How I used Facebook Ads in running a campaign for my ebook offer

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How I used Facebook Ads in running a campaign for my ebook offer Ann Kristine A. Peñaredondo Social Media Engineer | Podcaster | Published Author | Mastermind Coach AnnKristine.com

Transcript of How I used Facebook Ads in running a campaign for my ebook offer

How I used Facebook Ads in running a campaign for

my ebook offer

Ann Kristine A. Peñaredondo

Social Media Engineer | Podcaster | Published Author | Mastermind Coach

AnnKristine.com

February 17, 2017 was the third year of my full-time virtual career.

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So I decided to create an offer for my ebook, Small is BIG.

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MY OFFER: From February 14 to 17, 2017, ebookbuyers will get the PDF, audio book, and e-pub version, as well as a FREE 30-minute consultation.

All these cool anniversary stuff for only P975.00.

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Then, I started working on the Facebook ad campaign.

This time, I created the campaign using the Ads Manager but still under Facebook for Business.

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In part 1 (Campaign), I chose Conversions and named the campaign.

Here is part 2 (Ad Set).

In part 2 (Ad Set), I worked on the following:

1. Where I would bring the people (my blog)

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In part 2 (Ad Set), I worked on the following:

2. Audience – I chose my warm audience •My email list •Those who visited my website (re-targeting)•Those who subscribed to my list but did not buy my ebook

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In part 2 (Ad Set), I worked on the following:

3. Placements – where I want the ads to show. For this campaign, I only chose newsfeed and mobile placements.

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In part 2 (Ad Set), I worked on the following:

4. Budget and Schedule –•how much would the campaign cost (US$1 a day)•how long the campaign would run (4 days)

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In part 3 (Ad), I worked on the creatives.

Here is how my ad image looked like. I used my image because my audience know me.

I clicked Continue in Confirmation page.

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Here are the results of my Facebook Ad campaign for my third year anniversary offer:

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I got one buyer for my anniversary offer.

The buyer got the PDF, audio book, and e-pub version, as well as a FREE 30-minute consultation.

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I am happy with the results because if you noticed, I spent close to P200.00 for the ads for one buyer who bought my anniversary offer worth P975.00.

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On the other hand, using Ads Manager is alright. But if you can, use Power Editor because it has better features.

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While running this Facebook Ads campaign, I concurrently ran my first LinkedIn ads.

And the best part of running the LinkedIn ads was I did not pay anything!

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How did that happen?

Stay tuned for the next content.

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