Social and Digital Media Marketing Andia Bayandor

SOCIAL MEDIA EXPERIENCE General Social Media ResponsibilitiesBCBGeneration Blog

Approve and edit Student Ambassador posted blogs Post Joyce’s picks from each delivery and various requested blogs Create blog posts for events, promotions and editorial articles

BCBGeneration Facebook & Twitter Post event invites, information and recap Post articles, announcements and Joyce’s Picks and blogs Keep editorial album up-to-date on Facebook Monitor all tweet mentions and retweet when appropriate

Blogger Outreach Monitor top bloggers for potential outreach opportunities Reach out to up and coming bloggers for partnership opportunities Blogger gifting for organic product mentions to bloggers network

YouTube Upload all current BCBGeneration Video’s Share video thru social media to increase views

SOCIAL MEDIA EXPERIENCEFacebook Homepage Ad

BCBG used the homepage advertisement to reach our target demographic to build our fan base. The targeted ad clicked thru to a hidden landing page where fan information was collected. To incentivize the fan to click thru we offered a free gift just for being a fan with a triggered email. With this initiative we build our FB fan page as

well as our email database. The campaign was run with the following promotions:

Passport to Style Prom Partnership with Stila BCBGeneration Retail Store Launch

SOCIAL MEDIA EXPERIENCEBCBGeneration Twitter Hide & Seek

There are 7 French sayings in each of our BCBGeneration stores. The first person to upload a twitpic of a saying won a cosmetic pouch from BCBGeneration.

We promoted this promotion on Facebook, Twitter and on our BCBGeneration Blog

This promotion drove traffic in-store, to our website and organic sharing of the brands twitter page amongst the winners twitter network.

FACEBOOK INITIATIVESFan Page Growth & Engagement

Tag the all collateral and media with social media logo’s to drive traffic to your fan page

Post during high engagement times Highest engagement time is between 5pm – 7am.

Interact with fans Fans are more likely to share post when they have loyalty to the

brand. To help build loyalty comment back when fans ask questions. Post all blog entries to FB wall establish Hudson as more of a lifestyle

brand Include a ‘Like Us’ tile on all eblast communication

FACEBOOK INITIATIVES ‘Like Us’ Promotion

Run a promotion offering an exclusive discount or GWP to those who help you reach 50,000 Fans.

Create a FB application that has fans like the page and clicks thru to a landing page to collect fans information Run a FB homepage ad with offer Encourage existing fans to share with friends to help Hudson reach their goals Send out an eblast to existing email database Reach out to bloggers to post promotion on their personal FB pages

FACEBOOK INITIATIVES Social Media & Events

Link eblast event invites to a FB invite to collect RSVP’s This will reach an audience that a traditional

eblast or FB invite make have missed. Photobooth with direct to FB capability

All event pictures will be automatically uploaded to Hudson's FB page.

This will encourage guests to Fan Hudson to view photo’s and share the photo’s creating extra exposure for Hudson.

Exclusive Live Stream footage from major events on FB Fans show high engagement levels with

exclusive video’s and behind the scenes.

Wholesale Account Partnerships Encourage wholesale accounts to FB tag all

posts mentioning Hudson Jeans. Events, Online advertising and Co-op

Advertising Polyvore/Brickfish - ‘Denim Identity’

Run a FB contest with wholesale account using Hudson Jeans as the focus.

Fans can create their look using denim as the base and accessorize based on theme.

This will be promoted thru Hudson as well as the wholesale account to created double exposure.

All entries can be showcased in a Facebook photo album to encourage fan sharing

SOCIAL MEDIA INITIATIVES

SOCIAL MEDIA INITIATIVESBlogger Partnerships

Invite top Fashion Bloggers for an exclusive product preview event at corporate office/showroom Upload video clips from the event on FB and

YouTube with blogger tags to reach a broader network

Blogger gifting – promote organic brand mentions on blogs

Reach out to up and coming fashion bloggers for easier partnership opportunities

Sponsor Blogger Achievement events Independent Fashion Bloggers Conference Bloglovin Awards

SOCIAL MEDIA INITIATIVEFacebook/twitter – Tweet to win campaign

Product images posted on Facebook, people can tweet the style number to win the item Everyday we post an item from the catalog to Facebook Customers can to search the virtual catalog for the style number First 5 people to tweet that style to @Hudson win the item! People encouraged to check out of FB/Twitter everyday

Shopable Viral Video Create a video with click thru shopable technology Post to main tab on FB and promote on twitter

MOBILE INITIATIVES Develop a Mobile Application

Develop a mobile optimized ecommerce site with easy navigation

Create an application with direct cart experience embedded in the application

Location-based marketing for special promotions and incentives for shoppers to come into the store and purchase

Utilize QR Code Technology Tag QR codes on all collateral, signage and media Codes will be used to drive our customer to digital

content (website, video, Facebook page) immediately upon view

Foursquare partnership with wholesale accounts

Provide Hudson specific promotions or exclusive content to fans that check-in at stores