Anders Fink, Billetto @Nordic growth hacker event #3
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Transcript of Anders Fink, Billetto @Nordic growth hacker event #3
BILLETTO TRANSFORMS YOUR CITY INTO A NEW EVENT MEDIUM. - ENGAGING MILLENNIALS IN EVENTS. EVERY DAY. EVERY HOUR.
DIY ticketing
Challenges Q1
● Establish a growth hack team
● Define your growth model
● Data / tracking
● 3. party tools
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Challenge
● Find potential organisers
● International scalable to create enough volume
● acq cost < LTVDIY ticketing
Add a growth hack team
● Use data to argue for more resources
● Team with 100% focus is necessary to succeed
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Model to describe our growth
Ticket price x no of tickets x probability it will sell
Bookings > actuals
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Tracking / Black boxesTraffic Sign Up Event creation Retention
Sign Up Sell ticketsBLACK BOX
7%DIY ticketing
Dashboard - data warehouse Traffic data from Google Analytics
Account data from Billetto db
Possible to track and optimize if our email retention works. Both for creating events but also to follow up on them selling tickets
Cost from Adwords
Choose source + country
Bookings from Sales Force
DIY ticketing
3 party toolsUse 3 party tools to move fast and don't get stuck in unnecessary development
● Unbounce for landing pages (not for SEO)
● Sales Force as CRM (expensive but game changer)
● Flowdock (strong tool for internal communication)
● Vero / Mailchimp / Mandril
DIY ticketing