Anatomy of a re brand
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Anatomy of a Re-Brand
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Transcript of Anatomy of a re brand
Anatomy of a Re-Brand
“The company with the
strongest Brand wins”
Re-Brand
People buy Brand rather than products – a positive
Brand experience will always result in increased revenue
This Re-Brand presentation will help you evaluate your
current brand plus help you develop a re-brand plan
Re-Brand
During a brand’s life cycle, a “re-branding” will be required -The reasons for this exercise can be varied:
Change in direction – Evolving or adapting to new market sectors
Competitive pressure – New breath into an old brand
Change is good – As they say, change or die!
Re-Brand
Steps required for a successful brand launch:
Market review – Understand your marketplace and how you fit in
Target audience – Understand you current target audience
Turn the ship – A different direction may be required
Define your position - Define your brand position
Re-Brand
Steps required for a successful brand launch
Discover your POD – What makes you different
Graphic Identity – Make images work to your advantage
Stand for something – Create a need
Keep on Target - Keep your message clean and to the point
Re-Brand
Summary
It solves this problem
Ensures your Brand is always on target
It does it this way
Focuses your Brand to a target audience
This is why it will work
Consistent messaging that creates will create a positive
Brand image and increase sales
Brand ClarityAbout Greg
I am a trusted brand thought leader who delivers results to organizations seeking to
develop their brand impact and growth. Brand health and growth is a necessity of a
well-maintained and profitable organization.
Without a well-formulated strategic plan Brand disaster and lost revenues are inevitable.
My strengths are uncovering brand discrepancies and leveraging effective brand tools
and messaging to develop effective meaningful communication that can aid in revenue
generation.
I am well known for my continuous forward thinking and well grounded strategic brand
development advice.
Helpful Links
o Website http://www.boardroommetrics.com/
o Twitter https://twitter.com/BoardroomMtrcs
o YouTube http://youtu.be/7pqSC7AzIeQ
Contact Info:Greg Berube, Branding: [email protected]
Karen McElroy, Director: [email protected]
Toronto/GTA 1-905-709-4031
