour fee will be required.

Course Ａ ［Cutting-edge of environmental technology Innovation］ Date: Thu. October 26th. 2017

Place: Eco Business Development Center, Ricoh Co., Ltd. [Gotemba City, Shizuoka Pref.］

Feature: Realizing the environmental protection and business development at the same

time! Lessons learned from Ricoh’s environmental management

Capacity：40 persons

Course B ［Cutting-edge innovation transmitted from rural area］

Especially recommended for Internationals!!

Dates: Thu. Oct. 26th – 27th (2 days)

(Meet and dismiss at Akita Airport. Transportation fee from/to Akita Airport and

accommodation fee on Oct. 26th night will be charged in addition to the tour fee.)

Place: (1)Yamamo & Corp. (Miso & Soy Sauce Brewery) Yuzawa City, Akita Pref.

(2)Hinomaru Jozo Co., Ltd. (Sake Brewery) Yokote City, Akita Pref.

Feature: Visiting sites of Japanese innovation born from traditional art and culture

Capacity：10 persons

Course C［Continuous innovation and one of a kind technology］

Date：Fri. October 27th. 2017

Place：SUBARU Yajima Plant［Ota City, Gunma Pref.］

Feature：Learning “SUBARU Spirit” by its unique structure of making cars

Capacity：30 persons

SPECIAL TALK SESSION

OPEN INNOVATION

TOURS

KAKUSHIN 2017 TIMETABLE

FUJI (3rd Floor)

10:00 Opening Remarks Shiro Kondo, President

Setsuo Matsuda, CVS, Conference Steering Committee Chairman

10:50

11:00

Introducing International Guests and Greetings from Representatives

Break

Keynote Speech

ＫＡＫＵＳＨＩＮ in the 70th Year

Award Presentations

Masayasu Tanaka, CVS, FSAVE

Emeritus Professor, Tokyo University of Science

12:00 Lunch Break

13:00

14:00

Memorial Lecture

Towards the Era of IoT and AI

Outstanding Company Award Presentation

Toshimitsu Urakabe

Director, R&D Center

JR East Group, East Japan Railway Company

14:40 15:00

Initiatives towards Innovation in Cost Planning and VE Culture

contributing to Corporate Management - Enhancing VE application in the upstream of development and design phase as well

as deploying it to overseas production bases

Break

Special Talk Session

Kazuhiko Matsumoto, VES

Deputy Director, Cost VE Center

Mitsubishi Electric Corporation

Seeds of Life: Let’s think about our future

and the future of VE from a grain of seed

We invite two experts; John Moore deals with preservation of landraces for

the next generation and Takako Nakamura addresses food literacy. Based on

their endeavors focusing on the “seed” we will think about how to

promote and grow our “seeds” of VE for the future. We will also learn a

lot from their experiences in the difficulties of seeking and pursuing an ideal

world in something we try to achieve. We as VE practitioners, let’s think

what we can do to make good use of VE concept more broadly for the

benefit of the society and the happiness for everyone we care.

【Special Commentators】 John Moore, Social Entrepreneur,

Former President, Patagonia Japan Inc. and Takako Nakamura,

Representative Director, Wholefood Association, Cooking Expert

【Moderator】

Hitoshi Takahashi, CVS, East Japan Chapter President,

Society of Japanese Value Engineering

16:30

Networking Party

On the evening of Conference Day 1, VE professionals, consultants, award

recipients and keynote speakers will be gathered at Networking Party.

You will enjoy not only food and beverages but also make new

acquaintances or renew your old friendship with them in a casual setting.

(Additional admission fee will be required)

Date & Time: October 24rh, 2017 17:00 - 18:30

Place: TO THE HERBS Ichigaya (Next to JR Ichigaya Station – 2nd Floor)

10.24

Day 1

Simultaneous Translation

Fuji- West (3rd Floor) Fuji- East (3rd Floor)

10:00

10:30

Special Forum: “Improving productivity on indirect operations”

Achieve business innovation in “work style reforms”

with VE

【Moderator】

Masanori Onishi, CVS

Counselor, Onishi Management Solution

Case Report 1

VE application in design phase of newly developed zero-

emission part

Yusuke Fujiwara, CVS

Nichiyu Mitsubishi Forklift Co., Ltd.

Special Report 1

”Smile Spoon” – “I wish I could have one like…” realized

at the front-end of elderly care field

Masaru Kawakami, Associate Professor

Jichi Medical University

11:00 Break Break

11:15 Special Report 2

Productivity Innovation in Public Works

The necessity of Management Technique

Special Lecture 2

MAKE IN INDIA

Trends in ever-changing India-based companies

12:15

13:15

Hideo Torisawa

Kanto Regional Bureau

Ministry of Land, Infrastructure & Transport

Lunch Break

“New Product Development” Forum

Function Analysis to promote Product Evolution

Takehiro Kimori, CVS

SIG on Social Infrastructure

SJVE East Japan Chapter

Dr. Prem Motwani, Professor,

Jawaharlal Nehru University, India

Lunch Break

Special Lecture 2

Contributing to Value Creation on Branding through One-of-a-kind Color Design Strategy

14:15

14:45

15:00

15:30

～Expanding and determining the areas of function definition

aiming at applying it to new product planning～

【Moderator】 Masayasu Tanaka, CVS, FSAVE

Emeritus Professor, Tokyo University of Science

Chairman, Japan Association of Management Systems

Researchers – SIG on META-VE

Break

“KAKUSHIN” Forum

How will VE change as a result of IoT and AI

developments?

【Moderator】Setsuo Matsuda, CVS

Executive Consultant, VE Promotion

Fujita Corporation

Keichi Okamoto,

Creative Design Expert,

Mazda Motor Corporation

Special Report 7

Management of Computer Simulation Research for

Leading Future Value Keiko Gion, et al. Kobe University Graduate School of Engineering

Break

Technical Paper 3 <2017 Paper of the Year Award>

Antithetical analogical approach to creativity method with the use of TRIZ

techniques

Masao Oda, CVS, Mitsubishi Electric Corporation

Special Lecture 3

Sought-after Procurement Innovation in the future

Why Innovation in Procurement?

Naoya Makino, Executive Director, Future Procurement Research

Institute, Part-time Lecturer, Kobe University Graduate School of

Management

16:30

10.25

Day 2

SAVE INTERNATIONAL & SJVE CONFERENCE

Daisetsu (5th Floor) Consecutive Translation Hotaka (5th Floor)

10:00

10:30

11:00

Case Report 2

VE application to commercial vehicle service facility

Toshihide Watanabe, VEL

Isuzu Motors, Ltd.

International Presentation 1

Enhancing Value Transition Effectiveness within Design &

Build (D&B) Procurement Route of the Malaysian Public

Construction Projects Rohanis Ab Ghani.

Public Works Department of Malaysia

Case Report 3

Case of VE Training Program to enhance VE Practice

Koichi Sakamoto, CVS

KS Value Consulting

Technical Paper 1

A study on Value Management as the management reform

method～Value creation management in Service industry～ Masanori Fukuhara, CVS

Fukuhara Innovation Institute Co., Ltd.

Break Break

11:15

11:45

12:15

Special Report 3

Proposal of a new value creation method focusing on the

Third Function of VE: “Fubeneki”

Ikuo Matsuzawa, CVS

SIG on “Fubeneki & VE”, Value Design Lab

Society of Japanese Value Engineering

Special Report 4

Introducing VE to Active Learning (AL)

Keizo Sakurai, CVS, SIG on Active Learning, CVS Forum

Special Report 5

Collaboration of IE & VE – Improving productivity in

hospital reception and automobile maintenance factory

Yoshihiro Kuwabara, President, DisPro, Inc.

Lunch Break Lunch Break

13:15

13:45

14:15

14:45

Case Report 4

Applying VE method to improve production process

Koichi Akagi, CVS,

Mitsubishi Hitachi Power Systems, Ltd.

Technical Paper 2

A study on the extracting method of fault in the refining step

Kiyohiko Watanabe, VES

Azbil Corporation

International Presentation 4

VA on tractor parking brake assembly

Nitin Pagare & Swapnil Gangan

Mahindra & Mahindra, Ltd.

Case Report 5

Study on “1 booth per lane” type toll gate at Metropolitan

Expressway Gakushi Shindo et al. Metropolitan Expressway Company

Special Report 6

Improving the planning of training program using VE method

～For whom and for what the training?～

Satoshi Hattori, VEL, Shizuoka Prefecture Civil Engineering Dept.

Case Report 6

VE application to hospital rehabilitation work

～Pursuing optimization under severe construction schedule and

environmental conditions～

Junya Yamamoto, VEL, Fujita Corporation Hiroshima Branch

Break Break

15:00 International Presentation 5

Value Engineering in Hydroelectric Power

in Malaysia

Mark Law. CVS. Advanced Management Skills

Value Design Forum

Value Creation led by “Fubeneki” ～Cutting-edge innovation transmitted from rural area

15:30

16:00

International Presentation 6

Delivering Value for Public Construction Projects in

Malaysia

Zawidatul Asma Ghazali & Sharifah Muna Syed Murtadza

Public Works Department of Malaysia

【Moderator】

Dr. Manabu Sawaguchi, CVS

Director, Value Innovation Institute

Part-time Researche, Waseda University

Aso (6th Floor)

Consecutive Translation

10:00 Global VE Workshop【Function Analysis】

Do VE Exercise with International colleagues using your Smartphone

Participants are required to have Google Translate® App pre-installed in their

Smartphone

【Facilitator】

Koichi Akagi, CVS,

Mitsubishi Hitachi Power Systems, Ltd.

11:00 Break

11:15 International Forum

Status of VE application in Overseas Countries

【Moderator】

Hisaya Yokota, CVS,

Principal, Functional Approach Institute Inc.

12:15 Lunch Break

13:15

13:45

14:15

14:45

15:00

16:00

International Presentation 2

Status overview of Shanghai VE Society in its 3rd Year

He Xiao Lei, VES

VE Promotion Committee, Shanghai VE Society

International Presentation 3

The Art, Science and Process of Innovation

Craig Squires, CVS

nwis.net

Case Report 7

Case of effective team activity through involvement of a facilitator

in VE study

Atsunori Someya. VES. Metropolitan Expressway Company

Break

Global VE Workshop【Idea Generation】

Do VE Exercise with International colleagues using your Smartphone

Participants are required to have Google Translate® App pre-installed in their

Smartphone

【Facilitator】

Koichi Akagi, CVS,

Mitsubishi Hitachi Power Systems, Ltd.

Sponsors