Andrew Surwilo - Atlantic Coast Media Group

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Atlantic Coast Media Group

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Andrew Surwilo, CEO ACMG, is one of the most successful CEOs and an entrepreneur par excellence.

Transcript of Andrew Surwilo - Atlantic Coast Media Group

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Atlantic Coast Media Group

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Dawn of a New Era in Skin Care

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Andrew Surwilo is the Founder and President at Atlantic Coast Media Group (ACMG).

ACMG is director to consumer marketer of propriety nutritional supplement and skin care brands.

The company’s products are marketed in print television, online, radio, and direct mail advertising channels.

Sample products include Hydroxatone, Bellaplex, Arctic Essentials, Hydrolyze, and Celtrixa.

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ACMG: Leading The Way

Andrew Surwilo’s driving force has been successful in steering Atlantic Coast Media Group to great heights.

Under Surwilo’s guidance, ACMG has achieved market dominance in various sectors, such as beauty and anti-aging products, hair rejuvenation systems, and more.

The company’s over 10 million customers worldwide is ample testimony to the trust and confidence consumers have in its innovative result delivering products.

Surwilo is committed to steer ACMG to greater heights by making the company totally successful in addressing America’s aging population’s concerns in combating the visible signs of aging on the skin.

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Skin Care Industry TrendsThe last two years have been a turning point in the skin care industry with increased number of offerings, innovative retail products, and shorter treatment options. These together have helped stimulate demand for even more innovative products.

Going forward, the skin care segment is likely to witness the following trends:

Consumers have understood that skin care is not a short-term experience, but a progressive skin wellness program. With the economy turning around for the better, consumers will push up skin care in their list of priorities and invest more to become loyal skin care patrons.

Health professionals are emphasizing the importance of complete wellness approach to skin care. As a consequence, consumers will focus on an all-inclusive gamut of healthy living including emotional, physical, social, and occupational wellness.

In the coming years, skin care professionals will adopt newer ways to address consumers’ discerning demands for skin care.

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Challenges Facing Andrew Surwilo

With an ever-increasing demand for enduring results, skin care products are under constant pressure to innovate. The focus is now on development of sophisticated new ingredients that work fast, with good long-term impacts, and with no harmful side effects.

Even though spending on skin care products has increased, consumers want value for their dollars. It is true that the skin care segment has survived the economy, but a skin care business will not continue to exist if its products do not appeal to consumers’ frugality.

The skin care market is awash with myriad products, all boasting of superlative outcomes. In such a scenario, the future way of appealing to clients is by finding creative ways to make them spend money on novel skin care products.

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The FutureSurwilo’s approach is multi-faceted. He stresses that people must take expansive interest to have healthy skin at any age because healthy skin mirrors the whole-body well being.

With this in mind, Andrew Surwilo wants to assist consumers to begin their journey with a well-thought out road map. With his vision, Surwilo’s team in ACMG has worked hard to develop the most effective anti-aging solutions on the market.

However, he does not want to rest on his laurels. He wants to create products that are even more dramatic than what they are today.

His objective is Atlantic Coast Media Group, leveraging recent scientific advances and backed by rigorous clinical trials must develop state-of-the-art skin care products that are even more impressive than before.

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Armed with brands like Hydroxatone, Keranique, Luminique and more, Surwilo is confronting the market with a multi-channel marketing approach.

The 360-degree multi-channel approach is enabling consumers to get the right products on the channels they choose, whether it is retail, online, print, radio or TV.

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With Surwilo’s vision and ACMG’s ability to bring in relevant products with the latest technology, skin care segment is set to see exciting new skin care solutions in the near future.

http://atlanticcoastmediagroup.com/

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