Angela Wick BA-Squared, LLC - IIBA MSP · 2017-09-18 · 9/10/17 8 Copyright BA-Squared, LLC But my...
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9/10/17 1 Value – Perspective is Everything! Angela Wick BA-Squared, LLC Copyright BA-Squared, LLC Video
Transcript of Angela Wick BA-Squared, LLC - IIBA MSP · 2017-09-18 · 9/10/17 8 Copyright BA-Squared, LLC But my...
9/10/17
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Value – Perspective is Everything!
Angela WickBA-Squared, LLC
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Video
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What is Value?
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What if your project had an “emoji” feature?
Do you know what value your users expect from it?
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Emoji Video Example
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What is Value?– The benefit experienced– The reason I love a product– Worth, importance, usefulness of
something to a stakeholder within a context.
– Tangible or intangible– Measured in absolutes or relative
measurements
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What is Value?
Why_______________
HowDavidHussman
Value=
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What is Value?Why_______________
HowValue=
10hoursdiscussingtheWhy5hoursonthehow =2
5 hoursdiscussingtheWhy10hoursonthehow =.5
WeshouldbetalkingmoreabouttheWHY!
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Missed Value?
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Valuable?
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Valuable?
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Winning Products Are Finding Value!
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What does Value mean to you?
• In groups of 4 select a product from this list and discuss how it delivers value
a) Meal Kit Delivery Service (Hello Fresh, Blue Apron)
b) Tesla Model Sc) Amazon Prime
Overallvalueofproducts
KeyFeatures
Detailedfeatures
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But my customers are all different!
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Definition of ValueWho does this increment of value benefit?What job is the customer trying to do that this increment impacts?How does it impact and benefit the end customer?
q What is the outcome we want from this product, features, item?q Outcome from a user point of view?q Customer points of view?q Business point of view
q Does it save the user time?q Does it save them money?q Does it simplify something for them?q Does it inform them of something?q Does it connect them to something?q Does it integrate with something?q Does it reduce anxiety?q Does it give the user a sense of calm?q Does it give them entertainment and fun?q Does it provide access to something?q Does it give the user rewards that they need?q Does it make them feel cool?q Does it give them a sense of accomplishment?q Does it create or bring back fond memories?q Does it give them a sense of belonging?q Does it make them feel special?q Does it help them express themselves?q Does it motivate them?q Does it help them feel like they are better person?
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Debrief• What is it like to discuss everything from a value
perspective?
• Did your groups find many aspects of value?
• Is this happening on your teams?
• What types of meetings/ceremonies discuss this?
• Do you know who you are defining value for?
• Projecting our own values onto the product (and when everyone on the team does this….)
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Use it for?• Hang it on the wall of the teams
workspace
• Getting dialog going on the team to drive outcome driven decision making
• Gain a customer point of view on the team
• Ensure you are aligned on value and the customer
• Backlog Refinement
• Sprint Planning
• 3 Amigos Meeting
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Please don’t use it for:
• A template or form the team must fill out
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Summary
• Value Thinking is a MUST
• Think like a customer!
• Different aspects of value are critical to great products
• Use target personas to zero in on value
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Angela Wick – Bio Video
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Email: [email protected]: @WickAngLinkedIn: Angela Wick, CBAP
www.BA-Squared.com
