Andy Buchsbaum
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Transcript of Andy Buchsbaum
From Policy to Action in the Great Lakes
Andy BuchsbaumAndy BuchsbaumCo‐Chair, Healing Our Waters Coalition
G t L k R i l E ti Di t f thGreat Lakes Regional Executive Director of theNational Wildlife Federation
Who’s in charge of the Great Lakes?Who s in charge of the Great Lakes?
Who’s In Charge of the Great Lakes? Is it:Who s In Charge of the Great Lakes? Is it:
l• International Joint Commission
• Great Lakes Commission
• Great Lakes Fishery CommissionGreat Lakes Fishery Commission
• St. Lawrence Seaway Authority
• U.S. Environmental Protection Agency
• National Oceanic and Atmospheric Administration
• Great Lakes States
G L k T ib• Great Lakes Tribes
• President Obama
• U S CongressU.S. Congress
What law governs the Great Lakes? Is it:What law governs the Great Lakes? Is it:
• Great Lakes Water Quality Agreement
• Boundary Waters Treaty
• International Joint Commission references
• U.S. Clean Water Act
• U.S. Great Lakes Critical Programs Act
• Great Lakes Water Resources Compact
• U.S EPA, Coast Guard Regulations on invasive species
• State laws on fish management
• President Obama’s Great Lakes Restoration Initiative
F d ti f fFoundation for progress: focus and unityand unity
Ill t tiIllustrations:
Great Lakes Water Resources Compact
Great Lakes Restoration Initiative and funding
Agreement: Great Lakes Water Resources Compact
T d t il d• Two detailed agreements
M• Manages groundwater and surfaceand surface water together
• Based on• Based on ecosystem protectionprotection, water efficiency
The Compact becomes lawThe Compact becomes law
• In each Canadian province
• In each U.S. stateIn each U.S. state
• Ratified by U.S. Congress in 2008Congress in 2008
• Working with states to implement itto implement it
Second example: Great Lakes restoration
Great Lakes problems:
Toxic contamination
Nutrient pollution
Sewage wasteg
Habitat destruction
Invasive speciesp
The Healing Our W C li iWaters Coalition
• 110 Organizations110 Organizations
• Supported by a 5‐year, $5 millionyear, $5 million grant from philanthropist Peter Wege
• 5 full time staff
• Annual conferences in Washington, D.C. d G t L kand Great Lakes
region
The Strategy:The Strategy:
• Unify the science
• Unify the cleanup plans
• Enlist the support from all stakeholders especially• Enlist the support from all stakeholders, especially business
• Unif the message• Unify the message
• Unify the request
• Focus on key decisionmakers: presidential candidates
Unify the Science
•200+ scientists endorsingendorsing
•Commissioned by th H li Othe Healing Our Waters Coalition
•Politicians, media regularly quoting
•Cited in federal legislation, federal
i tregister
Unify the Cleanup Plansp
•Federal, state, tribal, city, ENGO process
•Business, agriculture participation
•Over 1,500 contributors
•Published by U.S. EPA
•$20 billion plan
Enlist Business SupportSupport
•Study by the Brookings I tit ti i 2006Institution in 2006
•Commissioned by business, municipalities HOW Coalitionmunicipalities, HOW Coalition
•Authored by world-class economists and policy expertsp y p
•Result: $26 billion investment yields $80-100 billion in economic activity and growtheconomic activity and growth
•Promoted by regional Chambers of CommerceChambers of Commerce
Unify the message
• Extensive public• Extensive public opinion research by HOWHOW
• Branding and marketing campaignmarketing campaign
• Over 1,000 news clips in a year; millions ofin a year; millions of impressions
• Message now used byMessage now used by President, Congress, business
Key DecisionmakersKey Decisionmakers
Chief of StaffRahm Emanuel
President Obama EPA Great Lakes Director Cam Davis
Results: UnprecedentedResults: Unprecedented
• Great Lakes Restoration Initiative
• Passed: $475 Million for Great LakesPassed: $475 Million for Great Lakes restoration for 2010
P d $2 Billi l f d f• Passed: $2 Billion plus for sewer upgrades for 2010
• Part of $5 billion commitment to the Great LakesLakes
Lessons we learnedLessons we learned
• Prioritize the most important actions
• Unify around those actions: science,Unify around those actions: science, stakeholders, message
Id if h i d i i k• Identify the most important decisionmakers
• Understand and use incentives to persuade pthose decisionmakers
D l t bl ll fi d liti• Develop a stable, well‐financed coalition
• Never give up!