Anatomy of a long running offer for email database growth

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www.privy.com (888) 602-0205 Anatomy of a Long Running Offer (LRO)

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How restaurants and retail brands can use offers to accelerate email database growth on their website and other high intent channels.

Transcript of Anatomy of a long running offer for email database growth

Page 1: Anatomy of a long running offer for email database growth

www.privy.com

(888) 602-0205

Anatomy of a Long Running Offer

(LRO)

http://www.facebook.com/GetPrivy
https://twitter.com/privy
http://blog.privy.com/
http://instagram.com/privy
Page 2: Anatomy of a long running offer for email database growth

Email Database Growth | What is an LRO?

• LONG RUNNING OFFER– Small complimentary item in exchange for email capture– Convert high intent web traffic into email addresses & new in-

store customers– limited to first-time customers only– Lasts for a very long time– Ideal distribution points: brand website, yelp profile, trip advisor

profile, urban spoon profile, google ads

Page 3: Anatomy of a long running offer for email database growth

CUSTOMER EXAMPLES | LONG RUNNING OFFER

Fat Jack’s Subs trades high margin, low cost item to acquire email address.

175% database growth in three months.

Uncle Maddio’s added 700 new email addresses in one month by giving away

branded wristbands.

Page 4: Anatomy of a long running offer for email database growth

CUSTOMER EXAMPLES | LONG RUNNING OFFERDrive Yelp Visitors to the LRO Landing Page

Page 5: Anatomy of a long running offer for email database growth

CUSTOMER EXAMPLES | LONG RUNNING OFFERDrive First Time Social Followers to the LRO Landing Page

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Email Database Growth | Website is crucial to LRO StrategyWebsite grows database 5-10X faster than other channels


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CREDIT ANALYSIS AND RESEARCH LIMITEDBID/OFFER OPENS ON: DECEMBER 7, 2012(2) BID/OFFER CLOSES ON: DECEMBER 11, 2012 BOOK RUNNING LEAD MANAGERS REGISTRAR TO THE OFFER Karvy Computershare

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Total Collection Offer - Lnu.se€¦ · PRIMAL’S 3D HUMAN ANATOMY AND PHYSIOLOGY An innovative, integrated, multimedia learning resource, featuring 20 interactive modules. With

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CRANE SYSTEM - Black Bear USA · We are please to offer full set components of overhead CRANE SYSTEM. The parts for Top Running End Trucks, Under Running End Trucks, Reduction Gear

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