Andrew Goodwin Music Video Theory

Identifies key features that distinguish music as a form:

Relationship between the visuals illustrating, amplifying, or contradicting the lyrics

Relationship between the music and visuals

Music genres have their own music video style and iconography

Voyeurism in the treatment of women in particular

Demand from record company of lots of close ups on the artist

Intertextual references wither to other music videos or to films and television texts

Evidence of close ups on the vocalist

Voyeurism – woman is sexualised through limited

clothing